Promotion of websites and online stores is a very popular topic among Internet users. This interest is due to the growing competition in the e-commerce market, which was caused by the quarantine measures of 2020. The quarantine in 2020 caused irreparable damage to all business niches, and not all entrepreneurs were able to bear such a blow. According to statistics, more than 30% of establishments and stores no longer opened their doors after going into quarantine, the reason for this was the lack of opportunity to sell goods. The same businesses and businesses that survived the quarantine usually had a website at the time it started. Organizations used it to sell their products.

Creating a website for an online store or company is a great way to protect yourself in the event of a lockdown return, but is it so easy? In fact, now 95% of entrepreneurs have already created a website for their companies or stores, realizing that this way, even in the case of total quarantine, their business will be able to survive this moment, but there was a problem. The fact is that there are a lot of entrepreneurs, as well as shops, and their number is growing every day, in contrast to the number of consumers interested in certain products. High competition and a shortage of new customers, that's what entrepreneurs face when creating a website for an online store in 2021.

One of the most effective methods to attract new customers to your resource is a comprehensive website promotion. Comprehensive website promotion consists of SEO optimization and the creation of effective advertising offers designed to win the interest of potential customers, thereby increasing the number of sales and turnover of the business. But is it possible to launch a comprehensive promotion on your own?

In this article, we will tell you about one of the points that can significantly affect the ranking of your resource and its results, we will talk about micro-markup. We will also share interesting facts related to optimization and contextual advertising, and at the end we will summarize whether it is possible to launch a comprehensive promotion yourself, let's start!

Corporate website promotion: What micro-markup is responsible for and why it is so important for effective promotion

Many entrepreneurs creating a website for an online store or developing a resource for their company do not even think about how search algorithms read pages? In fact, search robots have their own language, and not even one. It tells them how well the web page is optimized, how relevant it is to the search query, and what place in the search results it should be given. This language is micro-markup.

Micro-markup is a kind of structure and at the same time a language that search algorithms perfectly understand. The main task of micro-markup is to show the search algorithm that the site is the most relevant relative to the user's query, and to convince the search bot to publish your site on the first pages of the search results. It sounds simple enough, but actually explaining something like this to a search algorithm is by no means easy. Next, we will analyze several types of micro-markup, tell you what these or other tags are responsible for and which of them have the greatest impact on the search engine you have chosen.

Types of micro-markup: which micro-markup is the most effective for promotion

When planning the promotion of an online store site or creating a news portal, it is important to take into account that the use of micro-markup is no longer just an additional opportunity to attract the attention of search algorithms. Its use can be classified as a necessity, and the reason for this was the rapidly growing competition in the online trading market. At the moment, all the niches of online commerce are experiencing difficult times, and the use of micro-markup can facilitate competition for our online resource.

Proper use of micro-markup can help your page rank better and, as a result, bring new users to your site more often. The increase in traffic and conversion has a positive effect on the site's position in the search results, which means that the turnover will grow up. But how do you know which markup to use and what do the labels used by the micro-markup mean? This is what we'll talk about next.

Micro Markup and its varieties: What is a micro markup dictionary and how to use it

As with any language, the language of search algorithms has its own dictionary, with which you can tell search bots where to look for the information they need, and on which page of your site there is nothing interesting for them. High-quality micro-markup, coupled with competent optimization and attractive advertising campaigns, can provide a resource with rapid growth and promotion, but what micro-markup tags should I use? What are these or other tags used for and why is their presence necessary for the normal operation of the search engine?

As we said earlier, the presence of micro-markup has a very positive effect on the promotion of websites of online stores and other Internet resources. By using micro-markup, you can attract the attention of search algorithms, as pages with tags are scanned much faster and more thoroughly. Such pages are in the search bots ' preference. But what labels should I use? At the moment, there are several of the most popular micro-layouts, their list is as follows:

1. Schema.org

This type of contextual micro-markup is perfectly perceived by the search algorithms of the most popular search engines. Thanks to the use of this type of micro-markup, you can achieve a noticeable increase in traffic to the resource, as search algorithms do an excellent job with scanning pages that use Schema.org. This type of contextual markup has several attributes that are used on each page, namely: itemscope, itemtype, and itemprop.

2. Open Graph

This is a very popular and popular type of contextual markup. It is often used for social networks, as it allows you to post a title, text, and image in a post. The main field where this type of micro markup is used is messengers and social networks, since it is there that the functionality of this type of markup comes in handy.

3. Microformats.org

This type of markup is no less popular than the previous ones and is very often used on sites of various topics. The main task of this type of markup is to display objects and their characteristics. Using this micro-markup, you can show the search algorithms of the system what exactly is located on this page. Such an explanation to search bots will definitely help your site to rank better, while the optimized pages of the resource will attract more and more new customers.

