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Bounce rate and its impact on the success of the online store
The bounce rate is one of the most controversial values in the Internet space. To this day, there are disputes between search engine optimization specialists on the topic of whether this indicator affects the ranking and popularity of the site.
The bounce rate is a value consisting of the percentage of users who visited your online store and left it without going to any other page besides the main one.
Despite the controversy of this indicator – it has a framework of normal indicators, but there is also a gradation of indicators, looking at which, the site owner should definitely think about making edits.
We will talk today about what the bounce rate really is, what it affects, and finally how to cope with an excessively high bounce rate on the site. In addition, we will tell you how to avoid a high bounce rate for an online store and what actions you need to take to do this, let's get started!
What does the failure rate consist of and what can its increase indicate?
The bounce rate, as we said earlier, shows the owner of the online store, regardless of when it was created-how many users left the site page without clicking on a single link. This indicator is calculated by the ratio between the total number of visitors and those potential buyers who left the site without making a single conversion.
Despite the fact that many entrepreneurs are worried about the high level of refusals – there are sites for which an off-scale indicator is normal. Such sites include blogs and news portals.
In the case of a blog, the user, having found the information he needs on the Internet and stumbled upon your article, reads it and then leaves the page. In this case, the relevant content provided by your resource will do its job and provide the user with the necessary useful information.
The same applies to news portals, where, as a rule, the most interesting content is placed on the main page, and the user does not need to search for the news he needs. At the same time, due to the peculiarities of tracking the duration of the session, visits on such a site are designated in Google Analytics as 0 seconds.
The thing is that due to the lack of a repeat click or a link click on the page, the system cannot determine what specific amount of time the user was present on the page. Due to the fact that the tab can simply be open and stored until “better times”. If the search engine paid attention to such data, its decisions could not be called objective.
Due to the fact that it is impossible to track a single client's transition to a site page and exit from it – this creates a huge number of disputes regarding the impact of the bounce rate on the final ranking of sites.
By creating an online store or creating an online resource to order, many entrepreneurs are beginning to be interested in all the indicators that can help them direct the development of the resource in the right direction. This approach has not bypassed the bounce rate, as it is able to tell the owner of the resource a lot.
An increase in the failure rate may indicate several problems at once. If the website of the online store was created to order – then the first calls that it requires improvements will be received immediately after the launch. As for what an increase in the percentage of refusals on the site can say – a short list of the reasons for this situation looks like this:
1. Low quality user experience
An increase in the bounce rate on the site of your company or a newly created online store may indicate that your site is uncomfortable for users. User experience has a direct impact on the number of sales of goods and services, and is also one of the fundamental attendance. The user experience of an insufficient level on a newly created online store site can lead to the fact that the entire potential of the resource, which you have developed yourself or ordered from specialists, can be lost.
At the same time, working on the user experience is a painstaking task that requires a certain skill from a specialist and a large amount of knowledge about the behavior of customers of different target segments.
If you want to improve the user experience on your site, you should definitely think about ordering a site audit and correcting all detected errors from specialists.
If you want to get a high-quality resource and avoid further edits, contact the leaders in the field of creating web resources – the Gloss website creation studio. We provide a full range of services related to development, launch and promotion. Start your business with an impeccable Internet resource – order the creation of an online store on a turnkey basis, from the team of specialists of the Gloss company.
2. Inappropriate, annoying or simply low-quality advertising
Every entrepreneur knows that high-quality advertising is necessary for the development of the company, but not every novice businessman knows what exactly makes high-quality advertising. Because of this, you can often find resources on sites in search results that are stuffed with a variety of advertising from top to bottom. Visiting such a resource can not leave any emotions in the client except negative ones – and resources with such advertising very quickly lose any interest from the target audience.
In addition, there are often recently created online stores, on the main page, which already has the inscription “promotion " lit up almost the entire screen space. Such an approach, contrary to the wishes and goals of entrepreneurs, usually scares users away from the resource and leaves no chance for the site – in matters of making purchases.
