Отличие

First place in the competition for the best website of an educational institution

Internet Association of Ukraine
Internet Association of Ukraine

Contextual advertising for a medical center website

Topics
Medical Center
Region
Vinnytsia and Vinnytsia region
Duration of the campaign
9 months
Results
Conversions in 30 days
157
Conversions in 9 months
4500
Average check
300-400 uah
™ Глянець, студія веб-дизайну — Contextual advertising for a medical center website_0
Before starting work, the following tasks and goals were set:
Objective:

Before contacting our company, the medical center had just opened and did not have a constant flow of orders. We carried out comprehensive work from website development to setting up an advertising campaign on Google.

Objectives:

Increase brand awareness in general;

Attracting the target audience to the website.

The work began with attracting the maximum number of customers to the site to test the campaign itself and determine the range of non-targeted queries. After collecting these statistics, we directed the campaign to targeted queries that eventually led to a customer ordering the service. Accordingly, after this work was done and we had a steady stream of customers, we moved on to optimizing the campaign and reducing the cost per click. Additionally, we launched contextual media remarketing.

™ Глянець, студія веб-дизайну — Contextual advertising for a medical center website_1
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™ Глянець, студія веб-дизайну — Contextual advertising for a medical center website_2

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