Creating your own online store is a good idea, especially these days. While the epidemic is tearing and tearing around the world, online shopping is developing by leaps and bounds, and if there can be an ideal time to create your own online store, then it has already come. Despite the collapse of the market and financial problems in many niches-the demand for products, clothing and gadgets has not disappeared. Due to the fact that most of the offline outlets are not functioning or can not work in full, many consumers turn to online resources.

Creating your own online store is actually not as difficult as it seems. To do this, you need to have a certain list of skills or simply order the creation of an online store from professionals, but its optimization is another conversation. Having created your online store, the first thing you should think about, and it is advisable to do it even in the process of creating, is SEO-optimization.

SEO-optimization is one of the methods of promoting Internet resources by influencing and attracting the attention of search algorithms to the pages of the site. So, if you have just started creating your online store - with the help of SEO-optimization, you can start promoting the resource even before the development of contextual advertising and promotion in social networks. In order to get results from SEO optimization, creating your online store, you should analyze the niche, competitors and interests of the target audience, but about everything in order.

Next, we will look at how to optimize the resource as competently and efficiently as possible, if you are just planning to start creating your online store, and also talk about how to optimize an already created resource, let's start.

SEO-optimization of an online store: What niches need it and how to attract search algorithms

Optimizing your online store is a long and meticulous process that will require maximum attention and knowledge from you. It is very easy to make a mistake during optimization, and the consequences of an error can be fatal for your online store. To avoid mistakes, please read the following list. In it, we will list the rules for effective SEO optimization. Each of the points can help you bring your online store to the top of search results, and their combination will only increase the effectiveness of promotion. So, in order to properly optimize your online store, you will need:

• Analyze your niche and competitors

Today, the competition in the market is developing so rapidly that you simply will not be able to track all the competing resources. Instead, you should find common ground, such as the same products or geographical location - and analyze the store that falls under these parameters. It is also worth considering that the effectiveness of this method directly depends on the niche for which you have created your resource. The analysis of the competitive environment will be useful for:

• Sites of online stores
• Companies that distribute products
• News resources
• Business card sites
• Corporate resources

Each of the above resources is able to compete in one way or another, so the analysis of opponents can help you optimize your own resource more effectively — taking into account the mistakes of competitors. Also, the analysis of competing resources can tell you which ads will give the greatest result, and which product groups are popular with your competitors. With this data, you will be able to perform SEO optimization more effectively, which will certainly affect the performance and results of the resource.

If you have already created your online store and want to optimize it — you will need the help of a specialist. The SEO-optimizer will analyze your site and the competitive environment, point out your mistakes and create an optimization strategy, which will indicate the points that need optimization and the final result of which should be expected. If you want to optimize your online store-contact the specialists of the web studio Gloss. To do this, leave a request on our website and wait for our representative to contact you. After discussing the details, our specialists will take over the optimization of the online store you have created and will provide you with access to the results of the work as soon as possible. If you want to learn more about the services of the Gloss web studio, or plan to order an online store from us, check out our portfolio or use the online chat to get an answer to all the aspects of development and promotion that interest you.

• Creating primary semantics for an online store site

The semantic core is a list of search queries that are somehow related to the products or the specifics of the online store you created. The semantic core is necessary for effective optimization of the online store with the help of keywords that can attract the search algorithms of the system to the resource.

The core of search queries is useful not only for general SEO optimization, but also for creating unique and relevant search queries of customers-title, description and advertising campaigns. Keywords from the semantic core are also often used in the content, so that the pages of the online store you created are better ranked and more often appear on the screens of users. Proper use of keywords can help your resource become more relevant, which will increase the amount of user traffic to the online store you created, as well as affect the conversion rate and turnover of the online store.

It is worth considering that a high-quality semantic core for an online store can contain several hundred thousand search queries. In order to find the right keywords and get rid of negative keywords in the semantic core, you need experience in SEO optimization. If you do not have such experience, we recommend that you leave a request on our website. After processing your application, our specialist will contact you to clarify the details and the work plan. By contacting the specialists of the Gloss web studio, you will get high-quality optimization in a short time. This way you will not only save your personal time, but also get the opportunity to increase the effectiveness of promotion and to sum up the optimization effect with the launch of high-quality advertising campaigns.