A high bounce rate may indicate that the advertising on the website of an online store that you have recently created is of low quality or too intrusive. Such advertising has an extremely negative effect on the loyalty of potential buyers, which in the end can lead to a drop in site traffic lower than those indicators that were previously.
In order to avoid such a situation, entrepreneurs should order the creation of advertising to order, exclusively from trusted companies that have already proven themselves in the market.
Such companies, as a rule, employ highly qualified marketers who are able not only to customize advertising for your target audience, but also to create an advertising offer that will definitely attract the attention of the target audience segment that interests you.
Also, working with specialists, you can be calm about the quality of work. All because professionals will work on your advertising offer.
If the bounce rate on your online store's website is already higher than normal – you should think about reorganizing advertising or completely abandoning old banners. This way you will be able to free up space on the main page of your online store – which will give users the opportunity to comfortably use all its functions. After you get rid of the old advertising, contact the specialists of the Gloss web studio and launch a modern, trending and attractive advertising campaign for representatives of the target audience, whose segment you are interested in. Having ordered the creation of an advertising campaign from the team of the Gloss web studio, you can be sure of the highest quality and professionalism of our specialists. If you want to personally make sure that your advertising is in safe hands-read the reviews about cooperation with the Gloss web studio on the Internet or visit our company's portfolio. To do this, you only need to select the appropriate section of the Gloss website menu.
3. Confusing navigation
Often, the reason that a user leaves the page of an online store without visiting any subsequent page is that the complexity of navigation does not give him a simple answer to his question.
While searching for a product catalog, the user cannot find this link to the page on the main page of the newly created online store – which leads him to the conclusion that he does not intend to cooperate with this site.
The thing is that these days users want to spend as little time as possible searching for products and as quickly as possible to acquire the positions they need. The confusing structure does not allow the buyer to quickly find the goods he needs and place an order – which forces him to leave the site and switch to the resources of competitors.
In order to avoid such a situation, the site owner needs to monitor the bounce rate. If the owner of the resource wants to avoid such problems as much as possible, he should think about ordering the creation of an online store from specialists.
It is possible to develop an online store with your own hands, but as a rule, due to the huge amount of time required to complete this process, entrepreneurs make dozens of mistakes, and the most frequent of them are problems with navigation on the site and the intuitiveness of the structure.
In order to achieve the loyalty of the user, the desire to work with the site and, ultimately, the turnover, the site owner should be as scrupulous as possible about each individual element of his resource, including the structure of the site pages.
If the user does not have the opportunity to devote enough time to developing the structure and setting up convenient navigation on the site – the most effective solution will be to turn to specialists for creating the site structure.
4. The design of your site is outdated
The appearance of the site, its design and the elements that are used in it can dramatically affect the bounce rate. If the bounce rate of your online store has started to grow – you should pay attention to the relevance of the design used. Often, due to outdated design, users refuse to cooperate with the site, believing that the owner of the resource does not take his business seriously enough, which means it is possible that the product he sells is mediocre.
In order to avoid such a situation, the site owner should think about the relevance of the design of the resource. Analyzing the current trends in quintessence with your own view can allow an entrepreneur to create not only a trend-but also a unique design.
Thematic designs deserve special attention, such designs most attract users to purchases, because the resource they visit fully corresponds to the subject of the goods that they are interested in. The use of thematic elements in the development of the site design is a great way to attract the attention of customers, but it is worth remembering that the main parameter for the user experience is still quality. The better the design for your resource is developed and created, the more likely it is that you will be able to attract the attention of potential customers with it.
If you do not have the necessary skills, order the creation of a design from specialists.
Each item from the list that was listed can cause an increase in the number of rejections on your site. At the same time, monitoring the bounce rate can help you find the cause in the future and quickly fix it. Do not forget about the help of specialists, since the problem that affects the user experience of low quality is not always on the surface. By ordering a site audit, you can significantly speed up the process of finding errors and problems that prevent our resource from developing and attracting a sufficient number of potential buyers.
