SEO-adaptation of an online store in 2021
Seo adaptation is one of the tools to accelerate the promotion of your online store. Adaptation can significantly affect the effectiveness of promotion and help you attract more customers to your web resource. Despite the fact that this tool has been popular for quite a long time, correctly adapting a web resource to this day remains a complex procedure that requires the operation of search engines and their algorithms. In this article, you will learn: How to adapt your online store for SEO, what manipulations should be performed on your site to make growth on your resource, and also can you use SEO adaptation, let's get started!
SEO adaptation in 2021: What has changed and what needs to be considered before adapting the resource
Seo-adaptation for an online store is a great opportunity to increase the number of potential buyers who visited your resource, and consequently the opportunity to influence the turnover of the online store. You can use it to attract users who do not know about your Internet resource, as well as attract customers who have not previously visited your site due to its location in the search results. Finally, with the help of SEO adaptation, you are more successful in promoting your online store to gradually move to the top of the search results, but what do you need to do? How to adapt your website and how to create an online store that will be better promoted than its counterparts. In this article, you will get acquainted with the 5 steps on the way to SEO optimization of your resource and will be able to consider this process in more detail.
If you are just planning to create an online store, and only interested in the ways of its future promotion, we recommend that you contact specialists before starting the development of an online store. When creating a website or online store, you should take into account that its structure, design and content have a tangible impact on the success of SEO adaptation. If you make a mistake , it can affect the effectiveness of your project.
In order to solve such problems, we recommend that you contact the specialists of the Glyanec web studio. Glyanec specialists will help you create an online store of your dreams, so that you plan to further promote it. Also, the specialists of the website creation studio Glyanec can develop contextual advertising for you, which from the first day of the launch of your online store will promote it.
In order to get acquainted with all the services of the company in detail, you need to visit the website of the Gloss studio. If you have any questions about the studio's services, you can always contact us using the "contacts" tab or an online chat on the studio's website.
5 steps to SEO-adaptation of an online store: What you need to do to increase the number of users on the resource
The primary recommendation of SEO is to attract buyers and customers to your resource. To do this, we use a whole range of tools, such as creating selling titles and working with keywords on your site. In this article, you will learn about the 5 steps that you need to do in order to adapt your site and increase the number of visitors to your online store.
The 5 steps of SEO optimization are as follows:
1. Competitor and Niche analysis
The first thing you need to do is to adapt your site to how your competitors work. To do this, you need to first research the resources of market leaders, make a conclusion about what tools they use to promote their resources and what methods work in your chosen niche.
Next, you need to analyze the sites of your competitors. As long as your site is at the bottom of the search results of your main competitors, these are the sites that are kept in the top three search results, since this is where you can use competent SEO adaptation and add to it the use of high-quality contextual advertising. Further progress is only a matter of time and how carefully you have approached this issue.
After analyzing your competitors and market leaders, you can start analyzing your own website. You need to understand how your site differs from your competitors ' sites and how to fix it. If you have not yet created your own online store and only intend to do it-order the creation of an online store from the specialists of the Glyanec web studio. This way you will not be able to save dozens of errors, which you can destroy the full potential of your site. Web studio Glyanec has been developing landing pages and creating online stores for 12 years. The studio's specialists will make sure that your resource is promoted as efficiently as possible, and its users or visitors do not encounter any problems during their stay on your site.
If your goal is to increase the number of customers, you should definitely analyze your target audience. This way you can better understand what your potential customers are interested in and use keywords to attract them to your site. For such an analysis, you also need experience and skills, which we will discuss later. After analyzing your competitors and leaders in this field, you can already design a specific promotion strategy, with which you will optimize your online store. This is the first step that will help you to fit into the ranks of the leaders.
2. Create a primary search query.
After you have researched the resource of your direct competitors, you can start adapting your resource. Based on the information you received.
The semantic core can be useful for creating templates for titles and descriptions, working with content in your online store, and creating contextual advertising that promotes your resource. To get search queries, you can use the functions of Google Ads, specifically-the selection of keywords. It is worth considering that for a small site, the semantic core of the business card may consist of several hundred search queries, while for the promotion and adaptation of an online store, you will need a semantic core of several hundred thousand such queries.
