We were tasked with setting up an effective advertising campaign for a printing company that specializes in large-format printing, flag manufacturing, and other printing services. The main goal was to attract new customers and increase the number of requests through the website.
- Launch advertising for all key areas of printing services.
- Optimi.ze campaigns for large-format printing and flags.
- Increase the number of targeted inquiries and reduce the cost of customer acquisition
What we did
1. Search advertising:
✔️ Launched search campaigns for all of the company's main services.
✔️ Performed in-depth research on keywords and negative keywords.
✔️ Set up targeting for the target audience to increase conversion rates.
2. Separate campaigns for large-format printing and flags
✔️ Divided advertising campaigns into different areas, which allowed for more efficient budget allocation.
✔️ Optimized ad texts to increase relevance.
✔️ Used ad extensions to improve CTR.
3. Remarketing
✔️ Set up a campaign to bring back users who had already visited the site.
✔️ Used personalized ads to increase interest.
✔️ Tested different ad formats for maximum reach.
4. Optimization and analytics
✔️ Regularly analyze campaign performance and make changes.
✔️ Tested different bidding strategies to reduce customer acquisition costs.
✔️ Improved traffic quality by precisely targeting audiences.
Results
📈 Continuous improvement of results through analysis and adjustment of advertising strategies.
📢 Increase in the number of targeted inquiries from potential customers.
💡 Increased advertising effectiveness by distributing campaigns by direction.
🎯 Budget optimization and reduced cost per conversion.
