SEO audit: How it affects the promotion of the site and why it should be carried out
The creation of a website and its further promotion are the stages of the development of a web resource of any company, regardless of the niche and industry in which it sells or produces products. Creating a website is a painstaking process that requires a solid amount of knowledge and skills from the developer. Without experience, you will not be able to create a high-quality website, because even if you start studying all the subtleties of this issue, you will not succeed without practice.
You can learn how to make an online store by reading our blog, and today we will talk about SEO optimization and further promotion. SEO-optimization is a list of actions and processes aimed at attracting the attention of search algorithms to the pages of the created site, in order to further promote them. To achieve the necessary results, you will need to perform several manipulations with the site, its content, code and Internet addresses, but first of all you will have to conduct an SEO audit.
SEO audit is a research process aimed at studying all the weaknesses, errors and inaccuracies on your resource in order to remove them further. With the help of an SEO audit, you can find out how well your resource is optimized, whether it is able to attract the search algorithms of the system, and finally, whether you should expect results from the promotion in the near future? To get answers to these questions, you will have a difficult path, since SEO audit also consists of several stages. How to conduct an SEO audit on a newly created site, we will tell you today, let's start!
Analysis of the site and its shortcomings: Why it is so important
In fact, an SEO audit is a mandatory item before launching a website promotion in any niche. With the help of SEO audit, you can get data that can help you improve the performance of the created site and make it more relevant to the search queries of potential customers of your company. The audit process is divided into several stages, each of which allows you to explore even the deepest corners of a newly created site and help you find flaws in the previous optimization. Also, with the help of an SEO audit, you can find out what potential the Internet resource you created has and whether it is worth changing something on it.
We should also mention the expertise of SEO audit. The fact is that even if you are familiar with the topic of SEO, we do not recommend that you conduct an SEO audit yourself. In order for the results of such a study to be accurate, it is necessary to resort to the services of specialists, since only they can detect the problem where you do not see it. If your site needs an SEO audit, you can order it in our studio. Website creation studio Gloss provides a full range of services related to the promotion of websites and online stores. Our specialists will conduct an SEO audit of your site and provide you with all the data, based on which you can decide whether you need optimization. We can also create a website or an online store for you, and if you want to achieve the most effective promotion — optimize it. You can also order the creation of contextual advertising campaigns, designed to increase site traffic in the first weeks after launch.
If your company needs a high-quality website, but you do not have enough experience and want to entrust such an important matter to specialists — leave a request on our website or contact our manager at the phone number indicated on the site pages. You can learn more about our company and get acquainted with the resources created and optimized by the Gloss web agency by visiting our portfolio.
How does an SEO audit work and what stages does it consist of?
Like any process that consists of several actions — SEO audit can be divided into stages, each of which is aimed at a particular part of the site. If you pay enough attention to the SEO audit, you can fix the error or prevent the site from being banned before it starts ranking and promoting. Therefore, an SEO audit is required if you want to get the most effective resource.
SEO audit can be divided into three stages, namely:
- Research and optimization of the structure
- Analysis of the technical component of the site
- Optimization of the content and all pages of the site.
Each stage is of great importance for the effectiveness of promotion, so they should be given special attention. By creating a website and conducting a high-quality SEO audit, you will be able to find all the stumbling blocks that prevent effective promotion and as a result, not only increase the number of attracted users, but also reduce the cost of promotion.
In this article, we will look at the SEO audit of the site structure and its optimization, since in many ways the success of search engine promotion depends on the intuitiveness and correct design of the structure. Often it is the structure that becomes a weighty argument for a particular evaluation of search algorithms, so if the structure of the site you created is not optimized, we recommend that you conduct an SEO audit. This will make sure that the structure is not a barrier to effective promotion.
If, during the analysis of the created site, you find a number of errors and problems with the structure, we recommend that you think about optimizing it. Optimization of the structure is a long and rather complex process. Next, we will briefly tell you about the main stages of optimizing the structure of the created site, as well as share a few life hacks that can help you achieve better results in site promotion.
Research and optimization of the site structure
The structure is of key importance in terms of the effectiveness of the promotion of the created site. In the process of developing a website, you should devote a sufficient amount of time to the structure, because it is with the help of it that your customers will get to the target pages of the resource. Also, the intuitive structure of the site you created can affect the ranking of the resource, as search algorithms often pay attention to this element of the site.
