Types of landing pages and their features

Landing pages are already firmly established in the everyday life of promotion and lead generation of various Internet resources. With the help of landing pages, you can get the desired traffic while spending a minimum of effort and time not only for your own, but also for your potential customers. We have already discussed what landings are in the article " What are landings and why they are needed”. There we also talked about the structure of such pages and the parameters that can be affected by the presence of a landing page. But what types of landing pages exist and what are they necessary for? We will try to answer this question today in this article, let's start!

Creating a landing page, what you should pay attention to

Page landing is a tool whose effectiveness has already been repeatedly proven by various graphs, figures and, of course, live examples. Nowadays, most successful commercial projects use landing pages not only as an opportunity to quickly sell the necessary product, but also as a great brand engine, lead generator, and much more.

Landing pages themselves are quite a multifunctional tool. 2020 continues to dictate terms to entrepreneurs, and it is unlikely that the beginning of 2021 will be any different from the point of view of the market situation. At the moment, all entrepreneurs in the world are trying to develop as appropriate and successful business strategies as possible in the context of the pandemic, and landing pages play one of the main roles in these strategies.

Just like contextual advertising, landing pages have several types that define their main task from the point of view of the entrepreneur who launched it. Each type of landing page has its own strengths, whether it's a call to action or promoting your brand. Anyway, before you order a landing page or create your own landing page, we recommend that you decide what type of landing pages you need. Your choice will depend not only on the growth of specific indicators of your company, but also on the final result and success of the landing page you created.

How to create your own landing page: Choosing the type of landing page

Given the popularity of this tool, it is not surprising that landing pages have not remained a “promotion genre”, but have acquired varieties and types, using which the owner of an online store or company can achieve the results he needs. Promotion of companies and online stores is an incredibly discussed topic at the moment, the online trading market is growing, and therefore players who want to stay in the top of search queries and not lose in financial and commodity turnover have to come up with more and more innovative tactics, where landing pages have a separate role.

In order to get the desired result from creating a landing page, first you should choose its type based on the desired results. Next, we will look at all types of landing pages and the benefits they can bring.

Lead Generation Landing Pages: How to attract potential customers to your company

Lead generation landing pages are pages primarily aimed at attracting the attention of a potential buyer of your online store to your products and the company as a whole. Such landing pages, as a rule, use a wide variety of various forms that users fill out by entering their own data. The beauty of having these forms is the subsequent possibility of conducting remarketing with an already existing customer base, which is exactly what the landing lead generator will collect for you.

Despite its focus on collecting information — such a landing page also knows how to sell. Do not think that if you create a whole page of forms to fill out — your potential client will immediately fill it out, everything is not so simple. As a rule, visually this landing page looks quite normal, promotes some product or service. It differs only in the fact that there are a little more forms to fill in than in the usual one-page format. This is done in order not to frighten your potential regular customer with a large number of unmotivated questions, because the chances that the user will be happy to fill in the data just like that are extremely small. But making a purchase, and having the opportunity to get a discount for filling in the fields of E-mail address, mobile number, full name and the like-will clearly interest your client. Thus, using a discount offer or a newsletter with the latest news, you can not only reward the user for their purchase, but also get extremely valuable information for launching advertising campaigns and further remarketing.

In creating lead generation landing pages, the main thing is not to overdo it with the number of forms. They should not be too many, because your potential client is not yet ready to fully trust you, which means that his motivation to share personal information will be extremely low. Competent distribution of forms for filling in a complex with a beautiful design and an interesting offer will help you get the desired effect.

"Clickable landing pages”: How to increase traffic and conversion of your online store

Such landing pages already have a number of differences compared to the landing pages we discussed earlier.

"Clickable landings" differ both in their appearance and in the main call to action. In the article " What are landing pages and why do you need them”, we talked about the fact that the main task of a landing page is to sell the right product quickly and simply. Yes, this is the main task of landing, but not the only one.

The task of “clickable " landing pages is also to sell a product, but not in the usual way. As a rule, a landing page is literally your online store in miniature. Only the catalog of such a store consists of one product, so such a page sells quickly and helps your business profit grow. The click landing page, in turn, is focused on transferring all the targeted traffic that gets to it - to you in the online store. This result is achieved with the help of a very thoughtful and interesting product description, as well as the lack of opportunity to pay for the purchase.

The structure of such a landing page does not include the shopping cart or any of its analogues. Instead of all the amenities on such a landing page, there is only one button "buy” or "read more". By clicking on this button, the user automatically goes to the page of your online store, where they can get acquainted with the product they like and confirm the purchase in more detail.

It would seem that the landing pages are already simplified as far as possible, but the pages whose purpose is to translate traffic are much simpler than the standard landing page itself. On such a page, there is also an emphasis on the visual component and a call to action that should convince the user to make a purchase. The only difference is that such a page can not only bring you income by selling the products you need, but also increase your traffic and conversion rates, which is never superfluous for an online store.

