The development of online stores is a complex and lengthy process that requires not only certain skills, but also knowledge related to current trends in the promotion of online resources, as well as methods that are currently most effective. Creating an online store always starts with an idea. In addition to the idea, it is also important that the specialists who will create a turnkey online store for you are experienced and have the necessary skills, because this is the only way you will be able to order the creation of a high-quality web resource. You can also contact the market leaders of creating websites and online stores, thereby reducing the risk that there will be any errors on your site. One of the leading companies in this niche at the moment is the Gloss web studio.

Our company provides a full range of services related to the creation, design, optimization and promotion of Internet resources. In this article we will tell you about the most effective methods of promotion for the coming 2021, as well as share some tricks on how to achieve maximum results from an online store website, let's get started!

Optimization of the online store and why it is necessary

Creating an online store is an idea that almost every entrepreneur currently uses. Due to quarantine restrictions, the only way to protect your business from all kinds of dangers was to create an online store. By ordering the creation of a turnkey online store for your production, you will thereby be able to avoid losses associated with the ban on offline trading during the quarantine restrictions of the red zone. In addition, you can transfer your entire trading business to the Internet, and thereby save a huge amount of money. You will no longer have to pay rent for the store premises and you will be able to do with a small warehouse, in addition, you no longer need to keep a whole staff of sellers, because only a few managers are enough for online sales.

Considering all the advantages, many entrepreneurs are preparing to order the creation of a turnkey online store in 2022, but what next? Of course, after the development of the online store is completed, your resource will need optimization. In simple terms, the optimization of the online store in the current realities is the fitting of certain segments and indicators of the site to those recommended by the search engine.

In order to achieve full optimization, you will need to spend a lot of money and time, since in the current realities, almost any element of your online store can be optimized. But at what points should you be especially careful? How to achieve success in the coming year and take your place in the niche by starting the new year with a record profit? This is exactly what we will talk about next.

What needs to be optimized on the site in 2022 to achieve success

It is natural that every year the competition on the Internet is becoming fiercer. In many ways, the increase in competitiveness in the last few years has been influenced by quarantine restrictions, which literally blocked the oxygen to entrepreneurs whose business was built on offline trading. At the same time, those entrepreneurs who ordered the creation of a turnkey online store before the start of quarantine turned out to be out of competition, and therefore quickly took leading positions both in terms of the number of customers and the final profit. But is it possible now, when every second entrepreneur owns a website, to succeed in a niche? Of course yes!

In order for your online store to succeed in your chosen niche, you will need to pay maximum attention to the most important parameters of the online store at the moment. These parameters are dictated by the influence of so-called ranking factors on the effectiveness of promoting your online store. Based on the most important ranking factors at the moment, as well as supporting the collected statistics with experience, we have collected the top parameters, the optimization of which can help your site bring you profit. It is about these parameters, as well as how to improve them, that we will talk further.

Optimization of site loading

Website loading speed is probably one of the most important ranking factors today. Google has been focusing on comfort for its users for a long time, and therefore it is not surprising that every year ranking factors somehow related to comfort and user experience are getting tougher.

The site loading speed is a factor that can completely spoil the user's opinion about your site, even if the site itself is beautifully designed, and its structure is magnificent and understandable. It is quite difficult to achieve good site speed, especially for sites created a long time ago. The thing is that sites that have been built for more than 10 years using a slightly different algorithm. A decade ago, it was not so important how intuitive the structure was and whether there were extra characters in the site code, it was only important that each element worked well, and the user could figure out the navigation on the site himself.

In 2022, it is expected that the ranking factor focused on the site loading speed will become even more stringent and the requirements will noticeably increase. In this regard, it is recommended to think about optimizing this parameter right now. If you are just planning to order the creation of a turnkey online store, keep in mind that a focus on user comfort will be your best trump card that can help you cope with many competitors in your chosen niche. By ordering the creation of an online store from the specialists of the Gloss web studio, you are guaranteed to receive a high-quality website in the shortest possible time. Gloss Web Studio provides a full range of services related to the development of online stores, their optimization and promotion. If you want to take your place in your chosen niche as soon as possible and want to start attracting customers to your product as soon as possible – contact us. The specialists of the Gloss website creation studio will develop an online store for you that will meet all modern requirements and, in addition, will be convenient and useful for your customers. Place a bet on wholesale and hundreds of ready-made cases, contact us to create a turnkey online store!

Optimization of content and its compliance with EAT

EAT is one of the parameters that all the content on your site should now advise. It's no secret that in 2021, Google decided to finally bet on user comfort, and therefore changed the router somewhat for the coming years. If earlier, having invested money in the RRS, you could quickly and easily get visits and potential customers, now the content and its quality in relation to user requests are re-entering the arena.

Focusing on what Google representatives say, the company decided to rely on the expertise and usefulness of content, thereby making content as such the most effective method of promotion for 2022. By creating high-quality content for your online store and offering interesting and useful information for your customers in your block, you can thereby significantly increase the effectiveness of your website promotion without investing a lot of money in it. In addition, no one says that PPC advertising has become ineffective, so by combining high-quality optimized content with PPC, you have a chance to increase the effectiveness of online store promotion.

