SEO audit: How it affects the promotion of the site and why it should be carried out

The creation of a website and its further promotion are the stages of the development of a web resource of any company, regardless of the niche and industry in which it sells or produces products. Creating a website is a painstaking process that requires a solid amount of knowledge and skills from the developer. Without experience, you will not be able to create a high-quality website, because even if you start studying all the subtleties of this issue, you will not succeed without practice.

You can learn how to make an online store by reading our blog, and today we will talk about SEO optimization and further promotion. SEO-optimization is a list of actions and processes aimed at attracting the attention of search algorithms to the pages of the created site, in order to further promote them. To achieve the necessary results, you will need to perform several manipulations with the site, its content, code and Internet addresses, but first of all you will have to conduct an SEO audit.

SEO audit is a research process aimed at studying all the weaknesses, errors and inaccuracies on your resource in order to remove them further. With the help of an SEO audit, you can find out how well your resource is optimized, whether it is able to attract the search algorithms of the system, and finally, whether you should expect results from the promotion in the near future? To get answers to these questions, you will have a difficult path, since SEO audit also consists of several stages. How to conduct an SEO audit on a newly created site, we will tell you today, let's start!

Analysis of the site and its shortcomings: Why it is so important

In fact, an SEO audit is a mandatory item before launching a website promotion in any niche. With the help of SEO audit, you can get data that can help you improve the performance of the created site and make it more relevant to the search queries of potential customers of your company. The audit process is divided into several stages, each of which allows you to explore even the deepest corners of a newly created site and help you find flaws in the previous optimization. Also, with the help of an SEO audit, you can find out what potential the Internet resource you created has and whether it is worth changing something on it.

We should also mention the expertise of SEO audit. The fact is that even if you are familiar with the topic of SEO, we do not recommend that you conduct an SEO audit yourself. In order for the results of such a study to be accurate, it is necessary to resort to the services of specialists, since only they can detect the problem where you do not see it. If your site needs an SEO audit, you can order it in our studio. Website creation studio Gloss provides a full range of services related to the promotion of websites and online stores. Our specialists will conduct an SEO audit of your site and provide you with all the data, based on which you can decide whether you need optimization. We can also create a website or an online store for you, and if you want to achieve the most effective promotion — optimize it. You can also order the creation of contextual advertising campaigns, designed to increase site traffic in the first weeks after launch.

If your company needs a high-quality website, but you do not have enough experience and want to entrust such an important matter to specialists — leave a request on our website or contact our manager at the phone number indicated on the site pages. You can learn more about our company and get acquainted with the resources created and optimized by the Gloss web agency by visiting our portfolio.

How does an SEO audit work and what stages does it consist of?

Like any process that consists of several actions — SEO audit can be divided into stages, each of which is aimed at a particular part of the site. If you pay enough attention to the SEO audit, you can fix the error or prevent the site from being banned before it starts ranking and promoting. Therefore, an SEO audit is required if you want to get the most effective resource.

SEO audit can be divided into three stages, namely:

• Research and optimization of the structure
• Analysis of the technical component of the site
• Optimization of the content and all pages of the site.

Each stage is of great importance for the effectiveness of promotion, so they should be given special attention. By creating a website and conducting a high-quality SEO audit, you will be able to find all the stumbling blocks that prevent effective promotion and as a result, not only increase the number of attracted users, but also reduce the cost of promotion.

In this article, we will look at the SEO audit of the site structure and its optimization, since in many ways the success of search engine promotion depends on the intuitiveness and correct design of the structure. Often it is the structure that becomes a weighty argument for a particular evaluation of search algorithms, so if the structure of the site you created is not optimized, we recommend that you conduct an SEO audit. This will make sure that the structure is not a barrier to effective promotion.

If, during the analysis of the created site, you find a number of errors and problems with the structure, we recommend that you think about optimizing it. Optimization of the structure is a long and rather complex process. Next, we will briefly tell you about the main stages of optimizing the structure of the created site, as well as share a few life hacks that can help you achieve better results in site promotion.

