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Corporate website promotion: How to achieve optimal performance in 2021
Last year was very difficult for all companies and structures working offline. Due to the introduction of lockdown, entrepreneurs suffered losses of millions of dollars, but despite this, some of them were able to turn the disaster into a profit. Due to the fact that a huge number of companies, shops and establishments closed their doors and could not provide services to customers — those businessmen who managed to create a corporate website for their company could entice customers. They were able to do this thanks to minimal competition, and now it is their resources that occupy the top positions in the search results.
It is not surprising that the year 2021 began with a real boom in creating sites for online stores and corporate sites for various structures. The presence of a website in the new realities has become not just a prestige, its creation has become the only way to protect yourself from collapse in the event of a lockdown, which is why the competition in the market is now growing every day.
In this article, we will tell you how to improve the effectiveness of your website promotion through optimization and what algorithms determine the frequency of impressions of your resource, let's get started!
SEO-optimization as a promotion tool: What surprises the year 2021 has prepared for all entrepreneurs and their resources
Google updates its search algorithms with an enviable frequency. Despite this, all major announcements are reported to us by the press center of the corporation, but often the launch dates of these updates are postponed. This is exactly what happened this year, because due to the epidemic, many offices transferred employees to remote work, which of course affected the efficiency and speed of work.
Nevertheless, the company has already presented a map of updates that are waiting for all optimizers and entrepreneurs this year. Each update slightly changes the situation in terms of ranking sites. By ordering the creation of a corporate website now, you can just be in time for the first changes and use them to quickly advance in the search results. New updates will give businessmen new opportunities, and those resources that will not be able to adapt to the new conditions in the market will most likely sink into the oblivion of the search results pages.
In order to launch a successful corporate website in 2021 and effectively promote it in the Internet space, you need to learn everything about innovations and their nuances. Next, we will look at what the corporation has prepared for the Internet this year.
A new era of SEO optimization in 2021: What should be changed on the site in advance, and what you can not worry about yet
This year, entrepreneurs are waiting for a new course, which the company has chosen for the development of the search engine. Innovations will affect absolutely all niches of online commerce and media, and it is possible that very soon the sites that occupied the top positions in search results will give way to those who will be able to adapt faster. This year promises to be difficult for Internet resources, and the list of updates that awaits all entrepreneurs and optimizers this year is as follows:
1. The expertise of the content and its benefits-above all
This is how you can describe the vector that Google decided to make the main one for the development of the search engine. If earlier a big role was played by how much the words in your content or information on the site are relevant in relation to the user's search query, now the expert content has also been added to these indicators.
The fact is that the main goal of the company is to provide users with the most reliable information from verified sources, which will definitely be able to help them with their problems and protect them from misinformation. At the same time, by choosing this vector of development, the company makes the E-A-T principle even more popular and popular than before.
The E-A-T principle is the rule that the content on your site must not only be authentic, but also be written by a certified professional. In order to achieve the maximum possible promotion in the near future, companies will have to confirm the competence of their authors for effective promotion. It is worth noting that the corporation has the right to request confirmation of the competence of an author from the company, which will be required to provide copies of documents confirming the author's education in the field.
In addition, the expertise and scope of the content will also become very effective. So, for example, in addition to the standard content optimization for the purpose of promoting a corporate website, you can also use:
- Charts
- Photo
- Reviews
- A gallery of products
- and much more.
All this will be quoted by the search engine as content that can solve the user's problem or give an answer to his question. Thus, using high-quality optimized and reliable content in articles on your site, which is supported by graphs and photos, you can achieve greater results than if you simply optimized the text and uploaded the article to the site.
It is worth noting that this update is still in development and whether it will be the same as it was described-is not yet known. Most likely, the company will abandon the idea of confirming education, since this decision will jeopardize the profits of companies and sites, while at the same time the principle of exclusively unique professional content will begin its work in the near future.
2. Local SEO-optimization of its popularity in the current year
In view of the quarantine measures around the world for most of 2020, Google decided to support small businesses on their own and give local optimization a new meaning. Thanks to the changes made by the search giant, the system now more often advises users of establishments, shops and cinemas that are located closest to them. Thus, the company tries to attract users to support small businesses that are going through hard times due to the constant risk of going back to quarantine.
