Contextual advertising and adaptive ads, how to cope with innovations and what indicators they can bring. ​

Contextual advertising is a multifunctional tool for promoting Internet resources, which for many years has helped sites and companies in the Internet space become more popular.

We have already considered contextual advertising, its types and varieties of contextual ads, but there is one type of ad that deserves special attention, because it is the most revolutionary and offers the greatest amount of leverage on your potential customers. In this article, we will look at such a type of contextual advertising as display adaptive ads, and answer the questions “what is so special about them?, " what business can they be useful for” and, of course, the most important one “what can using display contextual ads give my online store?” Let's start!
​

Adaptive display ads and what they are

In comparison with other types of contextual ads, adaptive ads differ in their technology and thoughtfulness. At its core, this is a new word in the world of contextual advertising, because now you don't need to create a dozen ads to advertise on different resources and meet their requirements. You just need to create a single, well-formed and highly adaptive contextual ad to announce your online store to all your potential customers.

This result is achieved thanks to the versatility of adaptive display ads and the large amount of information that you can put in them. This type of display ads has a number of advantages in comparison with other types of contextual advertising. their list is as Follows:

• Speed of ad creation

Despite the fact that adaptive display advertising appeared on the advertising market not so long ago, its creation does not require much time. Having the necessary data and knowing exactly how to create ads for contextual advertising, you will not have to spend more than 2-3 days creating it. Approximately this amount of time is required for you to organize all available information related to your target audience and be able to configure the ad in accordance with the interests and parameters of your target audience.

To configure not only adaptive display ads, but also all other types of contextual ads, you need to know your target audience well. We have already discussed in more detail how important it is to know your target audience “in person” in another article. In order to research your target audience, you need to conduct a series of studies that will help you learn about the age range, interests, location, and search for your target audience. If you do not have the opportunity to conduct such research or you are worried that you may make a mistake — web Studio Glyanec will help you with this. Design Studio Glyanec has been researching the target audience and creating turnkey online stores for various companies for 11 years. During this time, the team of web Studio Glyanec has created more than 1200 different sites and online stores that successfully promote thanks to the advertising companies of the Studio. If you want to advertise your online store in order to attract new potential customers, or you want to increase traffic and conversion rates on your resource in order to rise higher in search results — web Studio Glyanec will help you with this.

• Automatic ad placement

Thanks to the fact that adaptive display ads are managed using artificial intelligence, you no longer need to create the same ad campaign to get to different ad platforms. Google's self learning system uses the data you provide when creating and configuring an ad to customize your ads to meet the requirements of various advertising platforms

• Coverage of the announcement

Due to the fact that adaptive ads are suitable for all advertising platforms, the reach of such an advertising company will be much higher than that of any other type of contextual ads. Due to the large amount of information required to create such ads, many more of your potential customers will be able to view your ads. It is important to note that such a result is only possible if you have the necessary information about your target audience and it is still relevant. If you use outdated data, there is a high risk that the entire potential of your advertising company will crumble due to changes in the interests and preferences of your target audience.

• Dynamic remarketing

The information provided when creating an adaptive display advertising campaign can not only attract new customers to your online store, but also remind old customers that you are starting a promotion or sale. Thanks to a variety of settings and the ability to penetrate any advertising platform, adaptive display advertising shows results better than others when conducting remarketing.

Given all the advantages listed above, it is easy to understand why this type of ad is gaining more and more popularity every day. However, despite all the convenience of launching an advertising company using adaptive display ads, you need to pay maximum attention to setting up such a company.

In order to unlock the full potential of adaptive display advertising, you need information about your target audience. It is worth noting that the placement and selection of users to whom your ad will be broadcast does not involve a person, this process is handled by artificial intelligence. For it to work correctly, as well as to increase the reach aimed specifically at your target audience, you need to use only reliable and not outdated data about your target audience. If you do not have such data, we recommend that you contact professionals to conduct a detailed study and prepare a report on your target audience.

What does an adaptive display ad consist of

Unlike other types of contextual ads, adaptive display ads require more information, while affecting the data of all available contextual advertising options. To create a successful ad campaign based on adaptive ads, you need to add:

• Videos or promo videos

The number of such videos can reach up to 5, and their duration can not be more than 30 seconds. Using the maximum features of adaptive display advertising and adding high-quality materials, you can attract more potential customers, which means that the growth of your Internet resource indicators will not be long in coming.

• Images

Images in an adaptive ad are required for resources where only image ads are supported. The maximum number of images that you can use to advertise your online store is 15 images.

• Logos

If your online store or company has its own logo, you can use it in adaptive advertising. The maximum available number of logos for placements is 5, which is more than enough for advertising an online store, company, or company

• Headers

Headlines play an important role in promoting your ad campaign. With the help of headlines, artificial intelligence focuses on the target audience and can offer your advertising to potential customers who may be interested in your products. Pay special attention to headlines, often they become a cause of visits to the Internet resources and subsequent successful transactions.

When designing an adaptive ad, you can use up to 5 headlines that the AI can use to select potential buyers for you.

• Long headlines

When designing an adaptive offer, you can use one long title. Such headers are usually used for promotion using search engine bots, as they are stuffed with all sorts of keys, thanks to which a potential user will encounter your advertising offer.

• Company name

In order to increase the user's trust in your ad offer, you can specify the name of your company in the adaptive advertising settings. In addition to increasing the trust of a potential buyer, you can also get a conversion on the site if the user does not trust the banner ad and prefers to visit the sites themselves.

• Ad URL settings

When creating an adaptive contextual ad for your advertising company you can set URL parameters that you think will help your ad appear more frequently on the screens of your potential customers

• Call-to-action text

A call to action is one of the main tools for influencing the behavior of your target audience. If your ad does not contain a call to action, you should not expect high indicators on the resource, since your banner will be nothing more than an introductory image or video for the user, and they do not offer anything other than viewing. When creating an adaptive ad, you can use texts with calls to action, which distinguishes this type of ad from graphic ads.

• Own color

If your company has its own brand colors, it is appropriate to use them for the design of your offer. This way you will be able to make your business more recognizable and to increase the trust of the community.
Adaptive contextual display advertising is an incredibly versatile tool for promoting your online resource. Due to the large number of settings and no less a large amount of information that you can use, this type of advertising is the best way to effectively promote your online store.

Conclusions

Adaptive display ads are one of the leading types of ads in contextual advertising. Using this type of ad, you can significantly increase the performance of your Internet resource, while not wasting time creating multiple ad variants for publication on various advertising platforms.

When creating an adaptive ad, it is very important to pay attention to all its components, because it is thanks to them that artificial intelligence will recommend your offers to users. In order for the information you provide to help the AI publish your offer correctly, you need to be very serious about collecting data about your target audience. If you don't have this information or are worried about a possible error when creating and configuring an adaptive ad yourself, leave it to professionals.

Design Studio Glyanec has been creating turnkey online stores, designing advertising companies, creating mobile applications and author's designs for 11 years. During this time, the Studio team has created more than a thousand resources, each of which you can find by going to the Studio's portfolio. The Studio staff are highly qualified specialists, and can help you with the design, creation and direct launch of your advertising company of any type using ads of any kind. If you want to improve the performance of your online store or rebrand your online store, leave a request on the website of the Glyanec Studio or contact the company's Manager using the information from the contacts tab. You can also ask your questions to the Manager using the online chat located on the pages of the Studio's website. If you are faced with technical problems, or you need to change the visual appearance of your online store, the specialists of the Glyanec Studio will help you solve all the problems.
​