Creating an online store is an idea that comes to mind perhaps to every entrepreneur, regardless of his experience and the number of businesses he owns. Modern realities dictate their business conditions and at the moment they are such that in order to be profitable, the business must be on the Internet.

The idea to start developing an online store has not been new for a long time. Most companies engaged in the sale or production of products have long had their own Internet resources, with which, by the way, you will need to compete. Moreover, the niche of online commerce against the background of the pandemic received a good incentive for growth, because between 2020 and 2021 it was the only opportunity to survive in the market, subject to constant quarantine restrictions.

The planet is just beginning to recover from the eternal quarantine restrictions and the ban on offline trading, but most entrepreneurs already understand that they need an online store.

Creating a turnkey online store is comparable to assembling a rocket in your garage. It is possible, but incredibly difficult and will require titanic efforts and time from you, which is by no means the fact that it will pay off. At the same time, having no experience in the development of online stores, you can make hundreds of mistakes, the correction of which in the future may turn into a separate graph of expenses of your business, but what about it?

An online store is a website where all the products of your company are placed in a user-friendly form. In order to create a high-quality online store, you will need to enlist the help of professionals. By ordering the creation of an online store from the specialists of the Gloss web studio, you are guaranteed to receive a high-quality resource without any errors. Moreover, our company provides a full range of services related to the creation of online stores, their optimization and further promotion. Thanks to our zeal, as well as the experience of our specialists, we have become the best in Ukraine.

In order to achieve such success, it took us 13 years of hard work, but now we are happy to create new corporate websites and landing pages for leading manufacturers in Ukraine. If you also want to enter the market and outshine your competitors with a high-quality online store, or your company needs to create a turnkey corporate website– you can contact us. In addition to online stores and corporate websites, Gloss web studio also develops landing pages, business card sites and other web resources. To get acquainted with the full list of our services, you can visit the corresponding tab in the Gloss website menu, and we continue.

The development of an online store may sound ominous, but in fact it is a segmented process, each element of which has its own meaning. In order to better understand why you need the help of specialists, we decided to collect a detailed checklist for creating an online store. In this article, we will talk about the most important stages of the development of an online store, starting from an idea and ending with a ready-made resource.

After reading this article, you will not only be able to get acquainted with all the stages of creating an online store, but also better understand the possible difficulties that may be on your way. At the same time, this article contains information obtained from your own experience, and its use can significantly increase your chances of success. “So how are online stores created?" - Let's figure it out!

Creating an online store: 5 steps to your own business

We have analyzed the entire path of the online store from the idea to the finished business to tell you how this process takes place. It is worth noting that in this article we have focused only on the most important points, skirting the details. In order to learn more about the development of online stores and about each individual point of this process, you just need to visit our blog and get acquainted with relevant articles.

As for the checklist for creating a turnkey online store, the list of steps that will be waiting for you on the way looks like this:

1. Stage: Idea and demand analysis

Any business is primarily an idea and an online store is no exception. In order to create your own online store, first of all, you need to formulate an idea. Do you want to sell clothes? Or maybe the product that you like is construction equipment? In the future, not only your success, but also your profit may depend on the choice of a niche and the idea of the business itself.

After you have decided on the concept of your business, one of the most important stages begins, namely, the analysis of the market and demand for your goods. Competition in the e-commerce market, regardless of the niche, is extremely high at the end of 2021. The reason why hundreds of turnkey online stores are created every day is the economic situation not only in Ukraine, but also in European countries. The coronavirus pandemic has not spared anyone, and each country is trying to cope with the consequences of this pandemic on its own.

At the beginning of 2020, when no one knew what quarantine restrictions were, most businesses adhered to offline trading. Many stores that have been existing for more than 10 years have long gathered their customer base for themselves, because such stores simply did not have the need to create an online store. At the same time, new businesses, on the contrary, sought to take their place in the niche as quickly as possible with the help of websites and various marketing campaigns. It is always difficult for a new business to compete with an already established one, and therefore many entrepreneurs relied on innovations and the best user experience – which an offline store simply cannot provide.

The e-commerce market has changed with the arrival of the first quarantine restrictions. According to statistics, more than 30 percent of catering establishments did not open their doors again after the lockdown was announced and restrictions were further lifted. Quarantine restrictions have become one of the biggest blows to the economy of Ukraine.

In order to somehow save their business, many entrepreneurs ran to specialists and web studios in order to order the creation of a turnkey online store as quickly as possible. Some of them still managed to cope with the competition and are now thriving, but there were also those who did not understand how much time and money was really needed in order to create a turnkey online store capable of competing with other Internet resources in search results.

In order to better understand what you should expect – the first step is to make not only the design of your idea, but also a thorough analysis of the market. You need to know your competitors in person even before you order the development of an online store from the specialists of one of the web studios. This knowledge in the future can help you not only to create your own online store or a turnkey corporate website, but also to effectively fight competitors for a "place in the sun".

After carefully analyzing the market, you will be able to find out two types of data that can greatly affect the success of your future business. The first type of data is the number of competitors and overall competition in this niche. Naturally, with the popularization of online commerce, there are competitors in all niches, but first of all you need to determine which companies have succeeded in your niche and which companies you are closest to at the moment. The second type of data is the demand for your products. It is demand that dictates your profit, because if the product is not interesting to the user, he will not buy it. It should be noted here that these two types of data are interrelated.