The company also added the ability to contact users directly in Google My Business. This opportunity has only recently appeared, and its main goal was to erase the border between entrepreneurs and consumers. Thus, the company wants consumers to understand the seriousness of the situation and, despite this, be able to purchase all the goods and products they need as close to home as possible. The same applies to entertainment, because amusement parks and catering establishments suffered the most from the quarantine measures of last year. But how can you take advantage of this innovation?
When setting up your personal account, specify all the information about your company, attach a few photos of your products or office if you are an agency providing services. If the user needs services or products that your company distributes — the corporate website created by you, along with the company card, will appear in the user's face when entering a search query in Chrome or Google Maps.
This way you will be able to further express yourself, and the promotion of your company's corporate website will bring more results. Despite this possibility, try to leave only a good opinion about yourself. Remember that every user of Google maps has the opportunity to leave a review about cooperation with your company, and if the quality of your team's work or products does not match the stated ones, be sure that the customers with whom you signed the contract yesterday will not forget to mention this in their reviews on the service.
3. Optimize all resources for mobile devices
A few years ago, the company released a search engine update called Mobile Friendly Update. The main goal of this update was to allow algorithms to give more preference to resources with a high-quality version for mobile devices. Despite the fact that this update has been released for quite a long time, there are still sites on the Internet without an adaptive version for mobile devices.
In the new year, the company plans to increase the pressure on such resources by promoting sites with high-quality adaptive design or originally written for mobile devices to the top. At the same time, resources without adaptive design are likely to start losing their positions, since from the point of view of the search service, they are not convenient for the client. The vector of development of the search engine in favor of adaptive design and the creation of sites for smartphones was not chosen by chance. The fact is that at the moment, according to statistics, more than 60% of all traffic to Chrome, the most popular browser, is just on mobile devices. Realizing that smartphones are the future, the company only decided to prepare the e-commerce market for the upcoming changes, gradually removing resources without an adaptive version from the first pages of search results.
If your goal in 2021 is to create a corporate website or promote it, in addition to creating a responsive design for mobile devices, you should also pay attention to:
- Page loading speed
- Mobile Internet despite the fact that technologies are developing, it still remains slower than the usual WiFi or Internet, the signal of which is transmitted over a fiber-optic cable. Because of this, the first thing you should take care of is the comfortable loading speed of your corporate website pages. When creating a corporate website from scratch, pay attention to the site code, and also check it for extraneous characters or folders that you will no longer need. You also need to optimize all files, including photos and videos on the pages of your site. This way you can speed up the page loading process and make your corporate website more attractive to search algorithms.
Layout of tabs and buttons on pages
When creating a corporate website adapted for use on mobile devices, pay attention to the location of all tabs and buttons on the pages. Please note that the smartphone screen is much smaller than a normal laptop screen, so placing the buttons too far apart from each other, the user may not find the necessary functions for working with the site, which will make it absolutely not usable.
In order to avoid such a situation, you need to develop a design by first trying on the selected image on the mobile screen. If the result of the adaptation is completely satisfied and all the buttons fit comfortably on the page without interfering with each other's functionality — you can safely launch the resource.
Save space on your smartphone screen
Due to the huge difference between the screen diagonals of smartphones and leptops, for effective promotion and good ranking, you will need to test all the elements of your resource, while getting rid of unnecessary decorations. This will allow you to more effectively use the space on the screen of your client's smartphone while giving the user the opportunity to use all the useful functionality of the resource.
If you are just planning to develop a corporate website, or at the moment you are creating an adaptive design for a resource-hurry up. Otherwise, with the arrival of a new update, the corporate site may receive less traffic, as its indicators will be underestimated due to the lack of a version for smartphones. This threatens to lose positions and results, which ultimately can lead to a decrease in trade turnover and further bankruptcy.