• Primary optimization of an Internet resource

Having data about competitors, and having created the semantic core of the resource, you can start the initial optimization of the created online store. Having created your online store, you should definitely think about further optimization. The plan of SEO-optimization of an Internet resource can be divided into several conditional stages, namely:

• Setting up automatic Title and Description depending on the selected template

The settings of this function can give you the opportunity to quickly and effectively fill the website of an online store with relevant content optimized for the search queries of your customers. Despite this, you should not use automatic Title and Description generation. The frequency of using keywords as search queries tends to change, and the system is not always able to generate a relevant title and description. Therefore, if you want to get the most out of optimization-after the initial filling, we recommend that you create relevant titles and descriptors yourself.

• Creating page addresses

Automatic address generation cannot remain logical and readable, which harms optimization. By creating addresses for the site pages related to the subject of your online store, you will make its pages more interesting for search algorithms. If the addresses you created will echo the search queries of your potential customers, the search algorithms will record such matches, which will allow the site pages to appear in the top of the client's search results.

To achieve the result, when creating addresses for the pages of an online store, you need to refer to the semantic core that you developed during the creation of the online store or after its launch. Using high-frequency queries as the address of an online store page can allow you to get additional traffic and expand the base of potential customers, which can affect the turnover.

When creating addresses for store pages, be careful not to use negative keywords on the page. Otherwise, the traffic rate will actually increase, but the traffic that comes to your resource will not affect either the conversion rate or the turnover.

• Speed up the site

The next step is one of the most difficult, as you will have to turn your newly created online store upside down. When creating your online store and developing its structure, you could leave a resource in the code and files, but extra characters and pieces of code, which ultimately have a bad effect on the download speed and promotion efficiency. To avoid slowing down the download speed, you will need to thoroughly explore every corner of your online store for extra codes, files, and symbols. If you find unnecessary elements in the files of the online store, delete them. This way you will speed up the pages of your resource and thus make it more preferable for search algorithms.

Each of the above points can help you achieve the desired result, but SEO optimization does not end there.

• Creating a logical link on the website of an online store

Linking is a tool that helps customers get directly to the page of the product they are interested in, while bypassing all the derived pages. Such linking allows entrepreneurs to attract users to certain products by mentioning them in text content, for example, in the blog of an online store.

By using linking, you can simplify the search for the desired category for a potential buyer and thereby gain loyalty from him. Often on the Internet you can find online stores, in the design of which the linking is not optimized, which often causes the lack of indexing. As long as the page is not indexed — it will not be included in the search engine catalog, which means that it will not be ranked. In order to avoid such a situation, you will have to build a logical chain of links, where one article will lead the client to another, and so on. In this way, you will not only be able to simplify the search for online store pages for search algorithms, but also save time for customers, because it will take much less time to search for the necessary product.

How to optimize an online store "in three clicks"

The data listed above is just the tip of the iceberg called SEO optimization. In fact, each resource consists of countless items, which can sometimes be very difficult to keep track of.

When creating your online store, you hardly thought about optimization, and if you previously had no experience in promotion, then even optimizing the site, you most likely made a number of mistakes. Such errors can affect the success of the promotion in different ways and therefore require correction. If you think that your skills are not enough for full SEO optimization or you have no experience in promotion issues, then contact the specialists of the Gloss web studio.

Our specialists will optimize the online store you created and help you solve all the problems of the resource in a short time. In addition to optimization, the Gloss website creation studio also develops web resources. If you are just planning to make an online store, but you have no experience in development — order an online store from the specialists of the web studio Gloss. Our studio has been creating online stores, corporate websites, landing pages and custom business card sites for more than 12 years. Our partners are the most successful companies in Ukraine, and the design studio Gloss is the top one among the studios in Ukraine. If your goal is a successful business, order the creation of an online store from professionals with many years of experience and hundreds of positive reviews. You can get acquainted with our portfolio of reviews and companies that cooperate with us by visiting the corresponding tabs in the menu of the Gloss website.

If you want to get a high-quality and optimized online store in a short time and start building your successful business-order an online store from the web studio Gloss and become a businessman tomorrow. In order to order the creation of a website, you need to fill out a form on the website or call our office and specify the details and requirements for the project. After processing your request, our manager will contact you, tell you about the terms of work and guarantees that our studio provides. We also provide support for the created Internet resources, so you can contact our specialists at any time if you have any difficulties or questions regarding the management of the created website.