User comfort is a key goal for Google. If you are creating a website to promote it in the search engine of this company — you need to develop the most intuitive structure. This parameter will determine not only the response of search algorithms to your site, but also the evaluation of the resource by customers. But how to optimize the site structure? What should be done in advance, even at the stage of creating a site, and what can be added to the structure after the resource is launched? The list of actions that will help you optimize the structure of the created site is as follows:
1. Separation of site categories
If you are creating an online store site, you should pay special attention to the categories and subcategories on the site. The fact is that the number of clicks that your client will need to make to get to the page they are interested in directly affects customer loyalty and the rating of search robots. To achieve effective promotion at the stage of optimizing the structure, you should get rid of unnecessary transitions and pages. This way you can reduce the nesting of pages, and thus simplify the movement of users on your site, reducing the amount of time required for this. In addition, this way you can increase the customer loyalty rate, which can also affect both the site traffic and the profit of your company.
In order to achieve maximum efficiency from this point, we recommend that you pay attention to optimizing the structure at the stage of creating a site. This way you can save time, since it is much more difficult to make changes to the structure after the resource is launched than at the planning stage.
2. Expanding the structure of sections and categories
On the Internet, there are often resources in which the categories in the product catalog contain more than a hundred products of different purposes. Most often, developers and entrepreneurs take this step in terms of turnover and income, because such categories add products that do not bring much profit and are not as interesting to the resource owner as those for which separate subcategories are allocated.
Creating categories in this way, from a business point of view, you are doing the right thing, but due to such sorting, SEO indicators can significantly decrease. The fact is that the deeper the category or product card is hidden in the structure — the less it brings results from the point of view of SEO, which is why the potential of this resource is reduced.
By expanding the structure of sections and categories by adding subcategories, you can develop separate semantic cores for each of them, thereby increasing the effectiveness of search promotion. If you are creating an online store site, the catalog of which will have an impressive number of pages-take care of creating categories for groups of subcategories for products that have different purposes or specifics of work. Thus, by investigating customer requests related to products and creating additional semantic cores, you can significantly increase the effectiveness of the promotion of the site you created, so that the number of users who visited your site can grow.
3. Filter development and user comfort improvement
Filters are an integral part of any Internet resource that sells goods or provides services. If you have created an online store site, or a corporate resource that will further promote the services of your organization — you should definitely think about high-quality filters.
Filters are elements of the site catalog that will help potential customers find the pages or products they need, significantly faster than with manual search. The presence of filters has a very good effect on the site's intuitiveness and customer loyalty, thanks to which visitors to the created site will continue to give preference to it, while searching for products or services. This element is not just a sorting plugin, filters are able to bring a fairly large traffic to the resource. It is for this reason that you should think very carefully about every detail in the process of creating filters for the site, since with the correct configuration of this element, you can achieve additional loyalty from potential buyers. It will also make your site more preferable and interesting for search algorithms than the resources of your competitors.
Is it worth optimizing the site structure yourself?
The site structure is essentially its resource framework. How well you develop the structure of your site depends not only on the result of further promotion, but also on the impressions of customers after getting acquainted with your resource. If your goal is an effective promotion and you want to achieve an increase in site traffic by all means — it is definitely worth optimizing the structure. But what if you have no experience in optimization and conducting SEO audits, and optimization is necessary for business development? In this case, you can order high-quality optimization and SEO audit from the specialists of the Gloss web studio.
Our team will conduct a high-quality SEO audit and identify the problem areas of the site you created. After the SEO audit is completed, our experts will advise you on the prospects for optimization and what results your resource can show after SEO optimization.
By ordering an SEO audit and website promotion in the Glyanec web studio, you are guaranteed to get a consultation with specialists and high-quality optimization of the resource. If you want to get a quality guarantee, work with a studio with a long history and the largest companies in Ukraine as clients-leave a request on our website and make the promotion of your created site more effective tomorrow. Visit the “services of the company " tab, choose the one that suits you, leave a request and start a successful business, together with the Glyanec studio!
Website development for the Polish market!
