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Types of corporate sites, what they are and what they are for
Corporate websites are a great tool for promoting your business. Corporate websites can solve many problems related to the promotion and creation of your company's image. Thanks to the launch of a corporate website, it will be much easier for you to declare yourself to the world and find potential customers, because Internet marketing brings much more benefits than the good old physical advertising.
We discussed what a corporate website is and its basic functions in the article “corporate sites, what They are and why they are needed”. But in addition to the basic functionality, there are also specialized corporate sites, or rather, the concept of a corporate site is divided into several types. What types of corporate websites are there? What type of corporate website is best for your business? And what results can be expected from a particular type of corporate website in General? Today we will try to understand this and answer all your questions. let's get started!
Types of corporate websites
Corporate websites are an incredibly versatile tool that, if used properly, can bring popularity and fame to your company. We have already told you about the basic functionality of corporate sites, but what is the task of specialized corporate resources? What is the relative difference between a corporate business card site and a corporate info portal? Let's get this straight.
You can divide corporate sites into three types.each of them has its own direct purpose and specific functionality that will benefit your company. Types of corporate sites look like this:
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Corporate business card website
Corporate business card website is a great solution for young companies with innovative ideas or aesthetic products. The main weapon of such an Internet resource is its appearance, because it is first of all that catches and interests a potential client of the company.
Such a site can consist of several pages, or even be a single page, the main thing is that the appearance and content posted on this resource is of maximum interest to users. The main goal of a business card site is to interest the user and convince them to leave a request or call.
This site must contain the company's contacts, the main idea, and a short history of your project's appearance. In addition to these items, you can also place several beautiful photos of your products on the vcard site. This approach can increase user interest and expand the circle of your potential customers.
To create a successful business card site, you should pay maximum attention directly to the design of this Internet resource. It should not be overloaded with unnecessary information, be minimalistic and at the same time meet all the trends in the design of sites of the current year. This approach will provide you with increased interest from users, because as we know, the first thing a consumer falls in love with is the appearance, followed by product characteristics or service details.
If your company needs a high-quality corporate business card website, but you do not have experience with developing modern designs, web Studio Glyanec can help you create the resource of your dreams.
Website creation Studio Glyanec has been designing and creating turnkey websites and online stores for companies from all over the world for 12 years. Designers of the Studio, based on your wishes and the latest trends in the design of Internet resources, will be able to create a design for you that will fully meet your requirements. Your company's corporate colors or logos can be used to develop the design.
In addition to developing the appearance, the specialists of the Glyanec Studio can also design the structure of absolutely any corporate website for you, develop a convenient toolbar for users and configure the navigation of your Internet resource. Working with professionals of the Studio, you can be sure of the highest quality of the result obtained and the support of the Glyanec Studio in the future. You can get acquainted with the services of gloss and apply for a turnkey corporate website by visiting the corresponding tabs on the web Studio's website.
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Corporate website-catalog
A corporate catalog site has approximately the same goals as a business card site, but slightly different tools for achieving them.
Catalog sites, unlike business card sites, are more voluminous, they can have many pages and perform several functions at once. The website catalog as well as the vcard website attracts the attention of your potential customers, but in addition it is also an online product catalog and a communication channel with your company's managers.
Often on the pages of such sites you can find voluminous descriptions of the company's products, without specifying the cost of goods. As a rule, this is done by those companies that, under a number of agreements with retailers or distributors, cannot publish their own price for a product, since it is more likely to be lower than that presented in stores, and such a step will qualify as dumping.
In addition to presenting your company's products or services, as well as attracting the attention of potential customers in your company, the catalog site is also a communication channel between potential buyers and your company's managers. Feedback forms and online chats with company managers are common elements of such online resources.
The main task of such a site is not just to attract the attention of ordinary people to your company, but to transform an interested user into a client of the company. To do this, such sites use aesthetic photos of the company's products, and their descriptions are written in compliance with all the requirements of SEO adaptation. A catalog site can significantly increase your turnover and overall interest in your brand, but only if it was designed correctly.
If your company or company needs a high-quality website catalog, we recommend that you contact professionals in order to avoid any mistakes and delays in launching your corporate resource.
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Corporate info portal
This type of corporate Internet resources is mainly used by organizations aimed at providing training and various courses to consumers. The main task of such a site is not to sell, but to present your product. That is why most often such sites are created as thematic as possible, so that at the first visit the user is aware that he has come to the professionals. If he needs the services of this company, he can not doubt the quality of their provision.
