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Technical SEO and why it has such a significant role in the success of an online store
Creating an online store to order helps companies and entrepreneurs to get high-quality resources. Depending on which company you choose, the number of errors, edits and changes that your site will require in the future will vary. Working with the leaders of the website creation niche, an entrepreneur can protect himself from most of the problems, however, there are aspects that are extremely difficult to track or predict.
Developing an online store is only half the work. In order for the site to start making a profit, it is necessary that search engines introduce it into their catalog, and users can freely search for it in the vastness of search results. In order to achieve this, your online store will need optimization.
Search engine promotion is a popular marketing channel, which is used by 90% of all Internet resources. Such promotion involves a deep audit and optimization, after which the creation of content begins and eventually the promotion itself, but where does SEO begin? Why is the audit of your site so important and how to avoid problems with further promotion. We will talk about all this further, let's start!
Online store development: Important aspects of this process
Over the past time, the structure and sequence of stages of creating an online store has not changed much. However, in order to achieve good results, you will need to pay special attention to every detail. The structure of your Internet resource must be loyal to the client and understandable for any user. Your client should not experience any problems with finding products in the catalog of an online store, and even more so no problems with placing an order. In addition, it is very important that the appearance of your site meets modern trends in web design. The fact is that using the design of many years ago, you risk scaring off the client with "antiquity". If your site has been using the same design for a long time, a redesign can help you get one step closer to the desired indicators. As for the situations where you just ordered the creation of an online store – you need to pay close attention to the structure of the planned site. If you or your employees cannot track the logical chain between individual pages or the transition from a specific page to a catalog requires more than 4 clicks – it is better to review the existing structure.
One of the most important aspects at the moment in the web industry is time. Every client wants to find answers to their questions as quickly as possible. It is important that these answers are formulated briefly and to the point. It is also important that the site where the user can get the necessary information loads quickly. The rhythm of life of all users of the world Wide Web has accelerated so much that now every second counts. Given this point, you can achieve additional loyalty from the client-only by speeding up your online resource. If the download of the created online store takes too much time – you risk seeing an increase in the bounce rate. The percentage of failures according to Google's assurances does not affect the success of the promotion in any way, but it is not worth rejecting the fact that the percentage of failures affects the reaction of search algorithms to your site. In order to further protect yourself and provide your customers with the most favorable conditions – you should pay attention to the speed of loading the site.
The site loading speed is a basic parameter, which nevertheless is of great importance in the current realities. But what other basic aspects can affect the success of the online store you created? What is important to consider in the process of SEO optimization and why will your resource not succeed without basic actions? Let's figure it out.
Basic SEO indicators on which the success of your Internet resource depends
As in the case of any other niche, the Internet has a number of its own requirements for achieving success. These requirements are dictated by time, search algorithms and the wishes of the customers themselves. Effective search engine promotion involves working with both the client and search algorithms, which ultimately gives the site owner a long-term result. SEO has a number of basic parameters. The combination of these parameters is called technical SEO." Technical SEO is basic, since it is from it that detailed optimization and promotion of an Internet resource begins. But what items are included in the jurisdiction of technical SEO? And why sometimes working on it can take months. In order to answer these questions, it is necessary to understand what "technical SEO" consists of. The list of items included in technical SEO is as follows:
1. SEO database
The SEO database consists of files robot.txt, sitemap.xml, correct redirects and secure site protocols. These parameters are so commonplace that it makes no sense to consider them. Another reason why it makes no sense to consider these items is the fact that even the most novice studio is engaged in them. Some of the above is vital for the normal operation of the site. Nevertheless, even in this seemingly most basic part, some companies manage to make mistakes. As a rule, they are allowed by novice specialists or specialists – whose experience does not yet allow tracking the mistakes made by the previous specialist. Regardless of the reason, such a situation can cost your site positions in the search results, and you can spend a lot of money on correcting errors. In order to avoid such a situation, you should initially contact popular web studios and companies that can show you examples of their work and ready-made cases with reviews. This approach will additionally protect you from working with incompetent specialists. But even this method will not be able to completely eliminate the risk.