Filling the online store, you should also not forget about the standard requirements for it. The more keywords there are in your content and the more relevant the content itself is in relation to the user's search query, the higher its effectiveness will be, and the more noticeable the result will be. So if you plan to achieve success and become the leader of your niche in 2022, you should definitely think about high-quality website content, optimizing all content and checking the indexing of optimized pages.

Navigation and site structure

Despite the fact that this item is the third on our list– it is far from the last in importance. It would be more correct to say that it is the first in importance, but due to the complexity in implementation, we decided to place it in third place.

The structure of an online store is its skeleton, thanks to which not only your customers can find the pages they need, but also search robots index pages and content optimized by you much faster. In order for your structure to meet the current requirements, it is important that no mistakes are made when creating it. When ordering the creation of an online store from specialists, familiarize yourself in detail with the proposed structure of the site or suggest your own structure, having previously tested it on your employees or acquaintances. It is important that anyone seeing this or that button or tab understands which page he will get to if you click on it and what result he wants to achieve by choosing this tab.

Also popular among optimizers is the four-click rule. Its meaning is that the client should always be able to get to the information he is interested in using 4 clicks from any page of your Internet resource. By limiting the number of pages and trying to create the most intuitive structure, you can not only increase the quality of the user experience, but also help search robots to quickly figure out what information they need to scan in the first place. Also, high-quality navigation can help your customers get acquainted with your optimized content, which can also affect the performance of your online store.

If you plan to order the creation of a turnkey online store, but at the same time have no idea how to create a convenient and logical structure for your online store – contact the specialists of the Gloss web studio. Gloss website creation studio is the leader of this niche in Ukraine, with 13 years of hard work behind it. Our team is the best specialists of Ukraine with many years of experience, able to bring any idea to life. If you want to order the creation of a unique resource and you already have ideas about the structure and design– you can also contact us. Our experts will listen to your opinion and your ideas, as well as combine them with the current trends in the world of web design and promotion. Thus, the result of cooperation with Gloss for you will be a great quality website that will not only meet all your requirements, but will also meet the current trends in the world of web design, development and promotion.

To learn more about the services of the Gloss web studio and order the creation of a turnkey online store, you can use the corresponding buttons on the Gloss website. To find out the answers to all your questions, you can contact our representative using an online chat posted on all pages of the Gloss website.

Images and site design

The next most important item for optimization in 2022 is the design of your products and image optimization. The judgment that the customer primarily buys with his eyes is not exaggerated at all and is also true in the case of online trading. By selling your products in an online store, you only present the user to a virtual showcase, the product of which must definitely appeal to him externally in order for him to click on it. To achieve this result, many online stores use high-resolution images, but there are also those who download product cards without photos of goods at all.

It should be remembered that in addition to its algorithms, Google also focuses on the reaction of users to your products and pages in general. The search engine collects data on how much time users spend on your store's pages and what percentage of rejections you receive in relation to the total site traffic. Despite the fact that, according to Google representatives, the bounce rate from customers does not affect the ranking in any way – this indicator may well affect the evaluation of your site from the point of view of the search engine.

In order to avoid such a situation and to interest your customers, you should use high-quality images of your products. If your products are products of your own production, then the best solution is to contact a professional photographer who will help you make excellent shots for the product catalog.

After receiving high-quality images, you can upload them to the site, but even here it was not without tricks. The thing is that standard image formats have an extremely detrimental effect on the loading speed of website pages, and therefore you will need a special resolution and compressed images. If you are not familiar with formatting and do not want to take risks once again, then the best solution would be to contact specialists who can help you in advance. By contacting the specialists of the Gloss web studio, you can be sure of the quality of optimization and its impact on the effectiveness of your website promotion. To learn more about the services of the Gloss web studio, you can use the corresponding tabs in the Gloss website menu.

Each of the points we have listed is of fundamental importance for successful promotion in 2022. If you are planning to order the creation of a website or already own an online store and are just planning to start optimizing it, then it is better to pay attention to these points.

When planning to create an online store, you should remember that the fundamental element of a successful website is its structure and design. The quality of the site plays a very important role and directly affects the effectiveness of its promotion, and therefore, when planning to create a turnkey online store, take enough time to find good specialists.

If you are not ready to waste your time and want to work with the best in the market - contact the Gloss team. Gloss web Studio has been creating turnkey online stores and developing corporate websites for leading companies and manufacturers in Ukraine for 13 years. In our portfolio you will find more than a thousand sites that were developed by our team for modern market leaders in a variety of niches. If you, like them, want to become leaders of your own niche - choose Glyanec.

To order the creation of a turnkey online store and learn more about our services, you can use the phone number published on the main page of the site. You can also learn more about our services via an online chat posted on all pages of the Glyanec web studio website.

Start your successful business with a high-quality website by ordering the creation of an online store from the leader of this niche – Glyanec web studio.