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Types of landing pages and their features
Landing pages are already firmly established in the everyday life of promotion and lead generation of various Internet resources. With the help of landing pages, you can get the desired traffic while spending a minimum of effort and time not only for your own, but also for your potential customers. We have already discussed what landings are in the article " What are landings and why they are needed”. There we also talked about the structure of such pages and the parameters that can be affected by the presence of a landing page. But what types of landing pages exist and what are they necessary for? We will try to answer this question today in this article, let's start!
Creating a landing page, what you should pay attention to
Page landing is a tool whose effectiveness has already been repeatedly proven by various graphs, figures and, of course, live examples. Nowadays, most successful commercial projects use landing pages not only as an opportunity to quickly sell the necessary product, but also as a great brand engine, lead generator, and much more.
Landing pages themselves are quite a multifunctional tool. 2020 continues to dictate terms to entrepreneurs, and it is unlikely that the beginning of 2021 will be any different from the point of view of the market situation. At the moment, all entrepreneurs in the world are trying to develop as appropriate and successful business strategies as possible in the context of the pandemic, and landing pages play one of the main roles in these strategies.
Just like contextual advertising, landing pages have several types that define their main task from the point of view of the entrepreneur who launched it. Each type of landing page has its own strengths, whether it's a call to action or promoting your brand. Anyway, before you order a landing page or create your own landing page, we recommend that you decide what type of landing pages you need. Your choice will depend not only on the growth of specific indicators of your company, but also on the final result and success of the landing page you created.
How to create your own landing page: Choosing the type of landing page
Given the popularity of this tool, it is not surprising that landing pages have not remained a “promotion genre”, but have acquired varieties and types, using which the owner of an online store or company can achieve the results he needs. Promotion of companies and online stores is an incredibly discussed topic at the moment, the online trading market is growing, and therefore players who want to stay in the top of search queries and not lose in financial and commodity turnover have to come up with more and more innovative tactics, where landing pages have a separate role.
In order to get the desired result from creating a landing page, first you should choose its type based on the desired results. Next, we will look at all types of landing pages and the benefits they can bring.
Lead Generation Landing Pages: How to attract potential customers to your company
Lead generation landing pages are pages primarily aimed at attracting the attention of a potential buyer of your online store to your products and the company as a whole. Such landing pages, as a rule, use a wide variety of various forms that users fill out by entering their own data. The beauty of having these forms is the subsequent possibility of conducting remarketing with an already existing customer base, which is exactly what the landing lead generator will collect for you.
Despite its focus on collecting information — such a landing page also knows how to sell. Do not think that if you create a whole page of forms to fill out — your potential client will immediately fill it out, everything is not so simple. As a rule, visually this landing page looks quite normal, promotes some product or service. It differs only in the fact that there are a little more forms to fill in than in the usual one-page format. This is done in order not to frighten your potential regular customer with a large number of unmotivated questions, because the chances that the user will be happy to fill in the data just like that are extremely small. But making a purchase, and having the opportunity to get a discount for filling in the fields of E-mail address, mobile number, full name and the like-will clearly interest your client. Thus, using a discount offer or a newsletter with the latest news, you can not only reward the user for their purchase, but also get extremely valuable information for launching advertising campaigns and further remarketing.
In creating lead generation landing pages, the main thing is not to overdo it with the number of forms. They should not be too many, because your potential client is not yet ready to fully trust you, which means that his motivation to share personal information will be extremely low. Competent distribution of forms for filling in a complex with a beautiful design and an interesting offer will help you get the desired effect.
"Clickable landing pages”: How to increase traffic and conversion of your online store
Such landing pages already have a number of differences compared to the landing pages we discussed earlier.
"Clickable landings" differ both in their appearance and in the main call to action. In the article " What are landing pages and why do you need them”, we talked about the fact that the main task of a landing page is to sell the right product quickly and simply. Yes, this is the main task of landing, but not the only one.