With them, you can help your online store in the search results of your customers at the moment when they are looking for products that are with them. Among other things, if you plan to use linking on your site - keywords from the semantic core will direct your site visitors to the pages you need. At the same time, your site will appear in the search results when the user uses the selected keywords in their search query.
To create a semantic core, you should be a great key words from the stop words and words that are not relevant to your topic. This is extremely important, because you will use this semantic core not only on your site, but also when creating contextual advertising .
If you use words from additional or other topics when creating contextual ads, there is a risk that the ad will attract disinterested users and as a result, your advertising budget will go down the drain. If you plan to create an online store and want to promote it as efficiently as possible, while incurring minimal financial losses - we recommend that you contact professionals.
3. The structure of your online store and the use of low-frequency queries.
When you already have the semantic core on hand, you can start using it in your online store. Such, under high-frequency queries, are used by your buyers most often, recommend you individual landing pages. This is how the pages that appear in the search results appear. As for low - frequency queries, it is better to use them when creating product cards. This will help you appear in the search results even when using narrowly focused queries, queries that differ in their structure and meaning from the usual "buy" or "order".
It is worth noting that if your goal is international trade or even trade within the borders of one country - but your store has delivery points in different cities - then the number of landing pages is multiplied by the number of cities in which the user can purchase your product. The content on all landing pages can be unique, in the case of superior search engine algorithms. In the worst case, your landing pages can get banned from the search engine, which will be much more difficult to cope with than creating unique landing pages.
4. Content Optimization
Here we come to one of the most important points in optimizing your resource. Optimizing the content on your site is fundamental not only for ranking, but also for promoting your online store. Using the selected keys from the semantic core you created, you can achieve tangible success in promoting your resource, but how do you understand which keywords are "exactly the right ones?".
To do this, you need a solid knowledge base and experience in promotion. At first glance, it is difficult to understand which word will be able to raise your online store to the top of search results. That is why if you have no experience in SEO adaptation and you do not want to spend a lot of time studying this issue, we recommend that you contact specialists.
5. User experience improvements
At this stage, you need to work out your resource as much as possible and make it as comfortable as possible for users. Work on the "no return" in the search task and user motivation on your resource.
If the landing page of your site is focused on your user's search query, it should answer their question in as much detail as possible, and the query itself should be present in the published content. As for improving the usability of the resource, it is important not to overdo it, when frequently occurring key queries can alert the user, and instead of including the information and confirming the ad, the user simply leaves your site.
To achieve the result when the user visited your online store, found the necessary information and at the same time received sufficient motivation to confirm the purchase - is not an easy task to achieve it, you will need to complete the process a solid amount of time and effort.
SEO adaptation and Contextual advertising: What results can be achieved with these tools
As we said earlier, SEO optimization is closely related to the creation of contextual companies. The fact is that the information obtained after researching competitors and adapting your own resource is very important when creating contextual advertising. The keywords you use on the site are used to develop advertising campaigns, and the companies themselves will be focused on the segment of the target audience you are interested in. But what if you have no experience in creating contextual advertising?
If you need contextual advertising in an online store, you can always order its creation from the Glyanec web studio. Marketers of the Glyanec design studio will develop an advertising campaign for you, focused on the audience segments of your online store that you are interested in. In addition to developing contextual advertising, the studio's specialists can also help you with creating an online store or developing a website for your company.
Glyanec Studio has been creating web resources for various companies and organizations for 12 years. During this time, the studio's specialists have created more than a thousand resources. To get acquainted with the examples of the work of the Glyanec web studio , to order the creation of an online store, you can visit the studio's website. There you will also find contact information, using which you can get answers to all your questions related to the services of the studio. Promote and create resources for your business together with Glyanec website creation professionals.
Website development for the Polish market!
We are your reliable partner in setting up and developing your business in Poland. Our company offers a full range of services for the launch and successful operation of your company in this country. We specialize in the development of websites in Polish, adapted to the needs of the local audience. Our web development professionals have many years of experience in designing and optimizing websites for the Polish market, which will allow your business to compete effectively and attract customers.
Our services include:
- Polish website development: Our website development professionals will create an effective and attractive Polish-language website for you that will attract the attention of local customers.
- Marketing services in Poland: We will develop a marketing strategy for you that will allow you to set up effective advertising campaigns and attract your target audience.
