Creating a business based on trading goods is far from a new idea. The emergence of online stores was only a rethinking of the existing principles of trading, which, however, with the advent of online stores, have greatly expanded.

By ordering the creation of an online store from specialists and successfully promoting your site, you can significantly expand your customer base, because now you can sell not only within the city where your offline point of sale is located-but also outside it. This coverage allows entrepreneurs to increase their income several times, which in turn allows them to expand their business and make it even more profitable, but is it that simple?

In fact, online trading was a simple activity only at the dawn of the internet. The pioneers did not have hundreds of thousands of competitors, but they had a difficult path to create a niche business where there is no one else yet.

Nowadays, creating a turnkey Online Store can hardly be called a new idea. This is a popular service that many entrepreneurs resort to. The quarantine restrictions of 2020 and 2021 proved that the market is able to survive exclusively with the help of the internet, and those who are not ready to change are very likely to remain bankrupt.

The boom in the creation of online stores occurred just at the beginning and middle of 2020, when quarantine restrictions related to the pandemic affected all business niches, from trade to the provision of narrowly focused services. To somehow survive, entrepreneurs had to convert their restaurants into delivery services, and owners of offline stores quickly look for funds to create a turnkey Online Store, but did they succeed?

In fact, creating a turnkey Online Store is just the beginning of a long journey. After the development of an online store is completed, you will need to optimize the site, launch marketing campaigns and constantly look for new methods of use, but this may not be enough to reach the desired level of income. So what should I do?

In this article, we will look at several methods to increase the number of sales in your online store. These methods are effective and proven, but their effectiveness will directly depend on the basic characteristics of your site, which we will discuss later.

In this article, we will tell you what methods you can use to increase the number of sales of your company, how to create an online store and design it in such a way as to increase the number of sales, and finally share with you a few secrets related to the development of online stores. Read the article to the end to get answers to all your questions.

Basic features

The basic characteristics of an online store can directly affect its success. The fact is that these characteristics largely affect the evaluation of an online store site from the point of view of search robots. Their assessment, in turn, can significantly affect the ranking, and therefore you should definitely pay attention to the fundamental characteristics.

The first fundamental characteristic can be safely called the quality and intuitiveness of the structure. The fact is that any online store, or rather the sequence of its pages, is built on one principle or another. So the main page of an online store is always located in the middle and from it the user can visit the page they need. How easily a potential customer can navigate the structure you have created and evaluate the quality of the structure of your online store.

An unspoken rule among optimizers is that to achieve the most convenient structure and navigation, it is necessary that there are only 4 clicks between the main page of the online store and the accompanying pages with categories, collections, and other pages of the online store. By following this rule, you can provide the user with the most comfortable conditions for finding the products they need.

If there are no more than 4 clicks between all the pages of your online store, this will allow the user to quickly find the information they need and confirm the purchase. A quick sale in this case is a huge plus, because it means that you have provided an exhaustive amount of information necessary for the client to make the appropriate decision.

The next fundamental aspect for any online store can be called design and its thoughtfulness. Judging what the user first buys with their eyes is not far from the truth, and therefore by devoting enough time to designing the design, you can design an online store and make it attractive to users. In this case, to get the highest quality, you should contact professional web designers. Experts in this field will help you create not only your dream, but also adapt it to the current realities of web design. The fact is that to create a successful online store in the current reality, it is necessary that the design of your online store is not only original and unique, but also corresponds to trends. This way you can not only attract more users, but also show them that your online store is more than relevant.

Finally, the third fundamental aspect for an online store can be safely considered its optimization. Online store optimization is a process in which every millimeter of your site is adjusted to the requirements of the search engine, which allows the site to participate in ranking more often and appear in search results. Optimization is aimed not only at meeting the requirements of the search engine, but also increasing the relevance of the online store's pages in relation to the search queries of potential customers. In addition, site optimization specialists pay a huge amount of time and attention to working with the user experience and its value.