The use of micro-markup can significantly affect the indexing speed of your site. The fact is that its use is a prerequisite for indexing. Its quality depends on how long the indexing will take and how soon you will be able to get results from advertising companies and resource optimization. When setting up micro-markup for site pages, pay special attention to each individual attribute, since it depends on them whether the search algorithm will understand what you have written, or whether the site is not interesting and will worsen its ranking.

Comprehensive corporate website promotion: What should be considered in addition to micro-markup when promoting

To achieve good promotion results, you need to resort to comprehensive promotion. Even 10 years ago, in order to get to the top of search results, it was enough to launch several successful advertising companies, but today the situation has changed. Any mistake or lack of optimization of one page can worsen the performance of the promotion, which will not allow you to displace competitors from their places and will not allow the resource to develop. In order to make the movement as efficient as possible, you will need to resort not only to micro-markup, but also to the overall optimization of the site, which we will talk about later.

SEO - optimization of the corporate website

This type of promotion is based on the correspondence and relevance of your resource in relation to the user's query in terms of search algorithms. It is the search algorithms that decide how well the site is suitable for solving the user's problem. The task of SEO optimization is to prove to search algorithms that your site is the most relevant in relation to the query.

To achieve such results is easy, if you know what to do. If you have never dealt with optimization, then a short plan of what you will need to do is as follows:

• Create an intuitive structure
• Take care of the design
• Develop a design for each category
• Optimize the site address
• Configure Robots.txt
• Create SiteMap.xml
• Develop a semantic core
• Optimize the content on the site
• Check the nesting of addresses and pages
• Check indexing
• Make edits if necessary

Each of the above points plays a significant role in the success of the promotion, while mistakes in them can lead to a useless waste of the advertising budget and a decrease in the resource indicators. In order to avoid such a situation and save your personal time, you can contact the Gloss website creation studio. Our company will take care of optimizing the website of the online store while you can search for suppliers and partners for your business.

Complex optimization consists of one more item, which is contextual advertising. Contextual advertising is one of the most effective methods of attracting potential customers to the website of an online store. Advertising campaigns are used everywhere, and their results depend solely on the semantic core you have collected and whether you configure it correctly. The simplest and at the same time effective type of contextual advertising is considered to be the use of search contextual advertising, and what it is, we will analyze in the next block.

Search contextual advertising and comprehensive promotion of the website of the online store
Contextual advertising has a lot in common with the street advertising familiar to consumers, designed to attract a customer to a particular store to buy certain products. In the case of conventional advertising, stores attract customers with discount offers, and this method of attraction also takes place in contextual advertising. The main advantage of this type of advertising is its simplicity and efficiency. In the Google search results, 5 positions are allocated for such ads, which are above and below the usual sites in the search results.

In order for your ad to be in the forefront — you need to take care of the quality of the semantic core, with the help of which you will have to configure advertising for the segment of the target audience that interests you. In order for the semantic core to be able to benefit the resource, it is necessary to pay special attention to its formation. The fact is that the semantic core of the site on average contains about several thousand requests, while the number of requests required to promote the site online store often reaches several hundred thousand. For the effectiveness of such a semantic core, it is necessary to exclude negative words from it, thereby making it more targeted at the target traffic.

Negative keywords can also attract users to your resource, but despite the growing numbers-the number of sales of the online store and its turnover will not change. This is due to the fact that negative keywords do not attract the target audience, that is, users who are not interested in purchasing your products. In order to avoid unnecessary expenses and save your advertising budget, we recommend that you carefully check the semantic core of the online store for negative keywords and get rid of them as quickly as possible.

Comprehensive three-click optimization: How to make a promotion successful with just one call

Looking at the entire list of tasks that entrepreneurs have to perform, it becomes clear that without experience, you are unlikely to optimize and promote the resource. Even if you approach each item as carefully as possible — it will take you a huge amount of time, during which the frequency of requests will change, and the optimization of your resource will no longer be so effective.

In order to save your personal time and at the same time protect yourself from mistakes — you can always turn to professionals in matters of optimization and promotion of resources, digital studio Glyanec. Our company has been creating websites and promoting corporate web resources for 12 years, simultaneously creating contextual advertising and landing pages for our clients. During the existence of the studio, we have collected an impressive portfolio, which you can get acquainted with by visiting the menu of our website.

To learn more about ordering the creation of a website for an online store or the development of a landing page, you can visit the site menu and select the item that interests you most. You can also ask your question to our manager via an online chat posted on each page of the website of the Glyanec web studio.