In order to maximize the security of your budget and the online store that you plan to order – the best solution is to immediately contact the leaders of the niche. Working with leading companies, you can not worry about errors at the basic level. Moreover, the Gloss web studio can offer you not only the creation of a custom website, but also its further optimization. You can get acquainted with the works of our team by visiting the Gloss portfolio on our website. There you will also find a number and an online chat, with the help of which you can order the creation of an online store or a corporate website from us.
2. Content access for search robots
Despite the fact that content is one of the main tools for website promotion, some developers decide to sacrifice visibility in order to speed up the site. For example, to speed up the site, a specialist can make your entire site perceived by the system as a single page. Such manipulation will really significantly increase the speed of loading the site, but the search robot will not be able to get to the content. When trying to index content, the search robot will only face a problem, because in order to see your content, it will need JS.
Among the dozens of Google search robots, there are also those that can read JS without problems, however, the chance that you will be so lucky is very small.Thus, by ordering the creation of an online store and its optimization, followed by filling it with content, you risk wasting money. If your optimizer decided to use JS to speed up page loading – your content may simply not be indexed. Moreover, despite the presence of Google robots that can read JS-there is no data that the read content will take some part in the ranking. Thus, it may turn out that all your content, created and optimized by specialists, will only be a pleasant addition for users, while it will not take any part in the promotion of the created online store. This situation is fraught with low success and efficiency of promotion, and it is not so easy to find this error.
In the end, after such an acceleration of page loading, you may face a decrease in traffic indicators, and your site may lose its position in search results altogether. In order to avoid such a situation, you should contact companies that already have successful cases in the key of promoting online stores. If you trust a novice specialist, you risk not only the money spent on his services, but also the entire indexing of the content that you have already paid for earlier.
3. The speed of the site
This parameter is of great importance for the success of your Internet resource. The loyalty of your customers and the bounce rate may depend on the loading speed, but more importantly, the speed of indexing its pages and the ratio of search algorithms to your Internet resource may depend on the loading speed of the site. If the online store that you ordered on a turnkey basis has not received sufficient optimization, and its loading takes too much time – there is a great risk of losing the lion's share of potential buyers.
There are a lot of methods of influencing the site loading speed. Some of them can harm your Internet resource – and some of them can only help. But there are situations when you can not painlessly affect the loading speed of the site. Most often, such situations occur when the site has been inherited by you. Not knowing what specific actions were taken by previous developers, headlong to re-optimize the site is not the best solution. It happens that there are problems on the site, but it constantly receives traffic and the amount of traffic is growing. Interference in the already formed ecosystem of the site can completely put it down, so in such a situation it is better to focus on high-quality and expert content.
If you are just planning to order the creation of an online store on a turnkey basis from specialists-contact the full-cycle web studio. This way you will understand what specific actions were taken on your Internet resource. In the future, this will give you the opportunity to freely contact the specialists of the web studio for additional optimization without any harm to your Internet resource. If you want to immediately get an effective optimized website and all its developments-by launching a marketing campaign-contact the specialists of the Gloss web studio. Our specialists will develop a website for you and optimize it so that immediately after its launch you can safely launch any advertising campaigns. In addition to creating online stores and optimizing them, we also provide services for developing advertising campaigns. So, by contacting the specialists of the full-cycle Gloss web studio, you will be able to get not only a high-quality website and its optimization, but also an effective marketing campaign. In order to order the creation of an online store, you only need to contact our specialists by the number published on the website or resort to the help of an online chat, which we have placed on all the pages of the Gloss website.
Why does technical SEO often take a back seat?
Despite the importance of this stage, many companies simply leave everything as it is, not wanting to get involved with the technical part of search promotion. The main reason for this is the fact that technical SEO requires a lot of time, and the result of the work will not be visible immediately. Often, when hiring specialists, company owners want to see the result immediately after the work done, which simply does not happen with technical SEO. However, technical SEO has a direct impact not only on the success of marketing campaigns, but also on the further life of the resource.
If a site runs on a protocol without encryption – it becomes dangerous for search algorithms. The pages of this site are less likely to participate in the ranking – and the site itself does not receive a huge part of the traffic. In addition, problems with the technical part of SEO can significantly reduce the effectiveness of marketing campaigns, forcing the site owner to spend more money for a slightly better result. In the future, the result may disappear altogether, because if there are a huge number of technical problems on the site from SEO optimization, it is not so easy to achieve a stable traffic flow even with the most expensive RRS.