The task of “clickable " landing pages is also to sell a product, but not in the usual way. As a rule, a landing page is literally your online store in miniature. Only the catalog of such a store consists of one product, so such a page sells quickly and helps your business profit grow. The click landing page, in turn, is focused on transferring all the targeted traffic that gets to it - to you in the online store. This result is achieved with the help of a very thoughtful and interesting product description, as well as the lack of opportunity to pay for the purchase.
The structure of such a landing page does not include the shopping cart or any of its analogues. Instead of all the amenities on such a landing page, there is only one button "buy” or "read more". By clicking on this button, the user automatically goes to the page of your online store, where they can get acquainted with the product they like and confirm the purchase in more detail.
It would seem that the landing pages are already simplified as far as possible, but the pages whose purpose is to translate traffic are much simpler than the standard landing page itself. On such a page, there is also an emphasis on the visual component and a call to action that should convince the user to make a purchase. The only difference is that such a page can not only bring you income by selling the products you need, but also increase your traffic and conversion rates, which is never superfluous for an online store.
Despite the simplicity of the structure of such a page, even when creating a title, you need to take a lot into account. Factors such as the ability to pay your target audience, their location and interests have a huge impact on the settings, optimization and design of your landing page. In order to create the right landing page, you need to know your target audience in person, as we told you in the article "Audience Research".
Collecting information and directly creating such a page requires certain skills that you could acquire if you previously worked in the field of website creation. If you do not have such experience and you do not want to spend extra time making edits and constantly completing missed moments — design studio Glyznec is ready to create a landing page for you. Glyanec Studio has been creating online stores, developing custom websites and designing corporate resources for 12 years. During this time, the Glyanec website creation studio has designed and launched more than a thousand resources, which you can find in the portfolio on the studio's website. Specialists of the web studio Glyanec based on your wishes can not only help you with the design of a successful landing page, but also can create an online store for you, if you are just planning to switch to online trading. To learn more about all the services provided by the Glyanec studio, you can visit the company's website and go to the appropriate tab.
How to set up an E-mail newsletter: we Collect data using the landing page
This is another type of landing page created for collecting information. Unlike lead generation landing pages — this type has one form, the form where the user will enter their Email.
This type of landing page is more often used by companies that provide certain services. The main motivation for the user on such a landing page is the ability to quickly find out about promotions and discounts on the company's services, or additional discounts that apply only to users subscribed to the newsletter.
Such landings are launched before the development of E-mail newsletters. While the landing page attracts representatives of your target audience with a beautiful design, interesting offers and collects a dossier of electronic mailboxes for you, you develop a text that the user simply cannot resist reading and will definitely contact you.
Launching such a landing page increases the chances of success and efficiency of launching an E-mail newsletter, plus you get up-to-date information about mailboxes, and not data from databases that may be more than ten years old. Thus, launching an advertising newsletter can become another advertising channel for you, and the landing page will help you do this.
How to make your online store more profitable: Selling landing page
This type of landing is already more similar to what we discussed earlier when discussing the structure of landing pages.
This landing page is primarily aimed at selling goods and has almost no connection with your online store. It doesn't lead users to your directory or anything like that. The maximum way such a landing page can advertise your company is if you place your logo on it, and it is desirable to do this not in the foreground.
The main purpose of this page is to sell the product to a potential buyer. This leads to an incredible emphasis on the design and text component. The description of your product or service should convince even the user who initially did not plan to order anything, but only went to “see” what you can offer them, of the need to buy or order.
Having such a description in your arsenal and having worked fruitfully on the visual of the village, you can safely count on its success. Such a page can significantly affect the income of your business, to some extent selling even better than your original source-the site. This is due to the low time spent on making a purchase on the part of the user and the lack of need to choose, because on such a page there is only one product or one service.
In order to achieve the best possible result from the page selling the landing page, you need not only to be able to develop them, but also to be able to create descriptions that literally fall in love with users. If you doubt your abilities or your busy schedule is unlikely to find enough time to develop such a page, you can always order a landing page from the web studio Glyanec. Specialists of the Glyanec studio are engaged in the creation of turnkey online stores, the development of landing pages and the launch of corporate websites. for 12 years in the market, the design studio Glyanec has been able to take a leading position and for many years has been cooperating with companies from all over the world. in order to more clearly see the skill of the web studio team — visit the website of the web studio Glyanec and get acquainted with the portfolio.
