It is quite difficult to overestimate the contribution of contextual advertising to the development of Internet resources, because literally every online store and news site on the Internet is promoted and developed thanks to contextual advertising and in particular Google Ads. Creating a contextual advertising campaign is a task that requires a certain amount of knowledge and skills, as well as data about the target audience and demand in the market as a whole.

But why can such a universal tool not bring absolutely no result? Why do non-interested users visit the online store and how do I direct my target audience to my online store? To these questions, as well as to the question “how to cope with this?” we will try to answer in this article, let's get started!

Contextual advertising and difficulties with its launch

Like any multifunctional tool, contextual advertising has a number of its own difficulties and moments, a mistake in which can cost you the entire advertising budget. In one of the articles, we have already analyzed errors when creating a contextual advertising company that can negate the full potential of your resource, but these are not the only reasons why the indicators of your online store may not creep up after the launch of an advertising company.

There are a lot of such reasons, and today we will try not only to consider the issue of difficulties and lack of growth of indicators on your resource, but also to consider options for how to avoid the reasons that make contextual advertising a waste of money.

Why does contextual advertising not bring the desired result?

There are many factors that can lead to the absence of the desired indicators after using a contextual advertising campaign. It should be understood that the demand market is not mathematics, where everything is clear and unchangeable. Internet marketing is constantly changing and to successfully promote your online resource, you should not only constantly monitor changes, but also comply with them.

In addition to changes in Internet marketing, it should be noted that such a multifunctional tool as Google Ads is also gradually changing, acquiring new features and requiring an increased amount of data for all innovations to work correctly.

Despite all the changes in marketing and Google Ads, there are mistakes that hundreds of thousands of Internet resource owners make every year, due to ignorance of the subtleties of contextual advertising campaigns and the overall direction of the service. Most often these errors look like this:

Creating a weak ad

A weak search ad is one of the reasons why you can't expect sales and conversions to grow on your site. Weak ads are ads that are not able to show your potential buyer the benefits of working with your organization. These ads usually consist of a set of keywords, sometimes even unrelated to each other by the same meaning. Such an ad is not able to bring the desired results, the number of clicks and perhaps even the conversion rate on your Internet resource will increase slightly, but these indicators are likely to be far from the figures you expect.

In order not to reap the benefits of creating a weak ad, we recommend that you carefully research your own store in search of benefits before designing an advertising company. Does your price for a product or service differ from the price of your nearest competitors? What can you offer a potential buyer in addition to buying your products? Such things as free delivery, consultation with a master or a nice bonus can bribe even the most intractable representatives of your target audience.

• Cost of attracting a customer and gradation of profit after purchase

This parameter is incredibly important not only for launching contextual advertising, but also for your business as a whole. As with any financial issue, it is important that the indicators of expenses/income are equal or income exceeds expenses, but in contextual advertising, the opposite is true.

If you just opened your online store and have no experience in creating contextual advertising, you can easily make a mistake in the budget calculations and settings of the ad itself, which may eventually cause your bankruptcy. This may happen if the cost of attracting your potential buyer will be more than your net profit from the sale of a particular product or service that you provide.

You can avoid this by correctly planning your advertising budget and knowing the indicators of your target audience. If you have no experience in research and getting information about your target audience, or you are concerned about the profitability of running your own advertising company, you can always ask for help from professionals. Website creation Studio gloss has been designing and launching contextual advertising campaigns for Internet resources involved in various industries for 12 years. Gloss Studio has created more than 1200 various sites that are still well promoted, have high conversion rates and visits due to advertising companies that the Studio designed.

You can get acquainted with examples of works of the web Studio gloss, find out what services the Studio provides and order the necessary one-by visiting the website of the Studio gloss. If you have any questions or need professional advice, you can contact the Studio Manager using the information from the contacts tab or using the online chat located on the pages of the gloss web Studio website.

• Optimal position for your ad

On Google pages, the user can see up to 5 ads, three of them are located at the very top of the page and two more ads are located at the bottom. The part of the page where your ad most often appears and is its position.

The first two positions are the most expensive due to the fact that they are usually used by the most solvent customers. Due to their price, these positions can adversely affect your business, because if your resource is very young, and the advertising budget is not huge, such advertising can simply lead you to bankruptcy.

On the other hand, lower-end ads have lower cost, but also lower traffic. In order for your advertising campaign to be as profitable as possible, you should constantly test various positions to understand the most optimal position for your advertising. As we have already said, marketing is constantly changing, which means that the fact that the first ad is the most clickable also changes depending on the situation. If you can provide your potential client with an interesting and profitable offer, and your search contextual advertising will be configured taking into account all available information about your target audience — whether your ad occupies the second or fourth position will not be so important.

• Stopping the broadcast of an advertising company

Reasons in order to stop the broadcast advertising can be many, and include low click-through rates at the start, the remake of the website and much more. It would seem that it is especially important to stop an advertising company if it does not bring the desired result. Google Ads is an extremely progressive tool that constantly improves its algorithms. When you launch the CMS every day, Google's algorithms increase the reach of your ad and independently refuse to publish on those sites where the user engagement indicators are lowest. Thus, with each new day, the performance of your ad can grow, thanks to Google's self-learning system. When you stop the broadcast of your ad, all the previously accumulated data is canceled and later your ad will have to go through this thorny path again.

Due to the fact that Google Ads has all the features to train yourself, it is very important that your ads are initially configured correctly. If negative keywords were used when planning your keywords, or information about your target audience is already outdated by the time the campaign starts, even taking into account the capabilities of Google's algorithms, the results of your ad may be lower than you planned.

To avoid this situation and allow Google algorithms to work smoothly for the benefit of your online store, we recommend that you contact the professionals of the gloss Studio when designing an advertising company. Employees of the gloss design Studio will help you choose the most relevant keywords and conduct research on your target audience, so that you know what you should focus on later when improving your resource. The gloss Studio team is also engaged in creating turnkey online stores. for 12 years, the web Studio has been helping owners of online stores and websites to promote their creations and create their own resources. In order to get acquainted with all the services of the company gloss or leave a request for the service you are interested in, you just need to visit the Studio's website and leave your request. The company's Manager will contact you as soon as possible to clarify the details and confirm the work plan.

• Lack of adaptation to mobile devices

In our time, the lion's share of Internet users using smartphones to order the service or buy the necessary goods. The share of smartphone users is so large that it has long been a disadvantage for users of desktop solutions. That is why it is so important to have a mobile site adaptation to promote your online store. The comfort of your potential buyer is a factor that is crucial in their decision to purchase or order a particular service. If you want to quickly and intelligently promote your resource this is a mobile version of the website is, what you definitely need.
Gloss Studio provides a full range of services related to the creation of websites and online stores. Our specialists can create a mobile version of the site for you, which can be used by all smartphone users, regardless of the screen diagonal. In addition to mobile adaptation, the gloss website creation Studio also provides first Mobile Design development services. If you are just thinking about launching your own online store and are looking for a Studio that can create an online store for you, web Studio gloss will help you in this matter. Given the popularity of mobile devices, you can also order the creation of First Mobile Design or a whole mobile application specially designed for your Internet resource. You can get acquainted with all the services of the Studio and apply for the ones you are interested in by visiting the website of the web Studio gloss.

Conclusion

Creating an attractive and successful advertising company is a delicate matter that requires you to have a certain skill and knowledge. Each of the above errors can lead to the fact that the entire potential of your advertising company will drop to zero, and the advertising budget will literally melt away before your eyes. In order to avoid this situation and properly promote your online resource, we recommend that you contact only professionals.

​