Often on the Internet, you can find Internet resources that are perfectly designed, have a seemingly good structure, but with the naked eye you can see that the attendance of the resource is close to zero. Similar situations with sites happen quite often and for completely different reasons. Sometimes the creation of an online store was not successful due to a lack of budget, sometimes the reason is that the owner of the resource simply can not find the problem of his site, and therefore throws its optimization half way, until better times.

Better times, of course, will never come, and the resource itself will become another useless waste of the business budget, among many others...or will it not? How to create a successful online store? What should I do if the created online store does not provide the desired indicators? And finally, can the site owner cope with the resulting problems on their own? We will answer all these questions in this article, let's get started!

The first failure: How to develop an online store

Creating an online store is a long process that requires entrepreneurs to have a solid baggage of knowledge and experience in development issues. It is unlikely to achieve a good result the first time, especially if you have very little experience. If you are creating a website for the first time, we recommend that you stock up on a huge amount of free time, cover yourself with books, materials, and try to master all this as quickly as possible, because you will need all this.

After the launch of the online store, entrepreneurs are looking forward to the growth of indicators and, accordingly, the turnover, which sometimes may not come. There may be a lot of reasons for such a failure. Next, we will try to figure out what can serve as a reason for such results, how to correct the situation and whether you can independently return the prospects to the created resource.

Lost perspectives: Why creating an online store can make you bankrupt

Creating an online store in addition to time, also requires impressive finances, which, again, can be compensated with time. You can hire professionals to help you create an online store, but the higher the qualification of specialists , the more expensive their services will cost. You can also try to create an online store yourself, but you are unlikely to get something useful, because the process itself involves specialists from different branches of web development. Learn more about how to create an online store with your own hands and whether it is worth trying to do it-you can learn from the articles in our blog, but let's get back to the point

If an entrepreneur has already created an online store, but even after a few months, its indicators have not moved, then something is definitely wrong. When creating websites and online stores, there are dozens of reasons why the site you have launched may not show the desired indicators. Next, we will look at the most common problems that can cause this situation. Each item on this list is very important and can cause not only failure with the site, but also bankruptcy, and how? - Read on.

The list of reasons why the traffic, conversion, and turnover indicators may not move is as follows:

• Structure problems

The most common problem for online stores is not the intuitive structure of the site. The structure of an online store is a skeleton of a resource that helps customers who visit the site to find the category and products they need as quickly as possible. The faster a potential buyer can find the product they need, the more likely it is that the deal will be concluded in your online store, and this is a great reason to think about usability.

The usability of the site is intuitive and comfortable for users. This parameter assumes that all the elements of the created online store should work like clockwork, together, and exactly as they were intended. If the tabs or pages of your online store are displayed incorrectly, or there are problems with animation and design — it will be extremely difficult to call such a site a user-friendly one. Of course, such mistakes will not go unnoticed by customers, which means that the level of their loyalty to the online store you created will significantly decrease.

In order to prevent such a situation, you should carefully think through the structure of the site you are creating, as well as constantly test it for errors. Thus, you will be able to bring the " skeleton” of the created online store to the ideal, for which in the future customers will say thank you, by confirming purchases on the site.

• Errors in the site itself

In addition to the "skeleton" which is the structure of the created online store, the resource also consists of system folders and text files, an error in which can be very expensive for you. For example, if you do not block access to the administrative panel for search robots, there is a risk that this can be used by hackers who can easily steal your data or the data of your users. Ultimately, this will lead to the fact that your site will seem unsafe to the search engine. Even without hacking and data, scanning system files by search robots can greatly affect the success of the promotion of the created online store, and this will directly affect the amount of necessary funds and the promotion of the online store.

Also, do not forget about the site map. Sitemap.xml helps search robots to find pages with products and content placed in the created online store faster. Using search queries as keywords, you can attract the attention of these very robots and increase the relevance of the pages of the created online store in relation to the requests of potential customers.

Errors in the code and extra characters in the system files can lead to the fact that the speed of the site will be significantly lower than expected, and this can also affect the success of the promotion. If your site loads too slowly, the search robot will consider it not optimized, and this will mean positions on the last pages of search results and as a result-a complete lack of profit from the resource.

In order to avoid such a situation, you need to carefully scan and check all the files of your online store. You also need to get rid of all the extra characters in the page addresses, where they can also adversely affect the loading speed of the created online store. By carefully checking the created online store and its address for extra characters, you will be able to save large amounts of money, since due to slow loading, you would have every chance to make the promotion less effective - which means that the advertising budget would have to be increased.

