An online store is a resource-the success of which directly depends on the attitude of users. The more trust the company's Internet resource will cause among potential customers – the more likely it is that the final result of visiting the site for the user will be making a purchase.
The number of purchases is a factor that determines the company's turnover and, consequently, the owner's income. In order to achieve maximum results from the promotion of goods and increase the number of sales, the site owner should approach the issue of developing, creating and launching an online store as responsibly as possible from the very beginning.
In addition, it is important how exactly the Internet resource will be promoted. By choosing to create an online store to order, an entrepreneur will be able to avoid a huge number of problems, but improper promotion and inefficient use of marketing channels can ultimately lead to the cancellation of all the prospects of the site.
In this article, we will talk about what the user experience is, what it affects, and how certain actions can affect the final result of an Internet resource. In addition, we will look at the most popular methods of solving problems with the user experience, and at the end we will compare the results. So, let's get started!

Creating an online store to order: How to worry about the customer's comfort in advance

Creating an online store is a time-consuming process that requires experience and certain skills from a specialist. Creating an online store with your own hands, as a rule, leads to the fact that entrepreneurs suffer losses, while ordering the creation of an online store from specialists in a web studio, a businessman can be sure of the flawlessness of the work done.
In addition, by ordering the creation of an online store from the specialists of the Gloss web studio, a businessman, in addition to the impeccable quality of the site, can also receive long-term support for the project from specialists. Our web studio provides full support for the created sites – therefore, by ordering the creation of a turnkey online store website from our specialists, you can be sure that you will not encounter any problems.
In addition to creating online stores to order, the Gloss web studio is also engaged in the development of advertising companies and the promotion of Internet resources. By ordering the creation of an online store website from us, you can also order its promotion, which will have an extremely positive effect on the time required for a full-fledged launch of the site. If you want to start your business as soon as possible, but at the same time you need exceptional quality and an effective resource – order the creation of a website from the specialists of the Gloss design studio.

The development of an online store to order can protect an entrepreneur from a whole mountain of problems associated with development. In matters of creating websites, every detail is important, and therefore, when developing an online store independently, entrepreneurs often make mistakes. The consequences of these errors can be very different, ranging from low or no traffic at all and ending with a complete malfunction of the site.
In order to avoid such a situation, an entrepreneur should think in advance about the comfort of the client and order a website from specialists. Thus, an entrepreneur can be sure that the most trending design is used on his site – and the structure of the site is quite intuitive and easy for users to understand.
But what if the site was created a long time ago, and due to a number of problems it becomes clear that the quality of the user experience is unsatisfactory? What should I do if the bounce rate of an online store's website is growing? We will talk about this further.

Bounce rate and user experience: Why they are interrelated

The bounce rate is the number of sessions of your potential customers that ended on one page without further transition. This indicator may indicate the effectiveness of the call to action, as well as the general interest of customers in the Internet resource.
Despite the fact that at first glance a high bounce rate negatively affects the site, this is not always the case. For example, if your company is engaged in blogging and the rejection rate is high in the blog – it's not a big deal.
For blogs of information portals, an increased percentage of failures is quite a common thing, typical for such sites. The fact is that users visit such sites with an open purpose, namely to ask a question or find an answer to it.
If the content on the site is optimized and relevant in relation to the client's search query, then the user simply does not need to make further transitions through the pages of the site. And in the case of such resources, a high bounce rate plays into the hands to some extent and may indicate the relevance of the published content-but this does not always happen.
If a high bounce rate is the norm for blogs and news sites – then for online stores and corporate sites, a high bounce rate on the site may indicate insufficient optimization or even lack of relevance of the content in relation to the interests of the target audience.
Such a situation can put an end to the prospects of the site, and therefore the owners of such Internet resources often start looking for ways out of this situation.
One of the main parameters that affect the number of bounces on the site is the user experience.
The user experience is nothing more than feelings, emotions, opinions that users acquire in the process of getting acquainted and working with the site. The bounce rate can be an excellent indicator of an insufficiently high-quality user experience.
If users experience discomfort visiting a custom-made online store of your company – you definitely need the help of a specialist. It is not so easy to influence the loyalty and user experience indicators, and therefore complex actions will be needed here. Despite this, there are a number of methods to influence the quality of the user experience and the bounce rate on the site.

User experience and methods of influencing it

As we said earlier, by ordering the creation of a turnkey online store from specialists, an entrepreneur can get rid of most of the problems, however, a number of them will still remain. One of these problems is a high failure rate – which is not so easy to cope with.
There are hundreds of different methods of how to influence the user experience of your customers. However, most of them either give too scanty results, or they are not effective at all.
In order to help young entrepreneurs, we decided to create a small top of methods on how to influence the bounce rate on the website of an online store created to order.
Strategies for reducing the bounce rate, which will be announced later – have been tested more than a dozen times. Thanks to their use, site owners will be able to make the necessary edits and get rid of an excessively large percentage of refusals.
As for these methods themselves, their list is as follows:

1. Take the client's side

One of the most effective methods of promotion is an attempt to experience the same feelings as your client-by visiting the main page of your site.
Thus, the entrepreneur, acting as a customer, can identify all the weak points of the site. In addition, if the entrepreneur is too used to his own website, the right decision will be to attach someone from outside to this test.
When users get acquainted with certain elements of the site, they will be able to provide their final assessment of the user experience. Thus, having received such important data, the entrepreneur will be able to pay attention to the most problematic places on his website.
In addition, customer feedback is a great opportunity for an entrepreneur to understand what exactly is wrong with their site.
Having introduced a solid number of people to his experiment, the entrepreneur, having collected the final data, will be able to correctly assess the quality of the user experience.
Also, do not forget that the ratings and comments received using the pop-up form will be analyzed in the future and based on their results, it will be possible to judge the quality of the user experience.
Such an experiment will allow the entrepreneur to better understand the consumer – at the same time, the consumer will pay attention to the device of the site – and thank the site owner for his efforts – by buying goods.
Analyzing the data received from the user, the site owner can make the most necessary edits at any time, leaving competitors in their niche far behind.

