Promotion of the website of the online store: Reducing the level
In many ways, the promotion of a corporate website and any web resource depends on how quickly its pages load and how much information on the site is relevant to the client's search query.
Filling the site pages with relevant and relevant information to the key user requests is the basis of promotion, but as a rule they do not bring a satisfactory result. Your resource is relevant, but in order for search robots to find your company's website, first of all, you need to take care of its structure. In this article, we will tell you: how to optimize the structure of your site's pages and make them more visible to search algorithms? How will it cope with the nesting level and what does it represent? We will also share a couple of clever tricks that will help you independently assess the structure of your resource and decide whether it needs to be upgraded or not.
Let's understand this question, and we will probably start with the basics, with what is the optimal level of satisfaction and why it is so important for the effective promotion of a corporate website, let's start!
Nesting level: What this indicator affects and why it is so important to monitor it
Despite the fact that such a concept as “nesting level” is not widely known, search engine optimization specialists devote a lot of time to it, since they believe that it has a key influence on the speed of indexing site pages. The lower the nesting level of the page, the more likely it is to be successfully indexed and the sooner your resource will start ranking in the search results, but how does it work?
A URL link usually consists of a list of pages that the user needs to get to in order to navigate to the current tab. The more such pages — the higher the level of nesting and the less likely that the page will quickly and easily pass the indexing of Google search robots.
Google tries to provide users with maximum comfort, so sites that require fewer clicks to go from point A to point B are particularly honored by search algorithms. If your goal is to successfully promote a corporate website or create a website that can easily take top positions in search results — you should definitely think about the level of nesting and intuitive navigation. But how to influence the level of nesting and what you need to do with it, so that your corporate website is promoted and attracts more potential customers? This will be discussed in this article. If you were looking for instructions on how to successfully promote websites and online stores, this article will perfectly fit into your interests.
We have prepared instructions for optimizing the structure, with a list of actions necessary to reduce the level of nesting of the page. If you are currently optimizing your website or corporate resource, then the next block is created for you!
Instructions for successful promotion: How to influence the level of nesting and what effect should be expected from the promotion
The structure of your site can be represented as a pyramid-like structure. At the top of the pyramid is the main page of your corporate website, below it are categories, subcategories, filters and product cards. Each level of your site can be ranked in its own way and bring a certain traffic. In the matter of optimizing the structure and reducing the level of nesting, it should be remembered that even if the main traffic is brought to you by a page located at the very bottom of the pyramid, it is not worth accessing it directly from the “main” page.
Of course, such a simple structure is not real for large sites these days. Often, the structural pyramid of such resources has 7-8 levels. In order for the size of the site not to become its main problem and not to hinder the successful promotion, it is necessary to correctly use the linking between categories and pages.
Using high-quality linking, you can link the entire site and its pages together, avoiding problems with a high level of embeddability. But this is not so easy to achieve. To make a functional linking that will really help your site and drive traffic to linked pages, you will need to listen to a number of expert advice. We have prepared for you some tips related to competent linking, and their list is as follows:
1. If the number of categories on your site is less than 20, then you should not worry
If the number of categories on your site is less than 20 - you can not be afraid for the quality of promotion and link to each of them from the "main" of your corporate site. If the number of categories reaches fifty, then you should think about linking to the key pages.
By setting up linking in this way, you can evenly divide all incoming traffic between the pages of your site. Also, a potential customer on the way to the desired page will be able to get acquainted with your other offers, which is undoubtedly useful, especially if your site is focused on selling services or is an online store.
If you are currently in the process of creating an online store or developing a corporate website, pay attention to the logic of its structure and its intuitiveness. This parameter must be laid in the” skeleton " of the site at the stage of its creation, since after launching changes in the structure are quite difficult to carry out, and it is not a fact that the animations and visual effects of the design will not “break”, because of your actions.
2. Bringing users to the landing pages
One of the methods of how to make the huge structure of an online store understandable to the user is visualization. By giving a potential customer the opportunity to get acquainted with all the categories and subcategories of your site, you can save their time and increase the loyalty of the target audience.
By creating a high-quality exit panel, which will contain all the categories and subcategories present on the site — you will simplify the search for the necessary materials for both the user and search robots. This will undoubtedly have an impact on the effectiveness of the promotion and its results.
