Every year, more and more companies, retail chains and firms turn to the Internet in order to make their product more popular and popular. Creating an online store or even a regular business card site has literally become a matter of business survival. Most users today prefer to find the necessary product on the Internet, rather than go on a long journey around the city, in search of a store where the product you need will be available and in the exact size/color that you need.

"Create your own online store” - such thoughts visit any business owner. Internet marketing is much more effective than the good old physical advertising, and the profitability of creating an online store is difficult to overestimate. The business owner no longer needs to worry about the monthly rent for the premises and the payment of salaries to sellers. Your online store is much cheaper, and the ability to automate most of the mechanics of interaction with potential customers makes it easier to conduct business and promote the resource.

Development in the field of technology has given a powerful boost to online Commerce, but with the advent of smartphones, the needs of users have changed somewhat. Creating an online store or website for your business has become a kind of mandatory item when creating a business plan. In turn, the incredible popularity of smartphones and the number of people who use them has led to the fact that the owners of firms and companies have changed their priorities when ordering an online store. Now the primary requirement when ordering a turnkey online store is the convenience of working on any portable device, which was the reason for the appearance of the Mobile First Design concept.

What is Mobile First Design?

Mobile First Design is a concept that you follow when creating your online store, initially focus on users who will interact with it on mobile devices, and then adapt the mobile version to large computer and laptop monitors. Creating a store that is initially aimed at mobile devices in our reality is probably the best option for further development of your business. Due to the fact that every third person on the planet has already got a smartphone to access the Internet, the development of online stores, with an eye on the mobile device market, will bear fruit in the form of visits and good conversion.

If you want to open an online store, but are not familiar with the specifics of creating online stores adapted or created for mobile devices, we strongly recommend that you order an online store from professionals.

Web Studio Glyanec has been creating online stores, developing advertising companies and promoting Internet resources for 12 years. Web Studio Glyanec will help you create an online store, develop an author's design for it, based on your wishes, and design an advertising company that will help you further promote your online store in the search results tops. Behind the design Studio of sites Glyanec more than 1000 online stores and resources that are developing to this day thanks to a well-developed advertising campaign designed by the Studio for creating sites gloss. If you want to open an online store, but do not have experience in creating online resources, the specialists of the Glyznec website creation Studio will help you with the design and launch of your online store. You can order an online store by leaving a request on the website of the web Studio Glyanec or by contacting the company's managers by going to the contacts tab.

What is the reason for the popularity of the Mobile First Design concept and how is it reflected in the promotion

The development of mobile technologies every year pushes more and more users to abandon desktop solutions in favor of mobile ones. Smartphones today can handle 90% of the tasks that previously we had to resort to using computers and laptops. At the moment, the percentage of users who use smartphones to log in to the world wide web is 68 percent of the total number of users, while desktops, in turn, account for only 32% of the market. It is worth adding that according to statistics, if in 2015 67% of smartphone users used their gadget only to visit social networks, in 2020 89% of users preferred using a smartphone to desktop solutions not only for messengers and social networks, but also in General for all the work that they used to do using laptops and computers.

These data provide an answer to the question of why Mobile First Design has become so popular among online store owners. But what are the differences between Mobile First Design and the already familiar adaptive design, when all the components of an online store are simply scaled and configured to interact with the touch screens of smartphones?

What is the difference between Mobile First Design and adaptive design

Creating a store with an adaptive design is a process that has become mandatory for launching any online resource. As we mentioned above, the market for consumers who use smartphones and tablets as the main devices for consuming information and accessing the world wide web is growing every year. In order not to lose such a large part of their target audience, many business owners order online stores with an eye on these users. After all, they are often the lion's share of their target audience. But what are the main differences between adaptive design and Mobile First Design?

Adaptive site design, as a rule, is an ordinary site that has passed through the compression of all elements of the online store to the size with which the user can get the maximum comfort from using the resource on a smartphone. The main disadvantage of this concept is the overall usability. It often happens that an element of an Internet resource that is not critical for the main interaction with the site is created with a small button that can be easily accessed using the cursor. When such an Internet resource wanders to smartphones, it becomes simply impossible to use some of the functions of an online store, because its interface was not originally created to interact with it using a touch screen. In view of this, users often face the problem of choosing a particular site function, or choosing the necessary product search filters, since these functions usually have a small working area in the desktop solution, for the sake of trends in the design and visual design of online stores.
Plus, when using adaptive design, all the materials of your online store-files, product cards, and photos on their covers-can be compressed, which can affect the quality of images. This is done to speed up the loading of your online store on your smartphone, but such operations may affect the quality of the appearance of the online store pages.

In the case of Mobile First Design, the online store is initially created for customers who will use your services using portable electronics. All stages, from page structuring to design, are focused on the usability of smartphone and tablet users, and then on users of desktop solutions. This method of creating an online store not only allows your users to feel more comfortable using your resource, but also has a positive effect on its promotion.

