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Promotion of the website of the online store: Reducing the level
In many ways, the promotion of a corporate website and any web resource depends on how quickly its pages load and how much information on the site is relevant to the client's search query.
Filling the site pages with relevant and relevant information to the key user requests is the basis of promotion, but as a rule they do not bring a satisfactory result. Your resource is relevant, but in order for search robots to find your company's website, first of all, you need to take care of its structure. In this article, we will tell you: how to optimize the structure of your site's pages and make them more visible to search algorithms? How will it cope with the nesting level and what does it represent? We will also share a couple of clever tricks that will help you independently assess the structure of your resource and decide whether it needs to be upgraded or not.
Let's understand this question, and we will probably start with the basics, with what is the optimal level of satisfaction and why it is so important for the effective promotion of a corporate website, let's start!
Nesting level: What this indicator affects and why it is so important to monitor it
Despite the fact that such a concept as “nesting level” is not widely known, search engine optimization specialists devote a lot of time to it, since they believe that it has a key influence on the speed of indexing site pages. The lower the nesting level of the page, the more likely it is to be successfully indexed and the sooner your resource will start ranking in the search results, but how does it work?
A URL link usually consists of a list of pages that the user needs to get to in order to navigate to the current tab. The more such pages — the higher the level of nesting and the less likely that the page will quickly and easily pass the indexing of Google search robots.
Google tries to provide users with maximum comfort, so sites that require fewer clicks to go from point A to point B are particularly honored by search algorithms. If your goal is to successfully promote a corporate website or create a website that can easily take top positions in search results — you should definitely think about the level of nesting and intuitive navigation. But how to influence the level of nesting and what you need to do with it, so that your corporate website is promoted and attracts more potential customers? This will be discussed in this article. If you were looking for instructions on how to successfully promote websites and online stores, this article will perfectly fit into your interests.
We have prepared instructions for optimizing the structure, with a list of actions necessary to reduce the level of nesting of the page. If you are currently optimizing your website or corporate resource, then the next block is created for you!
Instructions for successful promotion: How to influence the level of nesting and what effect should be expected from the promotion
The structure of your site can be represented as a pyramid-like structure. At the top of the pyramid is the main page of your corporate website, below it are categories, subcategories, filters and product cards. Each level of your site can be ranked in its own way and bring a certain traffic. In the matter of optimizing the structure and reducing the level of nesting, it should be remembered that even if the main traffic is brought to you by a page located at the very bottom of the pyramid, it is not worth accessing it directly from the “main” page.
Of course, such a simple structure is not real for large sites these days. Often, the structural pyramid of such resources has 7-8 levels. In order for the size of the site not to become its main problem and not to hinder the successful promotion, it is necessary to correctly use the linking between categories and pages.
Using high-quality linking, you can link the entire site and its pages together, avoiding problems with a high level of embeddability. But this is not so easy to achieve. To make a functional linking that will really help your site and drive traffic to linked pages, you will need to listen to a number of expert advice. We have prepared for you some tips related to competent linking, and their list is as follows:
1. If the number of categories on your site is less than 20, then you should not worry
If the number of categories on your site is less than 20 - you can not be afraid for the quality of promotion and link to each of them from the "main" of your corporate site. If the number of categories reaches fifty, then you should think about linking to the key pages.
By setting up linking in this way, you can evenly divide all incoming traffic between the pages of your site. Also, a potential customer on the way to the desired page will be able to get acquainted with your other offers, which is undoubtedly useful, especially if your site is focused on selling services or is an online store.
If you are currently in the process of creating an online store or developing a corporate website, pay attention to the logic of its structure and its intuitiveness. This parameter must be laid in the” skeleton " of the site at the stage of its creation, since after launching changes in the structure are quite difficult to carry out, and it is not a fact that the animations and visual effects of the design will not “break”, because of your actions.
2. Bringing users to the landing pages
One of the methods of how to make the huge structure of an online store understandable to the user is visualization. By giving a potential customer the opportunity to get acquainted with all the categories and subcategories of your site, you can save their time and increase the loyalty of the target audience.
By creating a high-quality exit panel, which will contain all the categories and subcategories present on the site — you will simplify the search for the necessary materials for both the user and search robots. This will undoubtedly have an impact on the effectiveness of the promotion and its results.