A great example of corporate information portal sites is a lot of Internet resources that present language schools. Absolutely everything, from menu items to the design of such Internet resources, is directed to foreign languages. Often, these sites use backgrounds in the form of flags or beautiful views of countries whose languages can be learned by the user by ordering a course or joining this language school.
A separate point of these sites can be called information content. To successfully promote this kind of resource, it is necessary to observe a fine line between the information load and the practical application of the information provided. A user who has read the description of your language school's services should not have a shadow of doubt about the professionalism of your teachers and the possible bonuses that they will receive at the end of their training. Such bonuses can be diplomas with the level of language proficiency marked on them, or in some cases even the provision of work, it all depends on the specifics of your company's work.
One way or another, information portal sites are mainly aimed at obtaining the location and loyalty of the consumer. If a potential client of your company can answer all their questions by reading the information on your corporate-info portal, then the resource was designed correctly, and the consumer is very likely to become your client soon. But how do I create such a site?
To create such an online resource, you need to know everything about your target audience, its possible questions, pains, and desires. Knowing exactly what your target audience wants, why it needs the course you provide, and what prospects the consumer expects — you can not only correctly build advertising companies, but also adjust the work of your company in order to raise the level of customer loyalty.
In order to find out as much information about your target audience as possible, you need to conduct certain research, which can be helped by professionals from the Glyanec website development Studio. For more than 12 years, Glyanec marketing specialists have been researching target audiences and designing ads for companies from all over the world. The Glyanec web Studio portfolio includes more than 1200 different Internet resources and corporate websites created by Glyanec web Studio on a turnkey basis and successfully promoted thanks to the Studio's advertising companies.
If your business needs a high-quality information portal, and you have long been in search of real professionals in their field — web Studio Glyanec will help you launch the perfect resource for your company. Website creation Studio Glyanec provides a full range of services related to the production, design and launch of Internet resources for various companies. Specialists of web Studio Glyanec can create a turnkey corporate website for you, in accordance with all your requirements and wishes.
To get acquainted with all the services provided by the web Studio Glyanec and look at the work of the Studio's specialists, you can visit the website of the company gloss and go to the portfolio tab. In order to order the necessary service, you just need to submit a request on the website, or contact the Studio managers using the information from the contacts tab. You can find out the answer to all your questions by writing to the company's Manager, using the online chat located on the pages of the Studio's website.
Having a corporate website can help your company move higher in search results and attract more interested customers. In addition, if you choose the right type of corporate website you need, you can increase exactly the indicators that you need for the desired result in terms of turnover or the number of potential customers. If your business needs a high — quality online resource, gloss Studio can help you create it
Conclusions
Your company's corporate website is the first thing your potential client sees. In order to achieve maximum results from launching such a resource, you need to decide which type of corporate sites is suitable for your business. By making the right choice, you can be sure that the services provided by your company will be popularized and your company's revenue will grow. In order not to delay the launch of a corporate resource for your company and not to waste time on endless edits, when planning to launch such a resource, give your preference to specialists.
Website autotesting: bug control and system stability
Maintenance of a Drupal website. Automatic testing of website functions
Website testing is a tool that allows you to detect errors in the work of the site before they are noticed by the visitor. This is especially important for online stores and corporate websites, because even one failure in the order form can cost you a lead or a sale.
As part of Drupal website maintenance, Glyanec implements automatic testing of key functions. The program regularly simulates the behavior of a real user - for example, adding a product to the cart, proceeding to checkout, submitting a form. In case of errors, we receive notifications and respond promptly.
This allows us to maintain a stable website, especially after updates or the launch of new modules.
Website autotesting: checking the order form, shopping cart, performance
In Drupal, autotesting is customized for the key stages of the user journey. We check:
- the availability and operability of buttons, forms, filters;
- the logic of the shopping cart and checkout;
- the speed of page loading.
The autotest can cover standard and advanced scenarios - it all depends on the specifics of the project. It is an ideal solution for eCommerce websites where every click counts.
Autotests for Drupal website: a flexible solution within the framework of technical support
Drupal allows you to flexibly customize autotests for any functionality. If you have complex logic, a non-standard form, or deep integration, we can add customized test scripts:
- testing document generation;
- checking authorization or accounts;
- data integrity control after integration with CRM;
- checking multi-level forms or API requests.
This increases reliability and avoids failures at important moments: during an advertising campaign, promotion, or content change.
Do you want to know if autotesting is right for your website? Leave a request on the contact page, and we will tell you about the possibilities of Drupal maintenance with customized solutions.
