The bounce rate is one of the most controversial values in the Internet space. To this day, there are disputes between search engine optimization specialists on the topic of whether this indicator affects the ranking and popularity of the site.
The bounce rate is a value consisting of the percentage of users who visited your online store and left it without going to any other page besides the main one.
Despite the controversy of this indicator – it has a framework of normal indicators, but there is also a gradation of indicators, looking at which, the site owner should definitely think about making edits.
We will talk today about what the bounce rate really is, what it affects, and finally how to cope with an excessively high bounce rate on the site. In addition, we will tell you how to avoid a high bounce rate for an online store and what actions you need to take to do this, let's get started!

What does the failure rate consist of and what can its increase indicate?

The bounce rate, as we said earlier, shows the owner of the online store, regardless of when it was created-how many users left the site page without clicking on a single link. This indicator is calculated by the ratio between the total number of visitors and those potential buyers who left the site without making a single conversion.
Despite the fact that many entrepreneurs are worried about the high level of refusals – there are sites for which an off-scale indicator is normal. Such sites include blogs and news portals.
In the case of a blog, the user, having found the information he needs on the Internet and stumbled upon your article, reads it and then leaves the page. In this case, the relevant content provided by your resource will do its job and provide the user with the necessary useful information.
The same applies to news portals, where, as a rule, the most interesting content is placed on the main page, and the user does not need to search for the news he needs. At the same time, due to the peculiarities of tracking the duration of the session, visits on such a site are designated in Google Analytics as 0 seconds.
The thing is that due to the lack of a repeat click or a link click on the page, the system cannot determine what specific amount of time the user was present on the page. Due to the fact that the tab can simply be open and stored until “better times”. If the search engine paid attention to such data, its decisions could not be called objective.
Due to the fact that it is impossible to track a single client's transition to a site page and exit from it – this creates a huge number of disputes regarding the impact of the bounce rate on the final ranking of sites.

By creating an online store or creating an online resource to order, many entrepreneurs are beginning to be interested in all the indicators that can help them direct the development of the resource in the right direction. This approach has not bypassed the bounce rate, as it is able to tell the owner of the resource a lot.
An increase in the failure rate may indicate several problems at once. If the website of the online store was created to order – then the first calls that it requires improvements will be received immediately after the launch. As for what an increase in the percentage of refusals on the site can say – a short list of the reasons for this situation looks like this:

1. Low quality user experience

An increase in the bounce rate on the site of your company or a newly created online store may indicate that your site is uncomfortable for users. User experience has a direct impact on the number of sales of goods and services, and is also one of the fundamental attendance. The user experience of an insufficient level on a newly created online store site can lead to the fact that the entire potential of the resource, which you have developed yourself or ordered from specialists, can be lost.
At the same time, working on the user experience is a painstaking task that requires a certain skill from a specialist and a large amount of knowledge about the behavior of customers of different target segments.
If you want to improve the user experience on your site, you should definitely think about ordering a site audit and correcting all detected errors from specialists.

If you want to get a high-quality resource and avoid further edits, contact the leaders in the field of creating web resources – the Gloss website creation studio. We provide a full range of services related to development, launch and promotion. Start your business with an impeccable Internet resource – order the creation of an online store on a turnkey basis, from the team of specialists of the Gloss company.

