SEO promotion or Contextual advertising: What to choose for website promotion, if there are enough resources for one thing

The development of any business requires resources, and the larger your business, the more resources you need for its growth and development. In the case of online stores, this rule works the same way as with any other business that is more familiar to us.
In order to increase the profit from the online store, you need to constantly attract new customers and expand your target audience. Thus, you can increase the turnover and, as a result, increase the profitability of your business.
But what if you have just created an online store and at the moment there are only resources for one type of promotion? What to choose, SEO, or contextual advertising? Which tool is more effective and which one should expect a faster and more significant increase? In this article, you can find the answer to this question, we will take a detailed look at the pros and cons of each promotion method and summarize which promotion method will be more effective in a situation of resource scarcity, let's get started!

SEO promotion: How to attract a thousand customers in one day

SEO promotion, or search engine optimization, is one of the methods of developing any online business. In fact, SEO is a set of actions aimed at popularizing your online store and the products that you distribute. To achieve this result, you need to start optimizing even at the moment of site development, so you can achieve maximum efficiency from SEO optimization. But what exactly needs to be done? The list of actions and their sequence are as follows:

• Competitor Analysis

The first thing you should start with before you create your online store is analyzing your competitors. You should take into account the indicators of the competitiveness of your business in your chosen niche and its overcrowding. If the products that you are engaged in are not in particular demand, or on the contrary, are sold in every online store, then it will be quite difficult for you to cope with rivals in the market.

A detailed analysis of the advantages and disadvantages of competitors can affect this situation. Having received this information, you will be able to create a more comfortable and intuitive Internet resource, from the use of which users will have only positive emotions. You should fully analyze the resources of your competitors. Paying attention to such details as the design, structure, appearance of product cards and the intuitiveness of the main menu, you can emphasize that you as a user would like to change this site, and then make all the points you noticed on your site.

You should also keep track of the gradation of prices for the products that you plan to deal with. Despite the conditional law of the market, where price dumping is not held in high esteem, your competitors can own more profitable contracts and buy goods at a reduced price. Your task is to understand whether your business has the opportunity to sign the same contract and, if so, where to find suitable representatives. If you still manage to get the same comfortable conditions, and at the same time you take into account all the shortcomings of the resources of your competitors — their advance in traffic and conversion will not be difficult for you.

• The semantic core

The next thing you need to do before you can fully create and design your online store is to develop a semantic core. To do this, you need to analyze the search queries of your target audience related to the product group that you plan to engage in. After that, selecting all the relevant keywords, you can use them in the process of creating an online store. When developing an online store, you should take into account that for such a resource, the normal volume of the semantic core is often hundreds of thousands of search queries, so we recommend that you be patient.

It is also important that your semantic core is not penetrated by stop words. Such key queries will slow down the development and promotion of your resource, and unfortunately will not have a positive impact on the number of sales. This is due to the fact that users who come to your resource using stop words are often absolutely not interested in buying your product, and the use of such words in advertising companies can lead to spending money “in the wind”. Therefore, we recommend that you very carefully approach the issue of creating a semantic core. This core can not only help you with SEO optimization at the beginning of the launch of your resource, but also in the future it will be useful for developing contextual advertising campaigns, which we will talk about later.

• Organization of linking

The organization of linking is the next stage of optimizing your resource after its creation. It assumes that the user stumbles upon your blog article or product card that he was interested in, can click on a certain word or area of text and get to the page with the target action. Thus, in addition to selling the product, you can also get an increase in the conversion rate of your site, and this significantly affects its promotion.

As a target action, you can choose anything you want. For example, if you plan to launch a remarketing procedure soon, you can link to a page with a user data form. This way you can get enough data from users of your site who have already made a purchase, or just clicked on the "confirm purchase" button. You can also use a banner that will appear on the screens of your customers after the purchase is confirmed.

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n order to get a sufficient amount of information, you need to present a favorable offer to the buyer. This offer can be a discount that the customer will receive after sharing the information you are interested in. In this way, you will not only be able to inform the user who has already bought a product in your online store, but also at any time you will be able to launch remarketing to attract users who have already purchased products on your resource.

If you have never been engaged in online trading and do not know how to conduct competent remarketing — contact the specialists of the Gloss web studio. The studio team will help you conduct remarketing and attract as many of your customers as possible. In order to get acquainted with all the services of the studio, go to the corresponding tab in the site menu located on the left.

• Content Optimization

This stage is the final stage in the primary SEO optimization of your resource. This stage involves creating content for your site using keywords that you have previously collected in the semantic core. Using the available keywords, you will have the opportunity to appear more often in the search results of your potential buyers and at the same time it will not require you to spend a lot of money. All you need to optimize your content is your personal time, which, however, may not be enough for you.

Despite all the visual simplicity of SEO optimization of resources, in fact, this process requires a lot of time from the site owners and an exceptionally attentive attitude to details. One safe word that gets into your semantic core can not only not attract customers, but also ruin your advertising company, thereby "blowing your money down the pipe".

But how can this be avoided? How to create a competent contextual advertising and what is still better to turn to first of all, to SEO, or to advertising companies? Next, we will look in detail at the properties and sequence of actions that you will need to do when developing an advertising company. In conclusion, you will learn what is better to use, SEO, or contextual advertising, if you have limited resources for website promotion and you need to choose one thing.

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Contextual advertising: How one line can make your online store popular

Contextual advertising is perhaps the most popular tool for promoting web resources. The functionality of contextual advertising is very large, and it offers a lot of promotion opportunities. Due to the fact that each site owner can choose the type of advertising that is ideal for promoting their business — contextual advertising campaigns are considered the most popular method of developing Internet resources and promoting them.

