App for an online store: How to make a business successful

Online stores are slowly but surely displacing their direct competitors in the market. Offline stores are in less and less demand from consumers, because sometimes it is extremely difficult to find the necessary goods in the vicinity, and the choice of goods is limited to your location. In the case of online stores, it absolutely does not matter where you live, to order a product, you only need to find a resource that delivers goods to your locality. It is no wonder that online stores will soon completely fill the retail market, and their offline versions will turn from once popular boutiques into points of delivery of goods.

 

Trade on the Internet is a progressive business with a high level of competition. That is why every entrepreneur first of all thinks about how to surpass their competitors and develop their business as quickly as possible. At the time of the popularity of offline stores, in order to make their business more attractive to consumers, entrepreneurs resorted to a huge amount of banner and radio advertising, decorated their exhibition halls with goods and tried to make the display of goods as attractive and thematic as possible. With the passage of time and the arrival of online stores, not much has changed, now what your website looks like, your product catalog, and how successful your advertising is can tell you how successful your business is.

 

Entrepreneurs from all over the world are puzzling over how to deliver even more comfort to the consumer and attract him to their resource, and the most convenient solution to this problem is smartphone applications. More than 50% of Internet users use a smartphone to order food delivery and purchase goods on the Internet. This is convenient, fast and can be done anywhere in the world, which is why creating an app for an online store has become a real trend among entrepreneurs. But how do I create an app for an online store? What should you pay attention to and what features should such an application have? In this article, you can find answers to all your questions. We will look at the structure of the online store application, the features that it should have, and the details that will help you make your business more successful than your competitors, let's get started!

 

How to create an app for an online store: Where to start

When creating a website for your resource, the first thing you need to do is analyze the market and identify your closest competitors. With the app for the online store, everything is exactly the same. How successful your competitors are and how crowded your chosen niche is will determine how difficult it will be to make your business profitable.

 

Before you start developing an application for your resource, you need to:

 

• Conduct a competitor analysis

Despite the fact that the creation of applications for online stores is a new trend in the field of inter-commerce, not all of your competitors can create such software. The development of such an application is a matter that is several times more difficult than creating a regular website, which means that such development requires more time and effort.

 

In order to achieve maximum success, you need to analyze the performance of your competitors before you start developing an application. Do you need to find out which online stores competing with your resource have already got their own personal app? What do your competitors offer and how do they attract users to install the mobile version of their online store for different operating systems? Finally, what the structure of their apps looks like, and what you as a user would like to add or change.

 

With this data, you can already create an approximate structure of your application, and based on it in the future, create software for your resource. If you are not well versed in competitive indicators and do not know what to focus on when creating an application plan and structure for your online store, contact the specialists of the Glyanec web studio. Glyanec developers will analyze your chosen competitors and develop an application for your online store in a short time.

 

By working with specialists, you can not only be sure that you will get the highest quality product, you will also free up your time, and you will be able to use it to formalize contracts with future suppliers or to analyze the advertising campaigns of your competitors. To become a market leader, you need to know everything about your competitors ' advertising and how they attract customers. With this information, you can correct the mistakes of competing resources and take the first place in the niche that interests you.

 

• Create a goal

The goal determines the means to achieve it, which is why before you create an application for an online store, you should decide what you want to achieve with it. It is important that the goal you choose does not depend on the application itself, and is part of your business. Getting the desired number of downloads is not a goal that will benefit your business. But the growth of sales as a percentage is a goal that an app for an online store can help you achieve.

 

Work out the structure in detail and is scrupulous about all aspects of development
Creating a business application is a long and complex process, especially if you have never had experience in similar specifics. To achieve the maximum result, you need to use all your strength and all your resources. This is the only way you can create a competitive app that can take your business's success to a whole new level and leave your competitors far behind.

 

By adhering to these three points, you automatically increase the chances of your future application being successful. These are the fundamental building blocks of any successful application and business in general. Therefore, before you start developing an application, we recommend that you take each of them responsibly.

 

Development of an online store application: The question of the value of the offer or how to attract customers

In 2021, users are increasingly abandoning the use of web versions of services and increasingly giving their preference to applications that they can access from the screen of their smartphone. Thanks to the popularization of mobile application development, there are already hundreds of companies on the e-commerce market that have already developed and successfully launched their services for various operating systems.

 

In order to achieve your desired goals, you need to think about a profitable offer that you can use to attract your potential customers to your resource. This offer should be different from what your competitors are offering. Otherwise, your resource will be lost against the background of other, more established online stores and you will not be able to achieve the desired result. But how can you attract users to your app?

 

1. Website in one app

The problem with most applications for online stores is that the developers greatly simplify their functionality, compared to the original site. Often, such applications do not support most of the features of the web version, and this causes users a number of inconveniences.

