Google Analytics: Как использовать статистику для онлайн магазина

The launch of an online store offers the work of a whole team of professionals. Often, entrepreneurs order the development of online stores from organizations nearby, less often they turn to remote companies. Anyway, by ordering the development of an online store from specialists, entrepreneurs save a huge amount of time and effort, because they do not need to delve into this topic on their own.

Nevertheless, many people forget that the development of an online store is only half the case. In order for an entrepreneur's business to become profitable – he needs traffic.
How to get traffic to online stores in 2021 is a question that interests many businessmen. Due to the increased level of competition and the popularity of trading on the Internet, it is extremely difficult to launch a popular online store from scratch, and it takes time to promote it. In addition, often really high-quality resources in the process of promotion lose their full potential, due to the use of dubious methods of promotion and poor-quality work with marketing channels. All this can lead to sad consequences, even to the point that the site's traffic can slip to zero.

In order to prevent such a situation, entrepreneurs are advised to track the indicators of their resources using Google Analytics, but how can this help? What data can Google Analytics provide to the site owner and how to use it?
You can get answers to these questions in this article.

What is Google Analytics and why is it so popular

Google Analytics is a service launched by Google to help entrepreneurs track the success of their web resources. Its main task is to illustrate the main indicators of the site, as well as provide data for further analysis.
Analyzing data from Google Analytics, a specialist can draw conclusions about the general state of the resource, its success in the issue of promotion, as well as problems that can be indicated by jumps in certain indicators.

Generally speaking, Google Analytics is a resource aimed at collecting data for further analysis and making verdicts, but how does this happen? What data is available to the user and why does a specialist need to participate in their analysis?
The list of data available to the site owner using Google Analytics may be visual, but in fact it is extremely limited. Because of this, an unprepared user is simply not able to draw parallels and draw conclusions by looking only at the figures provided by the service – and therefore specialists enter into the matter.

Before you understand what the data in Google Analytics can tell you, you must first clarify what this resource consists of. Google Analytics includes several components, namely:

1. Profile

A profile is your Google Analytics account with which you will be able to get the data you need in the future. Using this tab, you will be able to get the latest data and indicators of your projects, using which you will be able to make decisions and make verdicts in the future. It is this element of Google Analytics that is the most popular among resource owners, and therefore, for the completeness of the picture, you should definitely get acquainted with it more closely.

2. Websites and applications

This element provides you with all the information related to your projects. There can be many sites and applications inside one profile – you can track the data of which in this tab.

3. Views

This element of Google Analytics is one of the most useful tools for the development of Internet resources. Views are a so-called filter that allows you to display information about the resources you are interested in. Using the view, you can display all the available data for one specific site. Or, on the contrary, output one parameter for all your projects. One way or another, views will help you get access to structured information related to one or all of your projects at once – which is extremely convenient.

By receiving data with the help of the view, you can already indirectly evaluate the success of your resources – and therefore think about the further strategy for the development of the site. Each of the elements of Google Analytics contributes to the success of the site – but an ordinary user will not be able to cope with the data provided in them. One example is the growing traffic.

Traffic to your site may start to grow after you have launched an advertising campaign, and you, as the site owner, will be happy with this result, while a specialist, drawing parallels between growing traffic and not changing turnover, will be able to say that traffic growth data is a consequence of using negative words in an advertising campaign.
This situation can affect the rating of your resource, as well as increase the number of rejections on the site of your online store.

The main advantage of Google Analytics is the opportunity provided by the service to get most of the necessary data and analyze them to make the necessary decisions. But at what stages of the site's life may an entrepreneur need Google Analytics? Is it worth creating an account in it and why is there nowhere without Google Analytics these days? Let's figure it out!

The importance of Google Analytics and why using it is the first step on the path to success

Statistics are the key to success in the field of web development and promotion of Internet resources. By ordering the development of an online store from specialists, you get a high-quality resource, but constant monitoring is necessary for its effective promotion. The data that Google Analytics provides to the site owner allows you to track the growth or decline of indicators that directly affect the overall verdict on the success of the resource.

It is worth considering that for proper data analysis, the site owner should contact only experienced specialists. The thing is that incorrect interpretation of the received data can lead to wrong decisions – which can subsequently negatively affect the success of the site. The same applies to tracking the effectiveness of advertising and search engine promotion, where an increase in each indicator can be both a positive and a negative factor.
In order for your company's website to coincide with the parameters tracked by the search algorithms of the system at the time of its launch, it is important that its development is carried out exclusively by specialists. To launch an uncompromising Internet resource that has all the indicators for further successful promotion, you should think about cooperation with the leaders of the online resource development niche.

The Gloss company provides a full range of services necessary for the development, launch and promotion of a website. Our team of specialists can not only create an online store or a corporate website for you, but also help with its optimization and further promotion.
Specialists in the field of development will create a website for you, and our experienced designers will develop for you the maximum trending, but at the same time unique design in accordance with all your wishes. In addition, we can offer you website optimization services and the development of marketing campaigns aimed at the audience segment that interests you.
To learn more about cooperation with the Gloss web studio and our successes, visit the “company services” and “portfolio”tab. There you will be able to get acquainted with the full list of services of our web studio and independently make sure that we are the best in the Ukrainian market.

