Optimization of the website of an online store is something that all owners of web resources face. Creating and promoting an online store often requires its owner to have a fairly extensive knowledge of optimization, because optimization is the first step on the way to successful promotion. In this article, we will talk about pagination pages, find out what they are and why they need to be optimized, and also consider a number of the most common mistakes that inexperienced developers make, let's get started!

 

Pagination Pages: What is it and why are they needed in online stores

Pagination is something that you have definitely encountered if you have visited a multi-page website of an online store at least once. Pagination pages are combined within a single section, category, or subcategory of a page. Their distinctive feature is the conditional division by numbering. There are several variations on the topic of pagination page optimization, three of them are offered by Google itself, but experienced specialists use other ways to develop and promote an online store and other web resources.

The options offered by Google specialists are as follows:

 

1. Abandon pagination optimization in general

According to some experts, pagination page optimization is a waste of time and it does not make sense. Optimization of web resources in general is a topic that has been debated for more than a decade, despite this, it is bearing fruit. It is worth considering that the more experts — the more opinions, so in choosing between optimization and its absence, we recommend that you trust the dry statistics built on the resources of competitors from your niche. After researching the sites of your competitors and studying the methods of promotion that they used, it will be much easier for you to make the right decision.

 

2. Configure rel= " canonical"

This optimization option is not as popular as the next contender, and there are reasons for this, one of which is the complexity of the configuration process. Despite this, by optimizing and properly configuring rel= "canonical", you can increase the loading speed of your online store, and pagination pages will no longer hinder and slow down the loading of your web resource.

 

3. Use the next, prev attributes

In this way, you can link all the pagination pages of your online store and indicate to the search robots that these addresses belong to one resource. Unfortunately, due to the latest updates of Google's search algorithms, this method has become less effective, but it is still in demand among the owners of web resources.

In addition to the methods that have been more or less approved by Google itself, Seo optimizers have also developed several of their own strategies for optimizing resources. The most popular methods of pagination optimization, invented by experts, look like this:

 

• Hiding certain categories of your site and pagination pages with file changes robots.txt

This optimization method offers the resource owner to prohibit the search robots from scanning all pagination pages. Due to this, the speed of launching your resource will increase, because from the point of view of the search catalog, your site will seem smaller, but this method also has its disadvantages

Google's algorithms are constantly being improved, and even now they are able to predict the development of events and allow the presence of hidden addresses on your site. Unfortunately, the ban on indexing has an extremely negative effect on the speed of promotion of your resource, not to mention the fact that search robots will prefer a less optimized site, but without hidden sections, or a site with pages hidden from indexing.

 

Specify rel= "canonical" on the first page

This method is rather dubious and does not always bring the desired effect, but there are cases when this method has brought more satisfactory results than the methods announced earlier.

Its essence is to redirect all paginations to one page. Despite the fact that this can really remove the load from certain categories of products and the catalog — the page to which the redirect will be made will be extremely overloaded, which can negatively affect the speed of loading the site and its subsequent promotion.

Despite the fact that these methods are very popular among optimizers — we strongly recommend that you hide all pagination pages from scanning except for the first one. Such a step can have a disastrous effect on the indexing of your resource, which means that the effectiveness of promotion can decrease to zero.

If you do not have an online resource yet, but you want to start creating a turnkey online store — we recommend that you contact our specialists. Creating an online store from scratch is a time-consuming process that will definitely require you to have a whole set of skills and knowledge available only to experienced professionals. If you have never dealt with the creation of websites or other web resources-order the creation of an online store on a turnkey basis from the digital studio Gloss.

The specialists of the Gloss design studio will help you develop a website or launch the creation of a corporate website for your company. In order to learn more about the services of the Gloss web studio and order the necessary one, just go to the menu of the studio's website and select the appropriate tab

 

What method is used to optimize the categories of an online store

We have listed several pagination page optimization methods above, but which one is the most effective? Next, we will take a detailed look at some of the most popular methods from the previously announced ones and look behind the scenes of optimization.

We tested all the most popular pagination page optimization methods, and came to the conclusion that setting rel="canonical" shows the most tangible results in terms of optimization, compared to other methods. In order to perform this optimization, you will need:

 

1. Specify the "home" of the online store

If your online store has a page that contains all the product cards, then you will need to specify it when setting up rel="canonical". This way, you can show the search engine robots that all your product cards are located on this page and that it is necessary to scan it. This way you can speed up the indexing of your online store, which means that SEO optimization can start to bear fruit faster.