Despite the simplicity of the structure of such a page, even when creating a title, you need to take a lot into account. Factors such as the ability to pay your target audience, their location and interests have a huge impact on the settings, optimization and design of your landing page. In order to create the right landing page, you need to know your target audience in person, as we told you in the article "Audience Research".

Collecting information and directly creating such a page requires certain skills that you could acquire if you previously worked in the field of website creation. If you do not have such experience and you do not want to spend extra time making edits and constantly completing missed moments — design studio Glyznec is ready to create a landing page for you. Glyanec Studio has been creating online stores, developing custom websites and designing corporate resources for 12 years. During this time, the Glyanec website creation studio has designed and launched more than a thousand resources, which you can find in the portfolio on the studio's website. Specialists of the web studio Glyanec based on your wishes can not only help you with the design of a successful landing page, but also can create an online store for you, if you are just planning to switch to online trading. To learn more about all the services provided by the Glyanec studio, you can visit the company's website and go to the appropriate tab.

How to set up an E-mail newsletter: we Collect data using the landing page

This is another type of landing page created for collecting information. Unlike lead generation landing pages — this type has one form, the form where the user will enter their Email.

This type of landing page is more often used by companies that provide certain services. The main motivation for the user on such a landing page is the ability to quickly find out about promotions and discounts on the company's services, or additional discounts that apply only to users subscribed to the newsletter.

Such landings are launched before the development of E-mail newsletters. While the landing page attracts representatives of your target audience with a beautiful design, interesting offers and collects a dossier of electronic mailboxes for you, you develop a text that the user simply cannot resist reading and will definitely contact you.

Launching such a landing page increases the chances of success and efficiency of launching an E-mail newsletter, plus you get up-to-date information about mailboxes, and not data from databases that may be more than ten years old. Thus, launching an advertising newsletter can become another advertising channel for you, and the landing page will help you do this.

How to make your online store more profitable: Selling landing page

This type of landing is already more similar to what we discussed earlier when discussing the structure of landing pages.

This landing page is primarily aimed at selling goods and has almost no connection with your online store. It doesn't lead users to your directory or anything like that. The maximum way such a landing page can advertise your company is if you place your logo on it, and it is desirable to do this not in the foreground.

The main purpose of this page is to sell the product to a potential buyer. This leads to an incredible emphasis on the design and text component. The description of your product or service should convince even the user who initially did not plan to order anything, but only went to “see” what you can offer them, of the need to buy or order.

Having such a description in your arsenal and having worked fruitfully on the visual of the village, you can safely count on its success. Such a page can significantly affect the income of your business, to some extent selling even better than your original source-the site. This is due to the low time spent on making a purchase on the part of the user and the lack of need to choose, because on such a page there is only one product or one service.

In order to achieve the best possible result from the page selling the landing page, you need not only to be able to develop them, but also to be able to create descriptions that literally fall in love with users. If you doubt your abilities or your busy schedule is unlikely to find enough time to develop such a page, you can always order a landing page from the web studio Glyanec. Specialists of the Glyanec studio are engaged in the creation of turnkey online stores, the development of landing pages and the launch of corporate websites. for 12 years in the market, the design studio Glyanec has been able to take a leading position and for many years has been cooperating with companies from all over the world. in order to more clearly see the skill of the web studio team — visit the website of the web studio Glyanec and get acquainted with the portfolio.

When ordering the creation of a landing page in the Glyanec website creation studio, you can be sure of the highest level of the final result and forget about the need for edits. Specialists of the studio will develop for you any Internet resource in accordance with your requirements and modern trends. If your business needs promotion — you can order the creation of a landing page, an online store or the launch of a corporate website in Kiev by visiting the website of the web studio Glyanec. If you have a number of questions to the specialists of the studio or you would like to learn more about the services of the studio Glyanec, then write to the manager of the company using the online chat on the pages of the site or the information located in the contacts tab.

How to make your online store more popular and your business more successful

Page landing Is a very versatile and versatile tool. with it, you can not only raise the overall performance of your site, but also influence your audience. In addition, with the help of a properly created landing page, you can get valuable information about your potential customers, which will later help you more accurately conduct remarketing. Finally, landing pages can have a positive impact on the profit of your business, of course, if you create a high-quality page and take into account all the nuances of its design. If you have no experience in creating such resources, you can order the creation of a landing page in Kiev by contacting the web studio Glyanec. The team of the design studio Glyanec consists exclusively of specialists who are able to translate any of your ideas into reality. You can get acquainted with the services of the Glyanec studio, view the portfolio and order the creation of a turnkey landing page by visiting the website of the Glyanec web studio.