No matter how much the owners of Internet resources do not want to ignore technical SEO – it is the basic parameter for successful promotion. That is why it is important to devote the necessary amount of time to this stage of optimization. A serious approach to technical SEO can give your site opportunities for promotion that your competitors could not even dream of without technical SEO optimization.
Where to find a web studio ready for technical SEO
Despite the importance of technical SEO, there are very few specialists who are ready to seriously engage in basic SEO. The reason for this is the duration of the work, and the inability to show a lightning-fast result. However, without technical SEO, it will not be possible to achieve maximum efficiency in promoting your site. In order for the effectiveness of marketing campaigns to reach its maximum on your site, it will need high-quality technical SEO optimization, which can be carried out by specialists of the Gloss web studio.
Having ordered the creation of a turnkey online store from Gloss specialists, you can be sure of the highest quality of the work done. Our developers are sensitive to every symbol in the website address, while designers are able to develop a design for your Internet resource that fully meets all current trends in the world of web design. In addition, the optimizers of the Gloss web studio optimize your site at all levels, so that marketing campaigns that will be launched in the future can bring maximum results.
If you are planning to order the creation of a turnkey online store, and do not want to waste time looking for a website optimization studio in the future, please contact us. Web studio Gloss is a full-cycle studio. We provide a full range of services related to the creation and development of Internet resources. If you need a high-quality online store or a corporate website – you can order their creation on a turnkey basis right now.
After your application is processed, our manager will contact you, who will answer all your questions and tell you how much time it will take to fulfill all your wishes in the key of the site. After the development of the online store begins, you can also order its full optimization and further promotion. Thus, three teams will work on your site at once, and by the time it is launched, all the details of the marketing campaign, as well as site optimization, will already be ready.
If you do not want to waste time searching and discussing details with studios, but you want to get a high – quality Internet resource with full SEO optimization, order its development from the leaders of this niche – the Gloss web studio. Become the leader of your chosen niche-by collaborating with the best developers in all of Ukraine!
Website autotesting: bug control and system stability
Maintenance of a Drupal website. Automatic testing of website functions
Website testing is a tool that allows you to detect errors in the work of the site before they are noticed by the visitor. This is especially important for online stores and corporate websites, because even one failure in the order form can cost you a lead or a sale.
As part of Drupal website maintenance, Glyanec implements automatic testing of key functions. The program regularly simulates the behavior of a real user - for example, adding a product to the cart, proceeding to checkout, submitting a form. In case of errors, we receive notifications and respond promptly.
This allows us to maintain a stable website, especially after updates or the launch of new modules.
Website autotesting: checking the order form, shopping cart, performance
In Drupal, autotesting is customized for the key stages of the user journey. We check:
- the availability and operability of buttons, forms, filters;
- the logic of the shopping cart and checkout;
- the speed of page loading.
The autotest can cover standard and advanced scenarios - it all depends on the specifics of the project. It is an ideal solution for eCommerce websites where every click counts.
Autotests for Drupal website: a flexible solution within the framework of technical support
Drupal allows you to flexibly customize autotests for any functionality. If you have complex logic, a non-standard form, or deep integration, we can add customized test scripts:
- testing document generation;
- checking authorization or accounts;
- data integrity control after integration with CRM;
- checking multi-level forms or API requests.
This increases reliability and avoids failures at important moments: during an advertising campaign, promotion, or content change.
Do you want to know if autotesting is right for your website? Leave a request on the contact page, and we will tell you about the possibilities of Drupal maintenance with customized solutions.
Website development for the Polish market!
We are your reliable partner in setting up and developing your business in Poland. Our company offers a full range of services for the launch and successful operation of your company in this country. We specialize in the development of websites in Polish, adapted to the needs of the local audience. Our web development professionals have many years of experience in designing and optimizing websites for the Polish market, which will allow your business to compete effectively and attract customers.
Our services include:
- Polish website development: Our website development professionals will create an effective and attractive Polish-language website for you that will attract the attention of local customers.
- Marketing services in Poland: We will develop a marketing strategy for you that will allow you to set up effective advertising campaigns and attract your target audience.
- Rebranding your business: Our rebranding experts will help you update your company's image and emphasize your strengths to attract new customers.