Website development for the Polish market!
We are your reliable partner in setting up and developing your business in Poland. Our company offers a full range of services for the launch and successful operation of your company in this country. We specialize in the development of websites in Polish, adapted to the needs of the local audience. Our web development professionals have many years of experience in designing and optimizing websites for the Polish market, which will allow your business to compete effectively and attract customers.
Our services include:
- Polish website development: Our website development professionals will create an effective and attractive Polish-language website for you that will attract the attention of local customers.
- Marketing services in Poland: We will develop a marketing strategy for you that will allow you to set up effective advertising campaigns and attract your target audience.
- Rebranding your business: Our rebranding experts will help you update your company's image and emphasize your strengths to attract new customers.
Cooperation with us covers a wide range of services for entrepreneurs and companies expanding their activities in the international market. We offer professional translation of documents and information, advice on local banks and financial procedures, assistance in registering a business and opening a branch, as well as support in choosing a payment and delivery system. In addition, we can provide you with contacts for registering a legal entity in Poland, office selection, accountant contacts and other services. We make sure that your business initiatives are successfully implemented in the new market conditions.
Address of the office in Poland: Biuro 315, Regus Equal Park 3rd Floor, Wielicka 28, 30-552 Kraków
Don't waste time - choose our company for a successful start in Poland. We know how to make your business competitive in this market!
For a successful start in Poland, please contact us:
📞 Phone: 0 (800) 750-751
📧 E-mail: [email protected]
How a website audit can transform your business
A website audit is not a simple check, it is a necessity that allows you to deeply understand both the technical and marketing aspects of your site. Is your website optimized for search engines? Does it communicate effectively with your potential customers? The answers to these questions can radically change your approaches and strategies. Ordering a website analysis can reveal hidden issues that are holding back your site's lead generation and customer acquisition potential. Whether you're looking to improve your site's search engine rankings or increase user satisfaction, an audit can provide you with the tools and guidance you need.
We will look at how a carefully prepared audit can significantly improve your website and make it more competitive. We will discuss what aspects of a website are checked during an audit, what benefits it can bring to your business, and how you can order a website audit from professionals to ensure the best results.
Why does your business need a website audit?
Excellent website usability is not just a nice bonus, but a critical condition for ensuring online success. A website audit allows you to analyze in detail how conveniently and efficiently users interact with your site, and how this affects your business's ability to achieve its goals. Here are some reasons why it is important:
- Increase user satisfaction: An audit reveals navigation and interface issues that may prevent users from easily and intuitively finding the information they need or performing the actions they want on your site. Improving these aspects can significantly increase your visitors' satisfaction.
- Reduce bounce rate: When users find it difficult to navigate the site or perform the necessary actions, they are more likely to leave the site without converting. An audit helps to identify and fix design elements that can lead to a high bounce rate.
- Increase conversions: Website optimization can have a direct impact on your conversions. For example, simplifying the checkout process or improving the visibility of a call-to-action button can significantly increase the number of successful transactions.
- Search engine optimization: SEO audit and optimization is part of the overall website audit and focuses on aspects that affect your website's visibility in search engines. Analyzing keywords, meta tags, URL structure, and other SEO practices will help to push your website higher in search results.
- Improving accessibility: The audit also assesses how accessible your site is to people with disabilities. Ensuring accessibility not only expands your target audience, but also emphasizes your responsibility as a business.
- Optimization for mobile devices: Nowadays, it's important that your website is optimized for mobile users. An audit will help ensure that your website works efficiently on all types of devices, improving the overall user experience.
Ensuring a high quality website is an investment in customer satisfaction and the efficiency of your online space. Ordering a professional audit can help you identify critical issues and resolve them before they negatively affect your business. You can read more about SEO promotion in the article "Features of SEO optimization of an online store"
How the audit is conducted and what we offer
Website audit is a complex process that includes several key stages. Each stage has its own specifics and requires a detailed approach. Our team of specialists uses advanced technologies and techniques to ensure the highest quality of services. This is how we work:
- Audit planning: First of all, we identify your business goals and website features. This helps us to prepare a personalized audit plan that takes into account all the necessary aspects: from technical analysis to user experience assessment.
- Technical audit: At this stage, we check the technical component of the website: coding, information architecture, compliance with SEO and web accessibility standards. We identify technical errors that may prevent the site from being indexed by search engines or impair overall performance.
