Seo audit of an online store: How to create a profitable business in 2021

Creating an online store allows entrepreneurs to make a profit even in the face of a pandemic, which certainly attracts businessmen from a wide variety of industries. They all face the same problem, namely, competition.

Competition in the online trading market in 2021 has crossed all possible boundaries. To create an online store and make it successful simply by paying due attention to the creation of the structure and design of the resource will not work. In order for the indicators of your online store to show the desired values, you need to closely monitor not only the indicators, but also their behavior.

If you have already started optimizing your online store, and at the end of it, the indicators did not move — your resource definitely needs a professional audit and optimization. Web studio Gloss has been creating websites for more than a decade and during this time our specialists have developed, created, and launched about two thousand sites. By ordering the creation of an online store from us, you can avoid:

• Ten edits
• Problems with promotion
• Further creating an advertising campaign for your resource.

If you have already created an online store, but the speed of its promotion leaves much to be desired — you need to conduct a professional audit of the site, but how does this happen? What kind of work does the optimizer need to do in order for the online store you created to start promoting effectively and how much time will it take? All this you can learn in this article, let's get started!

Website optimization: How to find and fix errors in a resource

Creating an online store is a long and time-consuming process. A site can be created by a user who has not been involved in development up to this point, but it is unlikely that he will be able to develop a really high-quality and fully working resource. The fact is that the development involves not only the creation of the structure and design, you need to know what elements of the site can affect its further success, and also understand where to look for the reasons for slow progress in the future.

Website optimization, in turn, is a process that requires a huge amount of knowledge, experience and skill from the optimizer, because it is he who will have to find all the errors in the created online store and eliminate them. Next, we will look at an online store optimization plan that is a month long. In this example, we will be able to consider in detail all the tasks and actions of the optimizer that need to be done at the very beginning of optimization.

The online store optimization plan looks like this:

• Semantic core of the online store and its improvement

The semantic core is not always present in a newly created resource. Nevertheless, we will consider the situation in which an entrepreneur creating an online store decided to take on the semantic core.

The semantic core is necessary in order to make the pages of the created online store as relevant as possible in relation to the search queries of users. It is also necessary to divide the semantic core into segments and queries, for which the relevant page will differ from the landing page in the future.

This separation allows you to try different key queries and track changes in traffic, based on which you can choose the most successful segment of key queries. It is for them that the resource owner will be able to optimize new content for the online store in the future, thereby strengthening its position in the search results.

• The problem of indexing and its solution

Site indexing is an extremely important process, after which the pages of the created online store will appear in the search engine catalog, which means they will be ranked. Without indexing, the pages of your resource will not be taken into account by search algorithms, which means that no matter how much they are optimized, they will not be able to bring results. Often, the main reasons for the lack of indexing of individual pages or the entire online store are completely hidden in the system files of the site, namely in Robots.txt and Sitemap.xml. At this stage, the specialist will need all his skill, because with a sufficient baggage of skills and knowledge, he can find information about pages that slow down indexing in old files. Also, while examining these files, he may stumble upon the most gross shortcomings, which will eventually lead to the creation of the most optimized ones Robots.txt and Sitemap.xml.

These files can significantly affect the speed of site promotion, and therefore their optimization is vital for the resource. If you did not correct these files when creating an online store, we recommend that you contact our specialists. If you do not want to spend your time creating an online store or optimizing it — you can always order the service you need from the professionals of the Gloss web studio team.

Our team will make every effort and the necessary skills to create an online store that will meet all your requirements and wishes. You can get acquainted with the examples of the work of the Gloss web studio team by visiting the company's portfolio by clicking on the corresponding tab in the site menu.

• Working with links on the site

Despite the fact that an ordinary user may not care about non-working links, it is very likely that once they come across such a link in the vastness of your online store — the desire to buy something on the resource will disappear. In order to avoid such a situation, the optimizer will need to carefully check each link and redirect of the resource for errors and broken addresses. If they are still found, they will need to be corrected promptly.

Such links and redirects ultimately build the image of your resource, their presence may indicate a lack of attention to detail on the part of the entrepreneur. Such facts can critically affect the loyalty of potential customers of the created online store and as a result: you can lose part of the target audience.

