SEO promotion of an online store at the end of 2021: What has changed since then and how to cope with it

Search engine optimization in the new year has shown many marketers that content and its expertise will soon become the main ones in the promotion niche. This is confirmed by the statement of Google. Thus, we can come to the conclusion that soon the main parameter for effective promotion will be exclusively texts, and the RRS as such will no longer be needed. Unfortunately for some and to the delight of others, this conclusion is too radical.

The desire of Google and its emphasis on content is designed to make the Internet more ”clean” from various information garbage. At the same time, these are additional opportunities for those who plan to create a turnkey online store by the end of this year. Due to the fact that E. A. T is getting closer to the position of the main parameter, many companies have thought about re-optimizing their sites. To prepare for this process, most of them began to conduct audits, ordering them from SEO specialists. Unfortunately, the results of such audits turned out to be disappointing for entrepreneurs, since most of the created online stores do not meet the current rules and needs for search engine promotion.

If the old standards are in the past, then how can we promote the site in 2021? In fact, this statement is only partially true. The main mass of search engine promotion tools and methods has remained the same. Only the effectiveness of individual actions and strategies in this niche has changed. Nevertheless, in order to achieve successful search engine promotion, the site owner should know how SEO works at the moment.

What has changed in SEO over the past year and is it possible to achieve success at the end of 2021
Before moving on to innovations and everything that has changed in search promotion over the past year, it is necessary to understand what has remained the same? As before – the entire success of the created online store directly depends on its quality and the quality of its optimization.

In order to create an online store to order, you will need a team of experienced specialists. It is unlikely that you will be able to cope alone or by the forces of your company. The reason for this is the extremely high competition, where your competitors are already turning to the best studios in our country. In order to surpass them, you need a comprehensive solution that can prepare your store as much as possible for future promotion. For maximum efficiency, it is also better to entrust the development of an online store to specialists. Moreover, to find a web studio that is ready to create a turnkey online store for you, and in the future to promote it is a great success, and it is in your hands.

If you want to order the creation of a turnkey online store from specialists, the Gloss web studio is always at your service. For 13 years, our web studio has been able to beat all its competitors and become one of the best web studios in Ukraine. In addition to working with Ukrainian companies, we also cooperate with entrepreneurs from abroad, helping them to advance in their domestic markets. We have been creating websites and online stores for more than 13 years, and the fruits of our labors have long been fixed in the top of search results in various niches, and our clients are the most successful companies in our country.

If you are planning to create an online store and want to spend this stage as efficiently as possible – order the creation of a website from the Gloss company. Our specialists will create an intuitive website structure for you and develop a design in accordance with all your expectations. In addition, our employees will analyze the user experience and bring its quality to the highest value. If you want to start your business with the best – order the creation of a website from the market leaders.

You can order the creation of a turnkey online store from the Gloss web studio by calling the phone number posted on the website. In addition, you can contact our representative via an online chat located in the corner of the Gloss website.

What changes have affected SEO in 2021 and how to use them effectively

In fact, in 2021, even the fiercest critics of search engine promotion realized that this strategy works. As we know, search engine promotion has a problem with the speed of obtaining results, but at the same time, the results from SEO are many times more stable than from a direct competitor of SEO – RRS. Thus, the position of search engine optimization and promotion has only strengthened this year, and there are much more companies that are thinking about launching promotion using SEO. This created a real boom of competition among companies, because everyone rushed to analyze their sites and re-optimize them almost simultaneously.

In general, the basis of search engine optimization has not changed in any way. The importance of technical optimization has remained the same, as well as correctly selected keys have left their effectiveness with them. Only new parameters were added that already existed earlier – but they were given much less attention. The aspects that should be taken into account when creating and promoting an online store in 2021 should definitely include:

1. Internal optimization

Despite the fact that this parameter was of great importance before – in 2021 it became even more important. The internal optimization of the website of the online store that you have created is based on the selection of the right keywords, competent linking, the number and quality of texts published on the pages of the site. If you have already ordered the creation of an online store from a web studio, then before the site is developed, you should think about the strategy of its promotion. The first thing that will definitely need to be done is internal optimization.

Internal optimization is so important that it is the first necessity for the effective operation of absolutely any marketing strategy. The thing is that the advertising that you have launched can do its job properly, but if your site is not protected by encryption and is perceived by the search engine as potentially dangerous for users – you will not see the predicted indicators. In addition, such parameters as the intuitiveness of the site and the quality of the user experience are also of great importance for the success of your resource.

The best solution for internal optimization will be cooperation with the same company from which you ordered the site. The fact is that often when transferring work from one company to another, conflict situations and troubles arise. Optimizers from one company do not understand the decisions of the developers of another company – which ultimately leads to delays in the launch of the site. If you want to order the creation of a turnkey online store and plan to further promote it after the launch of the site, contact the specialists of one company. This way you will save time and allow the staff of professionals to interact with each other, which will ultimately affect the speed of launching the site.