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Cooperation with us covers a wide range of services for entrepreneurs and companies expanding their activities in the international market. We offer professional translation of documents and information, advice on local banks and financial procedures, assistance in registering a business and opening a branch, as well as support in choosing a payment and delivery system. In addition, we can provide you with contacts for registering a legal entity in Poland, office selection, accountant contacts and other services. We make sure that your business initiatives are successfully implemented in the new market conditions.
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How a website audit can transform your business
A website audit is not a simple check, it is a necessity that allows you to deeply understand both the technical and marketing aspects of your site. Is your website optimized for search engines? Does it communicate effectively with your potential customers? The answers to these questions can radically change your approaches and strategies. Ordering a website analysis can reveal hidden issues that are holding back your site's lead generation and customer acquisition potential. Whether you're looking to improve your site's search engine rankings or increase user satisfaction, an audit can provide you with the tools and guidance you need.
We will look at how a carefully prepared audit can significantly improve your website and make it more competitive. We will discuss what aspects of a website are checked during an audit, what benefits it can bring to your business, and how you can order a website audit from professionals to ensure the best results.
Why does your business need a website audit?
Excellent website usability is not just a nice bonus, but a critical condition for ensuring online success. A website audit allows you to analyze in detail how conveniently and efficiently users interact with your site, and how this affects your business's ability to achieve its goals. Here are some reasons why it is important:
- Increase user satisfaction: An audit reveals navigation and interface issues that may prevent users from easily and intuitively finding the information they need or performing the actions they want on your site. Improving these aspects can significantly increase your visitors' satisfaction.
- Reduce bounce rate: When users find it difficult to navigate the site or perform the necessary actions, they are more likely to leave the site without converting. An audit helps to identify and fix design elements that can lead to a high bounce rate.
- Increase conversions: Website optimization can have a direct impact on your conversions. For example, simplifying the checkout process or improving the visibility of a call-to-action button can significantly increase the number of successful transactions.
- Search engine optimization: SEO audit and optimization is part of the overall website audit and focuses on aspects that affect your website's visibility in search engines. Analyzing keywords, meta tags, URL structure, and other SEO practices will help to push your website higher in search results.
- Improving accessibility: The audit also assesses how accessible your site is to people with disabilities. Ensuring accessibility not only expands your target audience, but also emphasizes your responsibility as a business.
- Optimization for mobile devices: Nowadays, it's important that your website is optimized for mobile users. An audit will help ensure that your website works efficiently on all types of devices, improving the overall user experience.
Ensuring a high quality website is an investment in customer satisfaction and the efficiency of your online space. Ordering a professional audit can help you identify critical issues and resolve them before they negatively affect your business. You can read more about SEO promotion in the article "Features of SEO optimization of an online store"
How the audit is conducted and what we offer
Website audit is a complex process that includes several key stages. Each stage has its own specifics and requires a detailed approach. Our team of specialists uses advanced technologies and techniques to ensure the highest quality of services. This is how we work:
- Audit planning: First of all, we identify your business goals and website features. This helps us to prepare a personalized audit plan that takes into account all the necessary aspects: from technical analysis to user experience assessment.
- Technical audit: At this stage, we check the technical component of the website: coding, information architecture, compliance with SEO and web accessibility standards. We identify technical errors that may prevent the site from being indexed by search engines or impair overall performance.
- User experience (UX) audit: We analyze how visitors interact with your website and evaluate the usability of the interface. In this context, we can also put a heatmap on the site. Heatmaps allow you to visualize where users click most often, how long they stay on certain segments of the page, and how they scroll through the page. This is very useful for improving page structure and content.
- Report and recommendations: At the final stage, we compile a detailed report that includes all the issues we found and specific recommendations for fixing them. We provide practical advice that can be implemented quickly to improve your website.
- Support and optimization: After the audit, we also offer website maintenance and optimization services. This can include regular updates, monitoring of website performance, and additional checks for compliance with changed requirements or technologies.
Our goal is not just to identify problems, but to provide you with the tools and knowledge to solve them effectively, so that your website not only works at full capacity, but also helps you grow your business.
Glyanec provides professional website audit services that include technical audit, usability testing, SEO optimization, and analysis of your website's accessibility and security. We use advanced tools, such as heatmaps, to analyze user behavior in depth, allowing us to offer targeted and effective solutions for each client.
