The development and launch of online stores is a popular service that hundreds of entrepreneurs use every day. Such a boom in the creation of online stores was caused by many factors, and each of them contributed to the situation taking place in the online trading market at the moment. The level of competition in absolutely all niches of online commerce is growing, and it is becoming increasingly difficult to create a popular online store and take top positions in search results.
In order for the creation of an online store and for everything to be successful, you need not only to create an online store qualitatively, but also to think about its promotion.

Promotion and creation of online stores are inextricably linked, because to achieve the maximum available indicators, you need to use optimization tools at the stage of developing an online store.
In this article, we will introduce you to the aspects that can affect the speed of promotion of the developed online store the most. Working with these aspects will allow your resource to rank much more efficiently, and using certain tools will allow you to create pages and product cards that are as relevant as possible to the search query of your target audience.

Site elements that can affect the speed of promotion and its success

An online store, like any other online resource, consists of many elements. Each of them has its own impact on the speed and success of promotion, but there are elements that search robots are more interested in than others. Working with these elements can make the promotion of your resource much more effective than before, and the growth of indicators will not take long to wait.
Next, we will look in detail at all the tools and elements of the site, the impact on which can allow you to launch a popular resource and make its promotion successful.

Optimization of the developed online store can significantly affect the success of the resource.
The very essence of optimization is to make the site more visible to search robots. Thanks to fast indexing and content relevance, you can expand your target audience and increase the number of customers visiting your web resource. In order to attract as many customers as possible to the website of the online store and make its promotion more effective, you need to:

1. Use keywords

Keywords are one of the main search engine optimization tools. By themselves, keywords are nothing more than search queries of representatives of your target audience, tailored for use in catalogs, pages and content of your online store. Correctly selected keywords can make the pages of the developed online store more relevant in relation to the customer's search query, which means that the pages of your site will be published in the search results much more often. In addition, using different keywords can allow you to feel the ground and expand your target audience with the published content.

In order for the use of keywords to bear fruit, you need to collect the semantic core of the resource, which will later become a” bank " for keywords. It is important to note that the average semantic core for an online store consists of several hundred thousand search queries, so it is important that you pay special attention to its collection. You can use the help of Google Ads, or analyze the pages of competitors-collecting their semantics, both methods are effective, but require your attention.
The fact is that in addition to keywords, negative keywords can also get into the semantic core, which can attract inappropriate traffic to the pages of your online store. Non-targeted traffic is the traffic of users who are not interested in working with your company, or buying products from you, which can ultimately lead to a useless waste of the budget.
The semantic core of the site is often used for further development of contextual advertising, and if negative keywords are used to configure it – your advertising budget may "go down the drain", while not bringing the desired results.

2. Publish unique content

The uniqueness of the content published on the pages of the developed online store can determine its chances of further success.
The fact is that the uniqueness of articles and descriptions play one of the most important roles for search algorithms. If your content is unique and can help the user solve their problem – then you should not doubt the excellent ranking, because your articles will be among the most relevant in relation to the search query. If relevant keywords were used in the published articles, but the article itself was copied on another resource – you should not expect positive results.
The Google search engine is extremely negative about plagiarism, and the use of someone else's content can lead your resource not only to a lack of traffic and the absence of expected results, but also to a ban in the search engine. If the site of your online store falls under the search engine filter, then until you get out of it-any promotion will be stopped, and the work done will not bring any result.
As for the methods of getting rid of the search engine filter, there are many hypotheses on this topic. You can learn more about search engine filters by visiting our blog.

3. Setting up the linking of an Internet resource and why it is so important for effective promotion

Linking is a popular tool that increases the intuitiveness of the resource and makes its use more convenient from the point of view of customers. Despite the fact that at first glance, setting up a link is just an additional feature that should not greatly affect the success of the promotion – the situation with it is not so clear.
For the development of an online store and its further promotion, linking is not a mandatory parameter, but it can serve a good service. You can use it to redirect users who come across your article or category page to products that might be of interest to them.
As for large online stores, whose catalogs number hundreds of items – for them, linking is an indispensable tool that allows you to attract users and search algorithms to your resource.

It's all about the number of clicks and the nesting of pages. The more clicks the client needs to make in search of the product he needs – the lower the rating of search robots in relation to the resource. The evaluation of robots is influenced by the nesting of pages and the number of user clicks, which means that for effective promotion, it is necessary to reduce their indicators to a minimum, and this is why linking is used.
Setting up a competent linking can allow you to direct the user to the page of the desired category, or product directly from the main page, while the need to travel through the entire structure of the site for a potential buyer will disappear.

A good indicator of the number of clicks to find the desired page is 4 clicks. If the navigation of your Internet resource and its structure allow the user to quickly find what he needs, and the search does not require more than 4 transitions between pages – your structure can be considered successful. If the number of necessary clicks is much higher, you should definitely think about properly configuring the linking, if of course you want to develop and launch a successful Internet resource.

4. Content quality

As we said earlier, content plays one of the most important roles in the optimization and promotion of an online store. When creating an online resource, you should think in advance about the content plan and by the time the site is ready – immediately start publishing. It is worth considering that in order for the optimized content to begin to bear fruit, it is necessary to wait for articles with integrated key queries to pass the search engine indexing and become ranked in the search results.

In order for the results from publishing optimized content to be higher, it is necessary that you pay attention not only to the optimization, but also to the usefulness of the material itself. If your published article is just a set of letters, using key queries, such content will not bring you any results, unlike useful and expert content.
If the article you publish can help the user solve their problem, or find the information they need – such material will be perfectly accepted by both users and search algorithms.

Promoting a developed online store by publishing expert, optimized content will require you to constantly fill it. The relevance of the content is changing, and in order for the effectiveness of the content to not disappear anywhere, you need to periodically supplement the articles already available on the site with new materials. This way you can not only attract users from among your target audience, but also make your brand more recognizable and interesting to users.

Is it worth taking up optimization yourself?

Optimization of the developed online store will require you to have a remarkable patience and skills available only to specialists. The fact is that optimization itself does not have a clear list of actions or manipulations that you will need to do. Instead, the specialist should understand how each individual element of the resource works and how the impact on it can affect the success of the promotion.
If you want to order the development of an online store, and its subsequent optimization, then the best method to achieve positive results is to contact a team of specialists.

Web studio Glyanec, is a leader among studios and agencies in the creation of online stores, the development of corporate websites and other Internet resources, for 12 years on the market, we have designed, created and launched more than one and a half thousand sites, and do not intend to stop there. Our team consists of specialists with many years of experience and hundreds of created resources behind them, while our clients are leading companies in Ukraine. Thanks to our many years of experience in the field of creating online stores and corporate websites – we can guarantee that the website developed for you will meet not only your wishes, but also will have the maximum relevance both in terms of design and in terms of optimization.
To learn more about the services of the Glyanec web studio and order the one that suits you, you can fill out an application on the website, contact our managers using the phone number published on the studio's website, or use the online chat posted on all pages of the Glyanec web studio website.

Check out our works, fill out an application and start creating the Internet resource of your dreams together with a team of professionals from the Glyanec web studio!