Landing Page 2021: How to create a landing page with your own hands in 2021

Promotion of goods and services is what the Internet lives on today. More and more manufacturers and companies are switching to online trading, because it is here that the most interested customers have gathered. This migration of brands is causing an extraordinary stir, after the quarantine measures of 2020, no one can be sure when all offline stores will close their doors again, which is why online shopping has become more popular than ever.

The high level of competition and new companies that appear every day force entrepreneurs to use all possible tools to attract potential customers and one of the most effective tools for selling goods and services is the Landing Page.

Landing page is one of the most frequently used tools for selling products these days. Thanks to its structure and simplicity, such a page can easily sell a product to your potential client, or describe a service in such a way that the client will not even have doubts about the need to order it. Despite the fact that the landing page is most often used for selling products, in fact, this tool has many applications and we will talk about each of them in this article. We will also analyze how the landing page is developed and whether it is possible to create a landing page with your own hands, let's start!

Landing Page Development: How to create a landing page with your own hands

Landing Page development is divided into several stages. We will take a detailed look at each of the stages of landing page development, as well as tell you exactly what actions and manipulations you will need to perform to create a selling landing page. So, the step-by-step creation of a landing page looks like this:

1. Choosing the landing page goal and direction

Before the development of the landing page begins, you need to decide what goals this page will fulfill. The fact is that despite the frequency of using landing pages exclusively as selling pages — in fact, they have a huge potential in different directions. You can create a Landing Page for:

• Collecting information for subsequent remarketing

In this way, the landing page will invite the user to answer questions or share their email address to get a discount or special conditions. This page will be useful to you if you are planning to conduct remarketing for your online store in the near future, as users leaving their data will give you the opportunity to launch an Email newsletter. In addition, after receiving answers to your questions, you will be able to more accurately configure your contextual advertising companies, which will certainly have a positive impact on the promotion of your site and help you increase the turnover of the online store.

• Testing new ideas

In this way, the landing page of the online store will allow you to look at the reaction of your potential customers to the appearance of a new product category or a product that is not yet represented by your competitors. After receiving data on how users react to your offer, you can decide whether to add it to the main page of your online store or to abandon this idea.

• Development of a business card website

The development of business card sites, as a rule, begins in order to increase the brand or company awareness in the network. Such a site is able to convince users to contact your company for the services they need. Most often, sites of this type are used by companies and centers that provide a certain list of services, which is difficult to describe in all colors using only contextual advertising.

• Page for the webinar/training

This is another option for what you may need to create a landing page for. The landing page with information about the event that you plan to hold can have a huge impact on the number of interested users and potential participants. And if this event is a paid webinar — you can also increase your final profit.

Sale of goods

The development of landing pages is most often used to attract potential buyers to a particular group of products. Creating a turnkey Landing Page with your own hands is quite difficult, but the increase in the number of products sold and the increase in the total profit from the business after the development of the landing page is over definitely pays for the effort and time you have spent.

Once you have decided what you want to develop a Landing Page for from scratch, you can start creating it directly. This process can not be called simple, because you will need to pay attention to every detail and every detail in order to get the desired result from creating an online store landing page.

2. Creating the Landing Page idea and Structure

Having decided on the main goals of the landing page, you can start developing its idea and message, which it will have to convey to your potential customers. At this stage, it is important that you think not as a business owner, but as a consumer, because it is the consumer who should be interested in your offer and make a target action. Creating the Landing Page idea and structure is as follows:

• The main idea

At this point, you need to write out for yourself what exactly is the essence of your offer, what exactly you want to sell or offer to representatives of your target audience. Next, you need to structure the idea and create a short title from it, which will contain everything that you wanted to tell your potential buyer, but on the scale of a few words.

• Uniqueness of the offer

Whatever niche you occupy in the market of online trading or offering services-you definitely have competitors. At this stage, you need to think. What is the uniqueness of your offer and how it can be more profitable for your potential customers than the offers of competing resources. After answering this question and describing the uniqueness of your offer in several sentences, you can safely move on to the next point.

• The target audience of your landing page

Taking the goal to create a selling Landing Page, you need to focus on what audience your landing page is designed for. If your online store has a large catalog of products, you need to select one segment of the target audience and focus the landing page of the online store on it. Otherwise, if you try to create a Landing Page immediately and for all segments of your target audience, you risk developing a page that will not be able to bring the results you want due to a lack of interest for buyers.

• Problems and pains of your clients

In order for product sales to grow dramatically, you need to choose a segment of the target audience of your online store, and choose a product that could solve the problems of your potential customers. Working with the problems and pains of customers is the most effective method of promoting certain products, so we do not recommend that you neglect it. As soon as you decide what problems your customers will be able to solve the product or service you are promoting, you can start creating a landing page.

The stage of developing an idea for a landing page is very important, since it is the idea of your landing page that will have a key impact on potential buyers. In order to better understand what exactly your target audience needs and what products they may be interested in, you need to conduct a study of your target audience. In this way, you will not only be able to learn about the problems and pains of your potential customers, but also about their geographical location, age and preferences. With this data, you can focus your landing page on a specific target audience segment and achieve the desired result from development. Also, with this data, you will be able to develop a contextual advertising campaign that will be directed exactly to the segment of the target audience you have chosen.