Cooperation with us covers a wide range of services for entrepreneurs and companies expanding their activities in the international market. We offer professional translation of documents and information, advice on local banks and financial procedures, assistance in registering a business and opening a branch, as well as support in choosing a payment and delivery system. In addition, we can provide you with contacts for registering a legal entity in Poland, office selection, accountant contacts and other services. We make sure that your business initiatives are successfully implemented in the new market conditions.
Address of the office in Poland: Biuro 315, Regus Equal Park 3rd Floor, Wielicka 28, 30-552 Kraków
Don't waste time - choose our company for a successful start in Poland. We know how to make your business competitive in this market!
For a successful start in Poland, please contact us:
📞 Phone: 0 (800) 750-751
📧 E-mail: [email protected]
How a website audit can transform your business
A website audit is not a simple check, it is a necessity that allows you to deeply understand both the technical and marketing aspects of your site. Is your website optimized for search engines? Does it communicate effectively with your potential customers? The answers to these questions can radically change your approaches and strategies. Ordering a website analysis can reveal hidden issues that are holding back your site's lead generation and customer acquisition potential. Whether you're looking to improve your site's search engine rankings or increase user satisfaction, an audit can provide you with the tools and guidance you need.
We will look at how a carefully prepared audit can significantly improve your website and make it more competitive. We will discuss what aspects of a website are checked during an audit, what benefits it can bring to your business, and how you can order a website audit from professionals to ensure the best results.
Why does your business need a website audit?
Excellent website usability is not just a nice bonus, but a critical condition for ensuring online success. A website audit allows you to analyze in detail how conveniently and efficiently users interact with your site, and how this affects your business's ability to achieve its goals. Here are some reasons why it is important:
- Increase user satisfaction: An audit reveals navigation and interface issues that may prevent users from easily and intuitively finding the information they need or performing the actions they want on your site. Improving these aspects can significantly increase your visitors' satisfaction.
- Reduce bounce rate: When users find it difficult to navigate the site or perform the necessary actions, they are more likely to leave the site without converting. An audit helps to identify and fix design elements that can lead to a high bounce rate.
- Increase conversions: Website optimization can have a direct impact on your conversions. For example, simplifying the checkout process or improving the visibility of a call-to-action button can significantly increase the number of successful transactions.
- Search engine optimization: SEO audit and optimization is part of the overall website audit and focuses on aspects that affect your website's visibility in search engines. Analyzing keywords, meta tags, URL structure, and other SEO practices will help to push your website higher in search results.
- Improving accessibility: The audit also assesses how accessible your site is to people with disabilities. Ensuring accessibility not only expands your target audience, but also emphasizes your responsibility as a business.
- Optimization for mobile devices: Nowadays, it's important that your website is optimized for mobile users. An audit will help ensure that your website works efficiently on all types of devices, improving the overall user experience.
Ensuring a high quality website is an investment in customer satisfaction and the efficiency of your online space. Ordering a professional audit can help you identify critical issues and resolve them before they negatively affect your business. You can read more about SEO promotion in the article "Features of SEO optimization of an online store"
How the audit is conducted and what we offer
Website audit is a complex process that includes several key stages. Each stage has its own specifics and requires a detailed approach. Our team of specialists uses advanced technologies and techniques to ensure the highest quality of services. This is how we work:
- Audit planning: First of all, we identify your business goals and website features. This helps us to prepare a personalized audit plan that takes into account all the necessary aspects: from technical analysis to user experience assessment.
- Technical audit: At this stage, we check the technical component of the website: coding, information architecture, compliance with SEO and web accessibility standards. We identify technical errors that may prevent the site from being indexed by search engines or impair overall performance.
- User experience (UX) audit: We analyze how visitors interact with your website and evaluate the usability of the interface. In this context, we can also put a heatmap on the site. Heatmaps allow you to visualize where users click most often, how long they stay on certain segments of the page, and how they scroll through the page. This is very useful for improving page structure and content.
- Report and recommendations: At the final stage, we compile a detailed report that includes all the issues we found and specific recommendations for fixing them. We provide practical advice that can be implemented quickly to improve your website.
- Support and optimization: After the audit, we also offer website maintenance and optimization services. This can include regular updates, monitoring of website performance, and additional checks for compliance with changed requirements or technologies.