2. Inappropriate, annoying or simply low-quality advertising

Every entrepreneur knows that high-quality advertising is necessary for the development of the company, but not every novice businessman knows what exactly makes high-quality advertising. Because of this, you can often find resources on sites in search results that are stuffed with a variety of advertising from top to bottom. Visiting such a resource can not leave any emotions in the client except negative ones – and resources with such advertising very quickly lose any interest from the target audience.
In addition, there are often recently created online stores, on the main page, which already has the inscription “promotion " lit up almost the entire screen space. Such an approach, contrary to the wishes and goals of entrepreneurs, usually scares users away from the resource and leaves no chance for the site – in matters of making purchases.
A high bounce rate may indicate that the advertising on the website of an online store that you have recently created is of low quality or too intrusive. Such advertising has an extremely negative effect on the loyalty of potential buyers, which in the end can lead to a drop in site traffic lower than those indicators that were previously.
In order to avoid such a situation, entrepreneurs should order the creation of advertising to order, exclusively from trusted companies that have already proven themselves in the market.
Such companies, as a rule, employ highly qualified marketers who are able not only to customize advertising for your target audience, but also to create an advertising offer that will definitely attract the attention of the target audience segment that interests you.
Also, working with specialists, you can be calm about the quality of work. All because professionals will work on your advertising offer.
If the bounce rate on your online store's website is already higher than normal – you should think about reorganizing advertising or completely abandoning old banners. This way you will be able to free up space on the main page of your online store – which will give users the opportunity to comfortably use all its functions. After you get rid of the old advertising, contact the specialists of the Gloss web studio and launch a modern, trending and attractive advertising campaign for representatives of the target audience, whose segment you are interested in. Having ordered the creation of an advertising campaign from the team of the Gloss web studio, you can be sure of the highest quality and professionalism of our specialists. If you want to personally make sure that your advertising is in safe hands-read the reviews about cooperation with the Gloss web studio on the Internet or visit our company's portfolio. To do this, you only need to select the appropriate section of the Gloss website menu.

3. Confusing navigation

Often, the reason that a user leaves the page of an online store without visiting any subsequent page is that the complexity of navigation does not give him a simple answer to his question.
While searching for a product catalog, the user cannot find this link to the page on the main page of the newly created online store – which leads him to the conclusion that he does not intend to cooperate with this site.
The thing is that these days users want to spend as little time as possible searching for products and as quickly as possible to acquire the positions they need. The confusing structure does not allow the buyer to quickly find the goods he needs and place an order – which forces him to leave the site and switch to the resources of competitors.
In order to avoid such a situation, the site owner needs to monitor the bounce rate. If the owner of the resource wants to avoid such problems as much as possible, he should think about ordering the creation of an online store from specialists.
It is possible to develop an online store with your own hands, but as a rule, due to the huge amount of time required to complete this process, entrepreneurs make dozens of mistakes, and the most frequent of them are problems with navigation on the site and the intuitiveness of the structure.
In order to achieve the loyalty of the user, the desire to work with the site and, ultimately, the turnover, the site owner should be as scrupulous as possible about each individual element of his resource, including the structure of the site pages.
If the user does not have the opportunity to devote enough time to developing the structure and setting up convenient navigation on the site – the most effective solution will be to turn to specialists for creating the site structure.

4. The design of your site is outdated

The appearance of the site, its design and the elements that are used in it can dramatically affect the bounce rate. If the bounce rate of your online store has started to grow – you should pay attention to the relevance of the design used. Often, due to outdated design, users refuse to cooperate with the site, believing that the owner of the resource does not take his business seriously enough, which means it is possible that the product he sells is mediocre.
In order to avoid such a situation, the site owner should think about the relevance of the design of the resource. Analyzing the current trends in quintessence with your own view can allow an entrepreneur to create not only a trend-but also a unique design.
Thematic designs deserve special attention, such designs most attract users to purchases, because the resource they visit fully corresponds to the subject of the goods that they are interested in. The use of thematic elements in the development of the site design is a great way to attract the attention of customers, but it is worth remembering that the main parameter for the user experience is still quality. The better the design for your resource is developed and created, the more likely it is that you will be able to attract the attention of potential customers with it.
If you do not have the necessary skills, order the creation of a design from specialists.

Each item from the list that was listed can cause an increase in the number of rejections on your site. At the same time, monitoring the bounce rate can help you find the cause in the future and quickly fix it. Do not forget about the help of specialists, since the problem that affects the user experience of low quality is not always on the surface. By ordering a site audit, you can significantly speed up the process of finding errors and problems that prevent our resource from developing and attracting a sufficient number of potential buyers.
If you want to avoid wasting time searching for errors on your site, the best solution for you is to order the creation of an online store or any other Internet resource from specialists.

Who can I contact for help in creating a turnkey online store

If your goal is to launch a successful, effective and attractive website – you will need highly qualified specialists with extensive experience. You can find such specialists in the Gloss web studio, which provides a full range of services in the creation, optimization and promotion of Internet resources. Our company has been in the website development market for more than 12 years and during this time we have become the best. In order to see this for yourself, visit our company's portfolio by selecting the appropriate page in the site menu. In addition, you can also read hundreds of reviews about the work of our company, and make sure that we are the best.