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The identity of Tatius Consulting Group
The task was to develop the company's brand book, develop a logo in vector formats, describe possible variants of the logo use, use the logo on different backgrounds, describe options when the logo cannot be used, develop company letterhead and business cards, rules for using fonts used in the logo, develop a page on the website with thesis statement of the logo use rules.
Goals and target audiences are clearly defined before starting work
Purposes
- Developing identity
- Ensuring brand recognition
- Increasing customer trust in the company
Target audience
- Business centres
- Advertisers Website visitors
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