When ordering the creation of a landing page in the Glyanec website creation studio, you can be sure of the highest level of the final result and forget about the need for edits. Specialists of the studio will develop for you any Internet resource in accordance with your requirements and modern trends. If your business needs promotion — you can order the creation of a landing page, an online store or the launch of a corporate website in Kiev by visiting the website of the web studio Glyanec. If you have a number of questions to the specialists of the studio or you would like to learn more about the services of the studio Glyanec, then write to the manager of the company using the online chat on the pages of the site or the information located in the contacts tab.
How to make your online store more popular and your business more successful
Page landing Is a very versatile and versatile tool. with it, you can not only raise the overall performance of your site, but also influence your audience. In addition, with the help of a properly created landing page, you can get valuable information about your potential customers, which will later help you more accurately conduct remarketing. Finally, landing pages can have a positive impact on the profit of your business, of course, if you create a high-quality page and take into account all the nuances of its design. If you have no experience in creating such resources, you can order the creation of a landing page in Kiev by contacting the web studio Glyanec. The team of the design studio Glyanec consists exclusively of specialists who are able to translate any of your ideas into reality. You can get acquainted with the services of the Glyanec studio, view the portfolio and order the creation of a turnkey landing page by visiting the website of the Glyanec web studio.
Website autotesting: bug control and system stability
Maintenance of a Drupal website. Automatic testing of website functions
Website testing is a tool that allows you to detect errors in the work of the site before they are noticed by the visitor. This is especially important for online stores and corporate websites, because even one failure in the order form can cost you a lead or a sale.
As part of Drupal website maintenance, Glyanec implements automatic testing of key functions. The program regularly simulates the behavior of a real user - for example, adding a product to the cart, proceeding to checkout, submitting a form. In case of errors, we receive notifications and respond promptly.
This allows us to maintain a stable website, especially after updates or the launch of new modules.
Website autotesting: checking the order form, shopping cart, performance
In Drupal, autotesting is customized for the key stages of the user journey. We check:
- the availability and operability of buttons, forms, filters;
- the logic of the shopping cart and checkout;
- the speed of page loading.
The autotest can cover standard and advanced scenarios - it all depends on the specifics of the project. It is an ideal solution for eCommerce websites where every click counts.
Autotests for Drupal website: a flexible solution within the framework of technical support
Drupal allows you to flexibly customize autotests for any functionality. If you have complex logic, a non-standard form, or deep integration, we can add customized test scripts:
- testing document generation;
- checking authorization or accounts;
- data integrity control after integration with CRM;
- checking multi-level forms or API requests.
This increases reliability and avoids failures at important moments: during an advertising campaign, promotion, or content change.
Do you want to know if autotesting is right for your website? Leave a request on the contact page, and we will tell you about the possibilities of Drupal maintenance with customized solutions.
Website development for the Polish market!
We are your reliable partner in setting up and developing your business in Poland. Our company offers a full range of services for the launch and successful operation of your company in this country. We specialize in the development of websites in Polish, adapted to the needs of the local audience. Our web development professionals have many years of experience in designing and optimizing websites for the Polish market, which will allow your business to compete effectively and attract customers.
Our services include:
- Polish website development: Our website development professionals will create an effective and attractive Polish-language website for you that will attract the attention of local customers.
- Marketing services in Poland: We will develop a marketing strategy for you that will allow you to set up effective advertising campaigns and attract your target audience.
- Rebranding your business: Our rebranding experts will help you update your company's image and emphasize your strengths to attract new customers.
Cooperation with us covers a wide range of services for entrepreneurs and companies expanding their activities in the international market. We offer professional translation of documents and information, advice on local banks and financial procedures, assistance in registering a business and opening a branch, as well as support in choosing a payment and delivery system. In addition, we can provide you with contacts for registering a legal entity in Poland, office selection, accountant contacts and other services. We make sure that your business initiatives are successfully implemented in the new market conditions.