- User experience (UX) audit: We analyze how visitors interact with your website and evaluate the usability of the interface. In this context, we can also put a heatmap on the site. Heatmaps allow you to visualize where users click most often, how long they stay on certain segments of the page, and how they scroll through the page. This is very useful for improving page structure and content.
- Report and recommendations: At the final stage, we compile a detailed report that includes all the issues we found and specific recommendations for fixing them. We provide practical advice that can be implemented quickly to improve your website.
- Support and optimization: After the audit, we also offer website maintenance and optimization services. This can include regular updates, monitoring of website performance, and additional checks for compliance with changed requirements or technologies.
Our goal is not just to identify problems, but to provide you with the tools and knowledge to solve them effectively, so that your website not only works at full capacity, but also helps you grow your business.
Glyanec provides professional website audit services that include technical audit, usability testing, SEO optimization, and analysis of your website's accessibility and security. We use advanced tools, such as heatmaps, to analyze user behavior in depth, allowing us to offer targeted and effective solutions for each client.
If you want to ensure that your website functions at the highest level, meets all modern requirements, and works as a powerful tool for your business, contact us. Order a website audit in Glyanec today and take the first step towards improving your online space. We guarantee a professional approach and dedication to achieving your business goals.
What are the advantages of websites over mobile apps?
Different companies are faced with the choice between developing mobile apps and websites every day. While mobile apps may seem convenient and innovative, it's important not to ignore the numerous advantages of websites. Ordering a website is not just an investment in an online presence, but a strategic decision that can significantly reduce development and maintenance costs, provide a wider audience reach, and improve search engine rankings.
We'll take a closer look at why websites compare favorably to mobile apps, analyzing their functionality, accessibility, and maintenance costs. The importance of websites in today's digitalized landscape cannot be underestimated, as they play a key role in attracting customers, expanding the market, and optimizing the user experience.
What is a website and a mobile application?
Websites and mobile apps play vital roles in promoting a business, but they have significant differences. A mobile app is a program downloaded and installed on a mobile device that can use the phone's system capabilities, such as a camera, GPS, or gyroscope. They can offer a more personalized experience, but they require significant investment to develop and maintain.
Therefore, choosing between website development and in-house development usually turns out to be a more profitable and effective solution.
Main advantages of websites
Websites offer a number of benefits that make them an attractive choice for businesses of all sizes. Let's take a look at a few of the key benefits you should consider when considering a website for your business.
- Universal access: One of the main advantages of websites is their accessibility. Visitors can access your site from any device that has an Internet connection, regardless of the operating system. This provides a wide audience reach and the ability to attract more potential customers.
- Cost-effectiveness: Ordering a website is often much cheaper than developing a mobile app. The cost of developing and maintaining a website is lower because you don't need to create separate versions for different platforms, such as iOS and Android. In addition, updates and changes to the site can be implemented faster and easier, which reduces overall maintenance costs.
- SEO and marketing benefits: Websites provide better opportunities for search engine optimization (SEO). This means that your website can rank higher in search engines, increasing the chances of being discovered by potential customers. Optimizing your website for search engines helps to increase its visibility and attract more organic traffic.
- Improving the user experience: Websites can offer a rich and user-friendly user interface that is adapted for different devices, including mobile phones, tablets, and desktops. With a responsive design, users can easily navigate the site, which improves the overall user experience and can increase conversion rates.
With these benefits in mind, building a website is a rational choice for businesses looking to maximize the benefits of their online presence. Not only do websites save money and resources, but they also provide ample opportunities to scale and grow your business.
Why do users abandon mobile apps?
Despite the significant development of mobile technology and the increase in the number of available apps, many users still prefer websites. This is due to a number of reasons that point to certain disadvantages of mobile apps and limitations that can affect the user experience.
Most users do not see the need to install mobile applications when they can easily access the same services or information through a website on their laptop or smartphone via a browser. This is especially true for those services that users use infrequently or sporadically.
Additionally, users emphasize that mobile apps often take up too much space on their devices, which can be critical for those with limited storage space. There are also concerns about battery and mobile data consumption, especially when apps are running in the background or transferring large amounts of data.
Privacy and security issues
One of the biggest concerns that pushes users away from mobile apps is the issue of privacy and security. Many apps require extensive permissions to access personal information such as contacts, location, social media data, and even personal files, which raises concerns among users about how this data is collected, stored, and used. There is also a fear that mobile apps may be vulnerable to hacking, especially those that store sensitive financial data or personal information. Data breaches at large companies that have made headlines only reinforce these concerns.