But what if you decided to create a website, and you have no resources left for its full-scale promotion? Which method will show itself better, SEO promotion, which we have already discussed earlier, or still contextual advertising. In order to fully answer this question correctly, you should first familiarize yourself with all the features of contextual advertising campaigns and consider their effectiveness on certain resources.

So, contextual advertising campaigns are divided into two main types:

• Search Engines

This type includes search contextual advertising, which shows excellent results in terms of increasing the indicators of resources and attracting new users to them.

• Thematic issues

It's a little more complicated than that. The resource owner has several options for how to promote their website. For this purpose, there are several tools in thematic advertising, namely: banner advertising, video advertising, and adaptive advertising.

But what are all these types of contextual advertising and what are they capable of?

Search ads

This type of advertising will perfectly show itself both for the promotion of an online store and for the promotion of your company's services. Thanks to the favorable location, above the rest of the search results, you have the opportunity to attract a potential buyer from the first seconds of his stay on the search results page, despite the fact that your site is actually located much lower. Also, due to the fact that the user does not take time to search for the product he needs — your ad meets his search query, with a high probability he will visit your first one.

The use of search advertising campaigns requires a carefully designed and properly “packaged” semantic core. If there are stop words in your semantic core, and you mistakenly use them to set up search contextual advertising — most likely you will not get the expected sales. All that an incorrectly configured search ad can bring is visits on behalf of a non-target audience, whose query, by a lucky coincidence, coincided with the stop words that you used when setting up.

Banner ads

This type of media advertising is not very effective and is usually used on resources with a narrow specificity. Despite this, these days, even the sites of food delivery services use banners, placing them not only on thematic, but also on ordinary sites that are not related to the topic of cooking. Statistics show that despite the lower indicators in comparison with search advertising, the use of this type of advertising for a highly specialized business can bear fruit, and if your banner really meets the interests of the user and is qualitatively designed, you will not have to wait long for customers.

Video Ads

This type of display advertising is more suitable for companies that provide certain services. Most often, such advertising uses a promo video, which briefly and in all colors describes the quality of your company's work and the services that you provide. Less often, you can find creative advertising companies of public catering establishments dedicated to a particular holiday. Anyway, although video ads attract more attention, they do not have high indicators compared to search and banner ads. Video ads are great for attracting the consumer's attention, but unlike banner ads, you can't use clickable pixels to quickly navigate to your site. All you have to do is leave a link to your site in the description below the video.

However, the use of such advertising can play into your hands and bring new customers. The key to success for video advertising is the quality of the script of your video and its overall visual appearance. If you use a color scheme related to the subject of your business, or you can convince the client of the quality of the services that your company provides — you will be able to influence the turnover and increase your profit.

Adaptive advertising

This type of contextual advertising is quite new, but already enjoys incredible popularity. The whole point is that the adapted advertising has absorbed all the best from its "brothers and sisters", and can provide your potential client with advertising in the form in which it is easier for him to perceive it.

To create such ads, keywords, photos, and videos are used simultaneously. Thus, depending on the search query of your potential client, artificial intelligence will decide which type of advertising company and the type of contextual advertising will be more preferable in each individual situation. Thus, at the expense of one well-configured advertising company, you can attract many representatives of your target audience and encourage their interest in your resource.

Each type of contextual advertising affects the success of your resource in its own way. Using advertising companies, you can quickly raise the activity on your resource without devoting as much time to this process as SEO promotion requires. Unlike SEO promotion, for which you need to constantly update the semantic core and monitor the behavior of your resource and its indicators after the publication of certain materials, you need to configure contextual campaigns only once. You can also use several types of advertising companies at the same time, in order to increase the overall effectiveness of the promotion of the resource and achieve the desired results faster.

To launch a high-quality advertising company, you will need a properly assembled semantic core as well as for SEO promotion. If your ad includes stop words, you can get a significant increase in traffic, but the audience that will go to your site will not be interested in buying your products. In order for the launch of an advertising company to have a positive impact on your resource, you need to direct it exclusively to the target audience, while bypassing all negative keywords.

In addition, you should also conduct research on your target audience. This will help you better understand what your potential customers want and build your product catalog and order of promotions based on this. Also, this information will help you more accurately configure each of your planned advertising campaigns, which will contribute to a more successful promotion and development of your resource.

The development of a contextual advertising company is a rather complex process, where the main difficulty is the process of setting up this very company. If you have never had any experience in marketing and vaguely understand how you can set up an advertising campaign for your target audience, we recommend that you contact the specialists of the Glyanec web studio. The marketing department of the Glyanec studio will create contextual advertising for you in accordance with all your wishes and needs, as well as adjust it to the interests of representatives of your target audience. You can order the development of contextual advertising by going to the “company services " tab or selecting the appropriate service in the menu on the left.

What is better, contextual advertising or SEO promotion?

These tools for the development of web resources have found their recognition and gained popularity among the owners of various sites. Both SEO promotion and contextual advertising are used everywhere and most often in tandem, because in this way the speed of promotion of your resource and the success of your business significantly increase.

If you only intend to create an online store and the number of resources you have is limited, we recommend that you first pay attention to contextual advertising. Thanks to the choice of different types of contextual advertising, you can choose the option that is suitable specifically for your needs. The speed of development of a resource promoted with the help of contextual advertising is significantly higher than that of those who chose only SEO promotion.

If you have never dealt with advertising, and do not know how to properly set up your contextual advertising company — contact the specialists of the web studio Glyanec. The specialists of the Glyanec website studio will develop for you a competent contextual advertising that can influence the success of your resource. If you want to develop your newly created website as quickly as possible, or raise the performance of your online store, but you do not know what tools to use to do this — contact the specialists of the Glyanec web studio, make your business more profitable and successful.