User impressions will now become the main criterion for search results
The company has repeatedly said that its main goal is to make the search for information on the Internet as efficient and comfortable as possible for users. Despite this, the company has not included user experience in the list of behavioral factors for a long time. In the new year, the situation has changed rapidly due to the situation with quarantine measures and the growing popularity of developing resources for your business, Google said that now the effectiveness of promoting a corporate site will also depend on whether the user has received an answer to their question after visiting your site.
In addition, it will also take into account the intuitiveness of the structure, the time it took for the client to complete the target action, his feedback on cooperation, and much more. Thus, when creating a corporate website for your company, you will need not only to meet all the requirements of search algorithms, but also to take into account the wishes of customers, who will depend solely on your target audience or the audience segment you have chosen as the main one.
Creating a corporate website in 2021: How to simplify the task and make your resource popular without spending time on it
The list of changes that we have listed above is just the tip of the iceberg. In fact, according to the company's assurances, even bigger changes are waiting for us in the near future. Despite this, high-quality optimization and turnkey website creation can solve the problem of innovations for you. Specialists in the development of online stores and other web resources can help with the creation of an up-to-date resource, the promotion of which will not be a long process for you.
Thanks to many years of experience and hundreds of created web resources, the team of the Gloss website creation studio can develop a corporate website for you, taking into account all the innovations planned for the near future. In addition to creating a corporate website, the Gloss design studio can also develop a design for a resource or create an effective contextual advertising that can help you promote your online store or company website. If you want to achieve high performance, but do not want to spend your personal time studying all the subtleties of innovations in the field of optimization and promotion — just entrust this matter to professionals.
Order the creation of a corporate website today, start a profitable business and keep up with the times together with the web studio Gloss!
Website autotesting: bug control and system stability
Maintenance of a Drupal website. Automatic testing of website functions
Website testing is a tool that allows you to detect errors in the work of the site before they are noticed by the visitor. This is especially important for online stores and corporate websites, because even one failure in the order form can cost you a lead or a sale.
As part of Drupal website maintenance, Glyanec implements automatic testing of key functions. The program regularly simulates the behavior of a real user - for example, adding a product to the cart, proceeding to checkout, submitting a form. In case of errors, we receive notifications and respond promptly.
This allows us to maintain a stable website, especially after updates or the launch of new modules.
Website autotesting: checking the order form, shopping cart, performance
In Drupal, autotesting is customized for the key stages of the user journey. We check:
- the availability and operability of buttons, forms, filters;
- the logic of the shopping cart and checkout;
- the speed of page loading.
The autotest can cover standard and advanced scenarios - it all depends on the specifics of the project. It is an ideal solution for eCommerce websites where every click counts.
Autotests for Drupal website: a flexible solution within the framework of technical support
Drupal allows you to flexibly customize autotests for any functionality. If you have complex logic, a non-standard form, or deep integration, we can add customized test scripts:
- testing document generation;
- checking authorization or accounts;
- data integrity control after integration with CRM;
- checking multi-level forms or API requests.
This increases reliability and avoids failures at important moments: during an advertising campaign, promotion, or content change.
Do you want to know if autotesting is right for your website? Leave a request on the contact page, and we will tell you about the possibilities of Drupal maintenance with customized solutions.
Website development for the Polish market!
We are your reliable partner in setting up and developing your business in Poland. Our company offers a full range of services for the launch and successful operation of your company in this country. We specialize in the development of websites in Polish, adapted to the needs of the local audience. Our web development professionals have many years of experience in designing and optimizing websites for the Polish market, which will allow your business to compete effectively and attract customers.
Our services include:
- Polish website development: Our website development professionals will create an effective and attractive Polish-language website for you that will attract the attention of local customers.
- Marketing services in Poland: We will develop a marketing strategy for you that will allow you to set up effective advertising campaigns and attract your target audience.
- Rebranding your business: Our rebranding experts will help you update your company's image and emphasize your strengths to attract new customers.
Cooperation with us covers a wide range of services for entrepreneurs and companies expanding their activities in the international market. We offer professional translation of documents and information, advice on local banks and financial procedures, assistance in registering a business and opening a branch, as well as support in choosing a payment and delivery system. In addition, we can provide you with contacts for registering a legal entity in Poland, office selection, accountant contacts and other services. We make sure that your business initiatives are successfully implemented in the new market conditions.