In order to achieve results and get the first sales, it is important that the fundamental aspects of your online store are performed at the highest level. It is not possible to achieve such a result on your own, and therefore you will need a team of specialists. By ordering the creation of a turnkey Online Store from specialists, you can get a high-quality internet resource, but for this you will need to carefully choose the web studio with which you would like to cooperate.

If you want to get a guaranteed high-quality online store and are not ready to risk the prospects of your business by choosing outsiders in the market for creating online stores and corporate websites, order the creation of an online store from The Specialists of the gloss Web Studio. Gloss Web Studio has been developing online stores, optimizing and promoting them for 13 years. Over the years, our company has not only managed to create and promote more than one and a half thousand websites, but also become a leader in the field of creating online stores and corporate websites in Ukraine.

By ordering the creation of an online store from us, you can be sure of its quality and optimization. Our studio provides a full range of services related to the development, optimization and promotion of web resources. Thus, by ordering the creation of a turnkey Online Store from The Specialists of the gloss Web Studio, you can get a developed, optimized website, for which our specialists will specially develop several marketing campaigns at your discretion.

In order to learn more about how to order the creation of a turnkey Online Store from The Specialists of the gloss Web Studio, what services The Gloss company provides to its customers and get to know our works better-you just need to use the menu of our website.

After the issue of the foundation of the online store is resolved, you have ordered the creation of an online store and received a high-quality optimized internet resource-it's time to analyze the situation. Despite the fact that your online store can be efficiently designed and optimized, its revenue may differ from your expectations, and there are quite understandable reasons for this. We will not dwell on the analysis of the reasons why your online store may not bring the desired profit, because our blog already has several articles on this topic. Instead, we will look at possible solutions to this problem, and tell you how you can increase the number of sales on your online store and increase your profit accordingly.

What should I do to increase my online store's sales

Naturally, the main goal of creating an online store is, of course, profit. Any entrepreneur who orders the creation of a turnkey Online Store wants to get the first profit as quickly as possible, and therefore is happy to invest in promotion, marketing and attracting new customers. Unfortunately, such initiatives do not always end in success.

In order to increase the number of sales of an online store, sometimes marketing campaigns are not enough. It's all about the products you sell and how exactly you sell them. Next, we will look at several methods to increase the number of sales, and accordingly the profit of an online store. We have compiled this top list based on the examples of our clients, so you can be sure of the effectiveness of the described methods and their effectiveness. So, the list of methods for increasing the number of sales and profit that an online store brings is as follows:

1. Launch additional sales

The lion's share of marketing campaigns in most online stores is based on attracting customers and convincing them to buy your product. The cost of products may vary depending on the niche in which you are promoted, the type of product you offer, its manufacturer, and dozens of other parameters and characteristics.

Additional sales are a great way to increase the average receipt size without investing extra money in promotion. For example, by selling smartphones at good prices, you can motivate your customers with discounts by offering them accessories for their smartphone at a good price. Thus, the average size of a customer's receipt can increase by up to 30% without any investment. All you need to do is contact the designers and developers. So that they can create several pop-up banners for you, which will describe the profitability of purchasing a smartphone along with accessories.

It is worth considering that the cost of accessories can also vary significantly. If the cost of one case averages доларів 20, then buying headphones for a smartphone can increase your client's initial receipt by відразу 150-200 at once, which is much more noticeable. In this way, you can significantly increase the profit of your online store by offering your customers products that they will already need in the future.

2. Complete sets

This method and its effectiveness directly depends on the specifics of the products you sell. Increasing the initial configuration of products can encourage your potential buyer, and therefore this method is also effective.

By selling water filters using an online store developed by specialists, you offer your client the product they are interested in. If, when selling water filters, you add replacement filters to the product configuration, which are not included in the original configuration, and at the same time slightly increase the price without focusing on this, you can achieve the effect of profitable purchase. This way, your customer will assume that they are buying the product at the maximum profit, while in fact they are buying a water filter at its regular price and paying extra for the purchase price of several filters.

This approach to selling products can significantly increase the revenue from your online store, while requiring minimal investment from you.

