Last year was very difficult for all companies and structures working offline. Due to the introduction of lockdown, entrepreneurs suffered losses of millions of dollars, but despite this, some of them were able to turn the disaster into a profit. Due to the fact that a huge number of companies, shops and establishments closed their doors and could not provide services to customers — those businessmen who managed to create a corporate website for their company could entice customers. They were able to do this thanks to minimal competition, and now it is their resources that occupy the top positions in the search results.

It is not surprising that the year 2021 began with a real boom in creating sites for online stores and corporate sites for various structures. The presence of a website in the new realities has become not just a prestige, its creation has become the only way to protect yourself from collapse in the event of a lockdown, which is why the competition in the market is now growing every day.

In this article, we will tell you how to improve the effectiveness of your website promotion through optimization and what algorithms determine the frequency of impressions of your resource, let's get started!

SEO-optimization as a promotion tool: What surprises the year 2021 has prepared for all entrepreneurs and their resources

Google updates its search algorithms with an enviable frequency. Despite this, all major announcements are reported to us by the press center of the corporation, but often the launch dates of these updates are postponed. This is exactly what happened this year, because due to the epidemic, many offices transferred employees to remote work, which of course affected the efficiency and speed of work.

Nevertheless, the company has already presented a map of updates that are waiting for all optimizers and entrepreneurs this year. Each update slightly changes the situation in terms of ranking sites. By ordering the creation of a corporate website now, you can just be in time for the first changes and use them to quickly advance in the search results. New updates will give businessmen new opportunities, and those resources that will not be able to adapt to the new conditions in the market will most likely sink into the oblivion of the search results pages.

In order to launch a successful corporate website in 2021 and effectively promote it in the Internet space, you need to learn everything about innovations and their nuances. Next, we will look at what the corporation has prepared for the Internet this year.

A new era of SEO optimization in 2021: What should be changed on the site in advance, and what you can not worry about yet

This year, entrepreneurs are waiting for a new course, which the company has chosen for the development of the search engine. Innovations will affect absolutely all niches of online commerce and media, and it is possible that very soon the sites that occupied the top positions in search results will give way to those who will be able to adapt faster. This year promises to be difficult for Internet resources, and the list of updates that awaits all entrepreneurs and optimizers this year is as follows:

1. The expertise of the content and its benefits-above all

This is how you can describe the vector that Google decided to make the main one for the development of the search engine. If earlier a big role was played by how much the words in your content or information on the site are relevant in relation to the user's search query, now the expert content has also been added to these indicators.

The fact is that the main goal of the company is to provide users with the most reliable information from verified sources, which will definitely be able to help them with their problems and protect them from misinformation. At the same time, by choosing this vector of development, the company makes the E-A-T principle even more popular and popular than before.

The E-A-T principle is the rule that the content on your site must not only be authentic, but also be written by a certified professional. In order to achieve the maximum possible promotion in the near future, companies will have to confirm the competence of their authors for effective promotion. It is worth noting that the corporation has the right to request confirmation of the competence of an author from the company, which will be required to provide copies of documents confirming the author's education in the field.
In addition, the expertise and scope of the content will also become very effective. So, for example, in addition to the standard content optimization for the purpose of promoting a corporate website, you can also use:

• Charts
• Photo
• Reviews
• A gallery of products
• and much more.

All this will be quoted by the search engine as content that can solve the user's problem or give an answer to his question. Thus, using high-quality optimized and reliable content in articles on your site, which is supported by graphs and photos, you can achieve greater results than if you simply optimized the text and uploaded the article to the site.

It is worth noting that this update is still in development and whether it will be the same as it was described-is not yet known. Most likely, the company will abandon the idea of confirming education, since this decision will jeopardize the profits of companies and sites, while at the same time the principle of exclusively unique professional content will begin its work in the near future.

2. Local SEO-optimization of its popularity in the current year

In view of the quarantine measures around the world for most of 2020, Google decided to support small businesses on their own and give local optimization a new meaning. Thanks to the changes made by the search giant, the system now more often advises users of establishments, shops and cinemas that are located closest to them. Thus, the company tries to attract users to support small businesses that are going through hard times due to the constant risk of going back to quarantine.

The company also added the ability to contact users directly in Google My Business. This opportunity has only recently appeared, and its main goal was to erase the border between entrepreneurs and consumers. Thus, the company wants consumers to understand the seriousness of the situation and, despite this, be able to purchase all the goods and products they need as close to home as possible. The same applies to entertainment, because amusement parks and catering establishments suffered the most from the quarantine measures of last year. But how can you take advantage of this innovation?

When setting up your personal account, specify all the information about your company, attach a few photos of your products or office if you are an agency providing services. If the user needs services or products that your company distributes — the corporate website created by you, along with the company card, will appear in the user's face when entering a search query in Chrome or Google Maps.