If you want to ensure that your website functions at the highest level, meets all modern requirements, and works as a powerful tool for your business, contact us. Order a website audit in Glyanec today and take the first step towards improving your online space. We guarantee a professional approach and dedication to achieving your business goals.
What are the advantages of websites over mobile apps?
Different companies are faced with the choice between developing mobile apps and websites every day. While mobile apps may seem convenient and innovative, it's important not to ignore the numerous advantages of websites. Ordering a website is not just an investment in an online presence, but a strategic decision that can significantly reduce development and maintenance costs, provide a wider audience reach, and improve search engine rankings.
We'll take a closer look at why websites compare favorably to mobile apps, analyzing their functionality, accessibility, and maintenance costs. The importance of websites in today's digitalized landscape cannot be underestimated, as they play a key role in attracting customers, expanding the market, and optimizing the user experience.
What is a website and a mobile application?
Websites and mobile apps play vital roles in promoting a business, but they have significant differences. A mobile app is a program downloaded and installed on a mobile device that can use the phone's system capabilities, such as a camera, GPS, or gyroscope. They can offer a more personalized experience, but they require significant investment to develop and maintain.
Therefore, choosing between website development and in-house development usually turns out to be a more profitable and effective solution.
Main advantages of websites
Websites offer a number of benefits that make them an attractive choice for businesses of all sizes. Let's take a look at a few of the key benefits you should consider when considering a website for your business.
- Universal access: One of the main advantages of websites is their accessibility. Visitors can access your site from any device that has an Internet connection, regardless of the operating system. This provides a wide audience reach and the ability to attract more potential customers.
- Cost-effectiveness: Ordering a website is often much cheaper than developing a mobile app. The cost of developing and maintaining a website is lower because you don't need to create separate versions for different platforms, such as iOS and Android. In addition, updates and changes to the site can be implemented faster and easier, which reduces overall maintenance costs.
- SEO and marketing benefits: Websites provide better opportunities for search engine optimization (SEO). This means that your website can rank higher in search engines, increasing the chances of being discovered by potential customers. Optimizing your website for search engines helps to increase its visibility and attract more organic traffic.
- Improving the user experience: Websites can offer a rich and user-friendly user interface that is adapted for different devices, including mobile phones, tablets, and desktops. With a responsive design, users can easily navigate the site, which improves the overall user experience and can increase conversion rates.
With these benefits in mind, building a website is a rational choice for businesses looking to maximize the benefits of their online presence. Not only do websites save money and resources, but they also provide ample opportunities to scale and grow your business.
Why do users abandon mobile apps?
Despite the significant development of mobile technology and the increase in the number of available apps, many users still prefer websites. This is due to a number of reasons that point to certain disadvantages of mobile apps and limitations that can affect the user experience.
Most users do not see the need to install mobile applications when they can easily access the same services or information through a website on their laptop or smartphone via a browser. This is especially true for those services that users use infrequently or sporadically.
Additionally, users emphasize that mobile apps often take up too much space on their devices, which can be critical for those with limited storage space. There are also concerns about battery and mobile data consumption, especially when apps are running in the background or transferring large amounts of data.
Privacy and security issues
One of the biggest concerns that pushes users away from mobile apps is the issue of privacy and security. Many apps require extensive permissions to access personal information such as contacts, location, social media data, and even personal files, which raises concerns among users about how this data is collected, stored, and used. There is also a fear that mobile apps may be vulnerable to hacking, especially those that store sensitive financial data or personal information. Data breaches at large companies that have made headlines only reinforce these concerns.
These factors contribute to the fact that many users prefer to use websites that do not require a download and provide quick access to services without the need to install resource-consuming applications. This confirms that websites can be a more convenient and secure solution for many users. However, for many companies, creating a website will prove to be the most optimal solution to effectively attract customers and provide high quality service with minimal costs and complexity.
To summarize, a careful choice between website and mobile app development should be based on the specific needs of the business, its target audience, and available resources. However, for many companies, ordering a website will prove to be the most optimal solution that allows them to effectively attract customers and provide high quality service with minimal costs and complexity.
What are progressive web applications and what are their advantages
Progressive Web Applications (PWAs) are changing the way we think about what websites can do. This technology combines the best of the web and mobile applications, offering speed and usability that was previously only possible in apps. In this article, we'll take a closer look at what progressive web apps are, what technologies are behind them, their benefits, and key implementation considerations. We will pay special attention to how progressive web applications can transform your business by providing a better user experience and increasing productivity.
