The development of the resource and the attraction of new potential buyers is one of the key goals and objectives for any entrepreneur. Due to the growth of competition in all niches, one way or another related to online trading, companies are increasingly having to test new methods and principles of promotion to achieve the desired goals. Despite the popularity of SEO optimization, not all web resources use it in full measure, not to mention the use of new methods and optimization chips.

In this article, we will tell you about 12 ideas that can improve the effectiveness of promoting a web resource through optimization. These ideas can have a positive impact on site traffic and conversion, so we will look at each of them in detail, and at the end we will sum up the results, let's start!

Promotion of an online store: 12 ways to attract the attention of customers to your page

The development and promotion of the website of an online store is a long process, and against the background of growing competition, it becomes even more complex and confusing. If you have never been engaged in the promotion of online store sites — we recommend that you contact the specialists of the Glyanec web studio. Our specialists will help you to optimize your website and launch competent advertising. To learn more about the services of the website creation studio Glyanec, or to order the promotion of the website of an online store-you just need to click on the menu and select the appropriate tab. Well, if you have already had experience in optimizing and promoting web resources, the list of ideas for effective promotion in 2021 is as follows:

1. Using links from different national domain zones

In the Google search engine, all domain zones work, so you can significantly reduce the cost of the domain and thereby allocate a larger budget for promotion. Do not forget that some domain zones enjoy more loyalty on behalf of customers, the reason for which is personal beliefs. By choosing a domain group that is trusted by consumers, you can achieve an increase in loyalty and interest in your resource while saving money.

2. The volume of content and its reliability

Increasing the volume of content can have a very positive impact on site traffic and the number of unique users. Increasing the length of articles will not only allow you to place more keys in the text. It also makes it possible to make the information more professional. Soon, this factor may become the only way to successfully promote the website of an online store and a corporate website, regardless of the region and country.

According to Google's latest statements, competence and practical use will soon come out on top, shifting the frequency of keys and their successful selection. This does not mean that it will soon be possible not to use the keys, but if your content will not be of any use to the user — most likely, search algorithms will put your site in a long waiting queue, the first places in which will be occupied by resources with useful and effective content.

3. Updating the site layout and design

Conditional redesign and updating of the site layout can allow you to promote the site of an online store more successfully, while spending relatively little money on it. Thanks to the development of technology and the emergence of new trends, you can slightly change the website of an online store, and increase the effectiveness of its promotion.

To achieve the desired result, restructure the resource, remove unnecessary and unused pages, and update the design in accordance with current trends. So, you can breathe new life into the resource and make it more attractive to potential customers.

4. Deleting pages that are closed from indexing and links to them

Despite the fact that when promoting the website of an online store and optimizing it, you have the opportunity to hide from the search algorithms the pages that you do not want to index — they can be indexed. This is possible if the site has direct links to the pages you have hidden. In order to avoid indexing unwanted pages, you need to pay close attention to hidden pages and the links that lead to them. If these are freely available, try to get rid of them.

In this way, you will be guaranteed to get rid of unwanted indexing, which in the end can have a positive impact on the effectiveness of optimization and promotion.

5. Use of additional content for the purpose of promotion and growth of trade turnover

According to the latest data, more than 50% of buyers watch video reviews of products before purchasing. Using these statistics and publishing an overview of the product position on your resource, you can deprive the client of the need to go anywhere from your resource, and viewing the content on the site will motivate the user to purchase the position from you. In addition, long-term viewing of content has an excellent effect on the success of the promotion. The search algorithms of the system not only take into account the number of customer clicks on the website of the online store, but also the interest of customers in the products of the resource. This analysis is carried out by measuring the amount of time that users spend on average on your site viewing content and product cards. Thus, using video content, you can not only increase the number of sales, but also affect the effectiveness of the promotion of the online store's website, its advertising companies and the development of the page on other sites.

6. Using real reviews

According to information provided by Google, the influence of reviews about the company and products will now play an important role in the promotion of the resource. This is done in order to improve the user experience and cut off sites whose effectiveness is in question.