3. Gift Certificates

Increasing sales with certificates, this method is as old as the world, but despite its antiquity, it has not become less effective. The whole point is that you can provide your customers with the opportunity to get a personal discount when buying from a certain amount. You also have the opportunity to sell certificates as a separate type of product, which significantly diversifies your product catalog.

By providing certificates to your customers who have made a purchase for a certain amount, you can be sure that they will return, because they are already waiting for a personal discount on the products they are interested in. This approach also motivates users to make more purchases, because the feeling of profitability of the purchase often becomes the last argument in favor of placing an order.

4. Additional services

This method of increasing the average receipt migrated to online stores from the usual offline retail outlets. Offering their users additional services, online stores often cause them irritation, but if you approach this issue correctly, you can get exactly the opposite effect. So, by offering to set up smartphones and install the most important applications and programs on your laptop, you can help an inexperienced client deal with their new purchase. The same applies to other product groups. In addition, by providing additional services at a low cost or completely free of charge, you can significantly increase the loyalty of your customers to your brand, which can make another customer a regular customer. This engagement strategy can help you expand your target audience and customer base, as well as provide you with more data for further remarketing. So by providing free consultations in exchange for user data, you can build an excellent database, with which in the future your marketers will easily return customers who made a purchase from you.

5. Loyalty program, regular customer Club

Creating a loyalty program is a long-term strategy that will nevertheless lead your online store to the desired result. By offering users a membership in the regular customer club, you should give them the opportunity to buy products that interest them – at a lower price. In exchange, you will receive almost one hundred percent guarantee that these customers will buy goods from you regardless of the situation on the market and in the world as a whole. Thus, you will be able to create a customer base that can be safely considered the foundation of your business, because thanks to favorable offers, they will always stay with you.

6. working with an abandoned shopping cart

Such a concept as an abandoned shopping cart is increasingly found in articles related to online trading. By itself, the phenomenon of abandoned shopping carts is very common and occurs even in offline sales. In the case of an online store, the abandoned shopping cart is a list of products that the user added to the shopping cart, but never made a purchase.

Some online stores have found a way out of the situation with an increased number of abandoned baskets. In order to motivate the user to finish what they started, they send their customers a newsletter with the text that the products selected by the customer are already ready for shipment and are waiting for it in the warehouse. This way, the store has the opportunity to motivate the user to complete the purchase and place an order, thus bringing you a profit.

When working with abandoned baskets, it is important to remember that it is impossible to completely get rid of them. However by resorting to mailing lists and additional motivation for your customers you have every chance to minimize the number of abandoned baskets and increase your profit

All the methods described are not theoretical, on the contrary, each of them has been tested more than one hundred times, and as a result, we can talk about their effectiveness.

However, no method of increasing the average receipt and, as a result, the revenue of your online store will help your project if the site where you sell products does not meet the requirements of the search engine or the value of the user experience offered to your customers is too low.

In order for creating a turnkey Online Store to become a profitable event, it is important that you find good specialists in the field of website development, and your site does not have any errors or inconsistencies regarding the current requirements of search engines.

It is almost impossible to achieve this result working with novice Studios. Despite the fact that the cost of their work is much lower than that of famous companies – the quality of their work is often also lower. Mistakes made during the development of an online store can result in even larger amounts in the future, because to correct them, you will not only need a specialist who can do everything efficiently, but also a specialist who can find existing errors.

In order to avoid unnecessary expenses and unforeseen situations, and feel free to start your own business, the best solution is to order the creation of an online store from specialists with a name and achievements, such as Gloss Web Studio. For more than a decade of hard work, we have managed to become the best in the niche of developing web resources, but we do not plan to stop there. We already work with European companies and even thrive in other markets. Leading companies in Ukraine work with us, so by contacting us you can be sure of the quality of the website created for you.

In order to learn more about the services of the gloss Web Studio, you just need to read the relevant pages on our website. If you are already ready to order the creation of a turnkey Online Store, use the information in the Contacts tab and get detailed advice from our specialists.

Start your business with a high-quality online resource – order the creation of an online store from the team of gloss Web Studio, a leader in website development in Ukraine.