When developing such a panel, remember that no matter how large the structure of your site is — you need to focus the client's attention on key categories. If you provide the client with access to each page of the online store site using such a sign, then sooner or later the number of pages will grow and make the table you have created simply not intuitive. When developing navigation for a website, focus on intuitiveness and simplicity, for sales growth, it is necessary that your site is understandable to all age categories, from young to old.
3. Create an HTML sitemap
This method is perfect for sites with thousands of pages and product cards. With the help of the map, you can allow the consumer to choose which section of your site they are interested in. This will allow your resource to achieve greater loyalty and, in general, become much more convenient from the point of view of a potential buyer.
By adhering to the points listed above, you can influence the level of nesting of your site's pages and thereby contribute to its successful promotion, but what should be the level of content? How to understand when to stop in optimization and to what extent the judgment " the less, the better” is true? The answers to these questions are already waiting for you in the next block.
The level of nesting of URLs: Is there a difference with OTHER pages and how this indicator can affect the promotion of the site
Unlike the indicator of the level of nesting of pages, the address value has nothing to do with the intuitiveness of your resource and the path that the user will have to go to the page he needs. To calculate the nesting level of an address, you just need to count the number of slashes.
If you have just created an online store site and are just planning to start promoting the resource — it will not be difficult to calculate the level of nesting of your resource's URLs. Count the number of slashes in the links on the pages of your resource and get the level of nesting of a particular page, but what level of nesting is acceptable?
If the site is just created or there are very few pages on the resource, then the optimal value of UV will be-3. This level will allow your site to rank perfectly and attract the attention of search algorithms, but what about the owners of large resources?
If there is a need for a large number of pages on the website of an online store or a corporate resource, then one of the ways out is to develop a site map. Among experts, it is commonly believed that search algorithms are skeptical about resources with a long address, so optimizers try their best to reduce its length and achieve a lower level of nesting for web resources.
We have prepared some tips on how to achieve the optimal level of nesting of URLs, their list is as follows:
1. Optimize the address and get rid of unnecessary attachments
Often, at the stage of resource development, creators add a lot of extra folders and characters to the address code, which eventually leads to URL congestion and a deterioration in the nesting level. If you are interested in the successful promotion of the website of an online store and you need to lower the level of advertising for one of the pages-analyze its address for unnecessary folders and remove them from the address.
2. Stick to consistency
In order to achieve the required level of efficiency, arrange the folders in the address in a logical order, according to importance. By following this sequence and using only the key pages on the path in the address, you can achieve a suitable level of nesting of the address and at the same time make navigation on the site easier and more understandable. In order to understand exactly how to build an address, just mark the most important links on the path to the page the user needs and enter them in the address.
This approach will allow the pages of the online store site to be better indexed, which means that the created site will rank earlier and will be ready for the development of advertising companies.
3. Do not link the product card to a category if it fits two categories at the same time
If a product card or several cards simultaneously fit two filter parameters or two categories at the same time, do not add any of them to the address. This way you won't have to overload the URL, and your product card will be indexed significantly faster.
Do not forget that if you decide to add two categories at once to the address of the product card, you risk getting two different addresses leading to the same page. Search algorithms consider duplication a gross violation. Such a violation can lead to a decrease in the effectiveness of the promotion, which will ultimately force you to expand your advertising budget and the promotion budget as a whole.
To avoid this situation, use the categories in the address exclusively in the order of the pyramid. If your products fit several categories at once, the way out is to create a page with all the products, the name of which you will specify the URL.
Efficiency of reducing the level of investment
The success of promotion and the speed of indexing of each individual page depends on the intuitive structure of the online store site, the consistency and consistency of its structure, as well as the quality of linking. Failure to optimize the structure and increase the level of nesting can lead to disastrous consequences, which will approximately affect the quality of the promotion and its cost.
If your goal is a successful promotion of the website of an online store, but you have never dealt with the optimization of URLs-contact the services of the website creation studio Gloss. Web studio Gloss and its teams will help you achieve the desired results of your work, as well as optimize the structure of the site, before conducting a full audit. You can also order the creation of an online store site, if you are only planning to launch a business, or remarketing a resource-if you want to appeal to an existing customer base and attract it back to the resource.
