It often happens that the online store is created directly by the entrepreneur himself, and the promotion is ordered from a third-party company. Often this sequence leads to the fact that it is impossible to achieve the desired results.
The complexity of setting up communication and non-binding between project participants leads to a decrease in traffic, loss of positions, and as a result-the entire budget that was spent on creating and further promoting the online store does not bring the desired results. But why is this happening? How to avoid such an outcome and why is it always better to order a set of services than to take on something yourself?

Difficulties encountered during the development and optimization of an online store

In order to understand why problems arise, and resources lose their visitors during the optimization process, you need to dig deeper.
Creating an online store consists of several main stages, namely:

1. Creating a plan

At this stage, an entrepreneur with a team of professionals, or independently, if they plan to create an online store with their own hands, develop a detailed plan of actions that must be taken to launch an online store. In this plan, all the smallest details are taken into account, and therefore the presence of the future owner of the resource is necessary. If an entrepreneur decides to create an online store on his own — then his task is to draw up a list of all the works and manipulations that need to be carried out to create an online store site.

2. Development of the site structure

The structure of an online store, a corporate website, and a news portal is the most important stage of development. Its quality will determine how long the user wants to stay on the resource, whether the site's customers will be loyal to the site, and finally, what rating the search robots will give to the created online store after it is launched in the indexing process. In order for the online store to bring the desired traffic and conversion rates, you need to try to create the most intuitive structure, which, in addition to simplicity, should contain all the pages that the user needs.

Creating a structure can be divided into several stages, namely:

• Creating main and landing pages

At this stage, your task is to develop the pages that the user needs to make a purchase, get acquainted with your company, catalog, and history. This can also include the “contacts " tab, because some users want to get answers to all their questions verbally, rather than waiting for a response email.

• Creating secondary pages

After the main framework in the face of the “main”, catalog, basket and contacts is developed, it is the turn of secondary pages, which, however, can significantly affect the further success of the resource. These pages include categories, reviews, FAQ, and others.

After the creation of all the categories, pages, and the catalog itself is completed, the designers come into play, whose task will be to create an attractive design for the created structure of the online store.

3. Development of website design and layout

At this stage, designers, or an entrepreneur, if he creates an online store with his own hands, begin to get acquainted with the current trends in the field of web design. After a sufficient number of materials is collected, it is necessary to combine the current trends with the wishes of the customer. To do this, several prototypes are created and sent to the entrepreneur for evaluation.
After agreeing on all edits and changes in the design, the developers combine the resulting design with the developed design and get a draft version of the online store.
It can be called rough at least because in the future it will still be made edits, since not always problems and conflicts of design with the structure are noticeable at first glance.
After all of the above work is completed, the content managers enter the business, filling the online store with product cards, information and contacts.
During the entire development process, optimizers work hand in hand with the developers, with a good combination of circumstances. If you can't compare the two processes, the optimization will be launched after the final approval of the online store, and that's where the problems begin.

4. Optimization of the created online store

The fact that the online store has been approved does not mean that no edits will be made to it. Despite this, if the entrepreneur is not familiar with optimization, then he resorts to the help of professionals. Optimizers start their work and it is at this stage that problems begin.
The fact is that even an approved online store can succumb to edits for a long time, which the entrepreneur sends to the developers. They, in turn, try to react quickly and make changes to the resource — which often cause the complete collapse of all the work done by the optimizer. It is extremely difficult to combine two teams and make them work together, especially if you have applied to different companies, or do some of the work yourself.

This situation can lead to several problems at once, namely:

• Lack of optimization effect

Optimization of an online store involves working with the smallest segments and elements of your resource. To achieve the desired performance of the resource, the optimizer needs to dive into the most remote parts of the structure, system files and page addresses-in order to remove the excess from them and leave everything in the form in which the site will be more attractive to search engines.