The higher the competition– the higher the demand for goods. At the same time, if there is no competition, maybe this product is new and therefore you have chosen the perfect time to enter the market. It may also be that the demand for the product has fallen, but the competition has remained, this possibility should also be taken into account, because the wrong decision at this stage in the future can make you bankrupt.

Stage 2: Target audience analysis and product selection

The main task of an online store in the general understanding is to provide interested buyers with the goods they need, but how to do it? The Internet is a world wide web that has no end. It is used by millions of users around the world, and how to distinguish your target audience among them?

To do this, you will need some skill and understanding of who can actually buy your products. At the same time, you will need the help of specialists from the Gloss web studio in analyzing search queries and selecting the most relevant ones for your products. Thus, starting with search queries, you will be able to clarify for yourself who actually most often buys products similar to yours and decide on the target audience.

By contacting the specialists of the Gloss web studio, you will not only be able to identify your target audience, but also assemble a semantic core, which will definitely be useful to you in the future. With its help, you will be able to make your online store the most relevant relative to the search queries of your prospective customers, which means that the chance of making a purchase on your site will increase dramatically.

If you are just planning to purchase goods and have not yet decided what kind of products you need to purchase– the best solution will be based on the analysis of the target audience. If you already have a product, or you are its manufacturer, it is important for you to determine who can buy this product. If you don't have the product yet, you can choose the target audience you like or the target audience segment, highlighted by interests, age or place of residence – and then select the most relevant and interesting products for the target audience. Both methods have their pros and cons, but with the support of specialists from the Gloss web studio, you will be able to circumvent them.

3. Stage: Analysis of the quality of goods

When choosing a product for your future website, it is important to understand that the client is the same person as you. He also has doubts and also wants to get a quality product. Turning to novice web studios to create a turnkey online store, you first of all want to get the maximum quality at a low price, and your potential buyer wants the same.

When choosing a product for your online store, you need not only to pay attention to the quality of products, but also to the profitability of its purchase. Undoubtedly, a quality product is always expensive, but after analyzing the target audience, you should understand which products your target audience is able to afford and which are not. Having found the golden mean between the final cost of the product, your profit and customer satisfaction, you can make the best choice, and get one step closer to the first profit.

4. Stage: Development of an online store

After the supplier of the goods and the type of goods are determined, you can start creating an online store. The development of an online store can actually begin at any of the previously announced stages. But having data about your future target audience, its interests and hobbies, you will be able to formulate in much more detail not only the ideas of the online store itself, but also its design.

In the modern world, design is 50% success. If your product is of excellent quality, but at the same time it is not packed in high–quality packaging or looking at it you do not want to pick it up - most likely your idea is doomed to failure. At the same time, an excessive focus on design can lead you to mistakes in other, equally important stages of online store development and business. In order to avoid mistakes during the creation of a turnkey online store, you should think about cooperation with one of the leading companies in the market in this area, for example, with us.

Gloss web Studio has been creating corporate websites and online stores for its clients for 13 years. During this time, we have done great and were able to create more than one and a half thousand high-quality web resources. Leading manufacturers in Ukraine work with us and you may be among them. All you need to do is contact our representatives by phone or by e-mail, and order the creation of a turnkey online store. Our team can also create a landing page or a corporate website for you, the quality of which will be a cut above that of most of your competitors. See for yourself by visiting our portfolio.

If you have decided that you are ready to order the creation of a turnkey online store from the specialists of the Gloss web studio - use the data in the “Contacts" tab and contact our representative. After discussing your idea, our specialist will be able to name approximate dates when your online store will be ready. At the same time, you can order not only the development of an online store, but also its optimization, as well as promotion. Thus, by the scheduled date, you will have a ready-made online store that can not only please your customers with great design and intuitiveness, but also bypass most competitors in search results in just a few months.

If you are determined and want to become the leader of search results in your niche - order the creation of a turnkey online store from the specialists of the Gloss web studio and start your business on the Internet by working with leaders!

5. Stage: Launch of your dream online store

After the online store has been launched into development, it will take quite a bit of time before you can start selling your products. It should be noted that your site will also need filling, because your client must first familiarize himself with the product in order to purchase it in the future.

Filling an online store, it is important to remember that your product is unknown to the customer and he wants to know more before giving you his hard-earned money. In order to satisfy the curiosity of customers and at the same time make your product more attractive– you should think about hiring a professional photographer who will prepare the best pictures of your products.

In addition to photos, one of the fundamental values for business today is content. With the help of high-quality descriptions, you can attract the user, and by generously placing in the descriptions key queries taken from the semantic core, which was created at the stage of data analysis, you can make the pages of your site more interesting for search algorithms. Thus, when the content on your site is as relevant as possible relative to the user's search query, it is your online store that will be among the first sites that will appear on the user's screen. To achieve such a result, you will need a remarkable amount of effort and time, but if you are not ready to spend your own time– you can always contact us.

Gloss web studio will help you with the design of an online store idea, search and segmentation of the target audience, as well as the development of an online store, its design, and marketing campaigns. Gloss Company is a full-cycle studio, so we can offer you everything you may need regarding business on the Internet.

By contacting us, you will be able to get a great corporate website that will be tailored specifically to your tasks or services. By ordering the creation of an online store from us, you can immediately take care of the optimization of the site and its promotion on the World Wide Web, which will significantly reduce the time before the launch of the site, and consequently before your first profit. Learn more about the services of the Glyanec web studio on our website or by contacting our manager via online chat. Online chat is available on all pages of the Glyanec web studio website.

Order the development of a turnkey online store today and become one of the leaders in your chosen niche – tomorrow!