What are progressive web applications?
Progressive web applications are a type of software that is split into a website and a mobile application. This allows users to install web applications on their devices and use them in a similar way to regular mobile applications. An important feature of PWAs is that they use web browser technologies but offer functionality that is usually associated only with mobile applications.
The PWA concept was first introduced by Google in 2015. The goal was to make the web experience as convenient and fast as possible. Since then, the technology has gained significant development and support, especially from companies seeking to improve the mobile user experience without losing the versatility and accessibility of the web.
Technologies used in advanced web applications
Progressive web applications use a number of modern web technologies to provide users with an experience that is as close as possible to mobile applications. The most important of these technologies are:
- Service Workers - scripts that run in the background, independently of the web page, and allow you to manage network requests, cache resources, and use push notifications.
- Manifest file - a JSON file that allows developers to install a web application on the home screen, set the icon and the start screen.
- Using HTTPS - ensuring the security of user data and the reliable operation of web applications.
Why progressive web applications are better than traditional sites
Improving the user experience
Progressive web applications are characterized by extremely fast loading speeds and high responsiveness, which is ensured by data caching and intelligent management of network requests. This means that users are able to access content instantly, regardless of the quality of their Internet connection, which significantly improves the overall user experience.
Offline access and support for push notifications
One of the defining features of PWA is the ability to work offline. This is achieved thanks to Service Workers technology, which allows web applications to cache important content and provide access to it without the need for an Internet connection. In addition, PWAs can use push notifications to inform users about news, updates, or special offers even when they are not using the web application.
Increase engagement and conversion rates
Thanks to better user experience and offline capabilities, PWAs demonstrate high rates of user engagement and increased conversions. The ability to load quickly and run smoothly on any device ensures higher customer loyalty and a higher likelihood of completing targeted actions, such as making a purchase or filling out a contact form.
Steps to implement progressive web applications in your business
Implementing progressive web applications may seem daunting, but with the right approach, the process can be efficient and smooth. Here are the basic steps to integrate PWA into your business:
- Audit the current state of the website - check if your site is ready for conversion to PWA. This includes ensuring HTTPS compatibility, site responsiveness on different devices, and the availability of all necessary technical aspects.
- Developing and configuring Service Workers is a key component of PWA that allows the website to work offline and use push notifications.
- Creating a web app manifest - a manifest allows users to add your app to the home screen of their devices, providing easier access and a more native experience.
- PWA testing - ensure that your PWA works properly across all devices and browsers, with special attention to offline mode and loading speed.
- Monitoring and updating - once your PWA is up and running, it's important to keep it up to date and make updates to resolve any issues or improve functionality.
To illustrate how easily and quickly users can install a progressive web application on their devices, we have prepared an animated GIF. This GIF shows the process from the moment a user visits a website to the moment they install the web application on the home screen of their mobile device. This demonstrates the simplicity and ease of use of PWAs, as well as their ability to offer a native experience through a web browser.
Progressive web apps are a powerful tool for business development, offering speed, convenience, and an enhanced user experience comparable to native mobile apps. They allow you to achieve a high level of customer engagement, provide the ability to work offline and send push notifications, which is critical in today's dynamic market. Thanks to their ease of installation and efficiency, PWAs can significantly increase conversion rates and improve the overall user experience.
If you're looking for a way to make your web experience more efficient and engaging, progressive web applications can be a great solution. Remember that proper implementation and ongoing updates are essential to the success of any technology solution. Don't hesitate to bring in professionals to help you optimize your website to turn it into a responsive web app and take full advantage of its capabilities.
Virtual fitting rooms in online stores: how artificial intelligence is changing shopping
In a world where technology is changing every aspect of our lives, online shopping has become one of the fastest growing areas. However, despite all the convenience that shopping from home offers, there is one problem that still makes many shoppers hesitate before clicking the "buy" button: the inability to try on clothes before buying. This is where innovative technologies, such as virtual fitting rooms, come into play, promising to revolutionize the way we buy clothes online.
Virtual fitting room is a cutting-edge technology that uses artificial intelligence and machine learning to allow customers to try on clothes virtually before making a purchase. This innovation has the potential not only to provide a better online shopping experience, but also to fundamentally change the entire retail sector.