Our goal is not just to identify problems, but to provide you with the tools and knowledge to solve them effectively, so that your website not only works at full capacity, but also helps you grow your business.
Glyanec provides professional website audit services that include technical audit, usability testing, SEO optimization, and analysis of your website's accessibility and security. We use advanced tools, such as heatmaps, to analyze user behavior in depth, allowing us to offer targeted and effective solutions for each client.
If you want to ensure that your website functions at the highest level, meets all modern requirements, and works as a powerful tool for your business, contact us. Order a website audit in Glyanec today and take the first step towards improving your online space. We guarantee a professional approach and dedication to achieving your business goals.
What are the advantages of websites over mobile apps?
Different companies are faced with the choice between developing mobile apps and websites every day. While mobile apps may seem convenient and innovative, it's important not to ignore the numerous advantages of websites. Ordering a website is not just an investment in an online presence, but a strategic decision that can significantly reduce development and maintenance costs, provide a wider audience reach, and improve search engine rankings.
We'll take a closer look at why websites compare favorably to mobile apps, analyzing their functionality, accessibility, and maintenance costs. The importance of websites in today's digitalized landscape cannot be underestimated, as they play a key role in attracting customers, expanding the market, and optimizing the user experience.
What is a website and a mobile application?
Websites and mobile apps play vital roles in promoting a business, but they have significant differences. A mobile app is a program downloaded and installed on a mobile device that can use the phone's system capabilities, such as a camera, GPS, or gyroscope. They can offer a more personalized experience, but they require significant investment to develop and maintain.
Therefore, choosing between website development and in-house development usually turns out to be a more profitable and effective solution.
Main advantages of websites
Websites offer a number of benefits that make them an attractive choice for businesses of all sizes. Let's take a look at a few of the key benefits you should consider when considering a website for your business.
- Universal access: One of the main advantages of websites is their accessibility. Visitors can access your site from any device that has an Internet connection, regardless of the operating system. This provides a wide audience reach and the ability to attract more potential customers.
- Cost-effectiveness: Ordering a website is often much cheaper than developing a mobile app. The cost of developing and maintaining a website is lower because you don't need to create separate versions for different platforms, such as iOS and Android. In addition, updates and changes to the site can be implemented faster and easier, which reduces overall maintenance costs.
- SEO and marketing benefits: Websites provide better opportunities for search engine optimization (SEO). This means that your website can rank higher in search engines, increasing the chances of being discovered by potential customers. Optimizing your website for search engines helps to increase its visibility and attract more organic traffic.
- Improving the user experience: Websites can offer a rich and user-friendly user interface that is adapted for different devices, including mobile phones, tablets, and desktops. With a responsive design, users can easily navigate the site, which improves the overall user experience and can increase conversion rates.
With these benefits in mind, building a website is a rational choice for businesses looking to maximize the benefits of their online presence. Not only do websites save money and resources, but they also provide ample opportunities to scale and grow your business.
Why do users abandon mobile apps?
Despite the significant development of mobile technology and the increase in the number of available apps, many users still prefer websites. This is due to a number of reasons that point to certain disadvantages of mobile apps and limitations that can affect the user experience.
Most users do not see the need to install mobile applications when they can easily access the same services or information through a website on their laptop or smartphone via a browser. This is especially true for those services that users use infrequently or sporadically.
Additionally, users emphasize that mobile apps often take up too much space on their devices, which can be critical for those with limited storage space. There are also concerns about battery and mobile data consumption, especially when apps are running in the background or transferring large amounts of data.
Privacy and security issues
One of the biggest concerns that pushes users away from mobile apps is the issue of privacy and security. Many apps require extensive permissions to access personal information such as contacts, location, social media data, and even personal files, which raises concerns among users about how this data is collected, stored, and used. There is also a fear that mobile apps may be vulnerable to hacking, especially those that store sensitive financial data or personal information. Data breaches at large companies that have made headlines only reinforce these concerns.
These factors contribute to the fact that many users prefer to use websites that do not require a download and provide quick access to services without the need to install resource-consuming applications. This confirms that websites can be a more convenient and secure solution for many users. However, for many companies, creating a website will prove to be the most optimal solution to effectively attract customers and provide high quality service with minimal costs and complexity.
