Optimization of online store loading: How to achieve the desired download speed in 2021

The issue of download speed in 2021 has become one of the most acute for most owners of Internet resources. Google strives to make the search engine and all sites in the top of the search results more comfortable for the client, and therefore new ranking factors are increasingly appearing. If you want to make your site the leader of the search results of your niche, then you will have to match them.

The impact of the site loading speed on the effectiveness of promotion and the appearance of relevant ranking factors did not surprise anyone. After Google hinted to the site owners that those who do not have a mobile version will not get into the top of the search results, marketers realized that this would not be the end of it.

Achieving a fast website load is not an easy task. In many ways, how difficult it will be to achieve certain values depends on how well the site was created and on how competent the specialists who developed your online store were. At the same time, the loading speed of the site may depend on the number of unnecessary directories, the load of pages with media files and a dozen other parameters, but what then? How to speed up the loading of an online store's website this year and what tools should I resort to to get the desired result?

In order to answer this question, we decided to create a small checklist in which we described basic actions that can speed up the loading of pages of your online store. It is worth noting that these actions are exactly the basic means, and therefore you should not expect a huge increase from them. If you want to significantly improve the page loading speed of your online store, contact a specialist or order optimization from the Gloss team. Gloss web Studio has been creating online stores, optimizing and promoting them for more than 13 years. Our experts will not only help speed up the loading of your online store, but they can also create a completely new, up-to-date website for you. The new turnkey online store boasts excellent optimization, modern and up-to-date design, as well as compliance with all ranking factors known at the moment. In order to order the creation of an online store from the specialists of the Gloss web studio, you just need to call the number listed on our company's website. If you have any questions about certain services of the Gloss web studio– you can always contact our specialist via online chat. You can find it on any page of the Gloss web studio website.

Checklist – what to do to speed up the loading of the site

As we said earlier, site loading has recently become one of the most important ranking factors. In order to achieve the most effective promotion, it is necessary that your site loads within specific time limits, and it is not easy to achieve this. We have collected several methods that can help you influence the situation and increase the loading speed of the online store website. The list of such actions is as follows:

1. Lazy loading

Lazy loading – or "lazy loading” is a great way to speed up the actual loading of your online store pages. Lazy loading is a technique of postponing non-critical page resources until they appear in the browser's viewport. By postponing the upload of photos and videos, you thereby speed up the loading of the online store page, as well as save hosting resources.

Postponing the loading of photos and videos can help you save precious seconds in loading pages, which will have a positive impact on the user experience. In addition, in this way, you will be able to improve the download rate in terms of Google ranking factors, thereby increasing the chances of your online store to break into the top of the search results.

With the help of lazy loading, you can provide the user with a squeeze of information and only then download all the media materials. This is especially true for corporate websites, visiting pages that, as a rule, are aimed at finding the necessary information, and only after that – to get acquainted with media materials. So using "lazy loading” you can provide your potential client with all the necessary data and speed up the process of obtaining them as part of the page loading.

2. Content Delivery Network

CDN is a network of servers that allows you to speed up the process of delivering and distributing content to the end user. Using this network of servers, you can speed up the delivery of images, fonts and other elements of your online store page to your potential client. Using this server network, it is important to take into account that it has a geographical reference. When planning to use this network of servers, consider in which region you plan to promote and in which region the information should load faster. Thus, you will be able to speed up the process of delivering the necessary information to your consumers and speed up the loading of the pages of your online store.

3. Correctness of image formats

Any catalog of an online store is full of images of goods. Clickable buttons and other interactive elements are also mandatory on the site. All these attributes are direct signs that you have an online store in front of you and they often adversely affect the loading speed of the pages of the online store.

Using too large images or formats that take up too much space - you risk slowing down the loading speed of your site, which may eventually lead to the loss of existing positions in the search results. In order to avoid such a situation, it is important not only to use suitable formats for media files, but also to optimize them in terms of requirements for a particular page. For example, if the products in your catalog are decorated with small photos, it simply does not make sense to upload photos in high resolution. At the same time, if the image magnification function is available on your site, the use of low–resolution images may cause disgust on the part of a potential buyer, because such an image does not allow the client to inspect the goods in detail. The opportunity to examine the purchased product in detail is one of the fundamental elements of the user experience, and therefore it is worth choosing a middle ground between the image quality and the amount of memory that this image occupies.