These factors contribute to the fact that many users prefer to use websites that do not require a download and provide quick access to services without the need to install resource-consuming applications. This confirms that websites can be a more convenient and secure solution for many users. However, for many companies, creating a website will prove to be the most optimal solution to effectively attract customers and provide high quality service with minimal costs and complexity.
To summarize, a careful choice between website and mobile app development should be based on the specific needs of the business, its target audience, and available resources. However, for many companies, ordering a website will prove to be the most optimal solution that allows them to effectively attract customers and provide high quality service with minimal costs and complexity.
What are progressive web applications and what are their advantages
Progressive Web Applications (PWAs) are changing the way we think about what websites can do. This technology combines the best of the web and mobile applications, offering speed and usability that was previously only possible in apps. In this article, we'll take a closer look at what progressive web apps are, what technologies are behind them, their benefits, and key implementation considerations. We will pay special attention to how progressive web applications can transform your business by providing a better user experience and increasing productivity.
What are progressive web applications?
Progressive web applications are a type of software that is split into a website and a mobile application. This allows users to install web applications on their devices and use them in a similar way to regular mobile applications. An important feature of PWAs is that they use web browser technologies but offer functionality that is usually associated only with mobile applications.
The PWA concept was first introduced by Google in 2015. The goal was to make the web experience as convenient and fast as possible. Since then, the technology has gained significant development and support, especially from companies seeking to improve the mobile user experience without losing the versatility and accessibility of the web.
Technologies used in advanced web applications
Progressive web applications use a number of modern web technologies to provide users with an experience that is as close as possible to mobile applications. The most important of these technologies are:
- Service Workers - scripts that run in the background, independently of the web page, and allow you to manage network requests, cache resources, and use push notifications.
- Manifest file - a JSON file that allows developers to install a web application on the home screen, set the icon and the start screen.
- Using HTTPS - ensuring the security of user data and the reliable operation of web applications.
Why progressive web applications are better than traditional sites
Improving the user experience
Progressive web applications are characterized by extremely fast loading speeds and high responsiveness, which is ensured by data caching and intelligent management of network requests. This means that users are able to access content instantly, regardless of the quality of their Internet connection, which significantly improves the overall user experience.
Offline access and support for push notifications
One of the defining features of PWA is the ability to work offline. This is achieved thanks to Service Workers technology, which allows web applications to cache important content and provide access to it without the need for an Internet connection. In addition, PWAs can use push notifications to inform users about news, updates, or special offers even when they are not using the web application.
Increase engagement and conversion rates
Thanks to better user experience and offline capabilities, PWAs demonstrate high rates of user engagement and increased conversions. The ability to load quickly and run smoothly on any device ensures higher customer loyalty and a higher likelihood of completing targeted actions, such as making a purchase or filling out a contact form.
Steps to implement progressive web applications in your business
Implementing progressive web applications may seem daunting, but with the right approach, the process can be efficient and smooth. Here are the basic steps to integrate PWA into your business:
- Audit the current state of the website - check if your site is ready for conversion to PWA. This includes ensuring HTTPS compatibility, site responsiveness on different devices, and the availability of all necessary technical aspects.
- Developing and configuring Service Workers is a key component of PWA that allows the website to work offline and use push notifications.
- Creating a web app manifest - a manifest allows users to add your app to the home screen of their devices, providing easier access and a more native experience.
- PWA testing - ensure that your PWA works properly across all devices and browsers, with special attention to offline mode and loading speed.
- Monitoring and updating - once your PWA is up and running, it's important to keep it up to date and make updates to resolve any issues or improve functionality.
To illustrate how easily and quickly users can install a progressive web application on their devices, we have prepared an animated GIF. This GIF shows the process from the moment a user visits a website to the moment they install the web application on the home screen of their mobile device. This demonstrates the simplicity and ease of use of PWAs, as well as their ability to offer a native experience through a web browser.
Progressive web apps are a powerful tool for business development, offering speed, convenience, and an enhanced user experience comparable to native mobile apps. They allow you to achieve a high level of customer engagement, provide the ability to work offline and send push notifications, which is critical in today's dynamic market. Thanks to their ease of installation and efficiency, PWAs can significantly increase conversion rates and improve the overall user experience.
If you're looking for a way to make your web experience more efficient and engaging, progressive web applications can be a great solution. Remember that proper implementation and ongoing updates are essential to the success of any technology solution. Don't hesitate to bring in professionals to help you optimize your website to turn it into a responsive web app and take full advantage of its capabilities.
Just one step to your perfect website
