Creating a website is an exciting stage for any entrepreneur, especially if it is the first website in the user's life. The process of developing an online store can boast of a huge number of points that you should pay attention to. As well as pitfalls and services that you will most likely need to apply to. But today we will not talk about creating an online store, but about its promotion.

Promotion of an online store is a real competition, in which thousands of stores from all over the world participate. Thanks to the development of search engines and the fact that the pandemic will not leave us in any way – competition in the niche of online commerce continues to increase, and search engines continue to tighten their requirements. In order to get organic traffic and its growth in 2021, you will need to sweat a lot, especially if you have just launched your own online store.

There are many methods and strategies for promotion. Someone focuses their attention and builds their strategy for promoting an online store around crowd marketing, someone, on the contrary, tries not to resort to a reference mass and promotes an online resource on their own. Regardless of the chosen path, the first thing you will need for high-quality promotion is a high-quality website.

It will take time to create an online store to order, and depending on your wishes and the competence of the company you have applied to, the amount of time required can vary greatly. Nevertheless, turning to the leaders of the niche of creating online stores, you can make an excellent choice, since such companies can boast of a large staff, a voluminous portfolio and, of course, minimal work time. If you are looking for a web studio that can fulfill all your desires regarding the structure and design of the site, and can also help you launch a marketing campaign taking into account the specifics of the niche in which you want to take a leading position-order the creation of a website from the specialists of the Gloss web studio. The Gloss team will develop an online store of your dreams in the shortest possible time and in the future can help bring it to the top of search results. The Gloss team consists of specialists with many years of experience, and the studio itself has been creating Internet resources for leading Ukrainian companies for more than 13 years. If you personally want to see this, visit the Gloss portfolio and read the reviews about the company, and we will continue.

If you have already launched an online store – you are faced with the question of its promotion. There are many strategies and tools for promoting an online store. Each individual tactic has both its pros and cons, but today we will try to answer the questions “ " is it worth launching a blog for an online store?” , "what are the advantages of developing an online store blog" ” and finally “ " how can a blog affect the effectiveness of website promotion?", let's start!

Blog for an online store: why it is so important and why it is needed

Promotion of an online store, as we said earlier – is a painstaking process. Unlike a regular corporate website where there is a lot of space for placing content, the website of an online store cannot boast of such volumes of space. For an online store, it is important that the client has the opportunity to find the product he needs as quickly as possible, so publishing articles inside the product catalog is hardly a good idea. If you want to launch a search engine promotion and at the same time are looking at publishing optimized articles, you will need a blog.

The blog of an online store is a page where you can share all the information that is useful for your customers. The content that you can publish will also depend on what products you are engaged in, but what is the benefit of launching a blog for an online store? Why exactly has a blog become such a popular method of promoting Internet resources and what specific advantages can you learn by launching it?

To answer these questions, you need to understand all the advantages of the decision to launch a blog, as well as what resources you will need for this. At the end of the article, you can decide for yourself whether you need a blog or not. As for launching a blog for an online store as an idea and a tool for promotion, the list of advantages of such a solution is as follows:

• The amount of content

Unlike the catalog of an online store where the lion's share of the content is product cards and a description from the manufacturer, a blog will allow you to provide customers with really useful information. If the content you provide meets the requirements of EA T-the position of your site, its credibility and, of course, the position in the search results will begin to strive for the best. In addition, a large amount of content increases the chance that the user will show loyalty to you. If the blog of your online store contains information on how to choose a smartphone in 2021 – it is likely that after reviewing the user will visit your product catalog.

• The ability to direct the client in the right direction

Linking in articles is a great tool to direct your client in the right direction. For example, if you need to promote one of the products or some product in your catalog is a novelty-the mention of the name of this product in the articles can significantly affect the turnover of your store.

Thus, those users who are looking for information about this product will come across your articles and the chance of placing an order will increase. At the same time, users who are simply looking for information on the queries they need – when faced with the name of the product, they will begin to think about purchasing it.

This tactic can allow you to increase the turnover of your store and affect the amount of organic traffic coming to the site.

• The effectiveness of the promotion

At the moment, online trading is one of the most popular niches. Regardless of whether you sell smartphones or irrigation systems – you will definitely have competitors. In order to get ahead of your competitors and rise higher in the search results, you will need an effective marketing campaign, in which the launch of a blog can become one of the main components.