Address of the office in Poland: Biuro 315, Regus Equal Park 3rd Floor, Wielicka 28, 30-552 Kraków
Don't waste time - choose our company for a successful start in Poland. We know how to make your business competitive in this market!
For a successful start in Poland, please contact us:
📞 Phone: 0 (800) 750-751
📧 E-mail: [email protected]
How a website audit can transform your business
A website audit is not a simple check, it is a necessity that allows you to deeply understand both the technical and marketing aspects of your site. Is your website optimized for search engines? Does it communicate effectively with your potential customers? The answers to these questions can radically change your approaches and strategies. Ordering a website analysis can reveal hidden issues that are holding back your site's lead generation and customer acquisition potential. Whether you're looking to improve your site's search engine rankings or increase user satisfaction, an audit can provide you with the tools and guidance you need.
We will look at how a carefully prepared audit can significantly improve your website and make it more competitive. We will discuss what aspects of a website are checked during an audit, what benefits it can bring to your business, and how you can order a website audit from professionals to ensure the best results.
Why does your business need a website audit?
Excellent website usability is not just a nice bonus, but a critical condition for ensuring online success. A website audit allows you to analyze in detail how conveniently and efficiently users interact with your site, and how this affects your business's ability to achieve its goals. Here are some reasons why it is important:
- Increase user satisfaction: An audit reveals navigation and interface issues that may prevent users from easily and intuitively finding the information they need or performing the actions they want on your site. Improving these aspects can significantly increase your visitors' satisfaction.
- Reduce bounce rate: When users find it difficult to navigate the site or perform the necessary actions, they are more likely to leave the site without converting. An audit helps to identify and fix design elements that can lead to a high bounce rate.
- Increase conversions: Website optimization can have a direct impact on your conversions. For example, simplifying the checkout process or improving the visibility of a call-to-action button can significantly increase the number of successful transactions.
- Search engine optimization: SEO audit and optimization is part of the overall website audit and focuses on aspects that affect your website's visibility in search engines. Analyzing keywords, meta tags, URL structure, and other SEO practices will help to push your website higher in search results.
- Improving accessibility: The audit also assesses how accessible your site is to people with disabilities. Ensuring accessibility not only expands your target audience, but also emphasizes your responsibility as a business.
- Optimization for mobile devices: Nowadays, it's important that your website is optimized for mobile users. An audit will help ensure that your website works efficiently on all types of devices, improving the overall user experience.
Ensuring a high quality website is an investment in customer satisfaction and the efficiency of your online space. Ordering a professional audit can help you identify critical issues and resolve them before they negatively affect your business. You can read more about SEO promotion in the article "Features of SEO optimization of an online store"
How the audit is conducted and what we offer
Website audit is a complex process that includes several key stages. Each stage has its own specifics and requires a detailed approach. Our team of specialists uses advanced technologies and techniques to ensure the highest quality of services. This is how we work:
- Audit planning: First of all, we identify your business goals and website features. This helps us to prepare a personalized audit plan that takes into account all the necessary aspects: from technical analysis to user experience assessment.
- Technical audit: At this stage, we check the technical component of the website: coding, information architecture, compliance with SEO and web accessibility standards. We identify technical errors that may prevent the site from being indexed by search engines or impair overall performance.
- User experience (UX) audit: We analyze how visitors interact with your website and evaluate the usability of the interface. In this context, we can also put a heatmap on the site. Heatmaps allow you to visualize where users click most often, how long they stay on certain segments of the page, and how they scroll through the page. This is very useful for improving page structure and content.
- Report and recommendations: At the final stage, we compile a detailed report that includes all the issues we found and specific recommendations for fixing them. We provide practical advice that can be implemented quickly to improve your website.
- Support and optimization: After the audit, we also offer website maintenance and optimization services. This can include regular updates, monitoring of website performance, and additional checks for compliance with changed requirements or technologies.
Our goal is not just to identify problems, but to provide you with the tools and knowledge to solve them effectively, so that your website not only works at full capacity, but also helps you grow your business.
Glyanec provides professional website audit services that include technical audit, usability testing, SEO optimization, and analysis of your website's accessibility and security. We use advanced tools, such as heatmaps, to analyze user behavior in depth, allowing us to offer targeted and effective solutions for each client.