If you are going to take up the development of a Landing Page, it is important to take into account that creating an online store landing page will require you to give your full attention and a lot of time, not to mention certain skills that are closely related to the topics of promotion and marketing. If you do not have such skills and knowledge, or are not ready to spend a lot of time on the development process — you can always order a turnkey landing page from specialists.

Web design agency Gloss has been creating web resources and developing contextual advertising campaigns for companies around the world for 12 years. In the portfolio of web studio Gloss presented more than a thousand works, each of which you can see in person by visiting the corresponding page in the menu of the site. You can order a selling landing page or create a turnkey online store by visiting the “services " tab in the menu of the website of the Gloss web studio.

3. Competitor Analysis

At this stage, you need to analyze your competitors in the niche. This is necessary in order for you to create a landing page that is more attractive than that of competing companies. Having data about your competitors, you can find out what their target audience needs and even adopt some users to your resource.

Among other things, analyzing the resources of your competitors, you can highlight the points that you would like to correct and add them to your own site. Thus, by giving users more comfort and making the structure of your online store more intuitive, your resource will enjoy greater priority on behalf of potential buyers than the resources of your competitors.

You can also find out on which sites your competitors promote their sites, which of them bring results, and which only absorb the advertising budget. With this data in hand, you can redirect your company's advertising budget to more effective advertising services, thereby saving financial investments and getting the desired results.

4. Creating text content for your landing page

Having data about your target audience and its pains, as well as about the successes and failures of your competitors, you can start writing text for the landing page. When creating a text design, it is important to remember that the landing page differs from the usual site page in its conciseness, placing the full technical specification of the product you are selling on it will not be the best idea. But briefly present to the user all the advantages of the products you sell, point out the potential buyer's pain that can be solved by the product you offer, and finally show how profitable it is to cooperate with your online store, compared to competitors — will bring you much more positive results.

In addition to writing the selling text, you should worry in advance about how exactly your landing page will look. Where photos and videos about your product will be posted and how to better position your text. It is also worth considering that to improve the results of your landing page, you need to create a responsive design for it. Thus, users who use both laptops and smartphones to surf the Internet will be able to comfortably get acquainted with the information you provide.

If you have never dealt with the development of adaptive design or the development of a Landing Page, this is something new for you — we recommend that you seek professional help. The fact is that the slightest mistake in the design, nuances with font sizes or screen orientation on certain devices can completely destroy the entire potential of the landing station of the online store.

In order to avoid such situations and not spend a huge amount of time studying the issue of creating landing pages, you can order the development of landing page from the specialists of the Glossy design studio. The team of the Gloss web studio consists exclusively of certified specialists with extensive experience in creating online stores, corporate websites and landing pages. You can learn more about the works of the design studio specialists by visiting the company's portfolio, visiting the corresponding tab in the site menu.

How to increase the landing page conversion rate and increase the results obtained

Landing pages are excellent in promoting certain groups of products and significantly affect their turnover. You can also increase the resulting result after launching the landing page by changing your voice tone and attraction strategy. In order for a potential buyer to purchase a product that you are interested in selling, there are two ways. Each of them targets products from different price categories, but using them will definitely help you get you even better results than before. Methods for increasing the conversion rate and the probability of a targeted action on the part of potential buyers are as follows:

1. Quick sale of goods

This method is most often used by online stores that distribute products of the middle price segment. The essence of this strategy is that the user has a selection of the best product characteristics in front of his eyes, after reading them, a button with the inscription “buy”appears in front of him. The appearance of such a landing page may be completely different, but its essence remains the same. Such a landing page is perfect for selling goods and services of the middle price segment, since the user does not have time to think about his decision, and the low price encourages him to confirm the order.

2. Long-term sale of goods

It is advisable to use such landing pages only if you are engaged in the sale of premium products or the cost of your products exceeds the average capabilities of representatives of your target audience. The essence of this method is that you launch several landing pages at once and configure their publication for a specific segment of your target audience. Each landing page brings the user closer and closer to the idea of buying the product you offer, until finally he performs the target action.

Using such a strategy involves a ban on haste, since any sharp animation or overly insistent call to action on your part can discourage the buyer from performing the target action and all the effect that you achieved with the help of previous landing pages will be lost. If you are engaged in the sale of expensive cars or equipment-we recommend that you resort to this strategy, since its use gives a much greater chance of committing a targeted action on the part of the consumer than a “quick sale”.

One way or another, both strategies can bear fruit, and their effectiveness will depend solely on how scrupulously you approached the issue of developing landing pages. If you have taken into account all the data about potential customers, their pains and desires, highlighted the sites for placement from your competitors and launched a really short and at the same time capacious landing page — the results of its launch will not take long to wait.

Well, if you are just thinking about launching a landing page, but you have never done anything like this — order the creation of a selling landing page from the specialists of the Gloss web studio. To learn more about the company's services and get acquainted with examples of the work of specialists, you can visit the corresponding tabs in the site menu.