Website development and search engine promotion have been going hand in hand for many years, and the promotion mechanism itself has not yet lost its distinctive outlines. The creation of a turnkey online store site and its subsequent optimization for the search engine bears fruit, but only if all the processes and manipulations with the online store have been done at the proper level. The quality and success also depend on what kind of work was carried out on the site and what exactly the resource owner optimized.
In order to create a successful online store in 2021, an entrepreneur needs to enlist the support of specialists. Due to the rapidly growing competition in the market, owners of Internet resources aimed at trading goods or services need to constantly promote their sites, because otherwise all they will have in the future is the backyards of search results. In order for a turnkey website of an online store to develop – the foundation for its promotion must be laid during development. For more information about what should be taken into account in the process of creating a turnkey online store site, we will tell you in the next section.

What to pay attention to when creating an online store website

As with any commercial resource, the success of an online store directly depends on how well it was developed. It is worth considering that when developing an online store and its turnkey website, even the smallest elements are important, not to mention the main processes. As for the aspects that you will definitely need to pay attention to during the development of a turnkey online store site, their list includes:

1. The structure of the site and its intuitiveness

The algorithms of the Google search engine are transformed with each new addition, and given the company's development course aimed at providing the most comfortable conditions for customers, the intuitive structure has now become a mandatory element during the creation of the site.
The intuitive structure of the site implies that the user has never been on the site of your online store, should be able to comfortably find all the pages he needs.
To facilitate the search, it is necessary that the created site has as few pages as possible available during the transition, and on the contrary, all pages are accessible directly from the "Main" online store.
This approach will allow you to reduce the amount of time required for the user to search for a product or service – this will naturally have a positive effect on both the intuitiveness of the structure and the loyalty of the buyer.
It is also important that all menu items are as accessible and understandable to the user as possible. The use of professional vocabulary should be kept to a minimum, as the number of fully informed customers is several times lower than the number of customers who do not know the correct names of certain services.
In order to simplify the search for your customers, you can use associative links or divide services and products into categories with names that are more understandable and close to the customer. Thus, you will significantly reduce the amount of time required for the client to get acquainted with the online store you created, as well as increase the likelihood of buying a product, thanks to the provided amenities.

2. Website design and its relevance

In a situation of increased competition in the market, every entrepreneur wants to show his client that it is his site that will suit him best. Despite such good zeal, often the owners of websites and online stores completely forget about the relevance of the design and continue to work with the design of five years ago. At the same time, sites with trending designs feel more " fresh” from the point of view of customers, and, therefore, it is on them that all the user's attention will be directed.
This pattern is associated with a pathological distrust of shopping on the Internet in the lion's share of users of the World Wide Web. The more relevant the design looks – the more positive emotions it evokes in the user. At the same time, outdated design solutions or even ten – year – old designs scare away customers, as they make the user think about whether the site as a whole is relevant. "Perhaps this site has been hacked or abandoned for a long time” - this is about the order of thoughts that arise in the user's head when they see the trending designs of 2010, and most of these sites.
In order to avoid distrust of the client, you should make sure that the design of the online store site you create is up-to-date and trending, but at the same time has its own chips. Thus, you will have the opportunity to hook the client without causing him distrust.
In order for a potential buyer to treat your resource as loyally as possible – you should pay attention to what kind of products you are engaged in. The use of design solutions in the issue of site design, as well as the excerpt of the subject of products in the design development is one of the most effective tactics at the moment. By developing an associative relationship between the design and the products of your online store, you have every chance to quickly acquire a solid customer base, not to mention widespread loyalty from consumers.
Achieving such results will require not only a brilliant idea, but also its high-quality implementation, and it is often with this that entrepreneurs have a problem.
In order to create a trending website design, you need a lot of knowledge in web design, as well as in which design elements are currently trending. The most prudent decision from the point of view of an entrepreneur who has no experience in creating designs and decorations - will be to turn to specialists, but to what?
If you are experiencing difficulties with creating a turnkey online store website – you can always rely on the specialists of the Glyanec website creation studio. Our company has been in the market of web resources development for more than 12 years and during this time we have not only been able to create an image around ourselves, but also have become leaders among other studios in the development of websites throughout Ukraine. To get acquainted with the projects of our developers and designers, you can visit the portfolio tab by clicking on the site menu. As for the full-fledged creation of an online store site to order – then to start creating your site, it is only necessary that you leave a request about your project. By contacting our representatives at the phone number listed on the site – or by leaving a request on the site itself – you will take the first step towards creating a high-quality corporate website. Immediately after our manager contacts you to discuss the details, terms and cost of the project-our developers will start creating an online store to order – and in the meantime, the designers will create several design layouts in which you can of course make edits. Finally, after the work of programmers and designers is completed – you can get your resource, or order its promotion.
Our specialists can create thematic, contextual advertising for you, or optimize your online resource for further promotion of the created online store using SEO. We also develop offers for online stores, create landing pages and other online resources that can help a successful business become even more profitable.