Address of the office in Poland: Biuro 315, Regus Equal Park 3rd Floor, Wielicka 28, 30-552 Kraków
Don't waste time - choose our company for a successful start in Poland. We know how to make your business competitive in this market!
For a successful start in Poland, please contact us:
📞 Phone: 0 (800) 750-751
📧 E-mail: [email protected]
How a website audit can transform your business
A website audit is not a simple check, it is a necessity that allows you to deeply understand both the technical and marketing aspects of your site. Is your website optimized for search engines? Does it communicate effectively with your potential customers? The answers to these questions can radically change your approaches and strategies. Ordering a website analysis can reveal hidden issues that are holding back your site's lead generation and customer acquisition potential. Whether you're looking to improve your site's search engine rankings or increase user satisfaction, an audit can provide you with the tools and guidance you need.
We will look at how a carefully prepared audit can significantly improve your website and make it more competitive. We will discuss what aspects of a website are checked during an audit, what benefits it can bring to your business, and how you can order a website audit from professionals to ensure the best results.
Why does your business need a website audit?
Excellent website usability is not just a nice bonus, but a critical condition for ensuring online success. A website audit allows you to analyze in detail how conveniently and efficiently users interact with your site, and how this affects your business's ability to achieve its goals. Here are some reasons why it is important:
- Increase user satisfaction: An audit reveals navigation and interface issues that may prevent users from easily and intuitively finding the information they need or performing the actions they want on your site. Improving these aspects can significantly increase your visitors' satisfaction.
- Reduce bounce rate: When users find it difficult to navigate the site or perform the necessary actions, they are more likely to leave the site without converting. An audit helps to identify and fix design elements that can lead to a high bounce rate.
- Increase conversions: Website optimization can have a direct impact on your conversions. For example, simplifying the checkout process or improving the visibility of a call-to-action button can significantly increase the number of successful transactions.
- Search engine optimization: SEO audit and optimization is part of the overall website audit and focuses on aspects that affect your website's visibility in search engines. Analyzing keywords, meta tags, URL structure, and other SEO practices will help to push your website higher in search results.
- Improving accessibility: The audit also assesses how accessible your site is to people with disabilities. Ensuring accessibility not only expands your target audience, but also emphasizes your responsibility as a business.
- Optimization for mobile devices: Nowadays, it's important that your website is optimized for mobile users. An audit will help ensure that your website works efficiently on all types of devices, improving the overall user experience.
Ensuring a high quality website is an investment in customer satisfaction and the efficiency of your online space. Ordering a professional audit can help you identify critical issues and resolve them before they negatively affect your business. You can read more about SEO promotion in the article "Features of SEO optimization of an online store"
How the audit is conducted and what we offer
Website audit is a complex process that includes several key stages. Each stage has its own specifics and requires a detailed approach. Our team of specialists uses advanced technologies and techniques to ensure the highest quality of services. This is how we work:
- Audit planning: First of all, we identify your business goals and website features. This helps us to prepare a personalized audit plan that takes into account all the necessary aspects: from technical analysis to user experience assessment.
- Technical audit: At this stage, we check the technical component of the website: coding, information architecture, compliance with SEO and web accessibility standards. We identify technical errors that may prevent the site from being indexed by search engines or impair overall performance.
- User experience (UX) audit: We analyze how visitors interact with your website and evaluate the usability of the interface. In this context, we can also put a heatmap on the site. Heatmaps allow you to visualize where users click most often, how long they stay on certain segments of the page, and how they scroll through the page. This is very useful for improving page structure and content.
- Report and recommendations: At the final stage, we compile a detailed report that includes all the issues we found and specific recommendations for fixing them. We provide practical advice that can be implemented quickly to improve your website.
- Support and optimization: After the audit, we also offer website maintenance and optimization services. This can include regular updates, monitoring of website performance, and additional checks for compliance with changed requirements or technologies.
Our goal is not just to identify problems, but to provide you with the tools and knowledge to solve them effectively, so that your website not only works at full capacity, but also helps you grow your business.
