In addition, it is also worth noting that for the mobile version, functions that are freely available for laptop users are not available. Sometimes this factor can play a cruel joke. For example, using the mobile version of the site, it is not always possible to effectively use information blocks aimed at collecting data for subsequent remarketing. You also have to maintain two resources at once, which is twice as much technical work, opportunities, and finally different financial flows for their development, which does not fit into the concept of "profitable business model".

On the other hand, adaptive design is much better than the mobile version of the site, instead of creating another resource, you just need to take care of the convenience of the client visiting the resource with screens of different resolutions. Creating an adaptive design, as well as creating a turnkey landing page, is not easy, but it is extremely profitable. This design will allow you to reduce your budget. Everything is clear about the benefits of developing an adaptive design, but how does the development of an adaptive landing page go? Let's take a closer look at the whole process of creating a turnkey landing page, its effectiveness and the benefits that its launch can bring.

Creating a landing page from scratch and creating an adaptive design: What results can be achieved using an adaptive approach

According to recent research, more than 65% of all Internet users use smartphones as the main device for surfing the web. Such results are easily explained by the fact that smartphones are always with users, unlike laptops and computers, with the transportation of which often there are problems. The smartphone market is developing faster than anyone else these days, and therefore, to create a successful landing page, you should focus mainly on smartphone users.

Do not forget to also express the representatives of Google, using exclusively for laptop users. According to the latest data, the easiest resources for website promotion at the moment are those developed on the First Mobile principle, but you can learn more about it from the article "First Mobile Design - how to create the most popular website".

The development of a landing page is certainly a profitable business, because landins are famous for their ability to quickly sell products and attract a huge number of individual buyers. In order to improve the already high results of landing pages, you can create a landing page with an adaptive design, but how do you do this? What should be considered when starting to create a turnkey landing page using adaptive layout?

Creating a business card website from scratch: How to develop a responsive design for a landing page

We have already considered what an adaptive landing page is for, so let's now look at the process of creating an adaptive landing page and pay attention to the little things that can affect its effectiveness. In order to start creating a turnkey landing page with an adaptive view, you will definitely need knowledge in the field of developing web resources in Togo. This is necessary so that at each stage of creating a landing page, take into account that in the future, all the elements of your landing page will need to be transferred to the smartphone screen.

There are two methods of landing page development and these are:

1. Framework

This method is hardly the easiest way to assemble your future page. The framework is essentially a framework for your landing page, on which you will gradually layer more and more new elements. In order to create a truly working landing page, you will need knowledge and skills of such tools as a media query and a viewport. With them, you can tell the browser exactly how to specify your future landing page, and on which devices or resolution.

We do not recommend that you start developing a turnkey landing page yourself. In addition to wasting your time during the creation process, you will most likely make a set of mistakes that will not be so easy to fix in the future. Therefore, if you want to create a landing page from scratch, but do not have the necessary knowledge, we recommend that you contact web development agencies.

2. Contact the professionals

Paradoxically, this is the second method of creating a landing page from scratch. The fact is that unlike a regular site, landing will require you to have much more knowledge and experience, which you may not have. To get a high-quality product in a short time, contact the specialists of the web design agency Gloss.

Digital agency Glyanec has been creating online stores and developing landing pages from scratch for 12 years. During this time, the company Glyanec was able to take a leading position in Ukraine in the provision of websites and corporate resources of Ukrainian companies. The studio has more than a thousand works, each of which you can visit the company's portfolio.

If you have any questions about the services of digital agencies Gloss, or you want to clarify a number of details with the manager of the company - you can always contact him via an online chat located on all pages of the site, or by using the information posted in the contacts tab .

In addition to these two methods of developing a landing page, some companies also decide to go the easy way by using templates. Despite the simplicity of this method, it is quite difficult to achieve its results, and often not at all possible. The fact is that the templates presented on the Internet are freely available. So it is possible that somewhere on the World Wide Web there is a site with the same structure and framework as you have. Factors such as the same structure negatively affect the promotion of the resource. In addition to the same structures, there are a number of errors that can include your landing page in an additional block.

Errors during the development of an adaptive landing page

As in any development, there are a number of mistakes in creating a landing page from scratch, which are often repeated by resource owners only when they get acquainted with the process of creating a landing page. With adaptive landing pages, there are even more such errors, so we will look at the most common ones so that you do not repeat them when developing a landing page from scratch. The list of the most common errors in the development of a landing page is as follows:

1. Incorrect header sizes

When creating a landing page for later use on both laptops and smartphones, resource owners often forget about the difference in resolutions and screen orientation. As a result, it does not fit on the smartphone screen. Unfortunately, if you are engaged in creating a landing page, followed the scaling of the title-most likely your potential client, who decided to buy a product on your landing page instead of the title, will see only an unreadable set of letters.

In order to avoid such results, we recommend that you pay very close attention to the size and fonts, otherwise you risk losing the lion's share of the audience, which will definitely affect the success of your landing page.

2. Element sizes and animations

In 2021, the trends of landing pages included animations and now they are used everywhere. Users certainly enjoy watching the smooth appearance of blocks with information and details about the product, rather than looking at ordinary static text, but animations have a downside.

The fact is that there are a huge number of different animations, but not all of them can work correctly on the smartphone screen. That is why it is important that you create a landing page from scratch, and re-check the work of all the animations used on your landing page several times, both on your computer and on your smartphone. If the animation fails, it can destroy the usability of your landing page, and this in turn, as well as in the end, will definitely affect your income and landing results.

3. Intuitiveness

If you create a landing page based on computer screens and try to make your landing page more intuitive, do not forget about the difference in screen resolutions and orientation. On the Internet, you can often find landing pages that are full of their own titles, but at the same time are absolutely not intuitive, since all the tips and explanations about where to tap on the screen are beyond its borders.

The fact is that there are a huge number of different animations, but not all of them can work correctly on the smartphone screen. That is why it is important that you create a landing page from scratch, and re-check the work of all the animations used on your landing page several times, both on your computer and on your smartphone. If the animation fails, it can destroy the usability of your landing page, and this in turn, as well as in the end, will definitely affect your income and landing results.

In order to avoid this situation, we recommend that you initially focus your landing page on smartphones, because this way you will not only save time on selecting the necessary fonts for your smartphone, but also protect yourself from the problems of displaying on the screens of your potential customers ' phones.

In fact, there are dozens of errors associated with adaptive landing pages. We have identified only the top three, these are the problems that users most often face when landing on the Internet.

Landing Page: Create or order

Creating a landing page from scratch is a complex process, and not always even an experienced criator can create a really high-quality and beautiful landing page from the first time. If you are confident in your knowledge and abilities, you can create a landing page for your company, be prepared for a number of difficulties. Be extremely attentive to the details.

If you are not ready to understand all the subtleties of creating an adaptive landing page, but your organization, company, or online store needs an effective adaptive landing page-contact the developers of the digital studio Gloss. Specialists of the Glyanec web studio will create an effective landing page for your resource, which will work quickly and comfortably on computer monitors and on the screen of smartphones.

To learn more about the Glyanec web studio, check out all the services that are provided to you through the corresponding tabs in the site menu located in the upper-left corner.