Contextual advertising for the site of the sanatorium-resort complex

Subject
Sanatorium-resort complex
Region
All cities of Ukraine
Duration of the company
6 months
Results
Conversions for 30 days
2780
Conversions in 6 months
5590
™ Глянець, студія веб-дизайну — Contextual advertising for the site of the sanatorium-resort complex_0
Goals and objectives are clearly defined before starting work
Tasks:
  • Attract targeted traffic for competitive queries.
  • Reduce conversion cost.
  • Increase the profitability of advertising campaigns.
  • Optimize the advertising budget for maximum effectiveness.
Goals:
  • Launching effective advertising campaigns in Google Ads (search, remarketing, media advertising).
  • Achievements stable flow of booking requests.
  • Optimization of campaigns to improve CTR, CPA and ROAS indicators.

What we did

1. Audit

✔️ Conducted a detailed analysis of the niche and competitors.

✔️ Evaluated search queries and formed effective semantics.

2. Advertising settings

✔️ Launched a search campaign with carefully selected keywords.

✔️ Set up remarketing to re-engage visitors.

✔️ Used display advertising to increase awareness.

3. Optimization

✔️ Implemented conversion tracking.

✔️ We tested ads and adjusted bids.

✔️ We analyzed the results and adjusted the strategy.

Results

📈 Increase in traffic to the site and attract more potential customers.

📢 Increase in the number of calls and booking requests.

💡 Reduce the cost of conversion and use the advertising budget effectively.

🎯 Constant optimization of campaigns to improve overall advertising performance.

Thanks to a comprehensive approach and constant optimization, we achieved high efficiency of advertising campaigns, which allowed the client to increase the number of bookings and increase the occupancy rate of the complex.

 

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