Glyanec provides professional website audit services that include technical audit, usability testing, SEO optimization, and analysis of your website's accessibility and security. We use advanced tools, such as heatmaps, to analyze user behavior in depth, allowing us to offer targeted and effective solutions for each client.
If you want to ensure that your website functions at the highest level, meets all modern requirements, and works as a powerful tool for your business, contact us. Order a website audit in Glyanec today and take the first step towards improving your online space. We guarantee a professional approach and dedication to achieving your business goals.
What are the advantages of websites over mobile apps?
Different companies are faced with the choice between developing mobile apps and websites every day. While mobile apps may seem convenient and innovative, it's important not to ignore the numerous advantages of websites. Ordering a website is not just an investment in an online presence, but a strategic decision that can significantly reduce development and maintenance costs, provide a wider audience reach, and improve search engine rankings.
We'll take a closer look at why websites compare favorably to mobile apps, analyzing their functionality, accessibility, and maintenance costs. The importance of websites in today's digitalized landscape cannot be underestimated, as they play a key role in attracting customers, expanding the market, and optimizing the user experience.
What is a website and a mobile application?
Websites and mobile apps play vital roles in promoting a business, but they have significant differences. A mobile app is a program downloaded and installed on a mobile device that can use the phone's system capabilities, such as a camera, GPS, or gyroscope. They can offer a more personalized experience, but they require significant investment to develop and maintain.
Therefore, choosing between website development and in-house development usually turns out to be a more profitable and effective solution.
Main advantages of websites
Websites offer a number of benefits that make them an attractive choice for businesses of all sizes. Let's take a look at a few of the key benefits you should consider when considering a website for your business.
- Universal access: One of the main advantages of websites is their accessibility. Visitors can access your site from any device that has an Internet connection, regardless of the operating system. This provides a wide audience reach and the ability to attract more potential customers.
- Cost-effectiveness: Ordering a website is often much cheaper than developing a mobile app. The cost of developing and maintaining a website is lower because you don't need to create separate versions for different platforms, such as iOS and Android. In addition, updates and changes to the site can be implemented faster and easier, which reduces overall maintenance costs.
- SEO and marketing benefits: Websites provide better opportunities for search engine optimization (SEO). This means that your website can rank higher in search engines, increasing the chances of being discovered by potential customers. Optimizing your website for search engines helps to increase its visibility and attract more organic traffic.
- Improving the user experience: Websites can offer a rich and user-friendly user interface that is adapted for different devices, including mobile phones, tablets, and desktops. With a responsive design, users can easily navigate the site, which improves the overall user experience and can increase conversion rates.
With these benefits in mind, building a website is a rational choice for businesses looking to maximize the benefits of their online presence. Not only do websites save money and resources, but they also provide ample opportunities to scale and grow your business.
Why do users abandon mobile apps?
Despite the significant development of mobile technology and the increase in the number of available apps, many users still prefer websites. This is due to a number of reasons that point to certain disadvantages of mobile apps and limitations that can affect the user experience.
Most users do not see the need to install mobile applications when they can easily access the same services or information through a website on their laptop or smartphone via a browser. This is especially true for those services that users use infrequently or sporadically.
Additionally, users emphasize that mobile apps often take up too much space on their devices, which can be critical for those with limited storage space. There are also concerns about battery and mobile data consumption, especially when apps are running in the background or transferring large amounts of data.
Privacy and security issues
One of the biggest concerns that pushes users away from mobile apps is the issue of privacy and security. Many apps require extensive permissions to access personal information such as contacts, location, social media data, and even personal files, which raises concerns among users about how this data is collected, stored, and used. There is also a fear that mobile apps may be vulnerable to hacking, especially those that store sensitive financial data or personal information. Data breaches at large companies that have made headlines only reinforce these concerns.
These factors contribute to the fact that many users prefer to use websites that do not require a download and provide quick access to services without the need to install resource-consuming applications. This confirms that websites can be a more convenient and secure solution for many users. However, for many companies, creating a website will prove to be the most optimal solution to effectively attract customers and provide high quality service with minimal costs and complexity.
