Online store for the company DecorBeton
Dekor-Beton: How we built an e-commerce ecosystem that automates sales and simplifies paving stone selection
Selling building materials online is a challenge. Customers are choosing not just a product, but the future look of their homes. The company Dekor-Beton approached us with a task: to create not just an online store, but a full-scale digital assistant that would turn the complex choice of paving stones into a simple, transparent process — while automating key operational tasks for the business.
Challenge #1: Make a complex visual choice simple
Paving stones come in dozens of color, shape, and size variations, which can easily overwhelm buyers. Our goal was to provide tools for a confident, informed choice.
Our solutions:
Interactive product card: The price recalculates automatically depending on the selected color and size, ensuring full price transparency and easy comparison.
Well-structured catalog: A multi-level filtering system by price, features, and popularity enables customers to narrow searches quickly. Homepage categories were designed as infographics for better visual navigation.
Maximum visual content: We added video reviews and photos of completed projects (“Gallery”) so customers could see products in real-life settings.
Challenge #2: Automate routine processes and speed up order handling
Efficiency in e-commerce depends on fast response and minimizing manual work. We needed to give the Dekor-Beton team tools that free up time for customer care instead of paperwork.
Our solutions:
Automated shipping: Integration with the “Nova Poshta” API automatically generates shipping labels (TTN) for each order, eliminating manual entry, reducing errors, and speeding up dispatch.
Instant notifications: A notification system via email and Telegram ensures managers are instantly informed about new orders.
Flexible product management: Import/export via Excel files allows quick, bulk updates of prices, stock, and product attributes.
Online payment control: Integration with LiqPay and WayForPay including pre-moderation, giving managers full control over transactions before final approval.
Challenge #3: Build a solid foundation for growth and SEO
A modern website is a long-term investment. It must be both visually appealing and technically flawless to effectively attract organic traffic and perform seamlessly across devices.
Our solutions:
Reliable platform: Developed on CMS Drupal, ensuring high security, flexibility, and performance.
SEO “turnkey” setup: Full SEO module configuration, schema.org microdata implementation, and user-friendly meta tag management.
Speed optimization: CSS and JS file minimization for fast loading times.
Responsive design: Fully adaptive layouts for smartphones, tablets, and desktop computers.
Result: More than an online store
We created not just a website, but a complete e-commerce ecosystem for Dekor-Beton. It gives end customers confidence and transparency in their choices, and provides the business with a powerful tool for automation, analytics, and marketing. This platform helps Dekor-Beton strengthen its position in the market.
