A corporate website is an essential element for a successful business in the current reality. With it, you can attract new customers, present your services, and finally find new partners. In order for your corporate website to be profitable for business and attract additional investment to it, you need to devote enough time to each point of its creation and take into account all the details that can influence the decisions of investors or potential customers. But first, you need investors and customers to be able to find your site, and this is not so easy to achieve.

One of the main problems of corporate website promotion is that Seo optimization is performed after the customer receives the finished website. Because of this, it is extremely difficult to achieve full optimization of the resource, and most often to achieve the desired result, you have to completely redraw the site, which is not always convenient and generally possible. Nevertheless, Seo optimization is a fairly effective method of promoting web resources, and to miss the chance to get traffic from potential customers using Seo optimization would be at least not the best solution.

So when is it necessary to adapt the site for SEO? What should be done at the stage of web resource development to achieve the desired effect and visibility in search results? How to please Google algorithms, and finally, what methods of Seo adaptation to resort to in order to start steadily promoting the site and attract more and more new customers? The answers to these and many other questions can be found in this article. We will also look at the process of Seo adaptation and its methods, share the secrets of success and sort out all the things that have long remained incomprehensible to you. So, let's get started!

Create a website and achieve success: How to attract customers and what to do for this at the resource design stage

Website development is a long and exhausting process that requires a lot of time, effort and patience. To get a successful resource aimed at attracting potential customers, you need to pay attention to every detail and not miss anything, and it can be quite difficult to do this, because you need to keep the entire sequence of actions and even the smallest details in your head.

One of the most common mistakes at the time of resource development is the neglect of Seo optimization. The decision to leave optimization “for later” often leads to low efficiency of Seo promotion, and correcting mistakes made during development often requires intervention in all aspects of your site, it literally needs to be disassembled in parts. But what is the Seo-optimization of a corporate website? Do corporate resources need it and what results can be achieved by adapting your site to Seo even at the moment of development? We will talk about this later.

Seo optimization of a corporate website: How it happens and why it is needed

Optimizing a web resource is an entertaining process. It consists of several stages and each of them we will consider in detail. The list of necessary actions to achieve the desired results is as follows:

• Information search and analysis of the niche

To successfully adapt, you need to have the maximum amount of data related to your potential customers, niche, and competitors. This data will help you further improve your resource and make it more attractive from the point of view of consumers.

The first thing you need to do at this stage of adaptation is to determine the final goal. What result do you want to get from Seo? Is your goal to attract more users and get to the top of search results faster, or are you more interested in your target audience and the number of orders it can give? Having decided on the purpose of adapting the resource, you will be able to build further plans for optimization in a more substantive way and based on the goal — to make a choice in favor of certain tools.

The next thing you need to do is to conduct a detailed analysis of your competitors and the niche as a whole. How busy is your chosen niche? Are the products and services you plan to offer in demand among consumers? Finally, how do your competitors attract potential buyers to their resources? This information will help you not only for promotion, but also for the development of the corporate website itself. Thanks to the fact that you will know the weaknesses and problems of your competitors ' resources, you will be able to correct all the errors on your personal website in advance, which will make it more comfortable and attractive for potential customers of your products and services.

• Creating the structure of your site

In order for Seo promotion to be successful, you need to correctly approach all aspects of website development and take into account that Seo optimization does not end with keywords alone. Seo optimization affects absolutely all elements of your site, including its structure. To create a properly adapted structure, you first need to study the structure of your competitors. You can get this data both at the stage of searching for information, and postpone research until the structure is developed, but you need to do this no later.

The fact is that the structure of your site is something that perfectly responds to the algorithms of the Google search engine, which means that for successful promotion you need to make the structure as attractive as possible for the search engine robots. Having achieved this result, you will be able to effectively promote your resource and attract an order of magnitude more users interested in ordering services provided by your company. To achieve this result, you need to analyze search queries based on the subject and direction of your business. If you are creating a website for an online store, and you want to sell equipment, then you need to study the popularity of certain queries related to your products, and selecting the most popular ones on their basis, already build the structure of the site.

Laptops and netbooks are an excellent example of selecting the right queries to create a competent section of your site. The search query "buy a laptop" is popular with consumers, the frequency of its inputs is an order of magnitude higher than that of netbooks. This result gives you a reason to think about creating a separate section of the site for laptops. Thus, your potential client, entering in the search bar the query "buy a laptop" in the search results will see a link to your section, and saving their time will be able to choose the model that suits them in your online store. The same applies to the services that your company can provide. The more popular search query you found — the greater the result will be from creating a separate section or subsection with a mention of this search query.

As for the search queries, the popularity of which is an order of magnitude lower than the ones you selected — you can use them as a filter or subsection. This way you can attract an audience with both high-frequency and low-frequency search queries, and this can have a positive impact on your site's performance.

• Creating a URL and setting up the linking of your resource

The next step after selecting the categories and designing the main structure of your resource, will be to study the issue of visibility of your resource for search robots and maximizing the convenience of your potential customers. You can achieve this in several ways, namely:

1. Developing a clear URL

Search robots should easily understand the information you put in the address of your site. The extent to which Google's algorithms will understand what your site is about has a direct impact on the number of potential customers on whose screens your site will appear in search results.

Also, a clear and high-quality URL contributes to a better ranking of your resource. That is why we recommend that you pay special attention to creating an address for your resource when creating a website. One mistake at this stage can make your resource incomprehensible to the search engine algorithms, and this can lead to not only problems with ranking, but also with the passage of indexing. Such a result can damage your business, so if you have never been involved in creating websites and are afraid of mistakes that you may make, we recommend that you contact the specialists of the Gloss web studio. Website studio Gloss has been developing and launching corporate websites and online stores for 12 years. You can get acquainted with the examples of the Gloss team's work by visiting the studio's portfolio. You can find it in the site menu located in the upper-left corner.

