Competently making an online store is not an easy task, but it is much more difficult to make it popular and in demand. Due to the rapidly growing competition in the e-commerce market, simply making an online store is no longer enough. In addition to a competent structure and a great appearance, you will need to make an equally interesting offer and convince the client that it is necessary to choose your store.

There are plenty of methods to achieve customer loyalty. Despite this, not all of them are able to give a quick result, while for a successful opening and entering the market, your store needs loyalty like air. In this article, we will look at the issue of communication with customers and its impact on the decisions of potential buyers. In addition, we will also share a few secrets on how to achieve a positive rating from customers using which you can quickly increase your customer base, let's get started!

Communication with customers: Why it is so important for a successful business

Potential buyers are users who somehow got to your resource and do not yet know whether they can trust you. Customer loyalty is achieved with time, feedback, and sales. But before that, you need to build a communication that you can use to convey your thoughts to customers, and they, in turn, will respond to them. In fact, there are many ways to set up communication with customers, but why is it so important?

If you want to make an online store successful, you need to make every effort to earn the trust of customers. When making an online store, you need to pay attention to many aspects that can affect both the level of loyalty to the online store you opened, and the interest of users in interacting with the resource. In order to build communication with potential customers, you can use the help of:

• Social networks

To make an online store or launch a new clothing brand, one way or another for a successful business, you will need the trust of customers. If you can't say anything and convey it to your potential customers, then you won't have any communication. In order for more users to learn about your online store, and for those customers who have already purchased your products to remember your resource again, it is necessary to constantly appear and be present in social networks.

At the moment, it is safe to say that without a social media profile, your business has little chance of profitability and success. The reason is that users spend the lion's share of their free time on social networks, and only look at websites when necessary. Because of this, the chances of convincing the user to buy a product that he did not plan to buy are simply impossible, because without planning a purchase, the user simply will not go to your site.

It is necessary to make a page of an online store or company in social networks, at least in order to constantly be in the information field of your buyer. So, by publishing photos and useful materials on your page, you can inform users about new arrivals or discount offers and find out their opinion, as well as encourage them to go to the main resource. By properly designing the store's page in social networks, you can significantly affect the performance of the newly created site, thereby gradually bringing the made online store site to the top of the search results.

• Rating and reviews

The ability to give ratings and comment on products originally appeared in social networks, where users commented on each other's posts and discussed certain topics in the public domain. Until recently, no one saw the use of these technologies in the field of online commerce until the largest resellers and representatives of companies began to add opportunities to comment on the experience of using products and give them ratings.

By adding this feature to the site you created, you can increase customer loyalty and at the same time gradually begin to build communication between you and your customers. Such communication will not only allow the online store to acquire regular customers, but also will save you from mistakes and wrong decisions. If you do not know whether to add certain products and how much users are interested in them — you can just ask about it on your official page, and after receiving a sufficient number of opinions-just compare all the " pros "and"cons". So you will solve two problems at once. Loyalty from customers will increase, because you listen to them and they feel part of something bigger, and at the same time you will not make a mistake, as you will see the most current demand for the product and then plan to confirm the purchase or rejection of the goods.

In addition to communicating with the audience with the help of reviews, you can understand which products you should definitely get rid of. So, if the model gets too many negative reviews — you should pay attention to the quality of the product and if something is wrong-return it to the manufacturer. Thus, you will be able to recapture the money spent on the purchase and logistics of goods, and at the same time you will not sell unreliable low-quality things, which will also have a positive impact on customer loyalty.

Feedback and opportunity to get advice
Having made an online store and wanting to achieve maximum loyalty from your audience-think about adding a page or feedback widget. With the help of such a widget and a manager that will answer customer questions, you can build a reliable communication with consumers. Answering their questions is to collect data about their interests and products that might appeal to them. Also, the presence of such a widget will allow you to more thoroughly monitor the status of the site. If users come across technical problems, they can simply write about it in the chat. You will be able to find out about the problem as quickly as possible and solve it before the users start getting annoyed. This feature is worth a lot, because thanks to it, you do not need to constantly monitor the status of the site, users will do everything themselves.

• Why you shouldn't use scripts

By adding an online chat to the online store you made-do not abuse scripts. Each client can easily recognize whether they are dealing with a robot or a human. Therefore, if your goal is to achieve maximum loyalty from customers and simultaneously develop communication between you and customers, the use of scripts is contraindicated.

Of course, the manager can't work 24/7, so add the ability to save questions regardless of when they were sent. So, by making an online store and adding the ability to receive all users ' questions by email, you can speed up the process of providing an answer that will absolutely play a role in the future attitude and emotions of your client.

By providing complete comfort and all the necessary assistance, you can be sure that even the most reserved and silent client will feel loyalty to you. Therefore, if creating an online store you want to get a popular resource-think about the promotion strategy in advance.

• Why is it important that feedback is always fast and accessible

The faster you provide an answer to the user's question — the more likely it is that the user will contact you when they need products. In addition, fast service is a distinctive feature of leading companies, so the faster you answer customer questions in a chat located on the website of the online store you have made, the better customers will treat you and the more likely you are to increase loyalty

By the time you achieve a solid loyalty score in terms of customers, all the doors will be open to you. With the help of such an online chat, you can be contacted by bloggers and media who want mutually beneficial cooperation in the form of PR. So you can save on contextual advertising at least for the first time, and you can also get local or foreign partners, which will definitely accelerate the development of your resource.

• Recruitment of employees

Having provided all the tools and possibly your manager to communicate with potential customers, the last thing you should take care of is a professional staff. No matter how hard you try and how much time you spend making a high-quality resource, if the store administrator answers for a long time, is not interested or simply rude to your customers, then it is better to get rid of such an administrator by taking a specialist in his place. Thus, you can be sure that your site, where the new manager will fulfill all the obligations assigned to him, is in safe hands. If the manager you have chosen is really completely devoted to the work, advising and prompting potential buyers — you can significantly increase your profit.

Where to order an online store

But what if you don't know how to set up a suitable widget, make the structure intuitive, or achieve additional traffic? For such cases, there are professionals. Website creation studio Gloss can make an online store for you, which will already have all the necessary tools to attract an audience and increase the customer base. If you do not want to spend your time studying all the subtleties of creating a website, but you want to make an author's online store that will have your idea and " highlight”, contact our specialists. We will develop the design according to your ideas and in accordance with the latest trends so that the promotion of your site becomes as simple and effective as possible.

If your business needs a website or you plan to open your online store online-contact the professionals and in a few days become the owner of a promising online resource. To learn more about how to order an online store or make a corporate website, you can visit our blog, or fill out an electronic application on our website. After we process your application, our representative will contact you to clarify all the necessary details and the terms of the site's readiness.

If you have always wanted to launch your business on the Internet, but have never encountered the process of creating online stores and other web resources-ask for help from specialists and in a few days open your new business online together with the website creation studio Gloss.