If you want to avoid wasting time searching for errors on your site, the best solution for you is to order the creation of an online store or any other Internet resource from specialists.
Who can I contact for help in creating a turnkey online store
If your goal is to launch a successful, effective and attractive website – you will need highly qualified specialists with extensive experience. You can find such specialists in the Gloss web studio, which provides a full range of services in the creation, optimization and promotion of Internet resources. Our company has been in the website development market for more than 12 years and during this time we have become the best. In order to see this for yourself, visit our company's portfolio by selecting the appropriate page in the site menu. In addition, you can also read hundreds of reviews about the work of our company, and make sure that we are the best.
Website autotesting: bug control and system stability
Maintenance of a Drupal website. Automatic testing of website functions
Website testing is a tool that allows you to detect errors in the work of the site before they are noticed by the visitor. This is especially important for online stores and corporate websites, because even one failure in the order form can cost you a lead or a sale.
As part of Drupal website maintenance, Glyanec implements automatic testing of key functions. The program regularly simulates the behavior of a real user - for example, adding a product to the cart, proceeding to checkout, submitting a form. In case of errors, we receive notifications and respond promptly.
This allows us to maintain a stable website, especially after updates or the launch of new modules.
Website autotesting: checking the order form, shopping cart, performance
In Drupal, autotesting is customized for the key stages of the user journey. We check:
- the availability and operability of buttons, forms, filters;
- the logic of the shopping cart and checkout;
- the speed of page loading.
The autotest can cover standard and advanced scenarios - it all depends on the specifics of the project. It is an ideal solution for eCommerce websites where every click counts.
Autotests for Drupal website: a flexible solution within the framework of technical support
Drupal allows you to flexibly customize autotests for any functionality. If you have complex logic, a non-standard form, or deep integration, we can add customized test scripts:
- testing document generation;
- checking authorization or accounts;
- data integrity control after integration with CRM;
- checking multi-level forms or API requests.
This increases reliability and avoids failures at important moments: during an advertising campaign, promotion, or content change.
Do you want to know if autotesting is right for your website? Leave a request on the contact page, and we will tell you about the possibilities of Drupal maintenance with customized solutions.
Website development for the Polish market!
We are your reliable partner in setting up and developing your business in Poland. Our company offers a full range of services for the launch and successful operation of your company in this country. We specialize in the development of websites in Polish, adapted to the needs of the local audience. Our web development professionals have many years of experience in designing and optimizing websites for the Polish market, which will allow your business to compete effectively and attract customers.
Our services include:
- Polish website development: Our website development professionals will create an effective and attractive Polish-language website for you that will attract the attention of local customers.
- Marketing services in Poland: We will develop a marketing strategy for you that will allow you to set up effective advertising campaigns and attract your target audience.
- Rebranding your business: Our rebranding experts will help you update your company's image and emphasize your strengths to attract new customers.
Cooperation with us covers a wide range of services for entrepreneurs and companies expanding their activities in the international market. We offer professional translation of documents and information, advice on local banks and financial procedures, assistance in registering a business and opening a branch, as well as support in choosing a payment and delivery system. In addition, we can provide you with contacts for registering a legal entity in Poland, office selection, accountant contacts and other services. We make sure that your business initiatives are successfully implemented in the new market conditions.
Address of the office in Poland: Biuro 315, Regus Equal Park 3rd Floor, Wielicka 28, 30-552 Kraków
Don't waste time - choose our company for a successful start in Poland. We know how to make your business competitive in this market!
For a successful start in Poland, please contact us:
📞 Phone: 0 (800) 750-751
📧 E-mail: [email protected]
How a website audit can transform your business
A website audit is not a simple check, it is a necessity that allows you to deeply understand both the technical and marketing aspects of your site. Is your website optimized for search engines? Does it communicate effectively with your potential customers? The answers to these questions can radically change your approaches and strategies. Ordering a website analysis can reveal hidden issues that are holding back your site's lead generation and customer acquisition potential. Whether you're looking to improve your site's search engine rankings or increase user satisfaction, an audit can provide you with the tools and guidance you need.
