Landing pages capture the market, more and more often they can be found on the Internet and so it happens for a reason. The efficiency of such pages is incredibly high, and the requirements for running them are minimal. To launch such a page, you do not need to create a large amount of content, on the contrary, the very idea of landing is to minimize the amount of information and use only those data that can somehow affect the choice of your client.

We have already discussed the general concepts of landing pages in the article “What are landing pages” and what types they are divided into in the article " Types of Landing pages”, but what happens when a user visits such a page? what does he face, and what specific processes convince him to buy your product? what is hidden from the eyes of the average consumer and how can a description of different lengths affect the number of purchases on your landing page? we will try to answer these questions today in this article, let's start!

The promotion of an online store: How do landing pages work and what processes help the user make their choice

What blocks do a landing page consist of? we discussed in detail in the article " what is a landing page”, but how do these blocks interact with users? What processes are launched when your potential client arrives on the landing page and how do landings help test your product descriptions? Let's consider this question in more detail.

From the moment your potential buyer arrives on the landing page, a series of processes are started. There are only 4 such processes and each of them contributes to the decision-making of your potential buyer, we can say that these four processes are the very reason why the user purchases the product, and landing pages capture the online trading market. But what are these processes? What are they called and what are they responsible for?
A series of processes that help landings to be profitable and profitable, and their owners to increase conversion rates in their online stores and increase business profits are as follows:

1. Incoming traffic, receiving and distributing it
2. A / b testing
3. Your potential client's work on the landing page
4. Goal achievement and data processing, post-conversion processing

Each of these processes is one of the reasons for the popularity of landing pages. Each process is very important for you as a landing page owner, because these processes help you not only achieve the desired results on the growth charts of your online store, but also help to increase the profitability of your business and as a result are factors for subsequent development. Each of these points is very important for the correct operation of the landing page, and an error in one of them can lead to the collapse of the entire landing page. What is each process responsible for? We will deal with this issue in more detail later in the article.

How to create a dream landing page: Incoming traffic and methods for getting it

Despite the fact that the landing page is quite an independent tool for promoting your online store, and they are able to get traffic themselves, of course, with proper configuration, it obviously does not hurt to help them a little. In order to identify the most practical and effective method of generating leads for your landing page, we recommend that you first launch several pages and direct people to them using different types of contextual advertising. Try banners, search ads, and media ads, compare the results, and draw your own conclusions.

Finding the most practical and effective method of lead generation is necessary so that you can get the most traffic at the lowest financial cost. Of course, you can constantly resort to different types of advertising for lead generation on your landing page, but it will not be economically profitable.

In with the results of such research, you will be able to make a choice in the direction of the most effective method of lead generation for your landing page, thereby not only increasing the number of potential buyers who will be able to visit your page, but also reducing the cost of lead generation for the landing page. You Will not have to invest in all existing types of advertising, the most effective one will be enough.

In addition to the usual advertising, you should also try an e-mail newsletter. this method of lead generation is excellent for landing pages, and the cost of launching an e-mail newsletter is several times cheaper than launching a display contextual advertising.

The main message of this block is to find the most effective method of attracting potential customers to your landing page. After receiving the results of research and making your choice, you will get access to a constant stream of leads, and this in turn can have a positive impact on both your company's revenue and the performance of its website. It all depends on what goals you are pursuing.

In order to get the desired result, first choose the type of landing page that suits you, depending on your goals. You can get acquainted with the types of landing pages in the article "Types of landing pages".

How to attract customers to your landing page: A / B testing

Constant research and testing of various methods of attracting users is one of the constant needs for the competent promotion of internet resources. this fact is not spared and landings. to launch a high-quality landing page, you need to know the preferences of your target audience perfectly and understand what offers can interest them. to achieve maximum results in the case of landing pages, in addition to standard research of the target audience, such a concept as a/b testing is also used.

A/B testing is a test of your potential customers and a study on the topic of which appearance of information is more suitable for your potential buyers. By appearance, we mean not only the volume, but also the fullness of the information provided.

What type of content is better accepted by your potential buyers? A " dry "technical text", where the most striking technical characteristics of your product will be expressed, or on the contrary, an enlarged text with a large number of examples and interpretations of situations in which users will need your product will be more suitable for your target audience? In order to answer this question and used A/B testing.