• Non-compliance with the level of competitors

This problem is already somewhat deeper than the previous ones. Here we will talk not only about the online store you created, but also about the success of your competitors.

Each niche of e-commerce has its own level of competition, which is constantly changing depending on the number of competitors themselves. There are both leaders and catch-up, and therefore, creating an online store, you should focus on the leaders of the niche. Often, such a small thing as: a small assortment, or an insufficient number of categories, can greatly affect the success of the created online store, and ultimately lead to your bankruptcy. In order to avoid such a situation, you will need to carefully study the competitive environment in which you plan to trade, and focusing on the movements of rivals-to improve the project of the created online store.

Excellent results can be achieved only if you are scrupulous about every detail and every single detail of the online store. In order for all the elements of your online store to be of the required quality, you will need experience in development. If you do not have such experience and you are first introduced to the issues and nuances of web development-we recommend that you order the creation of an online store from professionals.

The specialists of the Glyanec web studio team can create a turnkey online store for you, in accordance with all your requirements. Our team has been creating and launching websites, as well as developing online stores and landing pages for more than 12 years. For so many years of work, we have collected an impressive portfolio of resources, consisting of more than one and a half thousand sites created by our team. Web studio Glyanec provides a full range of services related to the creation, development, launch and further promotion of Internet resources. If you have been looking for specialists who are ready to create a website for your company to order, or you want to order the creation of an online store from a leading web studio-fill out an application on our website by visiting the appropriate tab and get your online resource in the shortest possible time. Order the creation of an online store in the web studio Gloss-and start the history of your new business with a high-quality website from the leaders of the development niche in Ukraine.

• Errors in the development of the semantic core of the created online store

Errors in the collection of the semantic core are quite common, because it is not always easy to distinguish useful keywords from negative keywords. Nevertheless, when creating an online store, you need to make every effort to create as high-quality semantic core as possible. The presence of negative keywords in the semantic core of the created online store can lead to the appearance of inappropriate traffic, which, despite the impact on the site's performance, will not be able to bring you the desired level of turnover.

In order for the online store to be visited exclusively by interested users, you need to work hard on researching the segments of your target audience. What are your potential customers interested in? What words do they use in their search queries? This knowledge will help you develop a high-quality semantic core.

If the core is already created, the store is adapted, but customers do not visit its pages-it is worth analyzing the key queries you selected and checking whether the pages with the content of your site are indexed in the search engine. If the indexing of the pages has not yet taken place, but a considerable amount of time has passed, you can “knock” on the search robots of the system by sending them a file with a site map, which must necessarily contain pages with optimized content. At the same time, when creating such a file, take care in advance that it does not contain links to pages that are closed from scanning.

If the closed pages get into the site map that you send the search engine robot, then thanks to the link leading to them, the robots will be able to scan the system files and site pages. This can worsen the potential of your online store and eventually lead to additional expenses.

In addition to the above, there are dozens of reasons why your resource may not bring the expected results. In order to finally understand this issue, you need to analyze all the available information and indicators of the resource, or order a site audit from specialists. This way you can not only save time, but also get a specific answer in the form of reasons for the lack of results. But is it possible to turn the situation in the right direction?

Website optimization: How to return online store visitors

If time has passed after you created the site, but the traffic does not move from the place — it is obvious that there are some problems with the site. In order to find out exactly why, you just need to order a site audit from specialists. After receiving the results, you can try to fix the situation yourself, but the best solution is to order edits from professionals.

Web studio Gloss has been creating online stores and developing websites for more than a decade. We develop, create and launch projects of any complexity. If you need to create an online store of the highest quality in the shortest possible time — our team of specialists is always ready to start working. In order to order the creation of an online store, you just need to leave a request on our website and after discussing all the details of the project, our specialists will start working. If your site needs edits and you want to understand what exactly is wrong with it — our specialists can conduct an audit, and in the future correct the errors made during the initial development.

To avoid such edits and delays with the launch of an online store-order its creation exclusively from the leaders of the niche of creating web resources-web studio Glyanec. To learn more about us, as well as to get acquainted with our works, you can visit the studio's portfolio by clicking on the resource menu. Launch only successful sites, order the creation of an Internet resource from the Glyanec web studio and get an online store designed in accordance with all your wishes tomorrow!