Website load optimization: Why this parameter is so important

Loading a website is where the acquaintance of the prospective client with your Internet resource begins. Despite the popular opinion – in many respects the speed of loading pages of a website depends on its owner. According to statistics, users are not ready to wait more than 4 seconds for loading. This conclusion was made by experts through a survey, as well as studying the percentage of failures in relation to the download speed of certain sites. After a thorough analysis of the data obtained, the resulting statistics confirm the earlier theory that the success of the site depends on its speed.

There are many factors that affect the loading speed of a site, but what does the loading speed itself affect? In order to understand why it is so important that your site loads as quickly as possible, you need to decide why you need it. The list of aspects that are affected by the loading speed of the online store created by you is as follows:

1. Customer loyalty

The first thing that affects the loading speed of your site is, of course, the attitude of customers and buyers to your site. The thing is that in recent years, users have become accustomed to fast downloads. Our rhythm of life requires us to be fast and spend minimal time on all sorts of nonsense. That is why the speed of loading your site directly affects how successful your business will be.

The faster the pages of your site load – the less likely it is that the user will go to your competitors. High competition in absolutely all niches of trade on the Internet allows customers not to exchange their precious time for special products, because most online stores sell the same thing. In return for a long loading of the site, the client of your online store may give you a refusal, which in the future may negatively affect the overall statistics and success of your resource based on analytics indicators.

2. Ranking quality

Search engines are doing their best to make the Internet comfortable for users. To do this, hundreds of algorithms were invented that track all the indicators of sites in search results. Based on the data obtained, search algorithms affect the ranking of sites – they display the most relevant and suitable for the client in the top. Nevertheless, the site loading speed also affects this indicator. Unlike the percentage of failures, which is only indirectly able to affect the ranking of the created online store – the site loading speed is this specific parameter, there are their own algorithms for tracking it.

The longer the site you created loads, the more inconvenient it is for the user. If we recall that search engines strive for maximum comfort for their users, it becomes clear why such algorithms were created. When creating an online store or ordering its development from specialists, it is very important that the final result is optimized as much as possible for fast loading. Otherwise, slow loading can significantly affect the success of promotion, ranking and further results of your Internet resource.

3. Analytics and resource indicators

Despite the fact that analytics as such is not very interested in customers – it is primarily interested in search engines and your marketers. In order to launch an effective marketing campaign at the moment, your specialists need data. Analyzing the indicators and starting from them, experts make assumptions that later form the basis of marketing strategies and campaigns. Thus, if the download speed parameter was not taken into account during planning, your marketers can look for a problem where there is no problem.

In order for your online store to achieve success and show results, specialists should work with it. When planning to create an online store or hoping to order the development of an online store from a company, it is important for you to take into account that working only with professionals can be effective. If you want maximum efficiency from your future site, but are not ready to wait for several months until you create an online store – you can always contact us. Gloss web studio has been on the market for more than 13 years and during this time we have been able to achieve a lot. We have become one of the best web studios in Ukraine. Among our regular customers are companies that distribute their services and products around the world. In addition, the Gloss web studio helps to create state Internet resources that are convenient for citizens of Ukraine. By ordering the creation of an online store from us – you will receive an online resource that is fully optimized for further work. You can also order its further promotion – thereby protecting yourself from cooperation with amateurs.

In order to order the creation of an online store or a corporate website, you just need to contact our representatives. To do this, you just need to call the number published on the pages of the site or write to us by e-mail. You can also visit our office in Vinnytsia to personally get acquainted with our success. In order to make sure of our performance and leadership among other companies, visit the portfolio of our web studio. During our work, we have developed more than one and a half thousand sites, each of which you can get acquainted with personally. Order the creation of an online store from specialists and start your successful business tomorrow!

Methods that can affect the loading speed of your online store

As we said earlier – the speed of an online store can directly affect its effectiveness and further success. In order to increase the chances of a site for effective promotion, in addition to developing a marketing campaign, you will also need to make sure that your site does not have problems that can affect the result. To do this, it is enough to contact a specialist who is able to conduct a deep audit of your company's web resource and make a final verdict. In the audit results, the specialist will indicate problem areas, one of which may be the loading speed of your site. But how to fix the situation? What will the specialists need to do to make the loading speed of the online store created by you as comfortable as possible for users? We will talk about this further. The list of actions that can affect the loading speed of your company's website is as follows:

1. Image compression

One of the main parameters that affect the speed of loading pages of an online store is the so-called “page size”. On the pages of your online store there are various forms, buttons and, of course, images. The higher the quality of the image and the higher its resolution, the larger the size of this image becomes. In order to optimize the loading speed of the pages of the created online store, you will need to compress all the images posted on the site.