For 12 years of history, the Gloss company has been able to become a leader in the niche of developing Internet resources. The largest manufacturers and suppliers of Ukraine work with us.
If you want to get the maximum level of Internet resource – order the creation of an online store with us. To do this, you just need to use the information published in the contacts tab or contact our manager via an online chat located on the pages of the site.

Analyzing the indicators of your site, the resource owner can draw conclusions about its successes or, conversely, failures. Nevertheless, working with a team of specialists will allow you to more accurately determine at what stage of promotion your resource is currently at and what corrections need to be made to the site in order to improve its results.
For making a verdict and finding problems on the site, the data provided by Google Analytics is excellent.

What data can Google Analytics provide?

The list of Google Analytics data, although not so large, is nevertheless enough to create hypotheses and plan a further promotion strategy.
When analyzing Google Analytics data, it is important to remember that in order to get reliable results, the best solution is still to contact specialists. The same indicators against the background of the niche and the features of the site may indicate different results, and an incorrectly made decision may not only not give results, but also outspend your budget.
As for the most important data that Google Analytics provides access to, their list is as follows:

1. Real-time traffic analysis

Traffic is the number of users in percentage or numerical ratio who visited your site for a certain period of time. Real-time traffic tracking allows you to understand how many users have visited your site right at the moment.
With this data, you can track the indicators of the online store at the time when you launched the promotion. After some time after the launch, you can read the data again and draw conclusions about whether your promotion has attracted users at the moment or over the past period of time.

2. Analysis of traffic sources

All available marketing channels are used to promote the online store. The effectiveness of each marketing channel primarily depends on the quality of the launched campaign. At the same time, some marketing channels are better suited for promoting a newly developed online store than others. This parameter should also be taken into account when summing up the results regarding the effectiveness of a marketing campaign in a particular channel.
As for the information that this analysis can provide you, the list of data is as follows:

3. The number or percentage of clicks to the online store's website from your groups and social media accounts

This data will allow you to understand how effectively advertising works in each individual social network and how profitable its launch was. In addition, tracking the effectiveness of promotion in social networks can tell the specialist exactly what edits should be made to the advertising campaign.

4. User transitions due to RRS

Contextual advertising is one of the most effective methods of promotion at the moment, its use provides instant results, but to track its success, you should visit Google Analytics more often.
By analyzing the indicators and the number of clicks to the site using launched pay – per-click ads, as well as tracking the number of conversions on the site, you can calculate how effective and profitable this advertising campaign is.
If the indicators of your advertising are unsatisfactory, specialists in the field of RRS can help you make the necessary changes to the offer or its configuration in order to achieve the desired effect.

5. Traffic due to reviews from other sites

The use of reviews on other Internet resources has been practiced for a long time, but reviews have become an effective marketing channel relatively recently.
Due to the fact that the client has the opportunity to get acquainted with the results of your company's work in a situation of cooperation with other users, this allows you to gain additional trust. This trust and loyalty in the future will give you the opportunity to turn a potential client into a regular one, but for this it is necessary to approach the process very competently.
The best solution is to offer users a discount or a gift from the company for each review, regardless of its content. Thus, users who have visited your site will get acquainted with this promotion and will want to participate. This will definitely increase the amount of traffic coming from other sites – which means it will favorably affect the effectiveness of the promotion.
Despite the effectiveness of reviews as a marketing channel – it is not worth creating artificial reviews. The search engine algorithms will easily calculate if the reviews were made from a single IP address. Such a situation can cause distrust of your site from the search engine, which can threaten to lose the rating and slow down further promotion.

By offering your customers a certain gift for each of their reviews – you can significantly improve the image of your online store, get loyalty from potential customers and finally increase the effectiveness of promotion. You can track the success and effectiveness of this method of promotion using Google Analytics.

6. Click-throughs from search results

Search engine promotion involves optimizing the pages of the site's content, as well as the introduction of keywords to make the articles more relevant. This method of promotion is one of the most well – established at the moment-and its effectiveness has long been proven.
Using high-quality expert content can help you get the desired leads, but it is important to keep in mind the amount of time it takes for the first results to appear. In order for search engine promotion and your content to bring results, the articles and pages of the site must be indexed by search robots, after which they will get into the search results. On average, this process takes about 2 weeks, but there are often cases when the indexing process takes about 2-6 months.

7. Conversion Analytics

With the help of this indicator, a specialist can judge not only the number of conversions, but also the effectiveness of a call to action, as well as all advertising campaigns launched at the moment.
In addition, jumps in the number of conversions on the site can tell you which of the strategies you have tested is most effective to use to increase the number of conversions on the online store's site.

This is not the entire list of data provided by Google Analytics. Nevertheless, even focusing on these indicators – you can get a relatively complete picture of what is happening on the website of your online store.

By contacting a specialist who is able to competently analyze the data obtained – you will get answers to almost all your questions. In addition, data analysis will help you create further promotion strategies – whose effectiveness will be supported by the data obtained.

If you want to get the highest performance from the promotion – order the development of an online store and advertising for it from the specialists of the Gloss web studio. Our team has been creating corporate websites and online stores for more than ten years. By contacting us, you are guaranteed to get a high-quality and promising Internet resource. Moreover, by ordering the development of a corporate campaign for the created resource from our marketers – you can be sure of its effectiveness.

In order to learn more about the services of the Gloss web studio or order the creation of the online resource you need, check out the pages published in the site menu. Launch a high-quality Internet resource and cope with the ever-growing competition, together with the specialists of the Gloss web studio.