In the wake of competition, which is growing stronger every day, entrepreneurs are trying to figure out how to attract as many potential customers to their resources as possible. Even at the moment of creating an online store site, many businessmen want to add maximum optimization, but often do it on their own, which often leads to consequences.

In this article, we will look at the promotion of the website of an online store and answer the question — why you should entrust the optimization and promotion of the site to professionals, let's get started!

Optimizing the site structure: Is it possible to optimize the online store yourself

Structure optimization is the first thing to start with if you plan to promote an online store site using SEO. Optimization of the website of the online store includes:

1. Creating an intuitive and user-friendly structure of the resource pages

In this matter, it is very important to look at the site through the prism of the client, since it is the client who will have to search on the resource for a catalog of products, data on contacts with representatives of your company or a list of services provided by your company. The main parameters of competent optimization of the site structure are its intuitiveness and page loading speed.

You can influence the intuitiveness of the site by modeling its structure schematically, and analyzing the client's path from the "main" page to each of the necessary pages for placing an order. In order for your structure to be easy to understand, and your resource to achieve customer loyalty, we recommend that you use the four-click rule. The essence of this rule is that from the main page of your resource to any of the necessary tabs or pages, the client should take a maximum of 4 clicks.

As for the page loading speed, here you will definitely need the skills of an optimizer, because you will have to configure not only the URL, but also the code of your site. In order for the promotion of the website of the online store to go according to plan and your actions bring results, it is necessary to thoroughly analyze the site code and its links. You will have to get rid of the extra folders and symbols left in the code after the development of the site.

2. Setting up Sitemaps.xls and indexing the resource

After analyzing the structure of the site and adjusting it to the most comfortable conditions for potential customers, thoroughly cleaning the resource code from unnecessary folders and symbols, you need to think about Sitemaps.xls and how exactly your site will be indexed in the future.

The indexing process may take a different amount of time, but until the search robots get acquainted with the pages of your resource, you will not be able to move effectively.

The indexing process is a scan of the pages of your Internet resource by search algorithms for critical errors, plagiarism or duplicate pages. After the search robots thoroughly analyze your resource, the system will give it a certain rating, which will determine your initial position in the search results. By improving the site structure, you can make your resource more attractive to search robots.

After your resource has been indexed and has taken its place of honor in the search engine catalog, it is worth starting a full-scale optimization. The fact that the resource has not yet been indexed does not affect the start of optimization in any way. You can optimize your resource before entering it into the search engine catalogs and then, as soon as your site takes its place in the search results, the pages you have optimized will begin to bring their results.

3. Optimization of the materials of the website of the online store

If you have recently created an online store site or decided to rebrand and want to completely update the resource, then the next thing you should pay attention to is the optimization of images and videos. Despite the fact that the images on the site are not displayed in full resolution, the lack of their optimization can lead to a slow down of the resource. This fact can negatively affect the results of promotion, which is why you should definitely optimize them before uploading new photos for product cards.

There are many resources on the Internet designed to help site owners compress their images and put them on the site without compromising the download speed.

Image optimization is not only necessary for resource speed. The fact is that the more “weighs” your site, the less attractive it is for search robots. In order to avoid such a situation, experts recommend not to overdo it with the resolution of images, it affects the final "weight" of photos. If your site has thousands of product cards, then the best solution for you is to focus on other aspects of optimization, as they can help to better rank your resource.

4. Relevance and quality of content

If your goal is brilliant traffic and conversion rates — you should definitely think about the content that you will post on the site in the future.
First of all, the content that will be placed on the website of the online store must be completely relevant to the search queries of representatives of your target audience. In order to find out what your potential customers are interested in, you will need to conduct a number of studies, the results of which will not only help you decide on topics for content, but also give you the opportunity to create a semantic core. By focusing on it, you will be able to achieve better results in promotion.

The semantic core is based on the most frequent search queries of potential customers. This is necessary for the client to see your site when entering their query in the search bar in the search results. By using keywords during content creation, you increase the chances that your site will be seen, but for competent optimization, you should carefully monitor the trends of SEO optimization and periodically update the semantic core of the site.

Google's search algorithms have evolved a lot over the past few years and are now not just able to analyze the keywords in your text and match them to the user's search query. Algorithms can literally read your text, compare it with real facts, and check for plagiarism. If your content is unique, and the information published in it is true, the algorithms will take into account these results and with a suitable search query from your potential client and add your resource to the search results.