For more than 12 years of work, the web studio Gloss has become a leader in creating websites and developing advertising campaigns, and we do not plan to stop there. If your goal is a successful business and effective promotion-order a website promotion right now by visiting the appropriate tab in the menu of our website, or contact the company manager - via online chat.
Website development for the Polish market!
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How a website audit can transform your business
A website audit is not a simple check, it is a necessity that allows you to deeply understand both the technical and marketing aspects of your site. Is your website optimized for search engines? Does it communicate effectively with your potential customers? The answers to these questions can radically change your approaches and strategies. Ordering a website analysis can reveal hidden issues that are holding back your site's lead generation and customer acquisition potential. Whether you're looking to improve your site's search engine rankings or increase user satisfaction, an audit can provide you with the tools and guidance you need.
We will look at how a carefully prepared audit can significantly improve your website and make it more competitive. We will discuss what aspects of a website are checked during an audit, what benefits it can bring to your business, and how you can order a website audit from professionals to ensure the best results.
Why does your business need a website audit?
Excellent website usability is not just a nice bonus, but a critical condition for ensuring online success. A website audit allows you to analyze in detail how conveniently and efficiently users interact with your site, and how this affects your business's ability to achieve its goals. Here are some reasons why it is important:
- Increase user satisfaction: An audit reveals navigation and interface issues that may prevent users from easily and intuitively finding the information they need or performing the actions they want on your site. Improving these aspects can significantly increase your visitors' satisfaction.
- Reduce bounce rate: When users find it difficult to navigate the site or perform the necessary actions, they are more likely to leave the site without converting. An audit helps to identify and fix design elements that can lead to a high bounce rate.
- Increase conversions: Website optimization can have a direct impact on your conversions. For example, simplifying the checkout process or improving the visibility of a call-to-action button can significantly increase the number of successful transactions.
- Search engine optimization: SEO audit and optimization is part of the overall website audit and focuses on aspects that affect your website's visibility in search engines. Analyzing keywords, meta tags, URL structure, and other SEO practices will help to push your website higher in search results.
- Improving accessibility: The audit also assesses how accessible your site is to people with disabilities. Ensuring accessibility not only expands your target audience, but also emphasizes your responsibility as a business.
- Optimization for mobile devices: Nowadays, it's important that your website is optimized for mobile users. An audit will help ensure that your website works efficiently on all types of devices, improving the overall user experience.
Ensuring a high quality website is an investment in customer satisfaction and the efficiency of your online space. Ordering a professional audit can help you identify critical issues and resolve them before they negatively affect your business. You can read more about SEO promotion in the article "Features of SEO optimization of an online store"
How the audit is conducted and what we offer
Website audit is a complex process that includes several key stages. Each stage has its own specifics and requires a detailed approach. Our team of specialists uses advanced technologies and techniques to ensure the highest quality of services. This is how we work:
- Audit planning: First of all, we identify your business goals and website features. This helps us to prepare a personalized audit plan that takes into account all the necessary aspects: from technical analysis to user experience assessment.
- Technical audit: At this stage, we check the technical component of the website: coding, information architecture, compliance with SEO and web accessibility standards. We identify technical errors that may prevent the site from being indexed by search engines or impair overall performance.
- User experience (UX) audit: We analyze how visitors interact with your website and evaluate the usability of the interface. In this context, we can also put a heatmap on the site. Heatmaps allow you to visualize where users click most often, how long they stay on certain segments of the page, and how they scroll through the page. This is very useful for improving page structure and content.
- Report and recommendations: At the final stage, we compile a detailed report that includes all the issues we found and specific recommendations for fixing them. We provide practical advice that can be implemented quickly to improve your website.
- Support and optimization: After the audit, we also offer website maintenance and optimization services. This can include regular updates, monitoring of website performance, and additional checks for compliance with changed requirements or technologies.
Our goal is not just to identify problems, but to provide you with the tools and knowledge to solve them effectively, so that your website not only works at full capacity, but also helps you grow your business.
Glyanec provides professional website audit services that include technical audit, usability testing, SEO optimization, and analysis of your website's accessibility and security. We use advanced tools, such as heatmaps, to analyze user behavior in depth, allowing us to offer targeted and effective solutions for each client.