 

2. Correctly place optimized content

If you are thoroughly prepared to launch an online store promotion and optimize product cards for SEO, then the texts that you have optimized should be placed on the page with all product cards, without duplicating them in separate cards.

Due to the fact that the optimized content will be on one page and will not be duplicated on other pages of the site, the search engine robots will respond much better to your optimization, and therefore the promotion will have a greater effect. When publishing content, it is very important that the page on which you will publish it loads quickly, otherwise you will not be able to achieve the desired effect.

This method does not always bring the desired result. In many ways, the effectiveness of this method depends on which CMS you used to create an online store or a corporate website. Among other things, you need to understand how pagination page optimization works, and in general, SEO optimization of an online store. If you have never dealt with anything like this, but you need optimization to launch the promotion of an online store-contact the specialists of the digital studio Gloss. Gloss website studio has been creating online stores and other web resources for 12 years. The company has more than a thousand created landing pages and corporate websites, and the number of advertising companies created by the Gloss Contextual studio is not counted at all.

If you have been looking for a long time, where to order a high — quality promotion of an online store on a turnkey basis-Gloss specialists will help you achieve the desired result. In order to learn more about all the services of the Gloss web studio, or to ask a few questions to the studio manager, you just need to visit the site menu and select the contribution you are interested in. You can also contact the company's manager to clarify the details related to the company's services by using the online chat located in the lower right corner of the Gloss website.

 

Pagination in Internet resources: Pagination page optimization errors that occur most often

Pagination is a tool that is often used by website development for faster and more successful indexing of a resource. Also, pagination pages allow users to more comfortably view the products presented on your resource, which undoubtedly affects the turnover of your online store.

It often happens that entrepreneurs decide to create a turnkey online store on their own and take up the development of pagination pages. Next, we will look at a number of errors that specialists most often encounter when auditing a site and tell you how to avoid them.

So, the list of the most common errors is as follows:

 

1. Repetitions of titles and text fragments

Because of the popularity of pagination pages, you can often find resources where the same texts are repeated from page to page. The problem with this situation is that Google search robots have a negative attitude to the duplication of information. The presence of pages with the same information on the site of your online store can negatively affect the speed of its promotion and, as a result, your income.

In order to avoid such a situation, you need to choose one page where all the product cards will be located and publish all the optimized texts on it. This way you will be able to avoid unnecessary repetitions, and this in turn will have a positive impact on the traffic to your site and its promotion.

 

2. The address for indexing is marked incorrectly

The second most popular error of pagination page optimization is assigning the "main" status to all the pages of the resource. In order for the indexing and promotion of the website of the online store to pass without any problems and eventually succeed, you need to choose one page on which all the product cards will be stored and the texts will be optimized. It is this page that needs to be given the rel=”canonical " attribute.

Otherwise, Google's search algorithms will not be able to understand from which address you need to read the data, which means that there is a great risk that some of your optimized content will not fall under the careful eye of Google's robots.

 

3. Long loading of the "main page”

If the catalog of your online store is very extensive, we recommend that you create several “main " ones at once, which will be targeted by the Google search algorithm. If you decide to use one address for several thousand product cards — there is a risk that optimization, as well as promotion in general, will not give any results. Excessive overload of the resource with information adversely affects the loading speed of your online store, and this is already a serious problem that will certainly affect the number of visits to your online store.

These errors are very common on the World Wide Web, and that's why we decided to share them with you. If you decide to create an online store from scratch-take into account the above errors because they often determine the success of a web resource.

 

How to make a website popular with optimization

Despite the popularity of optimization, it is still a rather subtle and complex science that requires the optimizer to have a rich knowledge of the structuring and creation of web resources, as well as an understanding of how search algorithms work. If you have already had experience in creating websites and you understand how resource optimization works, there is a chance that you will be able to optimize your resource without errors. If you have no experience — the best solution for you is to order the creation of an online store and its promotion from professionals.

Digital studio Gloss and its teams are always ready to help you and optimize your Internet resource. An employee of the studio, these are certified specialists with many years of experience and hundreds of optimized resources behind them. So, relying on the professionalism of the Gloss team, you can be sure that you will get a quality product in a short time.

If you are just planning to create a turnkey online store, or your site needs optimization and further promotion-visit the menu of the site Gloss and get acquainted with the full list of the company's services. If you have a number of questions that you would like to ask the manager, please contact them via the online chat located in the lower left corner of the Gloss website.