By publishing useful and expert articles on your blog, you can significantly increase the amount of organic traffic coming to your site. You can also expand the boundaries of your target audience by publishing content aimed at a particular segment of the target audience.

Using blog articles to promote an online store is a popular method, however, about six months may pass from the start of the blog to the first results. The fact is that SEO-optimized content must go a difficult way from indexing to ranking directly. You should also consider a lot of parameters in order to achieve positive results from using the content. Nevertheless, the launch of a blog will definitely have a positive impact on the success of your site, but how much the blog's influence will affect the position of your online store in search results and what kind of traffic growth should be expected depends only on you and the specialists with whom you will work.

What is important to consider when promoting an online store using a blog

A blog is a page where customers can find useful information related to your services or products. Such information must meet a variety of requirements, because this is the only way it will be useful from the point of view of promoting your Internet resource. If you have just ordered the creation of an online store and it seems to you that it is not yet time for content – now is the time!

You should start creating content for your future blog immediately after you have ordered an online store. The thing is that the creation of content takes a lot of time, and its optimization further increases the deadline for the required number of articles. In addition, it is important that the finished articles meet the requirements of the search engine in which you are promoted, the list of such requirements is as follows:

Uniqueness

The content that is published in your blog must be unique. Non-unique content often becomes the reason that the site will fall under the search engine filter. A search engine filter can put an end to or significantly slow down the promotion of your online store, so when creating content, keep in mind that a lot can depend on its uniqueness.

Relevance and key queries

The creation of an online store takes place in parallel with many other processes, such as the creation of a semantic core. The semantic core is a list of search queries related to products in your niche. Their main task is to make the page with the content as relevant as possible in relation to your client's search queries.

Using keywords allows you to increase the relevance of the page, but if there are too many such queries, this page may not seem useful from the point of view of algorithms. The fact is that keyword spam can also negatively affect the effectiveness of the promotion of your online store, since search robots responding to it can worsen the ranking of your site or even send your site under the filter.

In order to avoid such a situation by launching the creation of an online store and ordering the creation of turnkey content, you should discuss in advance the number and percentage of repetitions of keywords. This way you will improve the quality of the content and make it more effective in terms of promotion – without the risk of sending the site under the search engine filter.

Expertise

This factor, along with its usefulness and credibility, is currently becoming almost the main one in search promotion on Google. In order for the articles published in the blog of the online store to really bring the maximum result – it is necessary that all the content that you publish is reliable.

Google strives to give its users as much comfort as possible, and therefore, in the near future, sites that were promoted exclusively on keywords and do not have expert content will leave the visible line of search results and go to the very depths of the Internet.

In order to avoid such a situation, you should check all the created content for authenticity, or start creating it yourself. If you do not want to waste time on this, the only correct solution is to contact a competent author whose content will fully meet all your requirements.

Taking into account all these requirements, you will be able to fill your site with really useful and effective content from the point of view of promotion, but what should you do if there are problems on the site?

Where to order the creation of a website and what to do if there are problems
If you ordered a website from novice specialists and the indicators of its promotion do not suit you – maybe there are a lot of mistakes made on the site. In order to find them and fix them in the future, you will need to order a deep audit of the site. During the site audit, a specialist will check each page and the address of your online store for errors, unnecessary information and other nuances that prevent your site from being effectively promoted. After the audit is carried out, and your site gets rid of errors, the effectiveness of its promotion will increase, but only if the launched marketing strategy was created on the basis of data analysis and from the point of view of miscalculations, it really should be effective.

If you do not want to waste time searching for a specialist, conducting an audit and correcting errors, contact the specialists of the Gloss web studio. The Gloss team has been developing, optimizing and promoting Internet resources in various niches for more than 13 years. Among the clients of Gloss are the leading companies of Ukraine that turn to the services of our specialists on a permanent basis. You can verify the quality of the Gloss team's work by visiting our portfolio, using the site menu and selecting the appropriate page. If you have already made a choice in our favor and want to start developing today, call the phone number published on the site or use the online chat posted on all pages of the site. Start the story of your new business today and launch a great online store tomorrow-together with the specialists of the Gloss web studio!