Our company is closely monitoring this area of technology and expects its rapid development in the near future. We believe that the integration of such innovations will not only increase customer satisfaction, but will also significantly improve the efficiency of online stores by reducing the number of returns due to mismatched sizes or appearance of goods.
Evolution of virtual fitting rooms
From early experiments to today's advanced systems, virtual fitting rooms have come a long way. Initial attempts to implement digital solutions for trying on clothes were criticized due to poor visualization quality and limited functionality. However, with the advent of advanced artificial intelligence technologies and improved image processing algorithms, virtual fitting rooms are becoming much more accurate and useful for the end user.
The key to the success of virtual fitting rooms lies in the use of a range of technologies. This includes computer vision, artificial intelligence, machine learning, and image processing algorithms. These technologies allow to analyze users' photos in real time, adapting clothes to their body parameters. In addition, advanced interfaces ensure that these systems are intuitive and easy to use.
Benefits for consumers and businesses
Virtual fitting rooms offer significant benefits for both customers and store owners. For consumers, it is an opportunity to visually assess how the clothes will fit them without having to visit a physical store or wait for the goods to be delivered. This significantly increases customer satisfaction and reduces the number of returns. On the other hand, retailers are able to attract more customers by offering a unique shopping experience and reduce the costs associated with handling returns. As a result, virtual fitting rooms not only boost sales but also improve business sustainability.
Online fitting - how does it work?
Integrating a virtual fitting room into a website requires a comprehensive approach that includes the development or implementation of specialized software. This software uses artificial intelligence algorithms to analyze user-entered data, such as body measurements, or even real-time photos or videos to create an accurate virtual image on which to "try on" clothes.
Artificial intelligence plays a key role in the functioning of virtual fitting rooms, as it analyzes and processes user data to create an accurate three-dimensional model. Such systems can recommend the most suitable size of clothing, taking into account not only the size but also the personal preferences of users regarding the fit of clothing. The introduction of virtual fitting rooms is changing not only the way people buy clothes, but also the overall online shopping experience. Customers are able not only to visually see how the clothes will look on them, but also to experiment with different styles and colors without the need to physically visit the store. This interactive approach can greatly enhance the user experience, increasing shopping satisfaction while reducing the likelihood of returning an item due to a failure to meet expectations.
Advantages of online clothing fitting
The use of online clothing fitting technologies brings significant benefits that affect both the consumer experience and the efficiency and sustainability of retail business models. Let's look at the key aspects of these benefits:
Reducing the number of product returns
One of the biggest challenges for online retailers is the high number of returns, which is often due to mismatches in sizing or customer expectations of how the product looks. Online clothing fitting can significantly reduce this risk by giving customers a better understanding of how the clothes will fit them, which in turn leads to more confident purchases and fewer returns.
Increasing customer satisfaction and loyalty
Enhancing the online shopping experience through a virtual fitting room helps to increase overall customer satisfaction. Interactivity and personalization of purchases strengthen the relationship between brands and their customers, encouraging repeat purchases and increasing loyalty.
Impact on environmental friendliness and business sustainability
Reducing the number of returns not only improves economic efficiency for businesses, but also has a positive impact on the environment. Reducing the need to transport returned goods helps to reduce the carbon footprint of companies, making them more sustainable and environmentally responsible.
The future of the fitting room for an online store
One of the main trends is to improve the accuracy and interactivity of virtual fitting rooms through the expanded use of artificial intelligence and machine learning. This includes the development of algorithms that can analyze the more subtle nuances of users' figures, as well as integration with virtual and augmented reality to create a more immersive fitting experience.
Artificial intelligence not only improves virtual fitting rooms, but also opens up new opportunities for personalizing fashion offers. This can include automatic clothing recommendations based on previous purchases, lifestyle, and personal preferences, which will significantly improve the user experience and shopping efficiency.
By closely following these trends and actively experimenting with virtual fitting rooms, our company strives not only to optimize our customers' experience, but also to act as an integration leader in the market. Recognizing the importance of these innovations, we are confident that the further introduction and development of virtual fitting rooms will not only contribute to the growth of our company, but will also play an important role in shaping the future of online retail by making shopping more convenient, personalized and sustainable.
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