This way you will be able to further express yourself, and the promotion of your company's corporate website will bring more results. Despite this possibility, try to leave only a good opinion about yourself. Remember that every user of Google maps has the opportunity to leave a review about cooperation with your company, and if the quality of your team's work or products does not match the stated ones, be sure that the customers with whom you signed the contract yesterday will not forget to mention this in their reviews on the service.

3. Optimize all resources for mobile devices

A few years ago, the company released a search engine update called Mobile Friendly Update. The main goal of this update was to allow algorithms to give more preference to resources with a high-quality version for mobile devices. Despite the fact that this update has been released for quite a long time, there are still sites on the Internet without an adaptive version for mobile devices.

In the new year, the company plans to increase the pressure on such resources by promoting sites with high-quality adaptive design or originally written for mobile devices to the top. At the same time, resources without adaptive design are likely to start losing their positions, since from the point of view of the search service, they are not convenient for the client. The vector of development of the search engine in favor of adaptive design and the creation of sites for smartphones was not chosen by chance. The fact is that at the moment, according to statistics, more than 60% of all traffic to Chrome, the most popular browser, is just on mobile devices. Realizing that smartphones are the future, the company only decided to prepare the e-commerce market for the upcoming changes, gradually removing resources without an adaptive version from the first pages of search results.

If your goal in 2021 is to create a corporate website or promote it, in addition to creating a responsive design for mobile devices, you should also pay attention to:

• Page loading speed
• Mobile Internet despite the fact that technologies are developing, it still remains slower than the usual WiFi or Internet, the signal of which is transmitted over a fiber-optic cable. Because of this, the first thing you should take care of is the comfortable loading speed of your corporate website pages. When creating a corporate website from scratch, pay attention to the site code, and also check it for extraneous characters or folders that you will no longer need. You also need to optimize all files, including photos and videos on the pages of your site. This way you can speed up the page loading process and make your corporate website more attractive to search algorithms.

Layout of tabs and buttons on pages

When creating a corporate website adapted for use on mobile devices, pay attention to the location of all tabs and buttons on the pages. Please note that the smartphone screen is much smaller than a normal laptop screen, so placing the buttons too far apart from each other, the user may not find the necessary functions for working with the site, which will make it absolutely not usable.

In order to avoid such a situation, you need to develop a design by first trying on the selected image on the mobile screen. If the result of the adaptation is completely satisfied and all the buttons fit comfortably on the page without interfering with each other's functionality — you can safely launch the resource.

Save space on your smartphone screen

Due to the huge difference between the screen diagonals of smartphones and leptops, for effective promotion and good ranking, you will need to test all the elements of your resource, while getting rid of unnecessary decorations. This will allow you to more effectively use the space on the screen of your client's smartphone while giving the user the opportunity to use all the useful functionality of the resource.

If you are just planning to develop a corporate website, or at the moment you are creating an adaptive design for a resource-hurry up. Otherwise, with the arrival of a new update, the corporate site may receive less traffic, as its indicators will be underestimated due to the lack of a version for smartphones. This threatens to lose positions and results, which ultimately can lead to a decrease in trade turnover and further bankruptcy.

User impressions will now become the main criterion for search results

The company has repeatedly said that its main goal is to make the search for information on the Internet as efficient and comfortable as possible for users. Despite this, the company has not included user experience in the list of behavioral factors for a long time. In the new year, the situation has changed rapidly due to the situation with quarantine measures and the growing popularity of developing resources for your business, Google said that now the effectiveness of promoting a corporate site will also depend on whether the user has received an answer to their question after visiting your site.

In addition, it will also take into account the intuitiveness of the structure, the time it took for the client to complete the target action, his feedback on cooperation, and much more. Thus, when creating a corporate website for your company, you will need not only to meet all the requirements of search algorithms, but also to take into account the wishes of customers, who will depend solely on your target audience or the audience segment you have chosen as the main one.

Creating a corporate website in 2021: How to simplify the task and make your resource popular without spending time on it

The list of changes that we have listed above is just the tip of the iceberg. In fact, according to the company's assurances, even bigger changes are waiting for us in the near future. Despite this, high-quality optimization and turnkey website creation can solve the problem of innovations for you. Specialists in the development of online stores and other web resources can help with the creation of an up-to-date resource, the promotion of which will not be a long process for you.

Thanks to many years of experience and hundreds of created web resources, the team of the Gloss website creation studio can develop a corporate website for you, taking into account all the innovations planned for the near future. In addition to creating a corporate website, the Gloss design studio can also develop a design for a resource or create an effective contextual advertising that can help you promote your online store or company website. If you want to achieve high performance, but do not want to spend your personal time studying all the subtleties of innovations in the field of optimization and promotion — just entrust this matter to professionals.

Order the creation of a corporate website today, start a profitable business and keep up with the times together with the web studio Gloss!