If you want to ensure that your website functions at the highest level, meets all modern requirements, and works as a powerful tool for your business, contact us. Order a website audit in Glyanec today and take the first step towards improving your online space. We guarantee a professional approach and dedication to achieving your business goals.
What are the advantages of websites over mobile apps?
Different companies are faced with the choice between developing mobile apps and websites every day. While mobile apps may seem convenient and innovative, it's important not to ignore the numerous advantages of websites. Ordering a website is not just an investment in an online presence, but a strategic decision that can significantly reduce development and maintenance costs, provide a wider audience reach, and improve search engine rankings.
We'll take a closer look at why websites compare favorably to mobile apps, analyzing their functionality, accessibility, and maintenance costs. The importance of websites in today's digitalized landscape cannot be underestimated, as they play a key role in attracting customers, expanding the market, and optimizing the user experience.
What is a website and a mobile application?
Websites and mobile apps play vital roles in promoting a business, but they have significant differences. A mobile app is a program downloaded and installed on a mobile device that can use the phone's system capabilities, such as a camera, GPS, or gyroscope. They can offer a more personalized experience, but they require significant investment to develop and maintain.
Therefore, choosing between website development and in-house development usually turns out to be a more profitable and effective solution.
Main advantages of websites
Websites offer a number of benefits that make them an attractive choice for businesses of all sizes. Let's take a look at a few of the key benefits you should consider when considering a website for your business.
- Universal access: One of the main advantages of websites is their accessibility. Visitors can access your site from any device that has an Internet connection, regardless of the operating system. This provides a wide audience reach and the ability to attract more potential customers.
- Cost-effectiveness: Ordering a website is often much cheaper than developing a mobile app. The cost of developing and maintaining a website is lower because you don't need to create separate versions for different platforms, such as iOS and Android. In addition, updates and changes to the site can be implemented faster and easier, which reduces overall maintenance costs.
- SEO and marketing benefits: Websites provide better opportunities for search engine optimization (SEO). This means that your website can rank higher in search engines, increasing the chances of being discovered by potential customers. Optimizing your website for search engines helps to increase its visibility and attract more organic traffic.
- Improving the user experience: Websites can offer a rich and user-friendly user interface that is adapted for different devices, including mobile phones, tablets, and desktops. With a responsive design, users can easily navigate the site, which improves the overall user experience and can increase conversion rates.
With these benefits in mind, building a website is a rational choice for businesses looking to maximize the benefits of their online presence. Not only do websites save money and resources, but they also provide ample opportunities to scale and grow your business.
Why do users abandon mobile apps?
Despite the significant development of mobile technology and the increase in the number of available apps, many users still prefer websites. This is due to a number of reasons that point to certain disadvantages of mobile apps and limitations that can affect the user experience.
Most users do not see the need to install mobile applications when they can easily access the same services or information through a website on their laptop or smartphone via a browser. This is especially true for those services that users use infrequently or sporadically.
Additionally, users emphasize that mobile apps often take up too much space on their devices, which can be critical for those with limited storage space. There are also concerns about battery and mobile data consumption, especially when apps are running in the background or transferring large amounts of data.
Privacy and security issues
One of the biggest concerns that pushes users away from mobile apps is the issue of privacy and security. Many apps require extensive permissions to access personal information such as contacts, location, social media data, and even personal files, which raises concerns among users about how this data is collected, stored, and used. There is also a fear that mobile apps may be vulnerable to hacking, especially those that store sensitive financial data or personal information. Data breaches at large companies that have made headlines only reinforce these concerns.
These factors contribute to the fact that many users prefer to use websites that do not require a download and provide quick access to services without the need to install resource-consuming applications. This confirms that websites can be a more convenient and secure solution for many users. However, for many companies, creating a website will prove to be the most optimal solution to effectively attract customers and provide high quality service with minimal costs and complexity.
To summarize, a careful choice between website and mobile app development should be based on the specific needs of the business, its target audience, and available resources. However, for many companies, ordering a website will prove to be the most optimal solution that allows them to effectively attract customers and provide high quality service with minimal costs and complexity.
What are progressive web applications and what are their advantages
Progressive Web Applications (PWAs) are changing the way we think about what websites can do. This technology combines the best of the web and mobile applications, offering speed and usability that was previously only possible in apps. In this article, we'll take a closer look at what progressive web apps are, what technologies are behind them, their benefits, and key implementation considerations. We will pay special attention to how progressive web applications can transform your business by providing a better user experience and increasing productivity.