As for the formats that should be used for buttons, animated elements and media materials in general, their list looks like this:

• SVG for icons;
• JPEG for photos and banners;
• PNG for images with transparency;
• GIF for animated images.

Also, do not forget about the more progressive format from Google, WEBP. With this format, you can change images in JPEG, PNG and GIF format. Despite all the progressiveness of this format, when planning to add it to your site, you should remember that a special script will be required for its correct operation with outdated browsers.

In order not only to speed up the loading of your online store pages as much as possible, but also to increase the effectiveness of search engine promotion - after you decide on the image format, you should contact an SEO specialist. A specialist in search engine promotion will help you optimize the available images and reduce their impact on the loading speed of your online store pages. This way you will not only speed up the loading of pages, but also increase the value of the user experience, which in turn can lead to an increase in loyalty to your online store from potential customers.

4. Code minification

Minification is a term that implies the removal of all unnecessary characters from the code of your site. Minification involves the rejection of tabs, new lines and extra characters in order to increase the speed of reading your site's code by the browser. By eliminating unnecessary characters and optimizing the code of your site, you can significantly affect the loading speed of its pages. Minification shows itself most effectively in cases when it was resorted to during the development of an online store.

Minification of the code of an existing online store requires a lot of time, since during its operation the store could experience several re-optimizations, changes in the code and as a result - dozens if not hundreds of extra characters that affect the speed of loading the site by the browser. If you want to enjoy fast loading from the first day of the site's operation and not spend money on minification of the code in the future, contact the leaders in the field of creating Internet resources in Ukraine – Gloss web studio to create a turnkey online store.

The team of the Glyanec web studio is specialists with many years of experience behind them, of which there are hundreds of developed, designed and optimized Internet resources. Thanks to our vast experience and the fact that we have been on the market for 13 years, our team can easily cope with any Internet resource. The specialists of the Gloss web studio will write the code and optimize it right during the development of the turnkey online store. Thus, when all the work has already been completed, your Internet resource will be able to boast of optimized pages and media materials, as well as the absence of unnecessary directories and symbols in the site code. By ordering the promotion of an online store from us, you will receive a resource whose promotion indicators will be at the maximum possible values. This way you will not only be able to save your personal time and money on correcting mistakes after amateurs, but also get a great website that can surpass your competitors.

If you want to get a high-quality website and not waste time correcting mistakes after incompetent specialists - contact the leaders in the niche of creating online stores and corporate websites – Gloss web studio. Start your business on the Internet with a high-quality web resource, together with us!

The weight of the impact of the loading speed of the site and individual pages on the user experience and evaluation of the search engine

All the download optimization tools listed earlier represent only a small fraction of how you can affect the loading speed of your online store pages. Despite this, by contacting specialists regarding specific services, you can noticeably improve individual download indicators and improve the ranking of your online store.

If your goal is not just to improve the available indicators, but to become the best in the niche in accordance with all ranking factors – for this you will need cooperation with real professionals in their field.

New ranking factors are appearing more and more often, and therefore most site owners are already thinking about re-optimization, remarketing and trying their best to avoid losing positions in search results. In order to start a business during such significant changes in the search engine, it is necessary that your site be created by experts in this field.

If you already own an online store and want to speed up its loading by all possible methods – first you should order an audit of the site. After the specialist finishes a deep audit of your Internet resource, he will be able to state what specific problems are present on your site. It will also not be superfluous to contact specialists in the field of user experience and user interface, because they will be able to help you with increasing the value of user experience and comfort for your future customers.

Finally, if you don't own an online store yet, but want to start your business online even despite the rapidly growing competition, you should turn to the leaders in the niche of website creation. Thus, you will be able to get a website that can compete with new and old Internet resources that are engaged in the application of the same products as you. By enlisting the support of specialists in the field of online store development, you will thereby not only increase the chances of success of your site, but also be able to offer your future customers the most convenient interface along with lightning-fast loading of online store pages.

If your goal is to become a leader in your niche, order the creation of an online store from the specialists of the Gloss web studio. To learn more about our services, as well as to get acquainted with the results of our work, you can use the site menu. If you have any questions about certain services of the Gloss company– you can always contact the online chat, in which our specialist will answer all your questions.

In order to order the creation of a turnkey online store, all you need is to use an email or phone number published on the company's website.

Order the creation of a turnkey online store from the leading in this field – Glyanec web studio, surpass your competitors and become the leader of your niche – tomorrow!