Contextual advertising for an online store of manicure and pedicure supplies
- Target audience attracting and increasing the number of regular customers
- Increasing the number of orders
- Optimization of advertising costs
- Increasing the number of conversions and sales through the site
- Optimization of trade fids
- Business scaling through effective advertising strategies
- Increasing brand awareness
What we did
Analysis and preparation:
✔️ Research competitors and their advertising strategies
✔️ Formation of a semantic core
✔️ Determination of target audience
Creation of advertising account and campaigns:
✔️ Setting up Google Ads and Google Merchant Center
Search advertising for all product groups and creating relevant ads
Shopping Ads to show specific products on Google
Contextual display advertising (CMA) to increase awareness
Performance Max for large-scale reach (Search, CMA, YouTube, Gmail)
✔️ Setting up events to track conversions
Optimization and scaling:
✔️ Adjustment of bids to improve ROAS based on analytics
✔️ Optimization of product feeds in Google Merchant Center
Results:
🚀 Increase in the number of conversions and sales
💰 Effective budget allocation and reduction of CPA
📈 Increase in interested customers from Google Search and advertising
💡 Reducing cost per click and conversion cost
