- Increase in the number of orders
Improved advertising effectiveness
Reduced advertising costs
- Attracting the target audience to the website;
- Increasing purchases on the website;
- Increasing the number of conversions
What we did
✔️ Launching advertising campaigns in Google Ads: search, shopping ads, remarketing, Performance Max
✔️ Setting up e-commerce for correct transaction tracking and ad performance analysis
✔️ Regular campaign optimization:
✔️ Conversion analysis and bid adjustment to increase ROAS
✔️ Disabling ineffective keywords and ad groups
✔️ Product feed optimization in Google Merchant Center
Testing and implementing strategies:
🔎 Manual bid management and automatic strategies (Maximize conversions, Target ROAS)
📊 Dynamic budget adjustment based on analytics
Launching Performance Max
🚀 After setting up analytics and collecting enough data, we launched Performance Max to scale sales.
🎯 The system independently optimized impressions in various Google channels (Search, CMS, YouTube, Gmail), which allowed us to reach more potential buyers.
Results
📈 Regular analytics and campaign adjustments allowed us to significantly increase advertising effectiveness
📢 Launching Performance Max helped expand reach and attract additional sales
💡 Using automated bidding strategies and proper budget management significantly improved ROAS
Just one step to your perfect website
