Usability of an online store: 5 points for a successful business

The development of turnkey online stores is the solution that most entrepreneurs come to. The sphere of creating websites and online stores is becoming increasingly difficult, because it simply makes no sense to rely on your own experience and skills. In addition, even creating an online store from scratch on your own, you will need a team of specialists whose competence you will be 100% sure of. It is for this reason that most successful online stores were created by web studios. Web studio is a company whose tasks include a particular list of services in the field of development and promotion of Internet resources. Turning to the web studio, you thereby order a number of its services, while being customers. The specialists of the web studio at the same time become performers and undertake to perform their work qualitatively, but this does not always happen.

Creating an online store is a complex and sometimes lengthy process. SEO optimization and further search engine promotion will also require a lot of time, and therefore, before making a choice in favor of a particular studio, it is necessary to carefully analyze its success. Also, do not forget that there is a whole list of items that affect the success of your site. These items are often associated with different stages of the development of an online store, but today we will talk about usability.

Site usability is a factor that determines the usability of your site. The usability of the site is expressed by the reaction from your customers, because it is important for them that the site is as convenient as possible. Search algorithms are also able to explore the structure of your Internet resource, but in the case of an online store, the primary focus should be on the comfort of customers. By providing your customers with a convenient website, you thereby get loyalty from their side, and in combination with high-quality goods, this gives the result in the form of a constant increase in turnover and, accordingly, profit. But how to achieve high-quality usability? What aspects should you pay attention to when creating a website and why can't you do without highly qualified specialists? Let's figure it out!

Creating an online store in 2021: What aspects does the usability of the site consist of

As we have already found out, the usability of the site is one of the fundamental factors for the success of your resource. The more convenient it is for the client to work with your site – the more likely it is that he will order the product from you. Despite all the uncertainty of this term, usability consists of quite specific segments. We will talk more about these segments later.

Site loading speed and the importance of this aspect for usability

The first thing your client faces when visiting the page of the online store you created is the screen and the loading time. Search results leaders and marketplaces have long optimized their resources for the fastest possible loading, but this parameter is not taken for granted. In order to achieve good results, the specialists of the web studio that you have contacted will need to analyze your entire resource, and by conducting a deep audit, find the reasons for slow loading, if any. Also, do not forget that the speed of the site can be affected by the state of the equipment or the domain on which the site is designed. All this has an impact on the final loading speed of your online store.

To speed up the loading of the site page, specialists will need to audit the site. After the errors are identified, the optimizers will start correcting them. The number of errors that will need to be corrected will also depend on how well your site was created. Also, the cost of specialists ' services will depend on the quality of the site, because the more mistakes you need to fix, the more time it will take. Therefore, if you are trying to save money on creating an online store and planning to promote it effectively in the future, cooperate only with the leaders of the niche of creating Internet resources, such as the Gloss web studio.

Adaptive or mobile version of the site

The next point on the way to excellent usability is the opportunity for customers to work comfortably with your Internet resource from any device. By linking your website to only one platform, you lose a huge number of potential customers, especially in the wake of the popularity of smartphones. You can avoid such a loss by three methods at once, namely:

1. Create a mobile version of the site – the mobile version of the site is essentially another site created specifically for mobile devices. Such sites, as a rule, differ in appearance from the main site due to the smaller amount of space on the screen of a mobile smartphone. At the same time, the lack of space often forces the owners of such sites to simplify the functionality, which often leads to an increase in the bounce rate from customers. Creating a mobile version of the site has not been used by new companies for a long time. The main reason for this is the fact that the mobile site will also need to be promoted on a par with the main one. This, in turn, requires a separate budget, which makes such an undertaking profitable in very rare cases.

2. Adaptive version of the site-adaptive design of the online store is another method to create a site that is convenient for all users. The difference between the mobile version in this case is that there is no need to create a separate website. Specialists can teach your site to automatically take the necessary dimensions while working with a smartphone and a desktop PC. At the moment, this method of getting out of the situation is the most popular, since it does not require additional budgets and copes with its tasks perfectly.

3. Mobile First Design – in this case, the trick is that instead of initially creating a website for a PC, the developer creates a layout for mobile devices. Thus, site management and working with it from a mobile device becomes the highest level, since the site itself was originally created for this purpose. In addition, it is also convenient to work with such a site on a PC, as well as on a smartphone. The thing is that by reducing the number of buttons for the mobile version as much as possible, the specialist thereby makes the site convenient for PC users. The number of unclaimed elements on such a site is much smaller, and the user experience becomes much better.

