SEO optimization of the site is already quite firmly established in the everyday design and subsequent creation of the resource. Every entrepreneur planning to create a website for their company or online store has already heard about the key requests and their "miracle effect". But here's the problem: every year there are more and more SEO-adapted sites, but the top positions are occupied by the same resources.
In order to find the answer to the question “ why is this so”,you need to study in detail the topic of SEO in General and its direct impact on the future of the site, let's start!

SEO optimization Is a

Technique designed to raise the site of your company to the top of search queries, thereby increasing the number of visits to your resource and the actual volume of customers. In order to adapt the site to SEO, you need to search for key queries.
Key queries are the "magic wand" that search engine robots use to understand that your site is better than others - and boldly promote it to the first lines of the search. Unfortunately, this does not always happen, and robots that are designed to search for the same key queries are also involved in this.

Search services and their " robots”, why does the website sink to the bottom instead of success?

The root of this problem lies precisely in search engine robots. The fact is that companies that own search services and programmers who work on them are constantly improving their services. Changes are also received by robots that use millions of operations within a second to show exactly what you were looking for.
Previously, the program code of these robots was quite simple and not ornate. The robots reacted to similar words or synonyms of your search query and returned similar search results.

These days, these robots are much more complex than before. Now they are programmed to rely not only on words, but also on the user's actions-where they were yesterday and what color they like, if you exaggerate, of course. Now search engines have a lot more information about us than ever, and this is why site adaptation for key queries no longer works. Search bots these days focus on thousands of factors before giving us a result, but entrepreneurs who want a site still believe in the operation of so-called “keys”.

In order to fit the content on their sites, they even created text verification services that take into account not only the uniqueness of the content and the frequency of key queries, but also the text nausea, the value of water content and a million other parameters.this is probably the second problem of website promotion using SEO.

Text verification services and the problems they create

Such services, of which there are a lot, also use bots that respond to the frequency of certain words, warning that there are too many or too few of them. In addition to this data, bots also provide information related to the water content and spam content of the text, which should influence the site's position in the search feed and its further promotion. But it often happens that it seems that the site is fully adapted, all the service frameworks are met - but this did not bring much result. “Why is this happening?”

The thing is that just like search service bots, text verification service bots are being upgraded and developed. Now, on many popular services, there is such a thing as “text readability?" which is not at all.
Each individual service has its own gradation of so called “ forbidden words”. These are words that if they occur in the text-completely destroy the evaluation of the service and tell the potential customer about the unsuitability of this text for sales or information purposes.

The problem is that the computer, even though it does millions of calculations every second, still hasn't learned to be human. What is a sample of perfect text for a computer is in fact an absolutely unreadable set of words, after reading the first sentence of which any user will immediately close the page.
This response from users is recorded by search engine bots and the site is sent to the bottom, both in search results and in visits.

Why is everything happening this way

The desire to make a perfect text from the point of view of search services is commendable. But often, the numbers on the page of the verification service are very different from the real ones. People are not so important about spamming (within reason, of course), or the water content of the text the consumer is important - how useful information was presented to them and how interesting the text was. The amount of time the user spent reading text is also taken into account by search engine bots - so sites with high-quality content are selected in the search tops-when they are ideally optimized from the point of view of verification services go down.

To this day, the decision about whether the content was provided well or not remains directly with the user. No matter how the owners develop their verification services , they will remain only robots that can display statistics on the screen-based on which a person can make a conclusion often incorrect.

Positive aspects of SEO optimization

In fact, everything is not so bad with SEO optimization. It can really bear fruit, if it is used correctly.
In order to get the most out of SEO, it is necessary not only to insert the most accurate and popular keywords into the text, but also to pay attention to the semantic load of the content. If your site has a lot of keys about “ how to cook brownies”, but the site does not have a single word about the preparation itself - this optimization will not help your resource.

For optimization to work correctly, and for it to work in General, you need to prepare high-quality, expert content, and then add just a couple of key queries to the text that show the best results in statistics.
This way you can not only create content that meets all the requirements of the services , but also make it interesting for the user. This will have a positive impact on both the number of visits to your site and the number of subsequent sales.
Your main goal should be comfort and interest, first of all, the consumer, and only after-the services for verification. Having created good content and designed it with an eye, only with an eye, on the verification services , you will be able to use SEO promotion and give the consumer an opportunity to learn something new and useful.

What tools should I use to find the most popular keywords?

All depends on which search service you are interested in. If you need your site to be on the first page of Google, then Google Ads will suit you.
This service, created directly by Google, accumulates search query statistics for different amounts of time, and can provide all the statistics you are interested in based on your request. This is incredibly convenient, since you do not have to resort to services of a dubious nature, all the tools are provided by the search service itself.

If you are more interested in the primacy on Yandex pages, Yandex Wordstat will help you. This service was created to help organizations optimize their resources. Wordstat contains all search query statistics for the time period you selected in the Yandex search service .
With Yandex Wordstat, you can also find search phrases that can help your resource reach the top.
With all this information, you can prepare expert content-using words and phrases,that users most often write in the search bar. This way you will get a small increase in visits and the number of potential customers. The main thing to remember is that excessive interest in key queries and a large number of such queries in the text can have the opposite effect. If your site has too many "keys" - you have every chance not only to move to the first search pages - but also to go to the last.

What you should consider when optimizing your site

To make your site really interesting for a potential client, first of all, you need to pay attention to its convenience and design. In order to create a website correctly and not have to make edits after its launch, you should contact specialized agencies, such as gloss. Working with a company of professionals who have been creating new sites and promoting customers ' business for several years , you can get the most affordable results from the appearance and convenience of the site.

When your site is ready and you will fill it with content, pay attention to the quality of the content. If your texts are interesting to users and will help them to solve certain problems or answer the questions of the consumer. If you comply with these conditions when planning and filling out your resource, your site statistics will start to grow up-and visits will not take long to wait.