If you want to ensure that your website functions at the highest level, meets all modern requirements, and works as a powerful tool for your business, contact us. Order a website audit in Glyanec today and take the first step towards improving your online space. We guarantee a professional approach and dedication to achieving your business goals.
What are the advantages of websites over mobile apps?
Different companies are faced with the choice between developing mobile apps and websites every day. While mobile apps may seem convenient and innovative, it's important not to ignore the numerous advantages of websites. Ordering a website is not just an investment in an online presence, but a strategic decision that can significantly reduce development and maintenance costs, provide a wider audience reach, and improve search engine rankings.
We'll take a closer look at why websites compare favorably to mobile apps, analyzing their functionality, accessibility, and maintenance costs. The importance of websites in today's digitalized landscape cannot be underestimated, as they play a key role in attracting customers, expanding the market, and optimizing the user experience.
What is a website and a mobile application?
Websites and mobile apps play vital roles in promoting a business, but they have significant differences. A mobile app is a program downloaded and installed on a mobile device that can use the phone's system capabilities, such as a camera, GPS, or gyroscope. They can offer a more personalized experience, but they require significant investment to develop and maintain.
Therefore, choosing between website development and in-house development usually turns out to be a more profitable and effective solution.
Main advantages of websites
Websites offer a number of benefits that make them an attractive choice for businesses of all sizes. Let's take a look at a few of the key benefits you should consider when considering a website for your business.
- Universal access: One of the main advantages of websites is their accessibility. Visitors can access your site from any device that has an Internet connection, regardless of the operating system. This provides a wide audience reach and the ability to attract more potential customers.
- Cost-effectiveness: Ordering a website is often much cheaper than developing a mobile app. The cost of developing and maintaining a website is lower because you don't need to create separate versions for different platforms, such as iOS and Android. In addition, updates and changes to the site can be implemented faster and easier, which reduces overall maintenance costs.
- SEO and marketing benefits: Websites provide better opportunities for search engine optimization (SEO). This means that your website can rank higher in search engines, increasing the chances of being discovered by potential customers. Optimizing your website for search engines helps to increase its visibility and attract more organic traffic.
- Improving the user experience: Websites can offer a rich and user-friendly user interface that is adapted for different devices, including mobile phones, tablets, and desktops. With a responsive design, users can easily navigate the site, which improves the overall user experience and can increase conversion rates.
With these benefits in mind, building a website is a rational choice for businesses looking to maximize the benefits of their online presence. Not only do websites save money and resources, but they also provide ample opportunities to scale and grow your business.
Why do users abandon mobile apps?
Despite the significant development of mobile technology and the increase in the number of available apps, many users still prefer websites. This is due to a number of reasons that point to certain disadvantages of mobile apps and limitations that can affect the user experience.
Most users do not see the need to install mobile applications when they can easily access the same services or information through a website on their laptop or smartphone via a browser. This is especially true for those services that users use infrequently or sporadically.
Additionally, users emphasize that mobile apps often take up too much space on their devices, which can be critical for those with limited storage space. There are also concerns about battery and mobile data consumption, especially when apps are running in the background or transferring large amounts of data.
Privacy and security issues
One of the biggest concerns that pushes users away from mobile apps is the issue of privacy and security. Many apps require extensive permissions to access personal information such as contacts, location, social media data, and even personal files, which raises concerns among users about how this data is collected, stored, and used. There is also a fear that mobile apps may be vulnerable to hacking, especially those that store sensitive financial data or personal information. Data breaches at large companies that have made headlines only reinforce these concerns.
These factors contribute to the fact that many users prefer to use websites that do not require a download and provide quick access to services without the need to install resource-consuming applications. This confirms that websites can be a more convenient and secure solution for many users. However, for many companies, creating a website will prove to be the most optimal solution to effectively attract customers and provide high quality service with minimal costs and complexity.
To summarize, a careful choice between website and mobile app development should be based on the specific needs of the business, its target audience, and available resources. However, for many companies, ordering a website will prove to be the most optimal solution that allows them to effectively attract customers and provide high quality service with minimal costs and complexity.
