- Increase in the number of orders
Improved advertising effectiveness
Reduced advertising costs
- Attracting the target audience to the website;
- Increasing purchases on the website;
- Increasing the number of conversions
What we did
✔️ Launched advertising campaigns in Google Ads: search, shopping ads, remarketing, Performance Max
✔️ Set up e-commerce for accurate transaction tracking and ad performance analysis
✔️ Regular campaign optimization:
✔️ Conversion analysis and bid adjustments to increase ROAS
✔️ Disabling ineffective keywords and ad groups
✔️ Optimizing product feeds in Google Merchant Center
Testing and implementing strategies:
🔎 Manual bid management and automated strategies (Conversion Maximization, Target ROAS)
📊 Dynamic budget adjustment based on analytics
Launching Performance Max
🚀 After setting up analytics and collecting sufficient data, we launched Performance Max to scale sales.
🎯 The system independently optimized impressions across various Google channels (Search, GDN, YouTube, Gmail), allowing us to reach more potential buyers.
Results
📈 Regular analytics and campaign adjustments significantly increased advertising effectiveness
📢 Launching Performance Max helped expand reach and attract additional sales
💡 Using automatic bidding strategies and proper budget management significantly improved ROAS