We will look at how a carefully prepared audit can significantly improve your website and make it more competitive. We will discuss what aspects of a website are checked during an audit, what benefits it can bring to your business, and how you can order a website audit from professionals to ensure the best results.
Why does your business need a website audit?
Excellent website usability is not just a nice bonus, but a critical condition for ensuring online success. A website audit allows you to analyze in detail how conveniently and efficiently users interact with your site, and how this affects your business's ability to achieve its goals. Here are some reasons why it is important:
- Increase user satisfaction: An audit reveals navigation and interface issues that may prevent users from easily and intuitively finding the information they need or performing the actions they want on your site. Improving these aspects can significantly increase your visitors' satisfaction.
- Reduce bounce rate: When users find it difficult to navigate the site or perform the necessary actions, they are more likely to leave the site without converting. An audit helps to identify and fix design elements that can lead to a high bounce rate.
- Increase conversions: Website optimization can have a direct impact on your conversions. For example, simplifying the checkout process or improving the visibility of a call-to-action button can significantly increase the number of successful transactions.
- Search engine optimization: SEO audit and optimization is part of the overall website audit and focuses on aspects that affect your website's visibility in search engines. Analyzing keywords, meta tags, URL structure, and other SEO practices will help to push your website higher in search results.
- Improving accessibility: The audit also assesses how accessible your site is to people with disabilities. Ensuring accessibility not only expands your target audience, but also emphasizes your responsibility as a business.
- Optimization for mobile devices: Nowadays, it's important that your website is optimized for mobile users. An audit will help ensure that your website works efficiently on all types of devices, improving the overall user experience.
Ensuring a high quality website is an investment in customer satisfaction and the efficiency of your online space. Ordering a professional audit can help you identify critical issues and resolve them before they negatively affect your business. You can read more about SEO promotion in the article "Features of SEO optimization of an online store"
How the audit is conducted and what we offer
Website audit is a complex process that includes several key stages. Each stage has its own specifics and requires a detailed approach. Our team of specialists uses advanced technologies and techniques to ensure the highest quality of services. This is how we work:
- Audit planning: First of all, we identify your business goals and website features. This helps us to prepare a personalized audit plan that takes into account all the necessary aspects: from technical analysis to user experience assessment.
- Technical audit: At this stage, we check the technical component of the website: coding, information architecture, compliance with SEO and web accessibility standards. We identify technical errors that may prevent the site from being indexed by search engines or impair overall performance.
- User experience (UX) audit: We analyze how visitors interact with your website and evaluate the usability of the interface. In this context, we can also put a heatmap on the site. Heatmaps allow you to visualize where users click most often, how long they stay on certain segments of the page, and how they scroll through the page. This is very useful for improving page structure and content.
- Report and recommendations: At the final stage, we compile a detailed report that includes all the issues we found and specific recommendations for fixing them. We provide practical advice that can be implemented quickly to improve your website.
- Support and optimization: After the audit, we also offer website maintenance and optimization services. This can include regular updates, monitoring of website performance, and additional checks for compliance with changed requirements or technologies.
Our goal is not just to identify problems, but to provide you with the tools and knowledge to solve them effectively, so that your website not only works at full capacity, but also helps you grow your business.
Glyanec provides professional website audit services that include technical audit, usability testing, SEO optimization, and analysis of your website's accessibility and security. We use advanced tools, such as heatmaps, to analyze user behavior in depth, allowing us to offer targeted and effective solutions for each client.
If you want to ensure that your website functions at the highest level, meets all modern requirements, and works as a powerful tool for your business, contact us. Order a website audit in Glyanec today and take the first step towards improving your online space. We guarantee a professional approach and dedication to achieving your business goals.