To summarize, a careful choice between website and mobile app development should be based on the specific needs of the business, its target audience, and available resources. However, for many companies, ordering a website will prove to be the most optimal solution that allows them to effectively attract customers and provide high quality service with minimal costs and complexity.
What are progressive web applications and what are their advantages
Progressive Web Applications (PWAs) are changing the way we think about what websites can do. This technology combines the best of the web and mobile applications, offering speed and usability that was previously only possible in apps. In this article, we'll take a closer look at what progressive web apps are, what technologies are behind them, their benefits, and key implementation considerations. We will pay special attention to how progressive web applications can transform your business by providing a better user experience and increasing productivity.
What are progressive web applications?
Progressive web applications are a type of software that is split into a website and a mobile application. This allows users to install web applications on their devices and use them in a similar way to regular mobile applications. An important feature of PWAs is that they use web browser technologies but offer functionality that is usually associated only with mobile applications.
The PWA concept was first introduced by Google in 2015. The goal was to make the web experience as convenient and fast as possible. Since then, the technology has gained significant development and support, especially from companies seeking to improve the mobile user experience without losing the versatility and accessibility of the web.
Technologies used in advanced web applications
Progressive web applications use a number of modern web technologies to provide users with an experience that is as close as possible to mobile applications. The most important of these technologies are:
- Service Workers - scripts that run in the background, independently of the web page, and allow you to manage network requests, cache resources, and use push notifications.
- Manifest file - a JSON file that allows developers to install a web application on the home screen, set the icon and the start screen.
- Using HTTPS - ensuring the security of user data and the reliable operation of web applications.
Why progressive web applications are better than traditional sites
Improving the user experience
Progressive web applications are characterized by extremely fast loading speeds and high responsiveness, which is ensured by data caching and intelligent management of network requests. This means that users are able to access content instantly, regardless of the quality of their Internet connection, which significantly improves the overall user experience.
Offline access and support for push notifications
One of the defining features of PWA is the ability to work offline. This is achieved thanks to Service Workers technology, which allows web applications to cache important content and provide access to it without the need for an Internet connection. In addition, PWAs can use push notifications to inform users about news, updates, or special offers even when they are not using the web application.
Increase engagement and conversion rates
Thanks to better user experience and offline capabilities, PWAs demonstrate high rates of user engagement and increased conversions. The ability to load quickly and run smoothly on any device ensures higher customer loyalty and a higher likelihood of completing targeted actions, such as making a purchase or filling out a contact form.
Steps to implement progressive web applications in your business
Implementing progressive web applications may seem daunting, but with the right approach, the process can be efficient and smooth. Here are the basic steps to integrate PWA into your business:
- Audit the current state of the website - check if your site is ready for conversion to PWA. This includes ensuring HTTPS compatibility, site responsiveness on different devices, and the availability of all necessary technical aspects.
- Developing and configuring Service Workers is a key component of PWA that allows the website to work offline and use push notifications.
- Creating a web app manifest - a manifest allows users to add your app to the home screen of their devices, providing easier access and a more native experience.
- PWA testing - ensure that your PWA works properly across all devices and browsers, with special attention to offline mode and loading speed.
- Monitoring and updating - once your PWA is up and running, it's important to keep it up to date and make updates to resolve any issues or improve functionality.
To illustrate how easily and quickly users can install a progressive web application on their devices, we have prepared an animated GIF. This GIF shows the process from the moment a user visits a website to the moment they install the web application on the home screen of their mobile device. This demonstrates the simplicity and ease of use of PWAs, as well as their ability to offer a native experience through a web browser.
Progressive web apps are a powerful tool for business development, offering speed, convenience, and an enhanced user experience comparable to native mobile apps. They allow you to achieve a high level of customer engagement, provide the ability to work offline and send push notifications, which is critical in today's dynamic market. Thanks to their ease of installation and efficiency, PWAs can significantly increase conversion rates and improve the overall user experience.
If you're looking for a way to make your web experience more efficient and engaging, progressive web applications can be a great solution. Remember that proper implementation and ongoing updates are essential to the success of any technology solution. Don't hesitate to bring in professionals to help you optimize your website to turn it into a responsive web app and take full advantage of its capabilities.
Just one step to your perfect website