At the same time, if developers need to make some changes to the resource, correct the structure or remove an extra element, all the work done by the optimizers may be in vain. It often happens that optimizers adjust one of the resource pages to specific search queries taken from the created semantic core, while developers need to delete this page, since in the opinion of the entrepreneur it is not needed. As a result, the work of the optimizer does not bring results, despite the fact that he spent time on it.

• Problems with further promotion of the created resource

In this case, time comes into play. If search engine optimization was carried out on the created online store, after which the entrepreneur wanted to make constructive amendments to the structure of the created site — pages optimized for certain posts can be simply deleted. On the other hand, if the optimization was made, but the resource itself is still under development — then by the time it is launched, the established optimization and keywords may no longer be relevant, which will directly affect the success of the promotion.
Thus, if the communication between the entrepreneur, developers and optimizers is not established — you should not expect to achieve the desired results from the development and launch of the online store.
Both situations somehow make the spent budget not effective, and the created online store can lose its prospects in a few clicks.

There are several ways to avoid such problems, namely:

1. Start creating a website and optimizing it yourself

In this case, you will not have any problems with communication, because you will do all the work and track it yourself. Despite the fact that problems with communication will be avoided — there will be a number of other problems. Their number may grow depending on how closely you are familiar with the creation, design and promotion of online stores. If you have little experience, then taking up the creation of an online store with your own hands, you will have to face:

• Structure errors
• Problems with the addresses of the pages and the site itself
• Intuitive navigation of the online store
• Errors in the design
• The mismatch of the position of the structure elements with the design
• Problems with running animations added to the site
• Optimization difficulties
• Negative keywords in the developed semantic core

And many others

Solving these problems can greatly affect the duration of development, and when you are done with making edits to the created online store, and the optimization process is completed — the keywords or algorithms that you used to develop the site and optimize it may no longer be relevant.
If you have enough experience to create, develop and optimize an online resource, then the amount of time that you will need to carefully go through each individual stage and launch an online store in the network will be huge.

2. Order the creation of an online store and its optimization from one company

This way you will be able to eliminate communication problems, get professional help, and not waste your personal time on an in-depth study of all the nuances in these niches. In addition, specialists often provide support to the created sites, so if you still find any inconsistencies with the original plan or voiced requirements, you can contact the developers or representatives of the company, and the annoying situation will be promptly corrected.
But where can you find a team of professionals who can create a turnkey online store in the shortest possible time?

If you want to order the creation of an online store on a turnkey basis, and are looking for specialists who can create, design and optimize your resource-contact us.
Web studio Gloss has been creating online stores, corporate websites, information portals, landing pages and business card sites for more than 12 years. In our portfolio, there are more than one and a half thousand resources-after reading them, you can see the professionalism of our designers and developers.

Our web studio provides a full range of services related to the development of Internet resources of any complexity. We can develop a corporate website for you, create an online store or launch a landing page that will allow you to attract as many potential customers as possible in a short time. In addition, we provide support for the sites that we have developed, so if you have any further difficulties or questions about the functionality of the created site — you can always contact our specialists.

For more than 12 years of work in the field of creating Internet resources, our web studio has collected hundreds of reviews, which you can read using any search engine. Also, we do not stand still and constantly develop our own products. Therefore, if you want to touch the latest technologies or implement them in your online store-contact our representatives using the information from the site pages.
If you want to order the creation of an online store, the development of contextual advertising or the launch of a landing page — you only need to fill out an application on the site, having previously familiarized yourself with all the services of the Glyanec web studio, and choosing the appropriate one. After processing the application, you will be contacted by our representative, with whom you can discuss all the details of the project and voice your requirements and wishes.
If you have any questions related to the services of the web studio — you can use the online chat posted on all pages of the web studio Glyanec website or call our office using the number indicated on the main page of the studio Gloss website.

Order the creation of a high-quality, optimized and promising web resource from the specialists of the Glyanec web studio today, and start your business on the Internet tomorrow!