What are the advantages of websites over mobile apps?
Different companies are faced with the choice between developing mobile apps and websites every day. While mobile apps may seem convenient and innovative, it's important not to ignore the numerous advantages of websites. Ordering a website is not just an investment in an online presence, but a strategic decision that can significantly reduce development and maintenance costs, provide a wider audience reach, and improve search engine rankings.
We'll take a closer look at why websites compare favorably to mobile apps, analyzing their functionality, accessibility, and maintenance costs. The importance of websites in today's digitalized landscape cannot be underestimated, as they play a key role in attracting customers, expanding the market, and optimizing the user experience.
What is a website and a mobile application?
Websites and mobile apps play vital roles in promoting a business, but they have significant differences. A mobile app is a program downloaded and installed on a mobile device that can use the phone's system capabilities, such as a camera, GPS, or gyroscope. They can offer a more personalized experience, but they require significant investment to develop and maintain.
Therefore, choosing between website development and in-house development usually turns out to be a more profitable and effective solution.
Main advantages of websites
Websites offer a number of benefits that make them an attractive choice for businesses of all sizes. Let's take a look at a few of the key benefits you should consider when considering a website for your business.
- Universal access: One of the main advantages of websites is their accessibility. Visitors can access your site from any device that has an Internet connection, regardless of the operating system. This provides a wide audience reach and the ability to attract more potential customers.
- Cost-effectiveness: Ordering a website is often much cheaper than developing a mobile app. The cost of developing and maintaining a website is lower because you don't need to create separate versions for different platforms, such as iOS and Android. In addition, updates and changes to the site can be implemented faster and easier, which reduces overall maintenance costs.
- SEO and marketing benefits: Websites provide better opportunities for search engine optimization (SEO). This means that your website can rank higher in search engines, increasing the chances of being discovered by potential customers. Optimizing your website for search engines helps to increase its visibility and attract more organic traffic.
- Improving the user experience: Websites can offer a rich and user-friendly user interface that is adapted for different devices, including mobile phones, tablets, and desktops. With a responsive design, users can easily navigate the site, which improves the overall user experience and can increase conversion rates.
With these benefits in mind, building a website is a rational choice for businesses looking to maximize the benefits of their online presence. Not only do websites save money and resources, but they also provide ample opportunities to scale and grow your business.
Why do users abandon mobile apps?
Despite the significant development of mobile technology and the increase in the number of available apps, many users still prefer websites. This is due to a number of reasons that point to certain disadvantages of mobile apps and limitations that can affect the user experience.
Most users do not see the need to install mobile applications when they can easily access the same services or information through a website on their laptop or smartphone via a browser. This is especially true for those services that users use infrequently or sporadically.
Additionally, users emphasize that mobile apps often take up too much space on their devices, which can be critical for those with limited storage space. There are also concerns about battery and mobile data consumption, especially when apps are running in the background or transferring large amounts of data.
Privacy and security issues
One of the biggest concerns that pushes users away from mobile apps is the issue of privacy and security. Many apps require extensive permissions to access personal information such as contacts, location, social media data, and even personal files, which raises concerns among users about how this data is collected, stored, and used. There is also a fear that mobile apps may be vulnerable to hacking, especially those that store sensitive financial data or personal information. Data breaches at large companies that have made headlines only reinforce these concerns.
These factors contribute to the fact that many users prefer to use websites that do not require a download and provide quick access to services without the need to install resource-consuming applications. This confirms that websites can be a more convenient and secure solution for many users. However, for many companies, creating a website will prove to be the most optimal solution to effectively attract customers and provide high quality service with minimal costs and complexity.
To summarize, a careful choice between website and mobile app development should be based on the specific needs of the business, its target audience, and available resources. However, for many companies, ordering a website will prove to be the most optimal solution that allows them to effectively attract customers and provide high quality service with minimal costs and complexity.