It is worth considering that an ordinary user will not be able to cope with this task, so if you want to save money and try yourself as an optimizer — this will not be the best solution. The fact is that such actions can eventually lead to the ban of your online store, and this will mean that it will take either a long period of time and a lot of effort to get rid of the restrictions, or you will have to start all over again and create a new online store.

• Structure optimization

The structure is the skeleton of your resource, and its optimization can significantly affect the success of your Internet resource. In order for the online store you created to attract the desired number of users in the future, you need to pay special attention to the structure at the stage of creating an online store.

The task of the optimizer in this situation will be as follows:

1. Analysis of the availability of relevant landing pages

In this sub-item, the optimizer needs to examine the structure of your resource for the presence of landing pages that use keywords from the semantic core. If the semantic core was not previously created, the optimizer will only need to leave recommendations about the content or independently optimize the landing pages for search queries from the semantic core created by it. If the semantic core has already been developed and the optimizer has already made edits to it, most likely the specialist will leave you recommendations for which search queries to optimize the content on these pages will be the best solution.

2. Page nesting analysis

At this stage, the specialist needs to analyze the addresses of pages, categories and product cards of your online store for unnecessary characters and directories. Such additions to the address of the pages of the online store can affect the speed of loading the resource, which ultimately worsens the position of the created resource from the point of view of search robots. In order to achieve the best loading speed of the pages of the online store, you need to initially worry about the nesting of their addresses. If such work has not been carried out, the optimizer will independently correct this aspect of your resource. The optimizer will be able to tell you how much the nesting of pages and addresses is necessary after a detailed audit of the site, so you can find out in advance that such operations are necessary.

3. Checking the intuitiveness of the structure

Intuitiveness is also an important parameter, especially for usability. If the structure of your online store is unclear, and to get to the target page, the user needs to go on a journey around the site — this will definitely negatively affect the promotion of the online store.

The role of the optimizer in this matter is to configure the structure so that users can easily go to the pages they are interested in with the least number of redirects and transitions between the pages of the site. This way you can improve not only the usability of the site, but also the promotion indicators, since the search robots give special importance to usability during the site scanning.

• Working out the headings and meta tags

Headings and meta tags are of particular interest to search robots, since they are the ones they later focus on when searching for the most relevant results. In order for the articles of the page of the created online store to appear more often in the search results of potential buyers, you need to make sure that the search queries from the semantic core are used in the titles and meta tags. In this way, you can simplify the task for search algorithms, and they, in turn, will consider your resource one of the most relevant in relation to the client's search query.

When performing optimization, the specialist will check whether the headers and meta tags used on the site pages are relevant to the users ' search queries. Having collected a high-quality semantic core, the optimizer will develop headers and meta tags that will ideally fit the needs of your resource. Using the proposed titles and meta tags in the future, you will be able to significantly influence the success of the promotion and attract new customers, which will also lead to an increase in the turnover of the created online store.

The work listed above is usually carried out during the first month of optimization. Full optimization of an already created online store takes about three months on average. The main reason for such a long time is the number of errors that the optimizer will have to fix. If you do not want to waste time and you need to launch your online store as soon as possible, then you have this opportunity.

How to reduce optimization time and avoid problems with promotion

Website optimization is a process that is best started at the time of the development of the resource itself. Thus, in the future, you can avoid a dozen edits, interference with the structure and semantic core of the online store. In order for the creation of an online store, as well as its optimization, to be crowned with success, you should think about cooperation with specialists.

Web studio Gloss can create an online store for you and optimize it for your chosen segment of the target audience. Our specialists will create an online store in the shortest possible time in accordance with all your wishes and decisions, while the team of optimizers will deal with the site at the stage of its development. This way you will not have to spend additional time on optimization, because it will take place simultaneously with the creation of an online store. Web studio Glyanec can create for you not only an online store, but also a landing page, or a corporate website for your organization. Our team consists of specialists with many years of experience, capable of creating Internet resources of any complexity.

In addition to creating online resources, the specialists of the Glyanec web studio can also develop high-quality contextual advertising for you, which will definitely be able to attract new users to your resource. In order to learn more about the services of the website creation studio Glyanec, as well as to get professional advice from a specialist — you just need to contact our managers using the information from the contacts tab or by using the online chat located on all pages of our site.

Start a successful business by ordering the creation of an online store from specialists in the field of development — web studio Glyanec, and take the first step to your new business today!