Research and optimization of the site structure

The structure is of key importance in terms of the effectiveness of the promotion of the created site. In the process of developing a website, you should devote a sufficient amount of time to the structure, because it is with the help of it that your customers will get to the target pages of the resource. Also, the intuitive structure of the site you created can affect the ranking of the resource, as search algorithms often pay attention to this element of the site.

User comfort is a key goal for Google. If you are creating a website to promote it in the search engine of this company — you need to develop the most intuitive structure. This parameter will determine not only the response of search algorithms to your site, but also the evaluation of the resource by customers. But how to optimize the site structure? What should be done in advance, even at the stage of creating a site, and what can be added to the structure after the resource is launched? The list of actions that will help you optimize the structure of the created site is as follows:

1. Separation of site categories

If you are creating an online store site, you should pay special attention to the categories and subcategories on the site. The fact is that the number of clicks that your client will need to make to get to the page they are interested in directly affects customer loyalty and the rating of search robots. To achieve effective promotion at the stage of optimizing the structure, you should get rid of unnecessary transitions and pages. This way you can reduce the nesting of pages, and thus simplify the movement of users on your site, reducing the amount of time required for this. In addition, this way you can increase the customer loyalty rate, which can also affect both the site traffic and the profit of your company.

In order to achieve maximum efficiency from this point, we recommend that you pay attention to optimizing the structure at the stage of creating a site. This way you can save time, since it is much more difficult to make changes to the structure after the resource is launched than at the planning stage.

2. Expanding the structure of sections and categories

On the Internet, there are often resources in which the categories in the product catalog contain more than a hundred products of different purposes. Most often, developers and entrepreneurs take this step in terms of turnover and income, because such categories add products that do not bring much profit and are not as interesting to the resource owner as those for which separate subcategories are allocated.

Creating categories in this way, from a business point of view, you are doing the right thing, but due to such sorting, SEO indicators can significantly decrease. The fact is that the deeper the category or product card is hidden in the structure — the less it brings results from the point of view of SEO, which is why the potential of this resource is reduced.

By expanding the structure of sections and categories by adding subcategories, you can develop separate semantic cores for each of them, thereby increasing the effectiveness of search promotion. If you are creating an online store site, the catalog of which will have an impressive number of pages-take care of creating categories for groups of subcategories for products that have different purposes or specifics of work. Thus, by investigating customer requests related to products and creating additional semantic cores, you can significantly increase the effectiveness of the promotion of the site you created, so that the number of users who visited your site can grow.

3. Filter development and user comfort improvement

Filters are an integral part of any Internet resource that sells goods or provides services. If you have created an online store site, or a corporate resource that will further promote the services of your organization — you should definitely think about high-quality filters.

Filters are elements of the site catalog that will help potential customers find the pages or products they need, significantly faster than with manual search. The presence of filters has a very good effect on the site's intuitiveness and customer loyalty, thanks to which visitors to the created site will continue to give preference to it, while searching for products or services. This element is not just a sorting plugin, filters are able to bring a fairly large traffic to the resource. It is for this reason that you should think very carefully about every detail in the process of creating filters for the site, since with the correct configuration of this element, you can achieve additional loyalty from potential buyers. It will also make your site more preferable and interesting for search algorithms than the resources of your competitors.

Is it worth optimizing the site structure yourself?

The site structure is essentially its resource framework. How well you develop the structure of your site depends not only on the result of further promotion, but also on the impressions of customers after getting acquainted with your resource. If your goal is an effective promotion and you want to achieve an increase in site traffic by all means — it is definitely worth optimizing the structure. But what if you have no experience in optimization and conducting SEO audits, and optimization is necessary for business development? In this case, you can order high-quality optimization and SEO audit from the specialists of the Gloss web studio.

Our team will conduct a high-quality SEO audit and identify the problem areas of the site you created. After the SEO audit is completed, our experts will advise you on the prospects for optimization and what results your resource can show after SEO optimization.

By ordering an SEO audit and website promotion in the Glyanec web studio, you are guaranteed to get a consultation with specialists and high-quality optimization of the resource. If you want to get a quality guarantee, work with a studio with a long history and the largest companies in Ukraine as clients-leave a request on our website and make the promotion of your created site more effective tomorrow. Visit the “services of the company " tab, choose the one that suits you, leave a request and start a successful business, together with the Glyanec studio!