If we talk about the effectiveness of internal site optimization – then you can use the services of a specialist who conducts in-depth site analysis to evaluate it and search for mistakes made. Such a specialist will be able to analyze your entire resource, analyze the available data and ultimately make his verdict. This verdict will be directly related to the effectiveness of your promotion, since the errors found can directly affect the effectiveness of the promotion of the online store you created.

If you want to exclude the presence of any errors related to the development and further promotion of an online store, order its turnkey creation from the specialists of the Gloss web studio. You can get acquainted with the examples of our sites and the effectiveness of their promotion by visiting the portfolio tab in the menu of our site.

2. Crowd marketing

Using links to promote online stores and company websites is not a new tactic for a long time. In 2018, due to an excessive number of links and a number of other errors, many sites suffered, as they were awarded a personal acquaintance with Google penguin. This algorithm was aimed at finding sites that use a huge number of purchased links. The problem was that because of the links, such sites fell into the top of the search results, and the goods and services they offered were not always truthful, original or legitimate.

After a lot of websites suffered from the actions of this algorithm in 2018, most marketers temporarily abandoned the use of links as tools for creating a promotion strategy. Nevertheless, time is passing, and after just three years, crowd links and link mass have become almost the main attributes of an effective marketing strategy. It was possible to achieve this result by trial and error, however, the risk of falling under the filter still remains.

The effectiveness of using links to your site on expert and respected resources is reflected in the ranking of your site in search results. The more popular sites link to you – the more popular and expert your content seems to search robots. Thus, using crowd marketing competently in 2021 and using valuable links, you can get a noticeable increase in the traffic indicator.

Using links as a promotion tool, you should not forget about the bounce rate. At the moment, this parameter does not affect the ranking efficiency, however, it is not completely known whether the search engine uses this indicator as one of the characteristics for evaluating the relevance of your Internet resource. In order to avoid all possible problems during the promotion with the help of links, it is worth contacting a specialist in this field. If you try to promote the created online store yourself in 2021, you risk not only the existing positions in the search results, but also the future of the developed Internet resource.

3. Content and its expertise

As expected, the content in the current year has also become more important than in the previous one. The reason for this was the development and popularization of the principle of E. A. T. According to the plan of the search giant Google – E. A. T will allow users to receive the most reliable and expert information directly on the first page of search results. In addition, this principle should remove from the arena of search results a huge number of sites that provide unreliable data or resources that operate with assumptions.

With the development of the search engine in this direction, most Internet resources, publishers and even online stores have completely transformed their blogs and descriptions, because now non-expert data can harm the successful promotion of your Internet resource. When planning promotion with the help of content, you should find specialists in advance who will be able to write enough for your blog. In addition, the content that you will publish on the pages of the online store must be unique. The low uniqueness of the content published in the blog of your online store can lead to a noticeable decrease in the position of the online store in the search results and further deterioration of the effectiveness of promotion.

In order to avoid such a situation, you should carefully familiarize yourself with the published material or invite an author who is able to create unique text content for you. By combining the skills of such an author with a properly assembled semantic core and linking in the current realities, you will definitely be able to achieve success and get the desired indicators in the statistics of the website.

The year 2021 brought many changes to the methods of development and promotion of Internet resources. The fact that search engine promotion will become so popular was predictable. In order for your site to continue to rise to the top of the search results, it will not be enough to take into account only the listed changes. These factors have received the greatest popularization, however, they are not the only ones that have become in demand. In order to create an effective search engine promotion strategy in the current realities, you will need the help of a team of specialists, such as in the Gloss website creation studio.

Why Search Engine Optimization is the Future for Websites

In fact, not only SEO is developing in the promotion of Internet resources. Other marketing channels also do not stand still, but the speed of their development and their effectiveness are becoming lower and lower. The fact is that with the growth of competition in the market, the cost of RRS in niches began to grow at an incredible speed. This has led to the fact that the profitability of using RRS has become extremely doubtful, unlike SEO. With the help of SEO, you can achieve long-lasting results. Using the right keywords, as well as linking between the pages of an online store and the overall intuitiveness of the site, can give you hundreds of leads and an increase in sales of your products.

To achieve this goal, you will need a team of specialists who have extensive experience in creating and promoting Internet resources. One of the leading companies in this niche is the Gloss web studio. Gloss web studio has been developing online stores for more than 13 years and helps its customers achieve their goals. Our team consists of specialists with many years of experience and dozens of developed sites that later appeared in the tops of search results in their niches.

If you are planning to create an online store in 2021 and want to get the most effective promotion, please contact us. Our marketers follow all the trends in this niche, which allows them to operate with the latest trends in the promotion of Internet resources.

Our specialists will create a turnkey online store for you and optimize it for further promotion. In addition, the marketers of the Gloss web studio can also help you with the development and launch of a marketing strategy or a marketing strategy that includes all effective marketing channels at the moment.