What are progressive web applications?
Progressive web applications are a type of software that is split into a website and a mobile application. This allows users to install web applications on their devices and use them in a similar way to regular mobile applications. An important feature of PWAs is that they use web browser technologies but offer functionality that is usually associated only with mobile applications.
The PWA concept was first introduced by Google in 2015. The goal was to make the web experience as convenient and fast as possible. Since then, the technology has gained significant development and support, especially from companies seeking to improve the mobile user experience without losing the versatility and accessibility of the web.
Technologies used in advanced web applications
Progressive web applications use a number of modern web technologies to provide users with an experience that is as close as possible to mobile applications. The most important of these technologies are:
- Service Workers - scripts that run in the background, independently of the web page, and allow you to manage network requests, cache resources, and use push notifications.
- Manifest file - a JSON file that allows developers to install a web application on the home screen, set the icon and the start screen.
- Using HTTPS - ensuring the security of user data and the reliable operation of web applications.
Why progressive web applications are better than traditional sites
Improving the user experience
Progressive web applications are characterized by extremely fast loading speeds and high responsiveness, which is ensured by data caching and intelligent management of network requests. This means that users are able to access content instantly, regardless of the quality of their Internet connection, which significantly improves the overall user experience.
Offline access and support for push notifications
One of the defining features of PWA is the ability to work offline. This is achieved thanks to Service Workers technology, which allows web applications to cache important content and provide access to it without the need for an Internet connection. In addition, PWAs can use push notifications to inform users about news, updates, or special offers even when they are not using the web application.
Increase engagement and conversion rates
Thanks to better user experience and offline capabilities, PWAs demonstrate high rates of user engagement and increased conversions. The ability to load quickly and run smoothly on any device ensures higher customer loyalty and a higher likelihood of completing targeted actions, such as making a purchase or filling out a contact form.
Steps to implement progressive web applications in your business
Implementing progressive web applications may seem daunting, but with the right approach, the process can be efficient and smooth. Here are the basic steps to integrate PWA into your business:
- Audit the current state of the website - check if your site is ready for conversion to PWA. This includes ensuring HTTPS compatibility, site responsiveness on different devices, and the availability of all necessary technical aspects.
- Developing and configuring Service Workers is a key component of PWA that allows the website to work offline and use push notifications.
- Creating a web app manifest - a manifest allows users to add your app to the home screen of their devices, providing easier access and a more native experience.
- PWA testing - ensure that your PWA works properly across all devices and browsers, with special attention to offline mode and loading speed.
- Monitoring and updating - once your PWA is up and running, it's important to keep it up to date and make updates to resolve any issues or improve functionality.
To illustrate how easily and quickly users can install a progressive web application on their devices, we have prepared an animated GIF. This GIF shows the process from the moment a user visits a website to the moment they install the web application on the home screen of their mobile device. This demonstrates the simplicity and ease of use of PWAs, as well as their ability to offer a native experience through a web browser.
Progressive web apps are a powerful tool for business development, offering speed, convenience, and an enhanced user experience comparable to native mobile apps. They allow you to achieve a high level of customer engagement, provide the ability to work offline and send push notifications, which is critical in today's dynamic market. Thanks to their ease of installation and efficiency, PWAs can significantly increase conversion rates and improve the overall user experience.
If you're looking for a way to make your web experience more efficient and engaging, progressive web applications can be a great solution. Remember that proper implementation and ongoing updates are essential to the success of any technology solution. Don't hesitate to bring in professionals to help you optimize your website to turn it into a responsive web app and take full advantage of its capabilities.
Virtual fitting rooms in online stores: how artificial intelligence is changing shopping
In a world where technology is changing every aspect of our lives, online shopping has become one of the fastest growing areas. However, despite all the convenience that shopping from home offers, there is one problem that still makes many shoppers hesitate before clicking the "buy" button: the inability to try on clothes before buying. This is where innovative technologies, such as virtual fitting rooms, come into play, promising to revolutionize the way we buy clothes online.
Virtual fitting room is a cutting-edge technology that uses artificial intelligence and machine learning to allow customers to try on clothes virtually before making a purchase. This innovation has the potential not only to provide a better online shopping experience, but also to fundamentally change the entire retail sector.
