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The identity of Boss Climate
The task was to develop the company's brand book, develop a logo in vector formats, describe possible variants of the logo application, describe options when the logo cannot be used, the use of the logo on different backgrounds, develop a company letterhead and business cards, rules for using fonts used in the logo, develop a page on the website with a thesis statement of the rules for using the logo.
Goals and target audiences are clearly defined before starting work
Purposes
- Developing identity
- Ensuring brand recognition
- Increasing customer trust in the company
Target audience
- Potential buyers
- Website visitors
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