Increasing the number of appeals through the site
Increasing brand awareness
Involvement of the target audience
- Setting up effective advertising campaigns
- Optimization of customer attracting
- Conversion growth
What did we do?
1. Setting up a search campaign:
✔️ Definition of a portrait of the target audience (natural and legal entities looking for a lawyer)
✔️ Analysis of search requests of potential clients
✔️ Exclusion of irrelevant audience
✔️ Structuring a Google Ads account (for all targeted activities)
✔️ Adding calls to action (CTA) to increase click-through rate (CTR)
✔️ Selection of the optimal betting strategy (manual management or automatic strategies)
2. Dynamic remarketing:
✔️ Launch remarketing to re-engage users
✔️ Customer acquisition cost optimization (CPA)
✔️ Setting goals in Google Analytics 4 (calls, requests, chats)
✔️ Analysis of user behavior on the site (interaction, stay time, bounce rate)
Results:
📢 Increasing the number of target customers and attracting new potential clients
💡 Increased advertising efficiency thanks to effective strategy
🎯 Budget optimization and cost per conversion reduction