When developing such a panel, remember that no matter how large the structure of your site is — you need to focus the client's attention on key categories. If you provide the client with access to each page of the online store site using such a sign, then sooner or later the number of pages will grow and make the table you have created simply not intuitive. When developing navigation for a website, focus on intuitiveness and simplicity, for sales growth, it is necessary that your site is understandable to all age categories, from young to old.
3. Create an HTML sitemap
This method is perfect for sites with thousands of pages and product cards. With the help of the map, you can allow the consumer to choose which section of your site they are interested in. This will allow your resource to achieve greater loyalty and, in general, become much more convenient from the point of view of a potential buyer.
By adhering to the points listed above, you can influence the level of nesting of your site's pages and thereby contribute to its successful promotion, but what should be the level of content? How to understand when to stop in optimization and to what extent the judgment " the less, the better” is true? The answers to these questions are already waiting for you in the next block.
The level of nesting of URLs: Is there a difference with OTHER pages and how this indicator can affect the promotion of the site
Unlike the indicator of the level of nesting of pages, the address value has nothing to do with the intuitiveness of your resource and the path that the user will have to go to the page he needs. To calculate the nesting level of an address, you just need to count the number of slashes.
If you have just created an online store site and are just planning to start promoting the resource — it will not be difficult to calculate the level of nesting of your resource's URLs. Count the number of slashes in the links on the pages of your resource and get the level of nesting of a particular page, but what level of nesting is acceptable?
If the site is just created or there are very few pages on the resource, then the optimal value of UV will be-3. This level will allow your site to rank perfectly and attract the attention of search algorithms, but what about the owners of large resources?
If there is a need for a large number of pages on the website of an online store or a corporate resource, then one of the ways out is to develop a site map. Among experts, it is commonly believed that search algorithms are skeptical about resources with a long address, so optimizers try their best to reduce its length and achieve a lower level of nesting for web resources.
We have prepared some tips on how to achieve the optimal level of nesting of URLs, their list is as follows:
1. Optimize the address and get rid of unnecessary attachments
Often, at the stage of resource development, creators add a lot of extra folders and characters to the address code, which eventually leads to URL congestion and a deterioration in the nesting level. If you are interested in the successful promotion of the website of an online store and you need to lower the level of advertising for one of the pages-analyze its address for unnecessary folders and remove them from the address.
2. Stick to consistency
In order to achieve the required level of efficiency, arrange the folders in the address in a logical order, according to importance. By following this sequence and using only the key pages on the path in the address, you can achieve a suitable level of nesting of the address and at the same time make navigation on the site easier and more understandable. In order to understand exactly how to build an address, just mark the most important links on the path to the page the user needs and enter them in the address.
This approach will allow the pages of the online store site to be better indexed, which means that the created site will rank earlier and will be ready for the development of advertising companies.
3. Do not link the product card to a category if it fits two categories at the same time
If a product card or several cards simultaneously fit two filter parameters or two categories at the same time, do not add any of them to the address. This way you won't have to overload the URL, and your product card will be indexed significantly faster.
Do not forget that if you decide to add two categories at once to the address of the product card, you risk getting two different addresses leading to the same page. Search algorithms consider duplication a gross violation. Such a violation can lead to a decrease in the effectiveness of the promotion, which will ultimately force you to expand your advertising budget and the promotion budget as a whole.
To avoid this situation, use the categories in the address exclusively in the order of the pyramid. If your products fit several categories at once, the way out is to create a page with all the products, the name of which you will specify the URL.
Efficiency of reducing the level of investment
The success of promotion and the speed of indexing of each individual page depends on the intuitive structure of the online store site, the consistency and consistency of its structure, as well as the quality of linking. Failure to optimize the structure and increase the level of nesting can lead to disastrous consequences, which will approximately affect the quality of the promotion and its cost.
If your goal is a successful promotion of the website of an online store, but you have never dealt with the optimization of URLs-contact the services of the website creation studio Gloss. Web studio Gloss and its teams will help you achieve the desired results of your work, as well as optimize the structure of the site, before conducting a full audit. You can also order the creation of an online store site, if you are only planning to launch a business, or remarketing a resource-if you want to appeal to an existing customer base and attract it back to the resource.
For more than 12 years of work, the web studio Gloss has become a leader in creating websites and developing advertising campaigns, and we do not plan to stop there. If your goal is a successful business and effective promotion-order a website promotion right now by visiting the appropriate tab in the menu of our website, or contact the company manager - via online chat.
Order a site now!
Just one step to your perfect website