To summarize, a careful choice between website and mobile app development should be based on the specific needs of the business, its target audience, and available resources. However, for many companies, ordering a website will prove to be the most optimal solution that allows them to effectively attract customers and provide high quality service with minimal costs and complexity.
What are progressive web applications and what are their advantages
Progressive Web Applications (PWAs) are changing the way we think about what websites can do. This technology combines the best of the web and mobile applications, offering speed and usability that was previously only possible in apps. In this article, we'll take a closer look at what progressive web apps are, what technologies are behind them, their benefits, and key implementation considerations. We will pay special attention to how progressive web applications can transform your business by providing a better user experience and increasing productivity.
What are progressive web applications?
Progressive web applications are a type of software that is split into a website and a mobile application. This allows users to install web applications on their devices and use them in a similar way to regular mobile applications. An important feature of PWAs is that they use web browser technologies but offer functionality that is usually associated only with mobile applications.
The PWA concept was first introduced by Google in 2015. The goal was to make the web experience as convenient and fast as possible. Since then, the technology has gained significant development and support, especially from companies seeking to improve the mobile user experience without losing the versatility and accessibility of the web.
Technologies used in advanced web applications
Progressive web applications use a number of modern web technologies to provide users with an experience that is as close as possible to mobile applications. The most important of these technologies are:
- Service Workers - scripts that run in the background, independently of the web page, and allow you to manage network requests, cache resources, and use push notifications.
- Manifest file - a JSON file that allows developers to install a web application on the home screen, set the icon and the start screen.
- Using HTTPS - ensuring the security of user data and the reliable operation of web applications.
Why progressive web applications are better than traditional sites
Improving the user experience
Progressive web applications are characterized by extremely fast loading speeds and high responsiveness, which is ensured by data caching and intelligent management of network requests. This means that users are able to access content instantly, regardless of the quality of their Internet connection, which significantly improves the overall user experience.
Offline access and support for push notifications
One of the defining features of PWA is the ability to work offline. This is achieved thanks to Service Workers technology, which allows web applications to cache important content and provide access to it without the need for an Internet connection. In addition, PWAs can use push notifications to inform users about news, updates, or special offers even when they are not using the web application.
Increase engagement and conversion rates
Thanks to better user experience and offline capabilities, PWAs demonstrate high rates of user engagement and increased conversions. The ability to load quickly and run smoothly on any device ensures higher customer loyalty and a higher likelihood of completing targeted actions, such as making a purchase or filling out a contact form.
Steps to implement progressive web applications in your business
Implementing progressive web applications may seem daunting, but with the right approach, the process can be efficient and smooth. Here are the basic steps to integrate PWA into your business:
- Audit the current state of the website - check if your site is ready for conversion to PWA. This includes ensuring HTTPS compatibility, site responsiveness on different devices, and the availability of all necessary technical aspects.
- Developing and configuring Service Workers is a key component of PWA that allows the website to work offline and use push notifications.
- Creating a web app manifest - a manifest allows users to add your app to the home screen of their devices, providing easier access and a more native experience.
- PWA testing - ensure that your PWA works properly across all devices and browsers, with special attention to offline mode and loading speed.
- Monitoring and updating - once your PWA is up and running, it's important to keep it up to date and make updates to resolve any issues or improve functionality.
To illustrate how easily and quickly users can install a progressive web application on their devices, we have prepared an animated GIF. This GIF shows the process from the moment a user visits a website to the moment they install the web application on the home screen of their mobile device. This demonstrates the simplicity and ease of use of PWAs, as well as their ability to offer a native experience through a web browser.
Progressive web apps are a powerful tool for business development, offering speed, convenience, and an enhanced user experience comparable to native mobile apps. They allow you to achieve a high level of customer engagement, provide the ability to work offline and send push notifications, which is critical in today's dynamic market. Thanks to their ease of installation and efficiency, PWAs can significantly increase conversion rates and improve the overall user experience.
If you're looking for a way to make your web experience more efficient and engaging, progressive web applications can be a great solution. Remember that proper implementation and ongoing updates are essential to the success of any technology solution. Don't hesitate to bring in professionals to help you optimize your website to turn it into a responsive web app and take full advantage of its capabilities.
Just one step to your perfect website