We are your reliable partner in setting up and developing your business in Poland. Our company offers a full range of services for the launch and successful operation of your company in this country. We specialize in the development of websites in Polish, adapted to the needs of the local audience. Our web development professionals have many years of experience in designing and optimizing websites for the Polish market, which will allow your business to compete effectively and attract customers.
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- Polish website development: Our website development professionals will create an effective and attractive Polish-language website for you that will attract the attention of local customers.
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How a website audit can transform your business
A website audit is not a simple check, it is a necessity that allows you to deeply understand both the technical and marketing aspects of your site. Is your website optimized for search engines? Does it communicate effectively with your potential customers? The answers to these questions can radically change your approaches and strategies. Ordering a website analysis can reveal hidden issues that are holding back your site's lead generation and customer acquisition potential. Whether you're looking to improve your site's search engine rankings or increase user satisfaction, an audit can provide you with the tools and guidance you need.
We will look at how a carefully prepared audit can significantly improve your website and make it more competitive. We will discuss what aspects of a website are checked during an audit, what benefits it can bring to your business, and how you can order a website audit from professionals to ensure the best results.
Why does your business need a website audit?
Excellent website usability is not just a nice bonus, but a critical condition for ensuring online success. A website audit allows you to analyze in detail how conveniently and efficiently users interact with your site, and how this affects your business's ability to achieve its goals. Here are some reasons why it is important:
- Increase user satisfaction: An audit reveals navigation and interface issues that may prevent users from easily and intuitively finding the information they need or performing the actions they want on your site. Improving these aspects can significantly increase your visitors' satisfaction.
- Reduce bounce rate: When users find it difficult to navigate the site or perform the necessary actions, they are more likely to leave the site without converting. An audit helps to identify and fix design elements that can lead to a high bounce rate.
- Increase conversions: Website optimization can have a direct impact on your conversions. For example, simplifying the checkout process or improving the visibility of a call-to-action button can significantly increase the number of successful transactions.
- Search engine optimization: SEO audit and optimization is part of the overall website audit and focuses on aspects that affect your website's visibility in search engines. Analyzing keywords, meta tags, URL structure, and other SEO practices will help to push your website higher in search results.
- Improving accessibility: The audit also assesses how accessible your site is to people with disabilities. Ensuring accessibility not only expands your target audience, but also emphasizes your responsibility as a business.
- Optimization for mobile devices: Nowadays, it's important that your website is optimized for mobile users. An audit will help ensure that your website works efficiently on all types of devices, improving the overall user experience.
Ensuring a high quality website is an investment in customer satisfaction and the efficiency of your online space. Ordering a professional audit can help you identify critical issues and resolve them before they negatively affect your business. You can read more about SEO promotion in the article "Features of SEO optimization of an online store"
How the audit is conducted and what we offer
Website audit is a complex process that includes several key stages. Each stage has its own specifics and requires a detailed approach. Our team of specialists uses advanced technologies and techniques to ensure the highest quality of services. This is how we work:
- Audit planning: First of all, we identify your business goals and website features. This helps us to prepare a personalized audit plan that takes into account all the necessary aspects: from technical analysis to user experience assessment.
- Technical audit: At this stage, we check the technical component of the website: coding, information architecture, compliance with SEO and web accessibility standards. We identify technical errors that may prevent the site from being indexed by search engines or impair overall performance.
- User experience (UX) audit: We analyze how visitors interact with your website and evaluate the usability of the interface. In this context, we can also put a heatmap on the site. Heatmaps allow you to visualize where users click most often, how long they stay on certain segments of the page, and how they scroll through the page. This is very useful for improving page structure and content.
- Report and recommendations: At the final stage, we compile a detailed report that includes all the issues we found and specific recommendations for fixing them. We provide practical advice that can be implemented quickly to improve your website.
- Support and optimization: After the audit, we also offer website maintenance and optimization services. This can include regular updates, monitoring of website performance, and additional checks for compliance with changed requirements or technologies.
Our goal is not just to identify problems, but to provide you with the tools and knowledge to solve them effectively, so that your website not only works at full capacity, but also helps you grow your business.
Glyanec provides professional website audit services that include technical audit, usability testing, SEO optimization, and analysis of your website's accessibility and security. We use advanced tools, such as heatmaps, to analyze user behavior in depth, allowing us to offer targeted and effective solutions for each client.