Google has officially stated that sites created according to the concept of First Mobile Design have a higher priority of impressions than online stores that have adaptive design. Google search robots are configured in such a way that users get the most comfortable results to use. This, in turn, means that in order to promote and increase the performance of your online store, the Mobile First Design concept has a higher priority and will be more profitable in terms of subsequent promotion of the resource.

If you need to create an online store for your business, but in Kiev you have not been able to find the right specialists — Glyanec website creation Studio will help you solve this issue. Specialists of the web Studio Glyanec will help you create your online store in accordance with the concept of Mobile First Design. Glyanec design Studio has been developing websites for 12 years, and the company's portfolio includes more than 1200 different resources.

You can order a turnkey online store from web Studio gloss on the company's website by leaving your request for the service you are interested in, or by contacting the Studio Manager using the online chat posted on the pages of the web Studio gloss website. Gloss Studio provides a full range of services related to the creation of online stores and their subsequent promotion. You can find out how much it costs to create your own online store and what bonuses you can get by working with gloss Studio by visiting the Studio's website.

Positive aspects of using Mobile First Design

This concept of creating your own Internet resource, in addition to the advantages in terms of search promotion, also has a number of advantages in comparison with the usual adaptation. Positive factors that speak in favor of Mobile First Design as a concept when creating an online store are as follows:

• Priority in ranking

As stated by Google itself, the search engine gives preference to those online resources and stores that were created based on the concept of Mobile First Design. This choice of the company is quite obvious, since this concept is able to bring maximum comfort to the user and give them the opportunity to use the service without any restrictions and formatting.

• Speed of loading sites and its pages

Due to the fact that an online store or news resource was originally created with an eye on users of mobile gadgets, the download speed of such a resource exceeds the download speed of sites that used the principle of mobile adaptation. All components of the online store, created according to the Mobile First Design concept, are designed specifically for smartphone users. This fact has a positive effect on both the site loading speed and overall user comfort.

• Convenience and speed of making a purchase

Mobile First design involves creating an online store specifically for smartphones and tablets. This fact has a direct impact on the speed of making purchases, because when creating an online store, the developer takes into account that at his disposal is not a huge desktop screen, but a relatively small smartphone screen. Due to this reduction in the working space, the developer can use some tricks to speed up the purchase process on the part of the user.

The first two items on this list are simple and clear, but the third one raises a number of questions. What are these " tricks” and how can using Mobile First Design speed up the purchase process on your Internet resource?

How does Mobile First design speed up the purchase process

Discussing this point, it is worth considering that when creating an online store according to this concept, the developer initially has a relatively small screen as a workspace. This factor literally forces them to build the pages of the online store in such a way that on the home page, after seeing a suitable product, the user can quickly make a purchase without spending time traveling through the categories and filters of your online store.

On resources created using the Mobile First Design principle, the main information with the most popular models at the moment is located on the start screen of the site. The main reason for using such structuring, as well as its main advantage, is to speed up the purchase process. The user, having the opportunity to buy on the home page of an online store exactly what he was looking for through the search engine, favorably affects the amount of time required for your buyer to choose the necessary product. Thanks to this, the user spends much less time, and your resource gets advantages over other competitors. After all, today users prefer services that can provide them with the necessary product or service as quickly as possible, because they value their time very much and do not want to spend it trying to understand the filters of the product catalog.

Using this concept and approach to the development of an online store can promise you a more profitable and convenient position in the online store market. While your competitors will struggle to get to the top of search queries, you will already have an advantage from Google, whose algorithms, aimed at maximum user comfort, will give preference to your Internet resource.

If your business needs a website, but you can't find a website development Studio in Kiev that would satisfy you, then contact the specialists of the Glyanec design Studio. For 12 years, Glyanec Studio has been providing a full package of services related to Internet resources. The company's employees are specialists with many years of experience in creating websites for different market niches and global companies. If your business needs an online store designed according to the Mobile First Design concept, Glyanec Studio will help you create such an online resource. The company's designers will create the site structure for you, according to your wishes and with an eye on the indicators of your target audience.the designers will design the appearance of your resource, which will meet all the modern requirements of users and at the same time will be created taking into account your wishes. The marketing Department can create any type of advertising campaign for you, so that immediately after launching your online store, you can immediately start promoting it to the top of search results.

You can get acquainted with the services provided by the gloss design Studio, find out how much it costs to create a website and submit a request for your project by visiting the Studio's website or contacting the gloss company Manager by visiting the contacts tab.

Conclusion

Mobile First Design is a concept for creating Internet resources that promises a successful future for your project. Thanks to the growing number of smartphone users, which is becoming more and more every year, creating an online store based on Mobile First Design is the best solution for starting your successful business. If you want to create an online store and promote it as successfully as possible on the world wide web, contact the Glyanec Studio, whose specialists will help you with the development and subsequent promotion of your online resource. You can get acquainted with the company's portfolio, as well as submit a request to create an online store by visiting the website of the Glyanec design Studio.

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