What are progressive web applications and what are their advantages
Progressive Web Applications (PWAs) are changing the way we think about what websites can do. This technology combines the best of the web and mobile applications, offering speed and usability that was previously only possible in apps. In this article, we'll take a closer look at what progressive web apps are, what technologies are behind them, their benefits, and key implementation considerations. We will pay special attention to how progressive web applications can transform your business by providing a better user experience and increasing productivity.
What are progressive web applications?
Progressive web applications are a type of software that is split into a website and a mobile application. This allows users to install web applications on their devices and use them in a similar way to regular mobile applications. An important feature of PWAs is that they use web browser technologies but offer functionality that is usually associated only with mobile applications.
The PWA concept was first introduced by Google in 2015. The goal was to make the web experience as convenient and fast as possible. Since then, the technology has gained significant development and support, especially from companies seeking to improve the mobile user experience without losing the versatility and accessibility of the web.
Technologies used in advanced web applications
Progressive web applications use a number of modern web technologies to provide users with an experience that is as close as possible to mobile applications. The most important of these technologies are:
- Service Workers - scripts that run in the background, independently of the web page, and allow you to manage network requests, cache resources, and use push notifications.
- Manifest file - a JSON file that allows developers to install a web application on the home screen, set the icon and the start screen.
- Using HTTPS - ensuring the security of user data and the reliable operation of web applications.
Why progressive web applications are better than traditional sites
Improving the user experience
Progressive web applications are characterized by extremely fast loading speeds and high responsiveness, which is ensured by data caching and intelligent management of network requests. This means that users are able to access content instantly, regardless of the quality of their Internet connection, which significantly improves the overall user experience.
Offline access and support for push notifications
One of the defining features of PWA is the ability to work offline. This is achieved thanks to Service Workers technology, which allows web applications to cache important content and provide access to it without the need for an Internet connection. In addition, PWAs can use push notifications to inform users about news, updates, or special offers even when they are not using the web application.
Increase engagement and conversion rates
Thanks to better user experience and offline capabilities, PWAs demonstrate high rates of user engagement and increased conversions. The ability to load quickly and run smoothly on any device ensures higher customer loyalty and a higher likelihood of completing targeted actions, such as making a purchase or filling out a contact form.
Steps to implement progressive web applications in your business
Implementing progressive web applications may seem daunting, but with the right approach, the process can be efficient and smooth. Here are the basic steps to integrate PWA into your business:
- Audit the current state of the website - check if your site is ready for conversion to PWA. This includes ensuring HTTPS compatibility, site responsiveness on different devices, and the availability of all necessary technical aspects.
- Developing and configuring Service Workers is a key component of PWA that allows the website to work offline and use push notifications.
- Creating a web app manifest - a manifest allows users to add your app to the home screen of their devices, providing easier access and a more native experience.
- PWA testing - ensure that your PWA works properly across all devices and browsers, with special attention to offline mode and loading speed.
- Monitoring and updating - once your PWA is up and running, it's important to keep it up to date and make updates to resolve any issues or improve functionality.
To illustrate how easily and quickly users can install a progressive web application on their devices, we have prepared an animated GIF. This GIF shows the process from the moment a user visits a website to the moment they install the web application on the home screen of their mobile device. This demonstrates the simplicity and ease of use of PWAs, as well as their ability to offer a native experience through a web browser.
Progressive web apps are a powerful tool for business development, offering speed, convenience, and an enhanced user experience comparable to native mobile apps. They allow you to achieve a high level of customer engagement, provide the ability to work offline and send push notifications, which is critical in today's dynamic market. Thanks to their ease of installation and efficiency, PWAs can significantly increase conversion rates and improve the overall user experience.
If you're looking for a way to make your web experience more efficient and engaging, progressive web applications can be a great solution. Remember that proper implementation and ongoing updates are essential to the success of any technology solution. Don't hesitate to bring in professionals to help you optimize your website to turn it into a responsive web app and take full advantage of its capabilities.
Just one step to your perfect website