If you want to ensure that your website functions at the highest level, meets all modern requirements, and works as a powerful tool for your business, contact us. Order a website audit in Glyanec today and take the first step towards improving your online space. We guarantee a professional approach and dedication to achieving your business goals.
What are the advantages of websites over mobile apps?
Different companies are faced with the choice between developing mobile apps and websites every day. While mobile apps may seem convenient and innovative, it's important not to ignore the numerous advantages of websites. Ordering a website is not just an investment in an online presence, but a strategic decision that can significantly reduce development and maintenance costs, provide a wider audience reach, and improve search engine rankings.
We'll take a closer look at why websites compare favorably to mobile apps, analyzing their functionality, accessibility, and maintenance costs. The importance of websites in today's digitalized landscape cannot be underestimated, as they play a key role in attracting customers, expanding the market, and optimizing the user experience.
What is a website and a mobile application?
Websites and mobile apps play vital roles in promoting a business, but they have significant differences. A mobile app is a program downloaded and installed on a mobile device that can use the phone's system capabilities, such as a camera, GPS, or gyroscope. They can offer a more personalized experience, but they require significant investment to develop and maintain.
Therefore, choosing between website development and in-house development usually turns out to be a more profitable and effective solution.
Main advantages of websites
Websites offer a number of benefits that make them an attractive choice for businesses of all sizes. Let's take a look at a few of the key benefits you should consider when considering a website for your business.
- Universal access: One of the main advantages of websites is their accessibility. Visitors can access your site from any device that has an Internet connection, regardless of the operating system. This provides a wide audience reach and the ability to attract more potential customers.
- Cost-effectiveness: Ordering a website is often much cheaper than developing a mobile app. The cost of developing and maintaining a website is lower because you don't need to create separate versions for different platforms, such as iOS and Android. In addition, updates and changes to the site can be implemented faster and easier, which reduces overall maintenance costs.
- SEO and marketing benefits: Websites provide better opportunities for search engine optimization (SEO). This means that your website can rank higher in search engines, increasing the chances of being discovered by potential customers. Optimizing your website for search engines helps to increase its visibility and attract more organic traffic.
- Improving the user experience: Websites can offer a rich and user-friendly user interface that is adapted for different devices, including mobile phones, tablets, and desktops. With a responsive design, users can easily navigate the site, which improves the overall user experience and can increase conversion rates.
With these benefits in mind, building a website is a rational choice for businesses looking to maximize the benefits of their online presence. Not only do websites save money and resources, but they also provide ample opportunities to scale and grow your business.
Why do users abandon mobile apps?
Despite the significant development of mobile technology and the increase in the number of available apps, many users still prefer websites. This is due to a number of reasons that point to certain disadvantages of mobile apps and limitations that can affect the user experience.
Most users do not see the need to install mobile applications when they can easily access the same services or information through a website on their laptop or smartphone via a browser. This is especially true for those services that users use infrequently or sporadically.
Additionally, users emphasize that mobile apps often take up too much space on their devices, which can be critical for those with limited storage space. There are also concerns about battery and mobile data consumption, especially when apps are running in the background or transferring large amounts of data.
Privacy and security issues
One of the biggest concerns that pushes users away from mobile apps is the issue of privacy and security. Many apps require extensive permissions to access personal information such as contacts, location, social media data, and even personal files, which raises concerns among users about how this data is collected, stored, and used. There is also a fear that mobile apps may be vulnerable to hacking, especially those that store sensitive financial data or personal information. Data breaches at large companies that have made headlines only reinforce these concerns.
These factors contribute to the fact that many users prefer to use websites that do not require a download and provide quick access to services without the need to install resource-consuming applications. This confirms that websites can be a more convenient and secure solution for many users. However, for many companies, creating a website will prove to be the most optimal solution to effectively attract customers and provide high quality service with minimal costs and complexity.
To summarize, a careful choice between website and mobile app development should be based on the specific needs of the business, its target audience, and available resources. However, for many companies, ordering a website will prove to be the most optimal solution that allows them to effectively attract customers and provide high quality service with minimal costs and complexity.
What are progressive web applications and what are their advantages
Progressive Web Applications (PWAs) are changing the way we think about what websites can do. This technology combines the best of the web and mobile applications, offering speed and usability that was previously only possible in apps. In this article, we'll take a closer look at what progressive web apps are, what technologies are behind them, their benefits, and key implementation considerations. We will pay special attention to how progressive web applications can transform your business by providing a better user experience and increasing productivity.