What are progressive web applications and what are their advantages
Progressive Web Applications (PWAs) are changing the way we think about what websites can do. This technology combines the best of the web and mobile applications, offering speed and usability that was previously only possible in apps. In this article, we'll take a closer look at what progressive web apps are, what technologies are behind them, their benefits, and key implementation considerations. We will pay special attention to how progressive web applications can transform your business by providing a better user experience and increasing productivity.
What are progressive web applications?
Progressive web applications are a type of software that is split into a website and a mobile application. This allows users to install web applications on their devices and use them in a similar way to regular mobile applications. An important feature of PWAs is that they use web browser technologies but offer functionality that is usually associated only with mobile applications.
The PWA concept was first introduced by Google in 2015. The goal was to make the web experience as convenient and fast as possible. Since then, the technology has gained significant development and support, especially from companies seeking to improve the mobile user experience without losing the versatility and accessibility of the web.
Technologies used in advanced web applications
Progressive web applications use a number of modern web technologies to provide users with an experience that is as close as possible to mobile applications. The most important of these technologies are:
- Service Workers - scripts that run in the background, independently of the web page, and allow you to manage network requests, cache resources, and use push notifications.
- Manifest file - a JSON file that allows developers to install a web application on the home screen, set the icon and the start screen.
- Using HTTPS - ensuring the security of user data and the reliable operation of web applications.
Why progressive web applications are better than traditional sites
Improving the user experience
Progressive web applications are characterized by extremely fast loading speeds and high responsiveness, which is ensured by data caching and intelligent management of network requests. This means that users are able to access content instantly, regardless of the quality of their Internet connection, which significantly improves the overall user experience.
Offline access and support for push notifications
One of the defining features of PWA is the ability to work offline. This is achieved thanks to Service Workers technology, which allows web applications to cache important content and provide access to it without the need for an Internet connection. In addition, PWAs can use push notifications to inform users about news, updates, or special offers even when they are not using the web application.
Increase engagement and conversion rates
Thanks to better user experience and offline capabilities, PWAs demonstrate high rates of user engagement and increased conversions. The ability to load quickly and run smoothly on any device ensures higher customer loyalty and a higher likelihood of completing targeted actions, such as making a purchase or filling out a contact form.
Steps to implement progressive web applications in your business
Implementing progressive web applications may seem daunting, but with the right approach, the process can be efficient and smooth. Here are the basic steps to integrate PWA into your business:
- Audit the current state of the website - check if your site is ready for conversion to PWA. This includes ensuring HTTPS compatibility, site responsiveness on different devices, and the availability of all necessary technical aspects.
- Developing and configuring Service Workers is a key component of PWA that allows the website to work offline and use push notifications.
- Creating a web app manifest - a manifest allows users to add your app to the home screen of their devices, providing easier access and a more native experience.
- PWA testing - ensure that your PWA works properly across all devices and browsers, with special attention to offline mode and loading speed.
- Monitoring and updating - once your PWA is up and running, it's important to keep it up to date and make updates to resolve any issues or improve functionality.
To illustrate how easily and quickly users can install a progressive web application on their devices, we have prepared an animated GIF. This GIF shows the process from the moment a user visits a website to the moment they install the web application on the home screen of their mobile device. This demonstrates the simplicity and ease of use of PWAs, as well as their ability to offer a native experience through a web browser.
Progressive web apps are a powerful tool for business development, offering speed, convenience, and an enhanced user experience comparable to native mobile apps. They allow you to achieve a high level of customer engagement, provide the ability to work offline and send push notifications, which is critical in today's dynamic market. Thanks to their ease of installation and efficiency, PWAs can significantly increase conversion rates and improve the overall user experience.
If you're looking for a way to make your web experience more efficient and engaging, progressive web applications can be a great solution. Remember that proper implementation and ongoing updates are essential to the success of any technology solution. Don't hesitate to bring in professionals to help you optimize your website to turn it into a responsive web app and take full advantage of its capabilities.
Just one step to your perfect website