The ability to work comfortably with the site from a mobile device is now becoming the main attribute and literally a requirement for Internet resources. Sites that do not have a mobile version or an adaptive layout are increasingly less likely to participate in the ranking, thereby forcing their owners to launch the creation of such a version or even move to a new site. Based on what has been said, we can say with confidence that if you are planning to order the creation of a turnkey website, you should definitely think about the comfort of working with your website on a smartphone. Thus, you will significantly affect the usability of the online store, and the number of users who would like to work with your site will increase.

3. Site navigation and intuitiveness of its structure

Considering how important the site loading speed has become, we can conclude that the main thing for a client these days is how fast he can get what he needs. Based on this, it can be stated that navigation on the site also has to do with speed and usability. In order for your client to be as satisfied as possible with working with an Internet resource – you need to work out in advance all his way from the main page to the page with the product he needs.

Usability is a parameter, the evaluation of which can vary greatly from user to user. Nevertheless, there are statistics that tell us that good navigation should be logical. The client of an online store created to order should easily navigate the pages of your resource, even if he visited it for the first time. The use of names and icons that have long been established among users and have become familiar can have a positive impact on the usability of the site. In addition, it is also important for usability that the number of transitions required by the client on the way to his goal is minimal. The optimal number of clicks for good usability is 4. Having reached such a number of clicks, you will automatically simplify the procedure for searching for goods and services for your customers, which will save them time. By saving the client's time, you can achieve his loyalty, which in the future can become a decisive factor for placing an order with you.

4. Contacts and their significance for the online store

Despite the fact that the contacts tab is one of the most unused on the pages of online stores, its importance is difficult to dispute. This tab allows the client not to doubt your honesty, and also gives the opportunity to ask the client questions directly from your specialist, thanks to this, the client feels more protected and less worried about possible nuances of products and cooperation with your company.

The contacts tab should be accessible to the user. The best solution for usability is to place this tab with other important buttons, such as the product catalog and shopping cart.In this way, you will give the client the opportunity to learn more about you and calm his doubts about the risks associated with placing an order.

5. User registration and its necessity

User registration in the online store has long become popular. Thanks to such registration, the owner of the online store and his team of specialists can get a sufficient amount of information for further remarketing. In addition, by establishing contact with the consumer, your representatives can periodically offer products from the groups that a particular user viewed.

As for the comfort of the client, in order to achieve good results, it is necessary to make the registration procedure as simple as possible. The easier it is to register on the website of the developed online store – the more likely it is that the client will actually register. User registration will give you the opportunity to get data that you will be able to use in the future during the launch of marketing companies. Also, with the help of registration and the user's personal account, you can additionally attract customers with promotions and sales. By informing your customer that you have an attractive offer specifically for him, you thereby receive loyalty from the client. In addition, the chance of placing an order from this user increases significantly.

In order for user registration to be popular on your site, it is necessary to think over a strategy in which all the benefits for the user will be clearly described, do not forget that the number of registrations can play a role in how your site will be ranked – so it is clearly not worth missing this opportunity. To create a convenient registration form on the site, you should contact specialists who will be able to develop an effective attraction strategy. In addition, you will need the help of a user experience specialist so that he analyzes the resulting page and can make his verdict.

Each of the described points has a significant significance in the issues of the success of your online store. In addition to these, there are also dozens of other important points, but the basic usability is based on those described above. If you want to achieve maximum results by creating a turnkey online store – you will need to pay attention to all aspects. Other important parameters for the promotion of an online store are already described in our blog.

No matter how well all the above actions are done – you will not get the desired result with a low-quality site. In order for all the actions done after the creation of the online store to have a positive impact on your resource, it is important that the site has already been optimized before implementing changes. Working on the download speed and forms for registering an account in an online store is of great importance, but if the pages of your Internet resource do not work correctly or its structure does not allow indexing all the pages of the site, the user will unfortunately not be able to visit your site. In order to avoid such a situation, you should trust the development of an online store or the creation of a turnkey corporate website exclusively to the leaders of this industry. One of these leaders is the web studio Gloss,

To learn more about the services of the Gloss web studio and to clarify the cost of your project, you can contact a representative of our company using a phone number or online chat published on the studio's website. You can get acquainted with the examples of the work of our specialists and evaluate our work by visiting the portfolio page, selecting it in the menu of our website.

Order the creation of a high-quality turnkey online store from the specialists of the Gloss web studio, start your successful business tomorrow!