What are progressive web applications?
Progressive web applications are a type of software that is split into a website and a mobile application. This allows users to install web applications on their devices and use them in a similar way to regular mobile applications. An important feature of PWAs is that they use web browser technologies but offer functionality that is usually associated only with mobile applications.
The PWA concept was first introduced by Google in 2015. The goal was to make the web experience as convenient and fast as possible. Since then, the technology has gained significant development and support, especially from companies seeking to improve the mobile user experience without losing the versatility and accessibility of the web.
Technologies used in advanced web applications
Progressive web applications use a number of modern web technologies to provide users with an experience that is as close as possible to mobile applications. The most important of these technologies are:
- Service Workers - scripts that run in the background, independently of the web page, and allow you to manage network requests, cache resources, and use push notifications.
- Manifest file - a JSON file that allows developers to install a web application on the home screen, set the icon and the start screen.
- Using HTTPS - ensuring the security of user data and the reliable operation of web applications.
Why progressive web applications are better than traditional sites
Improving the user experience
Progressive web applications are characterized by extremely fast loading speeds and high responsiveness, which is ensured by data caching and intelligent management of network requests. This means that users are able to access content instantly, regardless of the quality of their Internet connection, which significantly improves the overall user experience.
Offline access and support for push notifications
One of the defining features of PWA is the ability to work offline. This is achieved thanks to Service Workers technology, which allows web applications to cache important content and provide access to it without the need for an Internet connection. In addition, PWAs can use push notifications to inform users about news, updates, or special offers even when they are not using the web application.
Increase engagement and conversion rates
Thanks to better user experience and offline capabilities, PWAs demonstrate high rates of user engagement and increased conversions. The ability to load quickly and run smoothly on any device ensures higher customer loyalty and a higher likelihood of completing targeted actions, such as making a purchase or filling out a contact form.
Steps to implement progressive web applications in your business
Implementing progressive web applications may seem daunting, but with the right approach, the process can be efficient and smooth. Here are the basic steps to integrate PWA into your business:
- Audit the current state of the website - check if your site is ready for conversion to PWA. This includes ensuring HTTPS compatibility, site responsiveness on different devices, and the availability of all necessary technical aspects.
- Developing and configuring Service Workers is a key component of PWA that allows the website to work offline and use push notifications.
- Creating a web app manifest - a manifest allows users to add your app to the home screen of their devices, providing easier access and a more native experience.
- PWA testing - ensure that your PWA works properly across all devices and browsers, with special attention to offline mode and loading speed.
- Monitoring and updating - once your PWA is up and running, it's important to keep it up to date and make updates to resolve any issues or improve functionality.
To illustrate how easily and quickly users can install a progressive web application on their devices, we have prepared an animated GIF. This GIF shows the process from the moment a user visits a website to the moment they install the web application on the home screen of their mobile device. This demonstrates the simplicity and ease of use of PWAs, as well as their ability to offer a native experience through a web browser.
Progressive web apps are a powerful tool for business development, offering speed, convenience, and an enhanced user experience comparable to native mobile apps. They allow you to achieve a high level of customer engagement, provide the ability to work offline and send push notifications, which is critical in today's dynamic market. Thanks to their ease of installation and efficiency, PWAs can significantly increase conversion rates and improve the overall user experience.
If you're looking for a way to make your web experience more efficient and engaging, progressive web applications can be a great solution. Remember that proper implementation and ongoing updates are essential to the success of any technology solution. Don't hesitate to bring in professionals to help you optimize your website to turn it into a responsive web app and take full advantage of its capabilities.
Virtual fitting rooms in online stores: how artificial intelligence is changing shopping
In a world where technology is changing every aspect of our lives, online shopping has become one of the fastest growing areas. However, despite all the convenience that shopping from home offers, there is one problem that still makes many shoppers hesitate before clicking the "buy" button: the inability to try on clothes before buying. This is where innovative technologies, such as virtual fitting rooms, come into play, promising to revolutionize the way we buy clothes online.
Virtual fitting room is a cutting-edge technology that uses artificial intelligence and machine learning to allow customers to try on clothes virtually before making a purchase. This innovation has the potential not only to provide a better online shopping experience, but also to fundamentally change the entire retail sector.