3. Usability of the online store site and why it is so important in 2021

Intuitiveness and relevance are the main help for a popular website in 2021. In view of the course taken by Google and the steps that the company takes on the way to its goal, these parameters have become the main ones for a successful Internet resource.
In order for a custom-made online store to become popular among representatives of your target audience, it must be as user-friendly as possible. Usability implies not only clarity, but also the convenience of finding the necessary information, order confirmation, and the ability to pay for your purchase in any convenient way.
If you simplify it, then all usability can be reduced to maximum user comfort, since it is on this parameter that most of the search engine algorithms are currently built.
Creating a user-friendly and intuitive navigation is only the first step towards a high-quality user experience, but this will already be enough for the first results to appear.
The more convenient it is to use the site you created – the more likely it is that users will return to it after a while. At the same time, comfort can often play a key role even in a situation where the product the user needs from your competitor costs a little less than on your resource.
In this case, users often simulate situations in a restaurant, where paying for an order (in the case of an online store), the user pays not only for the product, but also for the comfort provided to him.
The emphasis on the usability of the site, the quality of the content and its relevance, as well as the relevance of complete information – can be a real key to the success of the online store you created. At the same time, mistakes made during development can negate all your efforts and completely deprive the resource you created of its potential. In order to avoid such a situation, the most effective solution is to order an online store and create it on a turnkey basis from specialists.
This way you will not only avoid a lot of problems and mistakes that can be made due to insufficient experience in web development – but also save your own time.
By ordering the creation of a turnkey online store from the specialists of our web studio Gloss-you can be sure of the highest quality of the finished resource. Our specialists will listen to your every wish and eventually develop the website of your dreams. In order to order the creation of a turnkey online store in the Gloss web studio, you just need to call the number indicated on the website or leave a request directly on our resource.

SEO-2021: what parameters should you pay attention to when optimizing your own website

After the online store of your dreams has been created, you need to carefully plan its promotion. In order for the developed resource to start generating leads as quickly as possible and thereby start a profit stream, you should work out in detail the strategy for its promotion and pay attention to what methods and marketing channels are currently the most effective in your niche.
Laying the foundation for the development of an online store promotion strategy.
The first thing you should pay attention to is the marketing channels available to you. There are many options for using which marketing channels to promote an online store, but the most effective and popular among others are:

• Search engine optimization-the effectiveness of SEO optimization for the promotion of online stores has been proven more than once. Thanks to the reduction of page nesting, the adaptation of content to users ' search queries, the introduction of keywords in the content and pages of the site, as well as work on the speed of its loading – more than a dozen stores in different niches have reached the top 3 search results sites. Thanks to the ability to analyze data and use it for search engine promotion – the entrepreneur opens up a lot of opportunities. Using a site in several languages – it can also use different keywords, so that the total amount of incoming traffic to the resource will only increase over time. At the same time, search engine optimization itself does not require large investments – which means that its effectiveness becomes even higher – when compared with more expensive methods of promotion.Despite all the positive factors, search engine optimization and promotion have one drawback and this is its duration. Often, after optimization, the first results come only a few months later – this is depressing for entrepreneurs who want a rapid increase in traffic. Nevertheless, the effect of search engine optimization is quite long, and therefore you should definitely wait for it to start working, as well as do it immediately after launching or even during the creation of an Internet resource.
• PPC-pay-per-click advertising is a popular method of quickly promoting Internet resources. Thanks to the competent setup of pay-per-click advertising, an entrepreneur has the opportunity to quickly increase the target audience of an online store or corporate website - by searching for interested customers. RRS works in conjunction with search engine algorithms – it is published only for those customers whose interests overlap with the products of your online store. Thanks to the detailed configuration-the entrepreneur can select a specific segment of his target audience, with which he wants to work most - and by launching the RRS, systematically attract users to his resource. Despite such high efficiency, the RRS has a number of disadvantages that not everyone is ready to put up with. The disadvantages of this marketing channel can be safely attributed to the cost and importance of proper configuration. If we talk about the price, then the cost of RRS for different niches is strikingly different. The more popular this niche is, the more expensive it is to publish an ad – which means that questions may arise about the profitability of such promotion. At the same time, it is worth considering that nothing is perfect. No matter how much you try to customize your ad in as much detail as possible, not all users who click on your banner will immediately confirm the purchase. At the same time, inattentive attitude to the selection of keywords and setting up the RRS can result in a solid penny for you. The fact is that if, when setting up the PPC, negative keywords that intersect with other topics, products or services fall into it – there is a great risk that some of those who clicked on your ads will be interested in your products at all. This situation can hit your budget hard, and therefore, when planning the launch of the RRS, you should definitely contact specialists.Marketers of the Gloss web studio can help you with setting up and launching a high-quality advertising campaign. In order to consult on this issue and find out all the services provided by the company's marketers, you only need to call the number indicated on the website or contact our representative via an online chat-located on all pages of the website of the Gloss web studio.
• Local optimization-local SEO optimization is one of the trends of 2021 and one of the most effective marketing channels for promoting an online store. Local promotion is an effective method to attract even more potential customers to your site, and at the same time play on the trust of users in online stores. By promoting your online resource locally – you can gain additional trust from customers because they are much more willing to go to the confirmation of the transaction. This result is achieved due to the fact that realizing the geo-location of your online store and where its warehouse is located, the user understands that he will not be deceived. Also, loyal promotion will be extremely useful for you if the products you are selling belong to the class of expensive products. Each user planning the purchase of an expensive product first checks whether there is no store or company in his city that distributes the product he needs. If there are no such companies, the user has no choice but to order the product with delivery, at their own risk. Many users are reluctant to buy expensive items over the Internet and prefer to personally select the product and export it home. Playing on the naivety of potential customers and their fear that you will be deceived-you can attract a huge target audience to your site. After that, you can safely start registering on the resource, provide personal recommendations for products and, of course, collect data for further dynamic remarketing.

Despite all the variety of marketing channels-this top three marketing channels is the most popular at the moment. Thanks to competent work with keywords, structure and fears of customers, you can create an extremely effective and popular online store.
Do not forget that in every promotion, often the main factor on which the success or failure of the company depends is quality. The better you create an online store and the more scrupulously you approach its optimization – the more likely that your efforts will be crowned with success. If you do not want to doubt and spend time studying all the possibilities of promotion, followed by studying the terms and features of each individual marketing channel-just order a promotion from the specialists of the Glyanec web studio.
Our company has been on the market for more than 12 years and during this time we have brought more than a hundred sites to the top of the search results. Leave a request on our website or contact our office at the phone number listed on the website.
Start your business with a high-quality, up-to-date and optimized website-by contacting Glyanec.