By compressing all the images, you can reduce their original size by 70-90%, which in turn will have a very noticeable effect on the loading speed of certain pages of the online store. When creating an online store, you must remember that in addition to functionality, it must also be convenient. The faster the pages of the created online store are loaded – the less irritation a potential customer will experience when getting acquainted with your product catalog. Reducing the size of the pages can allow you to speed up the loading of the website, which in the future can affect both the bounce rate and the effectiveness of your marketing campaigns.

2. Acceleration of page loading by compression-suitable only for HTTP

As with images, compressing the entire page can help you solve the problem with long loading times. However, this method is only suitable for those sites that work on HTTP and do not plan to implement encryption. If you are just planning to create an online store or have already ordered the development of an online store from the specialists of the Gloss web studio – this method will not suit you.

The thing is that HTTP is being used less and less on the Internet. Search algorithms are less and less trusting such sites – giving their preference to corporate resources created with data encryption support. Data encryption ensures the security of the data of all your customers, which gives additional confidence on their part. The decision to create a website on HTTP this year may be a failure. Since every year search engines are becoming stricter about “unsafe " sites. To get the maximum efficiency from your resource and successfully promote it through marketing channels without encountering the limitations of search engines – you should think about developing using an advanced protocol with data encryption.

If your site uses the HTTP protocol, then compressing the page can allow you to significantly reduce its loading time. This way you will be able to save time for your customers, to which they will respond to you with loyalty and may remain on your resource as regular customers.

3. Using the WebP format

Using the WebP format can allow you to significantly lighten the page. This format is significantly lighter than the usual PNG, which allows you to get the final weight of a page with WebP on average 26% less than with the notorious PNG. This, as well as the previously listed actions, can allow you to significantly speed up the loading of online store pages. Such acceleration will have an impact on all the indicators of the created online store, and therefore it takes place within the framework of the website promotion strategy.

When planning to create an online store in the near future, you should think about using this format. This way, your specialists will be able to make the task easier for themselves and initially create the most "light" web pages. In the future, the use of this format may significantly affect the duration of the site loading, which in turn will definitely affect the loyalty of your customers.

4. Caching of data and images

By combining several methods of reducing the size of images together with caching, you can get an ideal indicator of the download speed as a result. Despite this, the result obtained is not perfect, and to get it, your specialists will have to do a long chain of actions.

5. Reduction of CSS and Javascript code

Code is the basis of everything in the world of the Internet and technologies. In order to reduce the time required to load the pages of your site, your specialists can reduce the code using special tools. Thus, the system will need much less time to read the site code – which will make its loading faster. In addition, by facilitating the code, you thereby facilitate the task of search algorithms, which, in order to publish your Internet resource in search results, first need to find it in the search engine catalog. Therefore, by taking up the site code and optimizing it to satisfactory values, you can help the Internet resource get the indicators you want. Such a seemingly small thing can affect the promotion indicators of your Internet resource, based on which you will judge the effectiveness of a marketing campaign.

6. Reducing the number of requests

When loading a page of your online store, the browser sends a huge number of requests, the responses to which can affect the download speed. In order to influence the current situation, specialists can reduce the number of images on specific pages, shorten the code or get rid of unnecessary files. All of these actions may affect the number of requests sent by the client's browser. Thus, the loading speed of the online store will become more optimized.

Each of these methods is effective for speeding up page loading to one degree or another. But if your site was not initially optimized – you may not be able to achieve the download speed desired by customers.

How to guarantee comfort for future customers

Customer loyalty is a fundamental aspect for an effective business. If you have created an online store or ordered the development of an application, but customers do not want to use the finished product – there is not the slightest sense in it. That is why it is important that the site you are launching is initially ready for optimization or has already been optimized, at least superficially.

Often, the owners of companies ordering the creation of online stores and corporate resources face incompetence. In an attempt to save money on development, they end up spending even more on correcting mistakes made by developers. In order to avoid such a situation, you should consider web studios that have been on the market for a long time and have managed to declare themselves. Also, before ordering the creation of an online store, you will be able to get acquainted with the company's portfolio, analyze reviews and make your choice based on the data received. In addition, by cooperating with companies that have declared themselves on the market, you get an additional quality guarantee, because the longer the web studio is on the market, the more it values each individual review. Thus, by contacting the specialists of your chosen company to develop an online store to order – you can be more confident in the final quality of the finished product and will certainly save money on correcting errors.

Creating an online store to order is a process on which it is highly recommended not to save money. The amount saved during the development of an online store can grow several times if in the future you need to completely modify the structure due to its lack of intuitiveness. If you want to order a really high-quality turnkey online store and do not want to spend time and money on correcting errors in the future – order the development from the specialists of the Gloss web studio. To do this, you just need to call the number published on the main page of the site or contact our manager via online chat.

Order the development and promotion of an online store from the leaders in the niche of creating web resources, and get a great result in the shortest possible time.