2. Data analysis and problem identification

Without understanding why the bounce rate is so high, the entrepreneur will not be able to understand what exactly needs to be fixed. Given the fact that the user experience is one of the main aspects of determining the number of failures – often the problems lie precisely in it. Despite this, the user experience is an extensive concept, in which dozens of elements on the site can be involved.
In order to understand what exactly is wrong on the custom-made website of an online store – you should contact a specialist. After conducting a full audit of the site, the specialist will be able to state what errors exist in the structure and design of the site, as well as tell you the directions in which to move to reduce the percentage of failures and increase the indicator of user comfort.
If you would like to completely avoid analyzing the site and contacting specialists to fix existing problems – the best solution would be to contact specialists to create a site. By ordering the creation of an online store website from the professionals of the Gloss web studio team, you can save a lot of time, effort and money. In addition, thanks to the versatility of the Gloss web studio team, our specialists can create any website and solve any problem. In order to learn more about the Gloss company, as well as to get acquainted with the works of our specialists, it will be enough for you to visit the menu of our website and select the tab you are interested in.

If you would like to completely avoid analyzing the site and contacting specialists to fix existing problems – the best solution would be to contact specialists to create a site. By ordering the creation of an online store website from the professionals of the Gloss web studio team, you can save a lot of time, effort and money. In addition, thanks to the versatility of the Gloss web studio team, our specialists can create any website and solve any problem. In order to learn more about the Gloss company, as well as to get acquainted with the works of our specialists, it will be enough for you to visit the menu of our website and select the tab you are interested in.

3. Selection of ideas

Having determined what specific mistakes were made on your site, which affects the quality of the user experience – you will be able to change the situation. Despite how simple it sounds – in fact, this process is much more complicated than it seems.
If the main reason for the low-quality user experience is design errors, you will need fresh ideas and opportunities to implement them. In addition, you need to know everything about the current trends in the design of Internet resources and the current elements that are being implemented in the design of websites. Combining all the available data with your personal visions, you need to develop a unique intuitive and trending design.
If you have no experience in this field, then the best solution for the company's website and, of course, your income will be to contact specialists.
This way you will not only save your time and be able to spend it more rationally – but also get rid of the possibility of mistakes that you could have made yourself.

4. Working on prototypes

By ordering the website of an online store to order, you avoid a lot of things and actions that need to be done by specialists. If you decide to create an online store website yourself, be prepared for the fact that you will need to develop a lot of layouts and prototypes.
Creating prototypes in the field of high-quality user experience is a common thing, since it is prototypes that make it possible to predict the effectiveness of certain solutions. With the help of prototypes, specialists can also find mistakes made, and when developing a new, more advanced prototype, they will simply not allow them. Prototyping continues until specialists manage to create an ideal version – but if you take up the development of the site yourself – then you will have to create prototypes yourself.
The development of prototypes will require a remarkable amount of time from you, and if the site owner does not have the proper level of skill, the development of prototypes can become a real problem.
It should be noted that without creating prototypes, it is unfortunately impossible to analyze the success of certain solutions and understand how high-quality the user experience will be after launching the site.

5. Testing and analysis of the received data

After the experts approve the prototype, which, in their opinion, has reached the desired indicators – it will be the turn of testing. Testing is a test launch of a site, during which it is visited by specialists or employees who are not familiar with the resource.
They evaluate its intuitiveness, site navigation and its design – after which each tester makes his own assessment on the basis of which a verdict is formed.
If the user experience assessment has reached the values desired by the entrepreneur – the created prototype becomes part of the site, and the development itself goes to the next stage.
If the prototype, despite the time spent on it, does not receive proper approval from users, it is sent for revision.
If an entrepreneur decides to create an online store website independently, then he will have to carry out all the processes, including testing the resulting prototype himself.
This approach increases the risk of making mistakes, which in the future can lead to lengthy edits that can cause significant damage to the project budget.

After comparing all the data, we can finally come to the conclusion that creating an online store to order is one of the most profitable development options from all sides. Having turned to specialists, an entrepreneur can not worry about studying data and materials, his only task is to check the work done. Also, do not forget that some web studios provide comprehensive services.

Which web studio should I contact to create an online store to order

If your company needs an online store or you are launching a new startup and you need a high-quality corporate website for it in the shortest possible time-contact the team of specialists of the Glyanec web studio. For 12 years of work in the niche of designing, creating and promoting Internet resources, we have become leaders in this field. You can get acquainted with the works of our specialists by visiting the portfolio section or by referring to the reviews about our company.
If you need a high-quality web resource and do not want to spend time studying all the subtleties of each individual development process – order the creation of an online store website from the Gloss web studio and get your resource tomorrow!