2. Competent linking

Competent linking is the key to comfort for your users. If a potential buyer is looking for the product he needs on the request “buy a laptop charger” and stumbled upon your article-it is important that the linking eventually leads him to all the pages that may interest him. These pages can be related products, services, components, and others. In order for your site to be as productive as possible and bring you maximum profit, it is important that your linking echoes the target actions that you want from potential customers.

• Optimize the content on your corporate website

If the purpose of creating a web resource is to promote your company's services and attract third-party investors — it is important for you to fill your site with useful and interesting content. It is desirable that the content that you will publish on your resource is unique and corresponds to the services and products of your company.

Content is a great tool for attracting potential buyers and customers. It often happens that representatives of your target audience are looking for an answer to the question of how to solve their problem. Delving into the details, they understand that it will be easier and faster for them to order a service from you than to try to figure out the problem on their own. This is the result that is the basis for the need to publish content on your company's website. In order for the content you create to bring maximum benefit to the promotion of the resource, it is necessary that it, as well as the entire site, be optimized. For this purpose, so-called “keys”, or keywords, are used.

Keywords are the words that your potential customers use to find the products and services they need. As a rule, keywords are directly related to the product or service that your client needs and it is with the help of them that you can lead him to your site. The fact is that the algorithms of the Google search engine analyze the user's search query in detail and give out the most relevant sites in a split second. Relevance is a factor that determines how much your resource matches the user's request. The use of keywords can finally convince the algorithms that it is your site that will fit this search query and, consequently,your site will appear on the user's screen in the search results.

The position of your site in the search results is determined by how relevant your site is to the user's search query, how effectively your advertising campaigns work, and what services your company can offer the user. Based on this data, the algorithms place your site in a particular position of search results, but how can you influence this with the help of content? How to choose keywords and adapt content for Seo? Let's look at this issue in more detail.

Seo content adaptation: How three words can affect the promotion of your site

Adapting the content on the site is one of those mandatory actions that is definitely worth doing if you want to get the most out of Seo promotion. Contrary to expectations, optimizing content for Seo requirements does not imply the use of only keywords. In fact, the days when a pair of “keys” was enough to promote your resource are long gone, now meaning, usefulness, expertise and dozens of other characteristics that are skillfully read by Google algorithms are important.

Over the past six years, Google has significantly upgraded its algorithms, and now they can not only check your text for errors and semantic load, but also give it an assessment of the expertise and reliability of the facts used. Now Google pays much less attention to the number of keywords, and meaningful and truthful texts that can quickly and comfortably solve a user's problem have become a much more valuable indicator of a resource that is interesting for users. That is why when creating content for your site, try to make it as useful and relevant as possible. Otherwise, Google's algorithms may consider it unprofessional, and this in turn will affect the promotion of the resource.

Also, do not forget about the uniqueness. If you use data and texts borrowed from other resources — your chances of getting into the Google ban list or not getting the expected result from optimizing your site will increase dramatically. Google's algorithms will examine your content in a few milliseconds and check it for matches. If the matches are still found - in the best case, the search engine will simply not take into account the text as part of your resource. In the worst case, the position of your site in the search results will change for the worse, which can affect the success of your business.

An equally important process for Seo optimization is the process of selecting key queries. When creating a semantic core, it is important to take into account that your site can be promoted by both high-frequency and low-frequency key queries. When creating semantics for a site, it is also important to consider its size. For an ordinary advertising site, a few hundred requests are usually enough, but in the case of online stores, we are talking about several hundred thousand requests, each of which is able to raise your web resource to the top of search results.

In order to create a competent semantic core, you need to understand exactly how the algorithms of the Google search engine work and the queries with what frequency can really affect the ranking of your site. If you have never dealt with the promotion of web resources and the creation of the semantic core of the site is an unfamiliar task for you, we recommend that you contact the professionals of the Gloss web studio. The Gloss team will create a semantic core for you, taking into account all the indicators and data of your target audience. In addition to creating a semantic core, you can also order the creation of a corporate website or online store from the specialists of Gloss. To do this, you need to visit the “company services " page, and choose the service that suits you.

Seo-site optimization: How to create a popular website in one day

Creating and optimizing a corporate resource is a time-consuming process. In order to succeed in it and achieve your goals, you need to have a whole list of skills, and a rich stock of knowledge. If you do not have such knowledge, and you have never been involved in website development — we recommend that you contact specialists. The slightest mistake in the development of the site structure or its adaptation can affect its prospects in the future, and negatively affect the success of its further promotion. If your company needs a website, but you do not want to risk creating it yourself, contact the specialists of the Gloss web studio. Specialists of the Glyanec website studio will create a corporate website for you and carry out its Seo adaptation. So, by ordering a website from professionals, you will save your future resource from mistakes that you could have made yourself by creating a resource, and at the same time you will get a ready-made site in a few days.

In order to order the creation of a corporate website from the specialists of the Glyanec web studio, you only need to visit the “services " tab and select the appropriate item in it. After sending your application and processing it, the studio manager will contact you to discuss all the details of the project and your wishes regarding the structure and appearance of the site. You can ask all your questions and learn more about the services of the Glyanec web studio by using the phone number specified in the contacts tab on the studio's website, or by using the online chat located on all pages of the Glyanec web site. Create a successful website and make your business even more profitable together with the specialists of the Glyanec website creation studio.