In words, this sounds easy enough, but in fact, to create unique content, you need to take into account dozens of indicators, and given the lack of” instructions " for perfect optimization, you will have to be guided solely by the opinions of optimizers, which often do not come together.

5. Site content

In addition to the content that we recommend that you prepare before you start working on the site, you will also have to correctly publish it, which is also not so easy.

In order for the unique content you created to bring maximum results, you need to work out the Title and Description. These elements are designed to show search algorithms that there is useful information on this site, as well as to attract potential customers to familiarize themselves. As a rule, the headings use keywords related to the user's request. But for maximum results, you need to combine keywords for search algorithms together with customer questions, and create the most natural title out of them.

The points listed above are just the tip of the iceberg, in fact, the optimization of Internet resources is an ongoing process where edits, changes and upgrades are needed. But why not take up optimization yourself, and is it so necessary to involve specialists in this process?

Why you should contact specialists to optimize the website of an online store

As we said earlier, optimizing an Internet resource is far from easy fun. High-quality optimization aimed at successful promotion requires a huge amount of knowledge and skills from the optimizer, because search algorithms are constantly changing, and specialists are always aware of what optimization strategy is currently in effect. Next, we will look at the top 5 reasons why you should turn to professionals in your field to optimize the website of an online store

The list of reasons why you need to contact specialists for competent optimization is as follows:

1. Optimization efficiency and impact on promotion success

In order for the website of an online store to be in the top search results, it is not enough to optimize the resource according to the textbook. Trusting the promotion of the web studio, you can be sure that the result will not take long to wait, and there will be no optimized tabs or pages on our resource. This point concerns all aspects of optimization, because even to create an effective semantic core, it is necessary to conduct a number of publications, with the principles of which the average user is hardly familiar.

2. Tools and metrics

Google works tirelessly for the convenience and comfort of optimizers, releasing and updating its tools. Already, there are about 5-6 corporate tools that are required to achieve the optimal level of promotion. It will be extremely difficult for an inexperienced user to understand. In addition to understanding the meaning of each individual indicator, you will also need to understand how you can increase the effectiveness of your promotion by influencing them.

Specialists, in turn, encounter these services every day and are able to use the data obtained for the benefit of promoting the site of your online store. As for the probability of making a mistake — it is extremely high, and not every mistake will be easy to fix. For example, if your content is re-optimized, then you will not have to wait for one of the famous bans from Google for a long time. But to get out of it and prove to the resource that you optimized the site out of good intentions — it will be extremely difficult.

3. Promotion cost

Paradoxically, but by paying for the services of specialists, you can save a lot. The use of professional tools often requires their purchase, and mistakes that you will make in the future can cause a significant blow to your budget. In order to avoid such a situation, entrust the promotion of the website of the online store to the specialists of the Digital Studio, for whom it is a daily task to display sites in the top search results.

4. Guarantees

Often, website creation studios provide a number of guarantees when signing a cooperation agreement. Thanks to the guaranteed results from the promotion studio, you can be sure that the optimization will not be in vain, and the indicators of your Internet resource will definitely creep up. Otherwise, due to the presence of the contract, the client will always be able to return the money back, which can not be said about the time that you will spend optimizing the site yourself.

5. Comprehensive promotion

It will include not only the optimization of the resource, but also the development of contextual advertising companies, which contributes to a faster jump in the resource indicators and its rise to the top of search results. Taking advantage of this offer, you can save your investment by ordering several services together, and also get a significant increase in traffic and conversion rate — which have a direct impact on the site's position in the search results, and on your final profit.

We have decided on the advantages of working with professionals, but where can we find a decent studio for cooperation and where can we order the creation of a turnkey online store?

Where to find specialists and why cooperation with us will be the best solution for your business

If you are planning to promote your company's corporate website or your online store needs optimization, contact the specialists of the Glyanec web studio.

Our company has been developing websites, online stores and optimizing them for more than 12 years. Over the years, we have become a leader in the creation of web resources throughout Ukraine, and our clients are the largest corporations and firms in the country. If you want to get the highest quality optimization of your resource, or you need to create an effective advertising company-order the necessary service right now!