The development of websites and online stores is a time-consuming process, and therefore many companies or newly established businesses seek to order the creation of a website from specialists. By ordering an online store from specialists, a company can often bypass most of the problems associated with the development and design of pages, but it will have to be responsible for the content itself.
The quality of development is very important for the success of the site, but if you ordered an online store and filled it with anything, you will not be able to achieve good results in search results, as well as site indicators, alas.
In order to order an online store, an entrepreneur can recoup the money spent thanks to the results of the site – it is necessary to take seriously not only the creation of an online store, but also its content.
Content is one of the main promotion tools. Properly optimized for SEO content can work wonders and attract thousands of users to the site. To achieve such results, every page of an online store made to order must be designed at the highest quality, but what does this mean? How to properly fill the pages of an online store's website and recapture the funds spent on creating it?
In this article, you can learn how to:

• Create a "contacts" page?
• What information should I place on it?
• How to optimize”contacts" “
• And much more.

If you want to create a profitable business-read this article and cope with your competitors thanks to the competent content of the site and its optimization.

The main parameters of a successful website

To achieve the goals, it is necessary that the created online store is qualitatively developed. Popularity and large profits are available only to the best-so to start a business, the first thing you should think about is where to order the creation of an online store.
Web studio Gloss has been developing, creating, launching and promoting online store sites for more than 12 years. The companies we work with are the leaders of the Ukrainian market in their niches. You can review and evaluate the results of our team's work by visiting the "portfolio" page.
Our team of developers and designers can create a website, landing page, news portal or any other Internet resource for you in accordance with the requirements provided by you. Thanks to many years of experience and a close – knit team of professionals, Gloss web studio is one of the best in Ukraine.
If you want to get an uncompromising solution and launch an up – to-date website based on the latest trends and your wishes-order the creation of an online store by visiting the appropriate tab in the site menu.

Design of the “contacts " page”: How to achieve performance growth using information

The contacts tab, although not as popular as the catalog, is of great importance for the promotion of the online store and the success of the business. Thanks to the “contacts " page, users will be able to contact your manager, clarify the order details and delivery terms, as well as get qualified help from your managers. Thanks to the presence and proper optimization of this tab, the company can get not only positive feedback, but also trust from customers – and this is one of the main aspects of a profitable business in the trading niche.

The information on the contact page has only two functions, namely:

• Attracting users
• Increasing the level of user confidence in the site

Both cases require the utmost attention of the entrepreneur or content manager, if there is one, to get the desired results.
We have created a small checklist, with which you can do without delving into the topic of site content. In this checklist, we have described in detail which elements should be used on the contact page, and which ones should be forgotten. Following these rules and tips can help your business become more popular with your target audience. As for the rules themselves, their list is as follows:

1. Address

The address of your office, online store or representative office is important information for the client. By purchasing an expensive product or making an advance payment for a service, the user wants to get a guarantee, which, alas, you can not give via the Internet.
By posting your company's address on the site, you can reassure your customers by showing that you have nothing to hide. This way you can achieve loyalty, but how can you combine this with optimization?
In order for even the address line to work on your site, you should fill it in as follows:

• Index
• City
• Street
• Office or home number

In addition, it is not superfluous to specify a contact phone number.

2. Phone number

If your company provides its products with delivery, and you want to reach the top of the best in your niche across the country-using a phone number is very important. The fact is that the lion's share of customers is much more pleasant to get an answer to their question from a real person than from an answering machine or prepared template messages. Such a small thing can dramatically affect the loyalty of customers, and therefore their desire to cooperate with your company.
To ensure that customers do not doubt your integrity – add the office phone number, or use the phone numbers of managers - so that customers can contact a representative of the company at any time and get answers to all their questions.
Loyalty is a very important parameter for creating and promoting a company, as it often becomes the deciding factor for the client between "buy a product” and "go to competitors".

