Promotion of your own website in 2020 is more relevant than ever. Our society, as well as the world as a whole, is switching to contactless payment and more and more transactions are made via Skype, zoom, or similar services. With the advent of a large number of online stores, consumers no longer need to go shopping. They just need to go to the website of their favorite store, select the appropriate product and place an order. Within a few days, it can be delivered to the post office or directly to the door of the buyer, it all depends on his own desire.
But how can you develop your resource to such an extent that it occupies the first positions in search services and is popular among customers and buyers? In this article, we will analyze several basic principles of website promotion that can help you achieve the desired result. Let's get started!
Three main principles of website promotion
Website promotion is a whole science and there are many ways to do it. We will look at three main methods of promoting a resource in order to increase the number of visits.
Before you start, perhaps you should answer the question "what exactly does this number of visits affect?” And it affects a lot of things. The fact is that the site's position relative to other resources in the search service network is a kind of perpetual motion machine. If the first impulse, in the form of your promotion, is strong enough, then later, thanks to a large number of visits, the site will hold its position in the top search service.
In order to achieve this result, you first need to consider all the methods in detail, and it is better to do this at the time of designing the site, so as not to subject it to edits later.
The first method of website promotion: optimization
Site optimization is the first thing you should pay attention to when setting a goal to promote your site. Optimization involves both the use of key queries in the resource content, and certain actions with HTML code.
You should start by searching for competitors. Your competitors are a great guide to website promotion. You, as a consumer, can get acquainted with their resources, highlight the points that you like and those that provoke you not to use this resource. After such a little research, you will understand more clearly in which direction to move and what content your resource needs to build a customer base. When choosing the appropriate themes for your content, you should pay attention to its SEO optimization. Using key queries in the context of content will help you get into search results more often when potential buyers are looking for products that interest them.
The second point of site optimization is the HTML code. To effectively promote your site, you need to restore order in the site code and be sure to check all the mechanics of the resource. Your site should be as user-friendly and intuitive as possible. It should take as little time as possible for a potential buyer to understand exactly where to click to perform a certain action.
If you take both of these points into account when designing your site, your chances of effective promotion will increase dramatically. This is the base from which you can move forward.
The second method of site promotion: mentioning your site on third-party resources
This method is no less effective than SEO optimization. In order for your site to consistently climb the search query ladder, it is necessary that it is mentioned as often as possible on third-party resources. In the promotion environment, this method is called "link building".
The method involves advertising your site on various thematic resources and sites. To do this, you must either agree with popular resources about advertising and mentions, or constantly monitor forums and blogs related to the subject of your brand or products that you sell. During monitoring, you should mention your resource as often as possible. These statistics are clearly seen by search engine robots and raise your resource, step by step, to the top of the list of results.
In order for this method to work, you need to not just blindly publish links to your resource. You need to conduct dialogues in blogs, write on forums and open sites, while not creating too much "noise". If you use the link of your resource too often and publish it anywhere in large quantities, then search robots may well perceive you as a bot, and will certainly send a ban to your site, from which it is extremely difficult to get out, and especially at the very beginning of the resource's path.
The third method of website promotion: advertising in social networks
Over the past five years the advertising industry has made a great revolution in the direction of social networking. Back in 2015, the effectiveness of advertising in the form of banners on other resources showed approximately the same results as advertising in social networks.
A lot has changed in five years and now the palm is held by advertising distributed directly by social networks. Such ads bring much more visits and do not cause irritation to users. But why did social networks take the place of old-fashioned advertising in banners?
The fact is that when a user goes to a site, they usually search for a specific service or product. They rarely pay attention to advertising banners on both sides of the site page, since they have already found the necessary product or service. And no one has any confidence in such advertising after hundreds of cases of tier attacks when clicking on a link from an ad.
Social media is different. Despite the fact that social networks use the same algorithms as search services, namely, they collect information. Based on this information, search bots decide which ads you might be interested in and broadcast them on all available pages. In the case of social networks, this ad does not prevent you from interacting with the content at all, which means it does not cause irritation. Another plus in the piggy Bank of advertising using social networks is the ability to really beautifully design your offer.
A convenient linking system, where by making one touch on the product that interests the consumer, he instantly gets to the page where you can buy it, this is another bonus of advertising in social networks. Unlimited advertising opportunities on other popular accounts, which only needs to be agreed with the account owner to launch. The overall ease of interaction of a potential buyer and much more, all this is the reason for statistics, according to which advertising on sites is already half as good as advertising in social networks.
You should think about launching such an ad when the conditions of the previous two methods are already met and your site is ready.
Conclusion
Thanks to the work of all three methods of website promotion, you will be able to observe an increase in the number of visits every day at the very start. Do not forget about the nice bonus of the third method. Thanks to it, you can not only advertise your own store, company or concern, but also get a popular profile as a result. Thanks to it, you don't have to worry about unexpected problems on your main resource. Social networks are ideal for further operation of the online store, skillfully replacing the site, which at this moment may be undergoing maintenance.
Just one step to your perfect website