By creating an application with functionality commensurate with the capabilities of your main online resource, you can simplify the purchase process for your users and consequently attract more potential customers. If your customers do not have to search for "more pictures” or" technical specifications " of their chosen product on third — party resources, they will definitely be grateful to you and will make purchases in your app in the future.

 

2. Bonus system

All people love when they are rewarded or given something. This fact comes in very handy when you need to make the application of your online store more popular and increase the number of downloads, simultaneously expanding the customer base. To do this, you can take advantage of discounts available only in the app or special mechanics of interaction with users. For example, some mobile operators offer a "shake-get a prize" feature in their apps. So, the user, twirling his smartphone in his hands, can get a favorable offer for the tariff or additional megabytes of Internet. In the same way, it works in online commerce, a perfect example of the” special privileges " of a mobile application is AliExpress. In the marketplace app, you can get a daily discount, a coupon, or even a free product, provided that it is constantly used.

 

Think about how you can attract your potential buyer before you create an app. This will save you a lot of time and at the same time help you build expectations for the growth of sales and popularity of your resource at the first stages of development.

 

3. Communication with customers

This is another important aspect of the app for the online store. One of the most common reasons that users do not trust Internet resources is the lack of an opportunity to comfortably ask a question to managers and specialists. Nowadays, more and more people are giving up frequent use of mobile communication, its place is taken by text and audio messages in dozens of different messengers. An opportunity not to call, and write in online chat with the store Manager to clarify all user information is opportunity, which definitely comes in handy for many of your potential customers.

 

Think about how you can build a connection between your company's managers and consumers so that the latter do not feel uncomfortable, but on the contrary, receive the necessary information in the most comfortable conditions.

 

All of the items listed above are a list of tasks that you need to complete before directly developing the application itself. But what features do you need to implement in your online store app? How to create a successful app for an online store and what specialists will you contact? Next, we will look at this issue in detail.

 

How to create a mobile app: The app structure of your online store

The issue of comfort for applications is as important as for any web resource. That is why it is important that your client has the opportunity to use all the necessary functions to make a purchase decision. When creating an application for an online store you need to place it in it:

 

1. Convenient product catalog with detailed filters

The product catalog in your app should not be smaller than on your website. Among other things, you should also repeat or even improve the product selection filters in your app, compared to the site. This way you will give your potential buyer the opportunity to choose the product they need as comfortably as possible and will only stop the pleasant experience of working with your application.

 

2. The “buy online " function”

At the moment, Internet users are increasingly careful about their personal time. If even 5 years ago, paying for goods using an online wallet, in which you previously had to log in — was the norm, now with the advent of comfortable contactless payment, stores that still use similar payment models have long been at the bottom of search results.

 

In order for your app to be as comfortable as possible for users, you need to add the online payment function. It will be useful to be able to pay directly from your phone, using Google Pay and Apple Pay services. So your users will not have to spend extra time transferring money from their banking app, and the level of loyalty to your service will increase somewhat.

 

3. " Add to favorites”

The ability to create a wishlist is a trend that appeared in online trading a few years ago. Its beauty is that even if the user currently does not have enough funds to buy the product he is interested in, he can add it to his favorites and purchase it later. At the same time, he will not need to spend his personal time on new searches. Use wishlist can increase the chances of purchasing a product in your online store, because if this function there is no potential client will have to look for any product like it to look in your app, if you turn to search engines and may find a better offer? In order to increase the chances of buying it in your app, we recommend that you add the "to favorites" feature to your app.

 

4. Recommendations

Recommended products are items that are related in one way or another to items that your potential buyer has already viewed. This feature has proven itself well on sites such as Prom.ua and AliExpress. With the help of recommendations, you can increase the turnover of additional products, which will not only increase the amount of profit from your business, but also give your client the opportunity to buy everything that he may need. Best of all, such a system shows itself in the trade of appliances, because for smartphones, laptops and televisions, there are many additional products that you can carefully offer to your buyer.

 

Each of these functions can affect the customer's decision to purchase a product on your site. Therefore, it is very important that you pay maximum attention to the implementation of each item and scrupulously treat the verification of their performance. By paying enough attention to the features of your app, you can make purchases more comfortable for users, and your app more popular.

 

How to create a successful app for an online store

He comfort of a potential buyer is very important, because it often determines whether the customer will buy the product from you, or go to your competitors. The structure, available functions, and design of your app also play an important role. If you want to create an application for an online store, but have never dealt with the development of software for various operating systems-contact the specialists of the design studio Glyanec. The team of the Glyanec web studio will develop an application for your online store and add all the features that you consider necessary. Web design Studio websites Glyanec develop unique design for the apps in your online shop, taking into account all your wishes and modernity, and thanks to the integrated approach and skill of the team you will be able to get a perfect app for the online store in a short time. To order the creation of an online store, the development of a landing page or the launch of contextual advertising, go to the "company services" tab in the site menu and select the service that suits you.