Due to the fact that you already have two separate landing pages where you test which method of lead generation performs better — you can also check which content is better perceived by your users. To do this, it is enough to place your options on your landing pages and compare their indicators after a while. Of course, do not forget that the methods of lead generation on your test landing pages are different, so after receiving the results after a while, you can swap the text content of the landing pages with each other and check whether the trend that you observed earlier persists.

If one of the ads, regardless of the lead generation method, attracts your potential customers more than the others, then this is the type of content you should use to get the maximum level of interest from users.

Conducting a / b testing is not a mandatory procedure before launching each landing page, with each new page you will learn more about your audience and after a while you will be able to create descriptions for your landing pages without conducting a/b testing. However, we recommend that you periodically check the interest of your target audience in your landing pages, so as not to miss changes in your target audience's preferences. to track such changes, we recommend that you periodically conduct research on the target audience to update the accumulated information. Such research will not only help you track changes in customer preferences, but will also be an important factor for launching successful landing pages and productive advertising.

If you do not know how to conduct research of the target audience, or you do not have time to collect and study data — specialists of the web studio gloss can help you with this difficult task. web studio gloss has been creating online stores, launching corporate websites and designing landing pages for 12 years. you can get acquainted with the services of the web studio gloss and its works by visiting the portfolio on the studio's website.

Creating a successful landing page: Your potential client's work on the landing page

The behavior of your potential buyer can be predicted even at the stage of creating a landing page. How much time will take the user to familiarize with the information on your page, as well as his desire to buy your product is influenced by several factors, these include: the content placed on your landing, registration page, product photos, and the location of navigation buttons and a button confirming the purchase.

In order to create the most sales-oriented landing page, you need to enlist the help of professional designers. This need is caused by the fact that it is the visual part and also the appearance of all landing icons that are fundamental factors for attracting the user and as a result of making a deal.

Post-conversion work with the target audience is one of the most important moments in working with potential buyers. The task of a landing page is to get information or sell a product, but this does not mean that after achieving a certain goal, it loses its functionality.

If you can create an algorithm of actions that can be offered to the user after the main interaction with your landing page — you can get more efficiency. Landing pages are an extremely multifunctional tool, and to get maximum efficiency and effectiveness from them, you must always remember that the work of such a page does not end with the execution of the target action, it is only 50% of what it is capable of. The remaining 50% of the effectiveness of the landing page you are free to choose yourself. What Is more profitable for your business? Transfer the user after the target action to your site or give him the opportunity to subscribe to the E-Mail newsletter? The answer to this question can be given by you or specialists to whom you can turn in order to use the functionality of the landing page to the full.

Specialists of the Glyanec design studio can create a turnkey landing page for you and design an algorithm of actions, with the help of which your user will extend their stay on your landing page, and you will get an additional result. Designers of the studio will create a unique appearance for your landing page, which will be able to convince the consumer of the need to buy, and marketers will build an algorithm of user actions after he performs the target action.

If you are thinking about creating a landing page to raise sales and promote your online store, the Glyanec website creation studio is always happy to help you in designing and creating the Internet resources you need. You can submit a request for creating a turnkey online store, designing a landing page or launching contextual advertising by visiting the website of the design studio Glyanec.

How to achieve maximum efficiency from landing pages, compliance with the structure and its improvement

The items listed above are just the backbone of the landing page. each of them is aimed at making your potential client perform a target action, and then continue working with the landing page. This structure allows you to improve and add blocks of interactions that you are interested in, so that your landing page can produce the results you want.

In order to use the landing page to the maximum, you need the advice and help of marketers and designers. Experts will be able to tell you how to attract a potential buyer and how to convince him of the need to go to the page of your online store after confirming the purchase. they will also help you create a landing page design that will provoke and convince the consumer to take a targeted action.

If you have been looking for professionals in your field for a long time and want to order a landing page in Kiev, pay attention to the works and services of the design studio Gloss. The team of the Gloss studio is highly qualified specialists who can not only help you with the creation of a high-quality product, but also design it for you, taking into account all your wishes. Working with specialists, you can not worry about what something will go wrong. In the portfolio of the studio Gloss already more than 1200 various resources, which to this day serve their owners as a means to promote and grow the performance of their business. You can get acquainted with the studio's portfolio and submit a request for creating a high-quality and effective landing page on the website of the Gloss website creation studio.