Our company is closely monitoring this area of technology and expects its rapid development in the near future. We believe that the integration of such innovations will not only increase customer satisfaction, but will also significantly improve the efficiency of online stores by reducing the number of returns due to mismatched sizes or appearance of goods.
Evolution of virtual fitting rooms
From early experiments to today's advanced systems, virtual fitting rooms have come a long way. Initial attempts to implement digital solutions for trying on clothes were criticized due to poor visualization quality and limited functionality. However, with the advent of advanced artificial intelligence technologies and improved image processing algorithms, virtual fitting rooms are becoming much more accurate and useful for the end user.
The key to the success of virtual fitting rooms lies in the use of a range of technologies. This includes computer vision, artificial intelligence, machine learning, and image processing algorithms. These technologies allow to analyze users' photos in real time, adapting clothes to their body parameters. In addition, advanced interfaces ensure that these systems are intuitive and easy to use.
Benefits for consumers and businesses
Virtual fitting rooms offer significant benefits for both customers and store owners. For consumers, it is an opportunity to visually assess how the clothes will fit them without having to visit a physical store or wait for the goods to be delivered. This significantly increases customer satisfaction and reduces the number of returns. On the other hand, retailers are able to attract more customers by offering a unique shopping experience and reduce the costs associated with handling returns. As a result, virtual fitting rooms not only boost sales but also improve business sustainability.
Online fitting - how does it work?
Integrating a virtual fitting room into a website requires a comprehensive approach that includes the development or implementation of specialized software. This software uses artificial intelligence algorithms to analyze user-entered data, such as body measurements, or even real-time photos or videos to create an accurate virtual image on which to "try on" clothes.
Artificial intelligence plays a key role in the functioning of virtual fitting rooms, as it analyzes and processes user data to create an accurate three-dimensional model. Such systems can recommend the most suitable size of clothing, taking into account not only the size but also the personal preferences of users regarding the fit of clothing. The introduction of virtual fitting rooms is changing not only the way people buy clothes, but also the overall online shopping experience. Customers are able not only to visually see how the clothes will look on them, but also to experiment with different styles and colors without the need to physically visit the store. This interactive approach can greatly enhance the user experience, increasing shopping satisfaction while reducing the likelihood of returning an item due to a failure to meet expectations.
Advantages of online clothing fitting
The use of online clothing fitting technologies brings significant benefits that affect both the consumer experience and the efficiency and sustainability of retail business models. Let's look at the key aspects of these benefits:
Reducing the number of product returns
One of the biggest challenges for online retailers is the high number of returns, which is often due to mismatches in sizing or customer expectations of how the product looks. Online clothing fitting can significantly reduce this risk by giving customers a better understanding of how the clothes will fit them, which in turn leads to more confident purchases and fewer returns.
Increasing customer satisfaction and loyalty
Enhancing the online shopping experience through a virtual fitting room helps to increase overall customer satisfaction. Interactivity and personalization of purchases strengthen the relationship between brands and their customers, encouraging repeat purchases and increasing loyalty.
Impact on environmental friendliness and business sustainability
Reducing the number of returns not only improves economic efficiency for businesses, but also has a positive impact on the environment. Reducing the need to transport returned goods helps to reduce the carbon footprint of companies, making them more sustainable and environmentally responsible.
The future of the fitting room for an online store
One of the main trends is to improve the accuracy and interactivity of virtual fitting rooms through the expanded use of artificial intelligence and machine learning. This includes the development of algorithms that can analyze the more subtle nuances of users' figures, as well as integration with virtual and augmented reality to create a more immersive fitting experience.
Artificial intelligence not only improves virtual fitting rooms, but also opens up new opportunities for personalizing fashion offers. This can include automatic clothing recommendations based on previous purchases, lifestyle, and personal preferences, which will significantly improve the user experience and shopping efficiency.
By closely following these trends and actively experimenting with virtual fitting rooms, our company strives not only to optimize our customers' experience, but also to act as an integration leader in the market. Recognizing the importance of these innovations, we are confident that the further introduction and development of virtual fitting rooms will not only contribute to the growth of our company, but will also play an important role in shaping the future of online retail by making shopping more convenient, personalized and sustainable.
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