By creating a page with reviews about your company, you can influence the effectiveness of the promotion of the online store's website, thereby attracting more interested customers to it. Users scrupulously approach the selection of companies for cooperation, so the presence of natural reviews will allow the resource to achieve additional loyalty. Do not forget about search algorithms, some of which can definitely track the naturalness of reviews by comparing addresses and the text of reviews. If you decide to attract more potential customers to your online store by buying reviews — you may be disappointed, as the algorithms quickly compare the reviews left and the period of their publication, and if they are unreliable, they can send your site to the back of the search results. They are also able to assign a search engine ban, from which it will be extremely difficult to get out.

7. Using micro-markup

Statistics on traffic and promotion effectiveness have recently increasingly drawn attention to the presence or absence of micro-markup. According to the data obtained during the study of this issue, it can be concluded that the presence of competent micro-markup on the site can increase the effectiveness of promotion by an average of 7%, which can play a key role in the scale of the campaign for the promotion of an online store and its promotion, making the resource more popular and visited.

8. Robots.txt unable to hide data about search algorithms

Despite the popular belief that the settings of this file can help hide certain data of the resource — in practice, this judgment was not correct. Moreover, even pages that are closed from indexing can be indexed thanks to the links leading to them. Therefore, if your online store site contains information that can harm the promotion or you simply do not want to risk its dissemination — think about other methods of data protection.

9. Structuring content into slides

Search engine optimization involves optimizing the content on the site. In order for the content you created and optimized to bring the desired results, divide the articles into blocks, depending on the amount of information and limit them to images. This way you will be able to achieve more engagement from users, increase their loyalty and interest in your resource.

10. Relink and opt-out

Linking is often used on websites of online stores and corporate resources in order to lead the user from the main page to the page necessary for the sale. Despite this, after updating the search engine algorithms, linking on your own site has not only ceased to bring practical benefits, but is also able to slow down the promotion and worsen the ranking of the site. To avoid this situation, use an intuitive structure and clear navigation on the site. This way your potential client will be able to find the page they need on their own without risking the effectiveness of the promotion.

11. Comments and their effectiveness for promotion

Google's search engine algorithms are clearly set up to improve the user experience. After the latest updates, comments on site pages have become even more important for search algorithms, and resources with the ability to comment get some privileges when ranking. Using the form for comments on the site's pages can help you attract search algorithms, since seeing them, the search robots classify the content as dynamic. This has a positive effect on the speed and effectiveness of promotion.

Without a doubt, moderation of comments for pages is very important, and negative comments will definitely reduce the effectiveness of promotion. Therefore, when allowing users to leave comments on the site, think carefully about the scheme of actions in which the user's comment will appear on a particular page.

One of the best schemes in this matter is the preliminary clarification of the user's impressions of cooperation with the help of a bot. If the user's rating is satisfied with the bot you set up — it will offer to leave a review on the site. In this way, you will not only be able to increase the effectiveness of the promotion with the help of natural reviews and comments, but also to moderate the ratings, the presence of which can harm the promotion of the online store site.

12. Expertise — the main attribute of the content

Due to the innovations in search algorithms and the course of development of Google, the expertise of your content will play a crucial role in the results of optimization and promotion success. If only optimization is used to promote the website of an online store, then its main attribute should be expert articles, whose reliability has been proven by experts. If the article does not correspond to reality or its uniqueness is equal to zero-you should not wait for positive results of promotion.

Promotion and successful optimization in two clicks

Above, we have listed the most effective ideas that can radically affect the promotion of your resource. But not every resource owner can correctly implement them. If you have never dealt with the successful promotion of Internet resources, or consider your experience not successful enough-contact the specialists of the web studio Glyanec. Our company has been creating websites and promoting corporate resources for companies all over Ukraine for more than 12 years. Examples of our work, as well as reviews from entrepreneurs who have worked with us, can be found on the website of our studio.

If your site needs high-quality optimization, or you are just planning to create a corporate website or a news web resource-the website creation studio Glyanec is always ready to help you. Our specialists are highly qualified professionals with many years of experience and hundreds of created resources behind them, who are able to develop your dream website for you. All you need to order the creation of an online store website in the Gloss web studio is to go to the menu, select the appropriate tab and fill out an application. After processing the application, our specialist will contact you to clarify all the details and terms of the project.

Start a successful business tomorrow by ordering the creation of a website from the specialists of the Gloss web agency.