Our company is closely monitoring this area of technology and expects its rapid development in the near future. We believe that the integration of such innovations will not only increase customer satisfaction, but will also significantly improve the efficiency of online stores by reducing the number of returns due to mismatched sizes or appearance of goods.
Evolution of virtual fitting rooms
From early experiments to today's advanced systems, virtual fitting rooms have come a long way. Initial attempts to implement digital solutions for trying on clothes were criticized due to poor visualization quality and limited functionality. However, with the advent of advanced artificial intelligence technologies and improved image processing algorithms, virtual fitting rooms are becoming much more accurate and useful for the end user.
The key to the success of virtual fitting rooms lies in the use of a range of technologies. This includes computer vision, artificial intelligence, machine learning, and image processing algorithms. These technologies allow to analyze users' photos in real time, adapting clothes to their body parameters. In addition, advanced interfaces ensure that these systems are intuitive and easy to use.
Benefits for consumers and businesses
Virtual fitting rooms offer significant benefits for both customers and store owners. For consumers, it is an opportunity to visually assess how the clothes will fit them without having to visit a physical store or wait for the goods to be delivered. This significantly increases customer satisfaction and reduces the number of returns. On the other hand, retailers are able to attract more customers by offering a unique shopping experience and reduce the costs associated with handling returns. As a result, virtual fitting rooms not only boost sales but also improve business sustainability.
Online fitting - how does it work?
Integrating a virtual fitting room into a website requires a comprehensive approach that includes the development or implementation of specialized software. This software uses artificial intelligence algorithms to analyze user-entered data, such as body measurements, or even real-time photos or videos to create an accurate virtual image on which to "try on" clothes.
Artificial intelligence plays a key role in the functioning of virtual fitting rooms, as it analyzes and processes user data to create an accurate three-dimensional model. Such systems can recommend the most suitable size of clothing, taking into account not only the size but also the personal preferences of users regarding the fit of clothing. The introduction of virtual fitting rooms is changing not only the way people buy clothes, but also the overall online shopping experience. Customers are able not only to visually see how the clothes will look on them, but also to experiment with different styles and colors without the need to physically visit the store. This interactive approach can greatly enhance the user experience, increasing shopping satisfaction while reducing the likelihood of returning an item due to a failure to meet expectations.
Advantages of online clothing fitting
The use of online clothing fitting technologies brings significant benefits that affect both the consumer experience and the efficiency and sustainability of retail business models. Let's look at the key aspects of these benefits:
Reducing the number of product returns
One of the biggest challenges for online retailers is the high number of returns, which is often due to mismatches in sizing or customer expectations of how the product looks. Online clothing fitting can significantly reduce this risk by giving customers a better understanding of how the clothes will fit them, which in turn leads to more confident purchases and fewer returns.
Increasing customer satisfaction and loyalty
Enhancing the online shopping experience through a virtual fitting room helps to increase overall customer satisfaction. Interactivity and personalization of purchases strengthen the relationship between brands and their customers, encouraging repeat purchases and increasing loyalty.
Impact on environmental friendliness and business sustainability
Reducing the number of returns not only improves economic efficiency for businesses, but also has a positive impact on the environment. Reducing the need to transport returned goods helps to reduce the carbon footprint of companies, making them more sustainable and environmentally responsible.
The future of the fitting room for an online store
One of the main trends is to improve the accuracy and interactivity of virtual fitting rooms through the expanded use of artificial intelligence and machine learning. This includes the development of algorithms that can analyze the more subtle nuances of users' figures, as well as integration with virtual and augmented reality to create a more immersive fitting experience.
Artificial intelligence not only improves virtual fitting rooms, but also opens up new opportunities for personalizing fashion offers. This can include automatic clothing recommendations based on previous purchases, lifestyle, and personal preferences, which will significantly improve the user experience and shopping efficiency.
By closely following these trends and actively experimenting with virtual fitting rooms, our company strives not only to optimize our customers' experience, but also to act as an integration leader in the market. Recognizing the importance of these innovations, we are confident that the further introduction and development of virtual fitting rooms will not only contribute to the growth of our company, but will also play an important role in shaping the future of online retail by making shopping more convenient, personalized and sustainable.
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