3. Ability to contact the company's departments via email

Despite the fact that the new generation is slow to forget about how to use email – for effective business management, mail is necessary.
The more different opportunities a user has to contact the company's representative office or the manager of an online store – the higher their loyalty will be. If you have ordered the creation of an online store for the sale of your company's products, then to achieve the desired result, leave the contacts of different departments. As a rule, large companies have a department for working with clients, but if the buyer has withdrawn money incorrectly or he believes that the product he received is defective, it is better to immediately send the buyer to the specialist he needs. This will save the user from having to explain several times what their claim is and will save time for your representatives. In addition, due to the fact that the buyer will be able to comfortably and quickly get to the right specialist – his level of loyalty to the company will also increase.

4. How to get to the store or office

The opportunity to take a detailed look at the road to your office will be very useful for customers. With the ability to click on the map and build a route from your location to your office, the client can easily get to you. In this way, you will not only earn the loyalty of the client, but also increase the chances that the user will choose your company.

5. Company details

The more information about your company will be on the website of the created online store-the better. A large amount of information in the public domain is trusted by the user, which means that he will be much more accommodating in the matter of confirming the purchase. In addition, by publishing the company's details on the site page, you automatically get rid of scammers who can introduce themselves to the client as a manager of your company in order to get his financial resources.
In addition, it is convenient. With the ability to quickly find the card number or current account of the company, the customer will be able to quickly make a decision about the purchase and confirm it. This way you can not only motivate the user to come back again, but also save them valuable time. This will ultimately affect both the customer's impressions of cooperation with your company and their loyalty in the future.

6. Feedback form

Feedback is an important aspect of running a successful business. If your customer encountered a problem when making a purchase on the website of an online store, you must give them the opportunity to notify the resource managers about this error as soon as possible. In addition, a quick answer to a customer's question can affect their loyalty and desire to cooperate, which means that this form can bring you profit.
In order for the client to receive all the necessary information, you will need to configure the feedback form in detail and provide managers with the opportunity to quickly respond to all new messages.
In this way, you can help the customer make the right choice and at the same time achieve loyalty on their part.

7. Operating mode

If you provide offline services – it is very important that the site contains information about the opening hours of the company's office. Thus, the client, if desired, will be able to visit your office and verify the accuracy of the information provided by you.
Publishing unreliable opening hours can lead to customer frustration and, consequently, to bad reviews. They, in turn, can affect the rating of your company and the success of the site, and therefore can harm your business.
In order to avoid such a situation, make sure that the specified time is up-to-date and that the information on the main pages of the site is correct.

8. Social network

The more information about your company on the Internet – the more secure your client feels. In order to promote the website of an online store not only in search results, but also in social networks, you need to add the appropriate icons to the main page of the site, so you will give your potential customers the opportunity to look at your profile, read the published information, and constantly be aware of all discounts and updates in the catalog of your online store. Using social networks as a promotion tool is currently one of the most popular digital marketing tools, and its correct design can bring you hundreds of new users not only to your site, but also to your social media account.

Each of these points affects the perception of users in one way or another. Having achieved loyalty from customers and filling the website of an online store with useful content for the user, whether it is an article about fashion, or instructions on how to get to you-you improve the position of your site in terms of search algorithms.
It is true to note that the position of the site in the search results depends not only on how well you remember the pages and how expert the content will be, but to achieve a good result, you should pay attention to the main aspects that affect the promotion – just such content applies.
It is important for search algorithms that there are no errors in the code on your site, on the pages. To make the information on each page available to users and up-to-date, and much more. Each of these items can bring you positive feedback and genuine interest from potential buyers, which will definitely affect the success of your business.

Why you should order the creation of an online store in the web studio Glyanec

Our company is one of the leaders in the field of digital marketing in Ukraine. We have received many awards for our work and we do not plan to stop there. For 12 years of work, we have created more than one and a half thousand sites, landing pages and online stores, which you can get acquainted with by visiting the page with our portfolio in the site menu.
By ordering the creation of an online store from the specialists of the Glyanec web studio – you will get a high-quality resource prepared for effective and fast promotion. We also provide support to our clients both during the development and after the launch of Internet resources, so if you have any questions about the created site – you can always contact our specialists.
Order the creation of an online store from the team of the design studio Glyanec. Take the best for your business and launch a popular website tomorrow!